The purpose of this paper was to explore the current and potential use of Facebook for learning purposes by Jordanian university students. The paper attempted to compare such use with other uses of Facebook. Further, the paper investigated Jordanian university students’ attitudes towards using Facebook as a formal academic tool, through the use of course-specific Facebook groups. To that end, quantitative data were collected from a sample of 451 students from three Jordanian public universities. Findings indicated that the vast majority of Jordanian students had Facebook accounts, which echoes its popularity amongst Jordanian youth compared to other types of online social networking sites. While both “social activities” and “entertainment” were the primary motivators for Jordanian students to create and use Facebook accounts, a growing number of them were using Facebook for academic purposes too. Further, Jordanian students had a positive attitude toward the use of “Facebook groups” as an educational tool for specific courses, and under specific conditions. Based on its findings, the paper provides suggestions for Jordanian higher institutions to invest in the application of Facebook as a formal academic tool.

Aim/Purpose: This paper aims to present an example of the application of a Knowledge Man-agement (KM) framework to automotive original component manufacturers (OEMs). The objective is to explore KM according to the four pillars of a selected KM framework. Background: This research demonstrates how a framework, namely the George Washington University’s Four Pillar Framework, can be used to determine the KM status of the automotive OEM industry, where knowledge is complex and can influence the complexity of the KM system (KMS) used. Methodology: An empirical study was undertaken using a questionnaire to gather quantitative data. There were 38 respondents from the National Association of Automotive Component and Allied Manufacturers (NAACAM) and suppliers from three major automotive OEMs. The respondents were required to be familiar with the company’s KMS. Contribution: Currently there is a limited body of research available on the KM implementation frameworks for the automotive industry. This study presents a novel approach to the use of a KM framework to reveal the status of KM in automotive OEMs. At the time of writing, the relationship between the four pillars and the complexity of KMS had not yet been determined. Findings: The results indicate that there is a need to improve KM in the automotive OEM industry. According to the relationships investigated, the four pillars, namely leadership, organization, technology and learning, are considered important for KM, regardless of the level of KMS complexity, Recommendations for Practitioners: Automotive OEMs need to ensure that the KM aspects are established and should be periodically evaluated by using a KM framework such as the George Washington University’s Four Pillar Framework to identify KM weaknesses. Recommendation for Researchers: The establishment and upkeep of a successful KM environment is challenging due to the complexity involved with various influencing aspects. To ensure that all aspects are considered in KM environments, comprehensive KM frameworks, such as the George Washington University’s Four Pillar Framework, need to be applied. Impact on Society: The status of KM management and accessibility of knowledge in organizations needs to be periodically examined, in order to improve supplier and OEM knowledge sharing. Future Research: Although the framework used provides a process for KM status determination, this study could be extended by investigating a methodology that includes KMS best practice and tools. This study could be repeated at a national and international level to provide an indication of KM practice within the entire automotive industry.

Aim/Purpose: Unified Communications (UC) is touted as a technology that will transform business communication. While positive claims abound, the factors of UC attributable to its success have yet to be identified. By examining how users perceive UC impacts productivity, this study aids organizations in making better decisions regarding investments in and usage of communications technologies. Background: Unified Communications integrates disparate communications and information sharing applications into a single platform. The promise of UC is that it will revolutionize the workplace by providing a more synchronized fit between the way people communicate and the technology they use. Methodology: Through case study research conducted within a large multinational corporation (the Hewlett Packard Company), this study investigated the impact of UC on productivity. Interview narratives were examined using an open coding technique to capture individual perceptions of productivity. Further, to assess the role UC plays in facilitating relationship building and its connection to productivity, participant responses were mapped to the key factors of technology that influence relationships within an organization as identified by Dillon and Montano (2005). Contribution: This research contributes to studies on the impact of UC on productivity in the workplace. Findings UC was found to increase personal productivity, remove communication barriers, and create a more positive work environment. Recommendations for Practitioners : The findings of this study will aid organizations in making investment decisions as they evolve their business communications strategy. Impact on Society: Unified Communications will play an increasingly important role as people adapt to the evolving digital world through which they communicate and collaborate. Future Research: Little research exists that examines the impact of UC within an organization. Additional research investigating the use of UC in a variety of business sectors is needed.

