The spread of the novel coronavirus has brought sport to a standstill and staging games without spectators has been suggested as one way to resume professional cricket.

With the lockdown situation prevailing across the globe due to coronavirus outbreak, the workforce has resorted to remote working mode. And to stay connected, an online video conferencing platform like Zoom is what helping the companies with meetings. However,

Mohanlal, the complete actor has been highly active with the charity works during this coronavirus crisis period. The actor had made hefty donations to both the Kerala Chief Minister's relief fund and FEFKA fund for the daily wage workers of the

Velayudhan Keezhillam, one of the senior-most costume designers of the Malayalam film industry passed away. The 66-year-old breathed his last at a private hospital in Chalakudy, on April 26, Sunday. As per the reports, the last rights of Velayudhan Keezhillam were

Puneeth Rajkumar, like other actors, is current homebound due to the COVID-19 pandemic and nationwide lockdown. However, on the occasion of his father, megastar Dr. Rajkumar’s birth anniversary (April 24, 2019), Puneeth opened up about him to India Today.   Puneeth

Filmmaker Ram Gopal Varma, who is known for posting controversial tweets, recently made yet another sexist comment on women. On Friday, RGV shared a photo, in which two women are sitting inside a car. The one sitting on the front seat

Bade Achhe Lagte Hain fame Chahatt Khanna is a single mother with two beautiful girls, Zohar and Amaira. Recently, the actress lashed out at online trolls criticising her for being a single mother. She shared a few notes on her Instagram

Hollywood cinematographer Allen Daviau, known for having worked on films like E.T. The Extra Terrestrial, and Empire Of The Sun, passed away due to COVID-19 on Wednesday, in Los Angeles. Daviau was 77 when he passed. Filmmaker Steven Spielberg,

Tom & Jerry has been a big part of everyone's childhood across the world. Over the weekend, it was reported that Tom and Jerry director and well-known illustrator Gene Deitch passed away at the age of 95. According to

Grammy nominee Troy Sneed has breathed his last due to complications from Coronavirus at the age of 52. A report in Billboard said the gospel singer passed away on Monday at a hospital in Jacksonville, Florida. A family friend

On his 480th birth anniversary, let's get to know the legendary ruler a little better: 

The untimely demise of Rishi Kapoor, the legendary Bollywood actor has completely shaken the Indian film industry. Both the cine-goers and film industry members are equally saddened with the death of the veteran actor and are paying condolences through social media

Tamil filmmaker PK Raj Mohan reportedly passed away at the age of 47 due to cardiac arrest in Chennai. The director, who had made films like Kedayam and Azhaipithazh, was living alone in KK Nagar, Chennai. As per the report published

Thalapathy Vijay is considered as one of the biggest stars in the Kollywood film industry. But did you know Superstar Rajinikanth 'gave birth' to Vijay's career? Well, on various occasions, Vijay had confessed that Thalaiva was his inspiration, but

Filmmaker Ram Gopal Varma, who is known for posting controversial tweets, recently made yet another sexist comment on women. On Friday, RGV shared a photo, in which two women are sitting inside a car. The one sitting on the front seat

On 8 October 2019, Dussehra or Vijayadashami is celebrated all over India. Dussehra comes from two Sanskrit words, 'Dush' means evil and 'Hara' means destroying. Although Dussehra celebrates the victory of good over evil, the stories behind the festival are different

December being the last month of the year is quite colourful and has so much to offer. One can enjoy the month with chilly winter, hot beverages, cosy blankets and Christmas. But do you know apart from Christmas, in the month

Acclaimed actor Irrfan Khan passed away on the morning of April 29 after a battle with colon infection. In 2018, he had announced that he had been diagnosed with a neuroendocrine tumour and he had undergone treatment in the UK for a

Veteran actor Rishi Kapoor (67) passed away on Thursday at 8:45 a.m after a long battle with leukaemia. This Bollywood star was diagnosed with the disease two years back in 2018 and has undergone a bone marrow treatment in the US

Thalassemia is a group of inherited blood disorders that has a similar characteristic: defective and reduced production of haemoglobin, the iron-containing protein in red blood cells that helps in carrying oxygen throughout the body. Beta-thalassemia (BT) is one of

Credit Suisse has maintained its outperform call on the stock with target at Rs 2,400 per share.

We suggest that each investor should have the right asset class mix along with the right product category.

The Dow Jones Industrial Average rose 455.43 points, or 1.91%, to 24,331.32, the SP 500 gained 48.61 points, or 1.69%, to 2,929.8 and the Nasdaq Composite added 141.66 points, or 1.58%, to 9,121.32.

