Through its new global brand platform and U.S. ad campaign, White Claw is inspiring even more people to seek out genuine, real-world connections — and “Grab Life By The Claw.” 

From offering consumer insights, enhancing product development to supply chain optimization, experts weigh in on how AI solutions are transforming the beverage industry. 

Malibu, a brand of Pernod Ricard, New York, unveiled its new summer campaign in partnership with TV personality Paige DeSorbo to bring the vacation anytime, anywhere. 

Consumers have hit the road and air this summer, creating more eyeballs on out-of-home ad campaigns. Clear Channel Outdoor offers insights on how beverage brands can create campaigns to help support their summer sales goals.

With all the current buzz around brand collaborations, experts highlight some of the opportunities, challenges, and factors to consider when embarking on a licensing partnership.

This year’s State of the Industry report on dairy drinks and alternatives notes that total milk, comprised of dairy, plant and all other milks, looks to stabilize volume declines.

Health-Ade announced two new kombucha flavors joining its lineup of gut-healthy offerings: Orange Creamsicle and Pomegranate Blueberry.

The Los Angeles-based THC beverage brand Nowadays offers alternatives to alcohol with similar buzz.

Manufacturer of both pre-engineered standard and custom-designed conveyor solutions Multi-Conveyor recently built a new series of conveyor technologies.

The demands of today’s global markets are rigorous.

CAS Dataloggers announced the availability of the V5C cold chain data logger manufactured by Frigga.

For beverage manufacturers looking to tackle the challenge of building a new facility, experts highlight the ins and outs of planning to get the job done, as well as current trends that are shaping the need to build or revamp a facility.

The challenges of today’s labor market have made automated guided vehicles (AGVs) a growing solution for beverage warehouses.

As operational complexity increases in today’s beverage warehouses, experts highlight how voice picking and guided work solutions are helping to achieve goals in fast-paced environments.

When it comes to beverage operations, the incorporation of automation is laying the ground work to make a case for implementation of robotics.

Whole Moon announced the launch of its new product line that delivers creamy taste and whole protein through its proprietary whole ingredient process, it says.

Setting out to create a canned cocktail suited for his personal lifestyle, Gen Zer Will Blum, CEO and co-founder of Bluebird Hardwater, highlights how the brand differentiates itself in a saturated market.

The increasing interest in functional beverages often focuses on the attributes these ingredients can provide consumers. However, as these beverages and ingredients proliferate, the colors market is playing a vital role in supporting this trend.

The company notes that these functional beverages provide both energy and the “added benefit of mental focus.” The 12-ounce servings contain 100 mg of natural caffeine, as well as 100 mg of natural L-theanine.

Aspartame-sweetened foods and beverages are safe, according to a definitive new finding issued jointly by the World Health Organization (WHO) and the UN Food and Agriculture Organization (FAO). The WHO and FAO Joint Expert Committee on Food Additives (JECFA) reviewed decades of high-quality evidence and real-world consumption data, establishing an Acceptable Daily Intake (ADI) at which aspartame can be safely consumed daily over the course of an entire lifetime.

Glanbia Nutritionals, Chicago, introduced OptiATP, a new optimized form of Adenosine 5-Triphosphate that is stable in low pH/high acid and high heat ready-to-drink beverage processing environments.

At this year’s IFT First Annual Meeting and Expo in Chicago, PLT Health Solutions Inc., Morristown, N.J., will highlight its growing portfolio of beverage-friendly ingredients that provide a broad range of science-backed benefits for the burgeoning functional beverage market, it notes. 

Health considerations have impacted the beverage industry by way of fortified beverages. 

This year’s State of the Industry report on carbonated soft drinks explores how flavor and functionality innovations entice consumers. 

Barritt’s Ginger Beer, from Barritt’s Beverages International Ltd, is celebrating 150 years of its ginger beer with the launch of a vibrant new mixer line, as well as a brand refresh inspired by Bermuda’s pastel-colored houses.