Aim/Purpose: The aim of this paper is to analyze various text classification techniques employed in practice, their strengths and weaknesses, to provide an improved awareness regarding various knowledge extraction possibilities in the field of data mining. Background: Artificial Intelligence is reshaping text classification techniques to better acquire knowledge. However, in spite of the growth and spread of AI in all fields of research, its role with respect to text mining is not well understood yet. Methodology: For this study, various articles written between 2010 and 2017 on “text classification techniques in AI”, selected from leading journals of computer science, were analyzed. Each article was completely read. The research problems related to text classification techniques in the field of AI were identified and techniques were grouped according to the algorithms involved. These algorithms were divided based on the learning procedure used. Finally, the findings were plotted as a tree structure for visualizing the relationship between learning procedures and algorithms. Contribution: This paper identifies the strengths, limitations, and current research trends in text classification in an advanced field like AI. This knowledge is crucial for data scientists. They could utilize the findings of this study to devise customized data models. It also helps the industry to understand the operational efficiency of text mining techniques. It further contributes to reducing the cost of the projects and supports effective decision making. Findings: It has been found more important to study and understand the nature of data before proceeding into mining. The automation of text classification process is required, with the increasing amount of data and need for accuracy. Another interesting research opportunity lies in building intricate text data models with deep learning systems. It has the ability to execute complex Natural Language Processing (NLP) tasks with semantic requirements. Recommendations for Practitioners: Frame analysis, deception detection, narrative science where data expresses a story, healthcare applications to diagnose illnesses and conversation analysis are some of the recommendations suggested for practitioners. Recommendation for Researchers: Developing simpler algorithms in terms of coding and implementation, better approaches for knowledge distillation, multilingual text refining, domain knowledge integration, subjectivity detection, and contrastive viewpoint summarization are some of the areas that could be explored by researchers. Impact on Society: Text classification forms the base of data analytics and acts as the engine behind knowledge discovery. It supports state-of-the-art decision making, for example, predicting an event before it actually occurs, classifying a transaction as ‘Fraudulent’ etc. The results of this study could be used for developing applications dedicated to assisting decision making processes. These informed decisions will help to optimize resources and maximize benefits to the mankind. Future Research: In the future, better methods for parameter optimization will be identified by selecting better parameters that reflects effective knowledge discovery. The role of streaming data processing is still rarely explored when it comes to text classification.

Aim/Purpose: The wide use of online banking and technological advancement has attracted the interest of malicious and criminal users with a more sophisticated form of attacks. Background: Therefore, banks need to adapt their security systems to effectively stem threats posed by imposters and hackers and to also provide higher security standards that assure customers of a secured environment to perform their financial transactions. Methodology : The use of authentication techniques that include the mutual secure socket layer authentication embedded with some specific features. Contribution: An approach was made through this paper towards providing a more reliable and complete solution for implementing multi-level user authentication in a banking environment. Findings: The use of soft token as the final stage of authentication provides ease of management with no additional hardware requirement. Recommendations for Practitioners : This work is an approach made towards providing a more reliable and complete solution for implementing multi-level user authentication in a banking environment to stem cybercrime. Recommendation for Researchers: With this approach, a reliable system of authentication is being suggested to stem the growing rate of hacking activities in the information technology sector. Impact on Society :This work if adopted will give the entire populace confidence in carrying out online banking without fear of any compromise. Future Research: This work can be adopted to model a real-life scenario.

Aim/Purpose: This study is carried out to determine the factors influencing the implementation of IT governance in public sector. Background: IT governance in organizations plays strategic roles in deciding whether IT strategies and investments of both private and public organizations could be efficient, consistent, and transparent. IT governance has the potential to be the best practice that could improve organizational performance and competency. Methodology: The study involves qualitative and quantitative approaches, where data were collected through questionnaire, observation, interview, and document study through a sample of 367 respondents. The collected data were analyzed using Structured Equation Modeling (SEM) for validating the model and testing the hypotheses. Besides, semi-structured interview, observation, and document study were also carried out to obtain the management’s feedback on the implementation of IT governance and its activities. Contribution: The results of this study contribute to knowledge regarding good IT governance. Practically, this study can be used as a guideline for the future development and good IT governance. Findings: The findings reveal that policy has a significant direct influence on system planning, the management of IT investment, system realization, operation and maintenance, and organizational culture. The existence of IT governance policies, the success of the IT process can work well. Monitoring and evaluation processes also significantly affect system plan-ning, management of IT investment, system realization, operation and maintenance, and organizational culture. It indicates the process of monitoring and evaluation required for indications of financial efficiency, infrastructure, resources, risk and organizational success. Recommendations for Practitioners: It is important for organizational management to pay more attention to the organization’s internal controls in order to create good IT governance. Recommendation for Researchers: A comparative study between Indonesia and developing countries on the implementation of IT governance is needed to capture the differences be-tween those countries. Impact on Society: Knowledge of the factors influencing the implementation of IT governance as an effort to implement and improve the quality of IT governance. Future Research: Future studies should look further at the policy and IT governance models, specifically in public organizations, besides other influencing factors. Moreover, the outcome of this study could be generated as a guideline for the advanced development of IT governance and as a point of improvement as a way to generate a better good IT governance. It is essential because such evidence is lacking in current literature.

