Instagram and Facebook are some of the most used social media platforms across the globe. These services are being used to share photos and messages and with friends and family. Both of these social media platforms are currently owned by Facebook,

It seems that Facebook doesn't want to limit itself to just being a social media platform. The company has already made advancements in its technology with the Oculus VR system. Facebook has also unveiled its Portal smart display in recent times.

Social media has grown into a vast platform where anyone could be anonymous. The spread of misinformation and fueling violence and abuse on social media sites has constantly increased. The IT ministry has now proposed that active mobile number database be

The coronavirus outbreak is not only creating waves of shock across China but also on a global scale. It has given rise to the anti-China sentiment around the world. As many as 12,000 people in China have been affected by coronavirus,

Facebook recently started rolling out an option to enable dark mode on Whatsapp and Instagram. Now, the company started to beta test dark mode on Facebook itself. However, as of now dark mode for Facebook is limited to desktop mode and

Facebook has filed a case against a Thailand-based Indiantechie for running a software application company that passesaround their advertising analysis process and pushed fake adsas well as false information about coronavirus on its socialmedia platform. Facebook filed the case

Facebook has over 300 million users in India. The social media platform has announced that It will actively start notifying those users who have liked, commented on, or shared COVID-19 related misinformation. Facebook hopes the step will stop the spread of wrong

Anonymous hackers recently listed more than five lakh Zoom user data on the dark web for less than a penny per account. On the same line, a new report suggests that a hacker has sold more than 26.5 crore Facebook user's

Its festival season, and many e-commerce sites including Flipkart, Snapdeal and Amazon are making a big sale offers. Most popularly, Flipkart is making a huge buzz in the market with its Big Billion Sale festival. The e-commerce site is claiming to

Facebook, which reaches out to a very large populace across the world, plans to bring cheaper internet to India by empowering rural areas with wi-Fi connections. India is a very huge market for the internet and internet related services. The Indian

With the lockdown situation prevailing across the globe due to coronavirus outbreak, the workforce has resorted to remote working mode. And to stay connected, an online video conferencing platform like Zoom is what helping the companies with meetings. However,

On this Mother's Day, let's take some time out and wish a happy 'mother's day' through these cool Whatsapp and text messages. 

Diwali is one of the most significant festivals celebrated across India and by the Indian diaspora across the globe. Dhanteras is the first day that marks the festival of Diwali in India. Diwali is called the festival of lights because it

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs

How COVID-19 has changed social media engagement [Report]
Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today

Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories
Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today

Coronavirus reshapes consumer habits, creating 4 new segments, report finds
25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land
• Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®.

Facebook's new content oversight board will include a former prime minister, a Nobel Peace Prize laureate and several constitutional law experts and rights advocates in its first 20 members.

Facebook's new content oversight board will include a former prime minister, a Nobel Peace Prize laureate and several constitutional law experts and rights advocates in its first 20 members.

Facebook Inc said on Friday it would allow its workers who are able to work remotely to do so until the end of the year as the coronavirus pandemic forces governments to extend stay-at-home orders to curb the spread of the disease.

The European Union should strengthen a voluntary pledge, to which Facebook Inc, Alphabet Inc's Google and Twitter Inc signed up to combat fake news, with sanctions to make it a more effective tool, a study done for the European Commission said on Friday.

Peachpit Publishes Rise of the DEO

Reynolds, Lucy

Shih, Clara Chung-wai

Carter, Brian, 1973-

Evans, Liana

Kaufman, Ira Morton, 1947- author

Facebook on Thursday officially unveiled Paper, a new app created by Facebook Creative Labs, though it did so without any sort of big press event around the new application, which includes tons of content, including your news feed, news articles, photos and more. In other words, it s much more robust than a simple RSS feed replacement to compete with FlipBoard, as earlier rumors suggested it might be.

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According to TechCrunch, three tabs reside within the People section, including Highlights, which displays your friends birthdays and important life events.

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Take any Facebook Fan Page and pull their content into an RSS reader.

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One of the biggest advantages of repurposing your e-book content is getting a second chance to engage with your buyer personas. There are many common ways to repurpose all of the resources and time you put into your e-book such as blogging, sending promotional emails, and posting announcements on social media. With that, there are still numerous sharing channels that your business can take advantage of, you just may not know it yet.

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Facebooks automated year in review slideshows are meant to surface highlights from the year that was, but for some the virtual scrapbook simply brings back bad memories. In the case of web designer Eric Meyer, a photo of his recently deceased daughter appeared, surrounded by confetti, illustrations of party goers dancing and the exclamation Eric, here's what your year looked like! In response, Eric wrote a blog post about what he refers to as that apps Inadvertent Algorithmic Cruelty, and pointing to the shortcomings of modern software design.

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The national Amber Alert system for missing children -- already on highway billboards, mobile phones and the Internet -- is extending its reach to Facebook, the globes biggest social site.

The Menlo Park social media giant announced Tuesday that it is partnering with the National Center for Missing and Exploited Children to send geographically targeted Amber Alerts to the members of the U.S. Facebook community.

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How to Convert a Facebook Page to an RSS Feed. In 3 easy steps, convert any Facebook page into an RSS feed to share across social media, create more likes and fans.

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Based on feedback, the folks in Menlo Park are changing the way it handles updates from your pals. Posts made directly by your friends will now display closer to the top of the News Feed -- things like status updates, pictures, videos and more.