Tilray Brands Inc., New York, announced that it has entered into a definitive agreement to acquire four craft breweries from Molson Coors Beverage Co., Chicago. The acquisition includes Hop Valley Brewing Co., Terrapin Beer Co., Revolver Brewing and Atwater Brewery.

Genesee Brewery announced its first official sum-all beer: Genesee Black Cherry Vanilla Kellerbier.

Patagonia Provisions and Deschutes Brewery announced the release of two new highly anticipated certified organic beers: Kernza Lager and Non-Alcoholic Kernza Golden Brew. 

Harpoon Brewery, the maker of New England's Original IPA, and L.L.Bean, the iconic American outdoor retailer, announced the release of the Harpoon x L.L.Bean Harvest Lager. 

Anheuser-Busch, St. Louis, announced a new $16 million investment in its Los Angeles brewery. The Los Angeles brewery has played a crucial role in the $2.6 billion capital investments the brewer has made in California, to date. 

The BHC recently joined forces with Austin Eastciders, Austin, Texas, and AVID Cider Co., Bend, Ore., to form BBC, an independent cider company with a distribution footprint spanning across 40 states.

The National Beer Wholesalers Association’s Building Relationships and Empowering Women (BREW) initiative and the Alliance for Women in Beer co-hosted the largest Making Moves to-date, as more than 430 attendees joined the two-day event to gain valuable leadership skills and celebrate women’s important role in the beverage industry.

Celebrate National American Beer Day on Sunday, Oct. 27. 

Together, Doodles and AriZona Beverages are launching a limited-edition Doodles-branded Iced Tea with Lemon drink, blending art, nostalgia, and a classic American refreshment.

Explorer Cold Brew introduced its newest product line of ready-to-drink (RTD) canned cold brew beverages. 

Nestlé’s Coffee mate is pushing flavor boundaries once again, giving coffee-obsessed fans the sweet chance to enjoy the classic break time snack— bagels and cream cheese — ahead of National Coffee Day (Sept. 29). 

This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.

7-Eleven Inc., Irving, Texas, is introducing new 7-Select additions to its beverage lineup including a new energy beverage, 7-Select Fusion Energy, and a new premium hydration beverage, 7-Select Rehydrate.

CMO Kyle Watson states that CELSIUS continues to dominate the space and disrupt the market through best-in-class innovation, bringing variation to the category when consumers need it most. 

This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.

Celsius Holdings Inc., Boca Raton, Fla., announced its acquisition of Big Beverages Contract Manufacturing LLC for $75 million. The transaction was completed using cash on hand and closed on Nov. 1.

Ross unveiled its ROSS V Cone Blenders that utilize diffusion as the main mixing mechanism, providing a high level of precision and consistency, it says.

KROHNE Inc. highlighted their OPTIMASS 1400 Coriolis mass flowmeter.

Multi-Conveyor has built a series of carbon and mild steel constructed modular plastic belt conveyors.

This year’s State of the Industry report on juice and juice drinks notes that, as consumers remain concerned about the high sugar content of juice and juice drinks, this has impacted the overall category.

In June, Swoon brought Barbiecore to the beverage aisle with the limited-edition release of Barbie x Swoon Pink Lemonade. That partnership led to the zero-sugar brand experiencing its highest monthly volume sales.

This year’s State of the Industry report on juice and juice drinks highlights how juice manufacturers are taking a proactive approach to meet consumers’ health and wellness goals.

With a multitude of benefits, high-pressure processing (HPP) technology is used by beverage-makers for product like cold-pressed juices and cold brew coffees, experts share.

Lytx Inc., revealed its Weather Hazard Alerts. The artificial intelligence (AI)-powered geospatial technology is available to all Lytx clients as a project within the Lytx Lab tab in their accounts.

In regards to beverage delivery, there are many facets of AI that most fleets are probably already using without even realizing it.