When used correctly, power words can generate interest and increase conversion from your marketing collateral. 

Security dealers can create video content that represents the brand, creates brand recognition and generates interest in mere seconds.  

It is important to consider marketing opportunities that address new needs in a new climate. Stay open to new marketing opportunities and the security industry will continue to stand strong.  

The Marketing Madmen discuss the best and worst use cases for ChatGPT and AI.

How the “millennial generation” is changing the way you should market.

Regardless of who starts the process, finding the right marketing company is not for the faint of heart, particularly if you are in the physical security industry.

Employ industry best practices, encompassing the strategic use of exact match keywords and the creation of an extensive list of negative keywords for phrase matches.

Explore how zero-listen podcasts can transform your security business’s marketing strategy by focusing on content value, thought leadership and strategic repurposing to drive brand awareness and lead generation.

Allbound marketing offers a more holistic strategy by blending the instant visibility of outbound marketing with the long-term relationship-building strengths of inbound.

SIAC’s efforts in building relationships with law enforcement agencies nationwide has included conducting more than 1,000 seminars. 

Clint Choate of Snap One is uniquely positioned to enlighten security dealers and other stakeholders about industry trends. Ahead he addresses emerging technologies, changing clients expectations and much more.

Chicago — Results of a recent survey show that workers have trouble trusting employers and supervisors who use “therapy speak” but don’t follow it up with helpful actions.

Columbia, SC — To help mark its 50th anniversary as a State Plan state, South Carolina OSHA is encouraging employers to provide at least 50 minutes of additional safety training to their workers during Safety Stand Down Week – set for Dec. 5-9.

2017 was a good year for the economy — and manufacturers, dealers and integrators definitely felt the positive impact of these trends.

In an economy that is staying strong, with a projected commercial construction growth rate of 4 percent annually through 2019, there is much to be happy about.

If responses from more than 30 manufacturers, integrators and other industry practitioners are any indication, share-of-revenue from access control may be picking up.

The video surveillance market is strong and will continue to grow. It is less a lumbering giant, though, and more an agile athlete, able to pivot and adapt — it just happens to be the largest one on the security court.

Doomsday didn’t happen. For all the concern many security dealers have shown in recent years — particularly about the rapidly changing residential market — all indicators seem to finally point to what was always the hope in the midst of the fear: that all the new entrants, technologies and business models would start to grow the pie for all.

The U.S. fire market was steady and strong in 2018, with an equal or better outlook for 2019.

For decades the dominant story in access control has been that it was a victim of its own success: that is, customers were reluctant to change out what was still working — even 15 or 20 years on — and didn’t see the benefit in spending the money to upgrade, even for significantly new or different features.

Is the smart home market maturing and stabilizing, showing a clear path forward for security dealers wanting to capitalize on the new desires of homeowners to interact with many areas of their home life, including security? Not exactly. But there are definitely signs that it has moved to another level of adoption and interest, making the time ripe for action on the part of those who want to adjust their business model to capture opportunities and revenue in this fast-growing space.

The video surveillance market is ripe with opportunity, according to sources. Many security integrators and manufacturers realized strong revenues for 2019 and are even more optimistic for 2020.

A continuing strong economy, end user desires to do more with their access control systems and increasing interest in new technologies, integrations and models all led to a positive outlook in 2019 and a general feeling of optimism for 2020, with a few notes of caution.

The typically steady fire and life safety industry saw growth in 2019, with overall global revenues surpassing $7.5 billion, according to David Gonzalez, research analyst, physical security and critical communications, Omdia, London.

While 2020 affected the confidence of some in the video market, professionals remain optimistic going into 2021, with the increased adoption of new, more advanced technologies, and a potential end to the coronavirus pandemic in sight.

It’s amazing how much can change in a year. Last year’s state of the market report on access control was released at the beginning of April, just as the coronavirus started to spread throughout the U.S., and much of the research that went into the report was done before COVID-19 was a real concern.

Security professionals reveal their thoughts on the security, monitoring and smart home markets.

2020 was a tough year in the fire market for many. Improvements in technologies and the impending cellular sunset came up against supply chain issues and a talent shortage that made it a difficult-to-meet demand.

Supply chain issues, hiring challenges and ongoing COVID-19 concerns may have shaped 2021, but none of these were able to put a damper on the steady growth of demand for video surveillance products and services.

Despite continuing battles with the supply chain, spiking inflation and other obstacles, the video sector remains on a robust, upward trajectory. 

According to SDM’s 2023 Industry Forecast, more than 1 in 2 (56 percent) security professionals expect revenue from access control systems (on-premise and cloud-based) to increase in 2023, marking a healthy 10-point jump from the previous year.

After finishing 2022 with a respectable recovery from pandemic upheaval, the fire alarm industry is expected to carry strong momentum through this year and beyond.

Explore key drivers behind the North American fire protection systems market growth, regulatory requirements, technological advancements and new communication solutions.

The Marketing Madmen explain the importance of email marketing.

Security integrators describe the 2018 market for integrated security systems as “strong,” “hot” and “accelerated” — all apt terms, given that the nation’s largest integrators grew their systems integration revenue by at least 14 percent last year.

Sometimes it’s good to be wrong. In late 2012, security systems integrators and dealers forecasted that their total annual revenue would improve only slightly — 1 percent, on average — during 2013.

Alcatraz, a developer of secure frictionless access control products, has partnered with Intelligent Systems Marketing (ISM) to sell and market Alcatraz’s innovative security solutions. 

Washington – Rep. Mark Pocan (D-WI) has introduced legislation intended to protect employees of companies that perform work for the federal government.

Washington — Occupational Safety and Health Review Commission officials say a long-standing Executive Order that provides interpretation and document translation to people with limited English proficiency helps ensure federal services “reach and benefit all intended communities.”

Infusion Direct Marketing Inc. announced it has recently launched a new website along with an expanded portfolio of marketing and technology services.

The expanded version of its 360° virtual tour provides an immersive, interactive experience to illustrate the vital role of door security and access control in education and healthcare settings.

The white paper highlights the world leaders in security, as well as their smaller competitors and the investments they are making.

The U.S. market is projected to be increasing at a compound annual growth rate of (CAGR) of 17.2% during the forecast period.

Zentra’s integrated solutions (combining software, hardware and related services) — initially offered in the United States — will secure properties while enabling hassle-free access.

As the security and smart home market continues to evolve at a rapid pace, the convergence of technology and security has sparked a surge in innovative products and services, each promising enhanced safety, convenience and peace of mind.

Don’t spend all your time focusing on the single-family residential sector. You should be including a strategy to capitalize on the multifamily housing trend. 

Industry insiders from leading companies elucidate how smart home integration and shifting consumer preferences are driving growth and future trends in the residential security market.

As the smart home market continues to expand, security dealers are seeking reliable and innovative solutions to meet the evolving needs of homeowners and businesses.

A research report published by Persistence Market Research states that the global market is likely to account for a market valuation of more than $29.8 billion through 2025 end.

To tweak a line from a famous Frank Sinatra song: 2017, it was a very good year. It was a very good year for connected homes, that is. Massive amounts of advertising from big players inside and outside the security space, a rapidly advancing technology landscape, and an avid interest from homeowners at all economic levels led to a connected home space that is growing by leaps and bounds.