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Facebook refused to fill its site with flashy animated banner ads for a decade. Zuckerberg thought these interrupted the user experience, and could stunt growth. But after reaching near ubiquity and acclimating users to video ads, today the company tells me it’s relaxing its standards and starting to allow businesses to post GIFs as ads and Page posts.

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Facebook has been experiencing an uptick in terms of its intellectual property holdings in recent years. In 2014, the company was tied with Emerson Electric for 132nd overall with 279 patents issued that year by the U.S. Patent and Trademark Office, an increase of almost 120 percent over the companys patenting pace the previous year. Facebooks already earned 250 U.S. patents in 2015 according to Innography, making it very likely that the company will post higher patent totals this year. The text cluster provided here shows us that much of the companys recent innovation focuses on social networking, although user interfaces and computing devices were also large areas of focus.

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Facebook has released a new application called Notify that will allow its users to receive push notifications about breaking news, new movie trailers, and more.

The move into real-time news is significant because could help Facebook achieve two goals: It could make the company more important to the media, and it could increase the traffic it sends to publishers. Now, whether the app will be successful or just something that clogs up your phones notifications feed is another set of questions all together.

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Are you tired of Facebooks trending section in your News Feed? Celebrity news getting annoying? Would you rather have legitimate news? Introducing Fluffblocker.

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The social network is testing multiple News Feeds inside its mobile app, as the feature is live for select users. In addition to the main feed, tabs for specific topics like Style, Travel and Headlines line the top of the interface. When you select one, the feed is distilled down to relevant posts from your friends and Pages you follow. Facebook says the feature is in the testing phase, so it could be a bit before it is open to all users.

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Are you tired of Facebooks trending section in your News Feed? Celebrity news getting annoying? Would you rather have legitimate news? Introducing Fluffblocker.

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With Lines IPO, I thought this would be a good time to ask about the role that new social networks will play in the larger social network ecosystem. Will they cannibalize Facebook’s usage? Or can we expect to see the biggest players continue to be dominant in social networking?

For those of you who don’t know, social networking has a special place in my heart. In 1997, I launched the world’s first online social network called sixdegrees. And as part of that, we wrote a patent that defined a social network as the ability to index multiple relationships in a single database. It gives you the ability to see the people you don’t know through the people you do know.

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On June 29, Facebooks algorithm change rocked the content world. The social media giant announced it would start prioritizing posts shared by friends and family over content from publishers and brands. That’s bad news for brands that have come to rely on social media sites like Facebook as a major web traffic driver.

Facebook accounts for 41.4 percent of referral traffic to news sites, according to Parse.lys April 2016 Authority Report. But not all is lost. While brands may be in trouble, content published and shared by individuals could gain even greater traction. That’s good news for industry influencers and budding thought leaders.

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According to Mashable, some affected users see an icon on videos that you can tap to toggle sounds or or off. That sounds manageable, and we can imagine people liking the feature. However, other testers are reporting that sounds automatically start up when videos play on their News Feed, so long as their devices aren't on silent mode.

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Facebooks News Feed for mobile will become much friendlier to vertical videos in the near future, according to Marketing Land. It will not exactly be optimized for the orientation the way Snapchat is, but it will apparently stop cropping and showing them as tiny squares. The publication says when the update rolls out for Android and iOS, you'll start seeing vertical videos with a 2:3 aspect ratio (as opposed to 1:1) on your News Feed without having to expand them.

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The Internet is a big place. Really big. With more than a billion existing pages and thousands more being created each day, there is a wealth of great sites offering fantastic content free of charge. But with such a massive torrent of media being produced each and every day, it can often be tough to keep up with all your favorite websites. So, how do we alleviate this problem? Easy. Here’s a really simple explanation of Really Simple Syndication (RSS).

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Specifically, all three companies granted access to a developer tool called Geofeedia which allows users to see the geographic origin of social media posts and has been employed by more than 500 law enforcement organizations to track protesters in real time.

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Facebook, the worlds largest social networking site, has decided to crack down on fake news items after users complained a surge in the number of ill-verified news articles and hoaxes on its network.

Adam Mosseri, VP, News Feed, in a new post, said: We believe in giving people a voice and that we cannot become arbiters of truth ourselves, so we are approaching this problem carefully.

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Facebook is under quite a bit of pressure of late. It's trying to fix the rise of fake news and clickbait on its News Feed and, more recently, it's had to deal with the Zenimax lawsuit against Oculus. But all of that hasn't eaten into Facebook's bottom line. As its Q4 2016 earnings report shows, the company once again raked in cash hand over fist, with $8.8 billion in revenue and $3.56 billion in profit.

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Facebook anonymously launched a photo-sharing app in China in a new effort to make inroads in the worlds most populous country.

Facebook Anonymously Launched Social Media App In China

You would be forgiven for thinking RSS died off with the passing of Google Reader, but our old friend Really Simple Syndication (or Rich Site Summary) still has a role to play on the web of 2017. It is faster, more efficient, and you will not have to worry as much about accidentally leaking your news reading habit to all your Facebook friends.

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Facebook is adding to its collection of apps. This time, a social network called tbh, popular with teens.

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Decisions made by Facebooks human content moderators to weed out hate speech posts are often inconsistent, causing some offensive content to wrongly remain on the platform, according to investigative journalism group ProPublica.

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