The Government of India decided to extend the lockdown again for two weeks after May 3 due to the full play of Novel Coronavirus (COVID 19). To avoid academic loss and take appropriate measures for the future of students, Prime Minister

TikTok star Nagma Mirajkar has been doing rounds on the internet by coming up with many superb videos each day. From comedy to serious, the pretty lady has not an area left, where she can't entertain people with her talent

Thalassemia is a group of inherited blood disorders that has a similar characteristic: defective and reduced production of haemoglobin, the iron-containing protein in red blood cells that helps in carrying oxygen throughout the body. Beta-thalassemia (BT) is one of

Sonam Kapoor Ahuja went for traditional red on her wedding. The diva celebrates her second wedding anniversary today and we can't stop admiring the lehenga that she wore on her wedding. It was a gorgeous lehenga but her red-hued traditional

Hunter was also part of England#39;s 1996 World Cup winning squad and played in 28 matches.

The iconic sportsperson, who also played first-class cricket for Bengal, was 82 and breathed his last at a hospital here.

Sun-kissed make-up is what taking the Bollywood divas by storm, especially in quarantine times. Natural make-up has lately been popular so much so that quite a few divas have flaunted it at the red carpets as well. Finding a natural make-up

This is the biggest ever single day sale for Bangalore-based Flipkart, since the time the company started in 2007.

During the hearing held through video conferencing, Special Public Prosecutor, appearing for the police, opposed the bail application saying Pathan was leading the mob and the whole country saw the manner in which he was leading the mob.

Excluding COVID-19 related provisions, the profit after tax would have been Rs 3,260 crore, ICICI Bank said in its BSE filing said.

The U.S. government reported more catastrophic economic fallout from the coronavirus crisis on Friday as the pandemic pierced the very walls of the White House and California gave the green light for its factories to restart after a seven-week lockdown.

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort towards the promotion of that content.

An imbalance of content creation and promotion is not only frustrating potential marketing performance, but it's wasting the investment made in creating great content. What good is that great content if no one sees it?

Below are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels. When promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and engaging content customers are looking for.

1. Make Content Worth Sharing - While this seems obvious, in practice, many marketers are creating content to satisfy an editorial plan assignment like X content assets about topic Y per month vs. tapping data sources that can reveal what will actually resonate. Those data sources can be front line staff like Customer Service or Sales as well as social, web analytics and industry news. Insights about frequently asked questions, trending topics and provocative ideas can go a long ways towards creating content people actually want to consume and share with others.

2. Master the Headline - Without question we live in a fast moving world of short attention spans, Many people will only skim headlines so it is essential to make the most out of content titles. Email marketers already know this with subject lines and content marketings publishing blogs, ebooks, articles, microsites, campaign assets and social content should ensure headlines are relevant, succinct, imply urgency, are meaningful and show action.  There's a world of difference between "10 Essential Promotion Tactics" and "10 Essential Promotion Tactics That Drive Results".

3. Optimize for Share - For those that do click through to view content, make sure what they find is easily shareable. Blogs do this with social share icons and easy to share click to tweet messages. Reports, ebooks and any other digital content can be formatted for easy sharing as well.

4. Co-Create to Activate Influencers - What better way to reach relevant audiences that are ignoring ads than through relevant industry experts? Collaborating on brand content with the right influencers can inspire creative promotion to audiences that trust individuals more than brands. With more people turning to online sources of information, influencers can add credibility and reach to digital brand content.

5. Repurpose for Exposure on New Channels - Modular content uses templates to make republishing parts of your content on different channels or in different formats much easier and effective. Doing so deconstructs more robust content to specific elements that can be published for exposure. For example, we've been experimenting with having blog posts converted to infographics and then posting them to industry websites.

6. Create Distribution Channels - Email subscribers, social network connections, groups, and communities are all opportunities to attract and engage an audience around your shared interests. Each becomes a distribution channel for your content where you can share useful information and also do the kind of community content crowdsourcing that inspires active sharing.

7. Optimize for Attraction - There is no substitute for being the best answer for your customers at the moment they need the information and solutions your brand offers. Search Engine Optimization is not always a robust part of the content marketing process beyond keyword research informing content topics. An ongoing effort to optimize new content and optimize existing content for better performance on search engines can provide highly productive exposure at the very moment of need.

8. Publicize - Whether you contribute editorial to various publications opportunistically or secure recurring contributions to one publication, earned media can be a great way to connect your content with audiences that are interested. PR and media relations come in many forms ranging from someone actively pitching for interviews or story ideas about your brand to creating newsworthy experiences and content that is most likely to be covered by industry publications.

9. Syndicate - Something as simple as cross posting blog posts to author LinkedIn profiles, to a Medium account or to industry association websites can help your brand's content reach new audiences. Just be sure to link back to the source to help Google understand which to rank.

10. Create Conversations - Whether on LinkedIn or Facebook, video livestreaming is a great way to tap an existing social audience and instigate conversation around topics connected to your content. Recorded video is another option to create conversations and cross publish as Josh Nite and Tiffanie Allen have done for several years with our news posts and video on YouTube.

It should go without saying that content should be promoted, but after so many years of observing what brands are doing with content marketing, the imbalance between creation and promotion continues, especially when you consider stats like blog posts get an average of 8 social shares (BuzzSumo).

The key is to make content promotion a priority by including it in the planning process, setting content promotion goals and identifying the corresponding KPIs and by getting help with creating and implementing balanced content creation and promotion that actually works.

Outside of online advertising, what content promotion tactics have you found to be most effective?

The post Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results appeared first on Online Marketing Blog - TopRank®.

Why should B2B marketers give a DAM?

When that DAM is digital asset management, you’re looking at a system that will improve all forms of online marketing, whether it's B2B influencers, social, search, content, video or always-on marketing.

It's also one of the top investments an organization can make for successfully leveraging a digital environment that will only expand with more data in the coming years.

It’s no wonder the global DAM market was valued at $3.4 billion in 2019, and is expected to reach $8.5 billion by 2025, according to report data from IMARC.

Just What Are Digital Assets?

As we explored in our introduction to DAM technology, “Why Digital Asset Management Matters in B2B Marketing,” digital assets are simply any computer files, stored anywhere — whether on your phone, tablet, desktop, network, or in the cloud.

DAM software runs either on a local computer network or in the cloud, and is built to pull in and make it easy to organize an unlimited number of files — all those digital assets that organizations create and use daily.

The more complex your marketing strategies and organization are, the greater the benefits of DAM will be, especially when accumulated over time.

The pandemic has also brought to light weaknesses for some organizations, as remote workers place additional strains on systems not necessarily designed for unified online access to digital asset libraries.

Let’s look at how adding a DAM system to your mix can help improve six major forms of digital marketing.

[bctt tweet="“The more complex your marketing strategies and organization are, the greater the benefits of digital asset management (DAM) will be, especially over time.” — Lane R. Ellis @lanerellis" username="toprank"]

1 — Use DAM to Augment Your Influencer Marketing

Influencer marketing campaigns, especially in the B2B realm, can involve many people and projects, often with a variety of images, document files, videos, and other digital assets.

Tracking multiple versions of files — with varieties specifically created for each social media platform involved in a campaign — can get complicated, and many firms either use a cobbled together make-shift approach that may be known only to one or a few people in the organization, or end up bouncing around from one software solution to another.

A good DAM database, however, can be used company-wide and is expandable enough to accommodate any change in file types, for as long as the DAM is supported by its developers.

The best DAM solutions also offer transparent and robust import and especially export routines, so that organizations aren’t locked-in to one DAM environment with their digital assets held hostage, unable to easily migrate to other solutions if needed.

Influencer marketing benefits from DAM through increased efficiency and time savings, which ultimately make influencers happy and better able to share co-created content.

2 — Expand Your Content Marketing With DAM

The type of savvy content management offered by DAM systems could save marketing teams 13 days annually per staff member, according to report data from Canto.

The same research found that 41 percent of marketers said that digital filing inefficiencies had caused delayed project releases, and 54 percent noted that they experienced frustration with inefficient filing systems.

By its very nature content marketing involves vast quantities of content in all its various digital forms, and a powerful DAM system enhances content marketing by making it easy to find all the digital assets a business has ever created, both for current campaigns and when gathering past performance and return on investment (ROI) data.

Brands such as Under Armour use DAM systems to manage over 12 terabytes of content including more than half a millions digital assets for some 7,000 products that change seasonally, a task that while possible without using a DAM, really shows off the benefits of a solid organizational and archival solution.

3 — Make a Move to DAM to Improve Your Video Marketing

As with static digital assets, a good DAM system easily ingests and organizes video content, putting it at the fingertips of each person in an organization who needs it, from video editor to social media manager to corporate executives.

Digital video has remained a leading performer for marketers, with 92 percent saying it's an important part of their marketing strategy (HubSpot), and with the arrival of the global health crisis initial reports have shown that more video than ever is being viewed, including 5.5 percent higher video view rates on Twitter.

One of the many benefits a top-notch DAM solution offers is the ability to find otherwise hidden static content in your organization's archives that can work well in creating video marketing, oftentimes also avoiding time-consuming efforts to re-do work that has already been completed but can't easily be found.

4 — DAM Shines in Always-On Marketing Environments

Always-on marketing replaces on-again off-again campaigns with a fluid ongoing effort, continually cultivating and carefully building efforts that allow businesses to seamlessly adapt their marketing efforts, rather than playing catch-up, stopping a campaign, and waiting to build a new one.

For B2B marketers, the shift to always-on is swiftly advancing, and in always-on marketing DAM shines brightly, as it removes many of the bottlenecks slowing down traditional marketing by offering easy and swift access to a firm’s digital asset archive.

We recently launched a new ongoing series for B2B brands looking to explore the many benefits of always-on influence, as our CEO Lee Odden took a close at in "Always On Influence: Definition and Why B2B Brands Need it to Succeed."

Marketing technology also thrives when DAM is involved, and MarTech Advisor recently took a look at 10 of the major players in the DAM market.

[bctt tweet="“Always On Influencer Marketing is a strategic approach to creating communities of trusted experts that is relationship and content focused.” @LeeOdden" username="toprank"]

5 — Search Marketers Find Success with DAM

Search marketers also benefit from a powerful DAM system, being able to systematically find search campaign assets, analytics data contained in spreadsheets or other formats, in ways that help make more data-informed search marketing efforts a snap.

In a way the so-called findability of search marketing goes hand-in-hand with a smart DAM solution, as both are centered around finding things — whether in the form of search engine query answers or finding a file you know you have but haven't been able to successfully locate until the arrival of a DAM system.

6 — B2B Marketers Get Social with DAM

Social media marketers too can gain advantages by using a DAM workflow, easily accessing digital assets destined for a variety of social platforms, whether they involve static or video content, advertising copy in text documents, or social analytics data in any number of file formats.

Social media marketing is also enhanced by DAM through time savings, but also by the extra insight it can bring helping to open up an organization's digital asset library. Re-purposing content on social platforms can take on an entirely new and all-encompassing level when every digital asset can easily come in to play and be combined in relevant new ways, thanks to a powerful DAM system.

Invest in Your Firm’s Long-Term Success Using DAM

Whether you specialize in B2B influencer marketing, social, search, content, video or always-on efforts — or a combination of these primary digital marketing practices — finding and implementing the right digital asset management system is an investment in the long-term success of your organization.

Finally, to help you learn more about DAM solutions for marketers, including a list of many of the top providers, have a look at our article exploring the subject.

The post Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management appeared first on Online Marketing Blog - TopRank®.

The latest figures from the Labor Department released on Friday showed the U.S. economy losing 20.5 million jobs in April, the steepest plunge in payrolls since the Great Depression. Colette Luke has more.

Stocks on Wall Street jumped Friday despite historic job losses suffered by the economy. Fred Katayama reports.

Air travelers cannot receive cash compensation if their flight is delayed by a passenger biting others and assaulting crew members, an adviser at the Court of Justice of the European Union said on Thursday.

The latest figures from the Labor Department released on Friday showed the U.S. economy losing 20.5 million jobs in April, the steepest plunge in payrolls since the Great Depression. Colette Luke has more.

Stocks on Wall Street jumped Friday despite historic job losses suffered by the economy. Fred Katayama reports.

Fiumicino is now the first in Europe to use ‘smart helmets’ to check the temperature of travellers - helmets equipped with portable thermoscanners that can screen people for symptoms of the new coronavirus at a safe distance of up to 7 metres.

The magical atmosphere will be missing if the cricket season currently stalled by the COVID-19 pandemic resumes in empty stadiums, India captain Virat Kohli has said.

The U.S. government reported more catastrophic economic fallout from the coronavirus crisis on Friday as the pandemic pierced the very walls of the White House and California gave the green light for its factories to restart after a seven-week lockdown.

Russia's GRU military intelligence service appears to have got hold of many emails from Chancellor Angela Merkel's constituency office in a 2015 hack attack on Germany's parliament, Der Spiegel magazine reported on Friday, without citing its sources.

The magical atmosphere will be missing if the cricket season currently stalled by the COVID-19 pandemic resumes in empty stadiums, India captain Virat Kohli has said.

The U.S. government reported more catastrophic economic fallout from the coronavirus crisis on Friday as the pandemic pierced the very walls of the White House and California gave the green light for its factories to restart after a seven-week lockdown.

The magical atmosphere will be missing if the cricket season currently stalled by the COVID-19 pandemic resumes in empty stadiums, India captain Virat Kohli has said.

The magical atmosphere will be missing if the cricket season currently stalled by the COVID-19 pandemic resumes in empty stadiums, India captain Virat Kohli has said.

Australia's most populous states held back from relaxing coronavirus restrictions on Saturday although other states began allowing small gatherings and were preparing to open restaurants and shops.