Aim/Purpose: The aim of this study is to examine empirically the effects of certain key Critical Success Factors (CSFs) for the implementation of Enterprise Resource Planning (ERP) Systems on the comprehensive achievement of the crucial roles of Computer-Based Information Systems (CBISs) Background: The effects of the CSFSs were examined in the higher education sector in the Kingdom of Saudi Arabia (KSA) using a case study of the ERP adoption in Prince Sattam Bin Abdulaziz University. Methodology: A theoretical model was proposed based on the literature written on the CSFs and the roles of CBISs in business. The model encompasses six key CSFs and their associations with the realization of the crucial roles of CBISs. To test the proposed model, a questionnaire was developed by considering the most frequently used measurements items in the ERP’s literature. The data were collect-ed from 219 key stakeholders. Contribution: This study acts as one of the few empirical studies in assessing the effects of the important CSFs for ERP implementation upon its successful implementation. Its outcomes provide more insights and clarifications about the effects of six key CSFs on the comprehensive achievement of the crucial CBIS’s roles. Particularly, the uniqueness of this study lies in addressing the effects of these CSFs on the achievement of the vital CBIS’s roles collectively rather than the achievement of each role individually. Moreover, the study examined these effects in the higher education environment, which is characterized by its own special business processes and services. Findings: The results reveal that the six key CSFs have a positive relationship with the comprehensive achievement of the crucial roles of CBISs. These findings are consistent with many previous studies on the effects of the CSFs on the realization of the expected benefits of the enterprise systems. Recommendations for Practitioners: The managers and other key stakeholders should carefully manage the vital aspects of the CSFs in order to realize the promised ERP’s benefits, including the CBIS’s roles. Future Research: Additional empirical examinations are needed to investigate the effects of the rest of the CSFs on realizing the roles of information systems.

Aim/Purpose: This study seeks to investigate if participation in business association’s programs through the traditional and new media platforms influences family businesses in South Eastern Nigeria to diversify into similar or different businesses. Background: Before the advances in information and communication technology, businesses were carried on via the traditional media. The application of these advances has changed the way business communications and transactions are conducted globally in both family and non-family businesses. Businesses are adapting to today’s turbulent environment by opening similar or different businesses in the same or different locations that are hinged on the traditional and new media platforms. Nigerians are largely involved in social network through the traditional (face-to-face contact) and new media (e.g., Facebook, WhatsApp, Twitter, YouTube and Instagram). Moreover, in spite of the commonplaceness of family businesses in Nigeria, these businesses still experience weak diversification, bankruptcy and loss of socio-emotional wealth. Consequent upon the foregoing, this paper specifically investigates if involvement in social network via the traditional media (i.e., participation in business association’s meetings, workshops, seminars) and the new media (i.e., participation in the business association’s interactive sessions on trending business issues through the association’s online social platform like WhatsApp, Twitter), influence family businesses in South Eastern Nigeria to diversify into similar or different businesses. Methodology: The study adopted a qualitative methodology. The qualitative data were generated via interview involving 30 purposively selected businesses from South Eastern Nigeria. This comprises 15 family businesses each that have respectively adopted related and unrelated diversification strategies. Two respondents (i.e., the business owner and a top level manager) each were drawn from the selected businesses. In all, 60 respondents were interviewed. Since the unit of analysis is the family business, the interview transcriptions from all the respondents were subjected to thematic content analysis on the basis of the family businesses. Contribution: Active involvement and participation in all the meetings, discussions, workshops and seminars of the social network via the traditional and new media platforms facilitates the adoption of related or unrelated diversification in family businesses. Moreover, the adoption of similar social network platforms like WhatsApp and Twitter in all the relationships among and between employees and managers, and the transactions of the businesses is one of the key factors for achieving successful related or unrelated diversification in family businesses. Findings: In spite of the risky nature of the business environment, the adoption of related diversification strategies is significantly influenced by resources such as business consultancy services garnered through the traditional and new media platforms of the social network. Also, family businesses that are actively involved in a social network where the actors interact through the traditional and new media are influenced by the resources acquired to consider adopting unrelated diversification. These resources include: better understanding of the nature of business challenges, environments and experiences; and different lines of businesses. Thus, the traditional and new media platforms are complementary in their roles. Recommendations for Practitioners: Family business owner-managers could use the findings to develop related or unrelated strategies for diversifying into existing or new markets. This can be through the localization of manufacturing plant, improvement of product packaging, sitting of sales outlet closer to the consumers, introduction of lower prices for products/services, introduction of new and better ways of service delivery, or development of more compelling promotion strategies. Recommendation for Researchers: As a veritable guide, this study could guide future researchers in the formulation of their objectives, selection of instrument for data collection and respondents, and adoption of method of data analysis. Impact on Society: Successful diversification suggests the establishment of new or more businesses. Consequently, these new or more family businesses are expected to translate to more employment opportunities and by extension reduction in unemployment and poverty rates in the society. Future Research: Further studies should be carried out to enhance the development of family businesses, contribute to the existing literature and ensure the generalization of the findings.

Aim/Purpose: This article proposes a methodology for selecting the initial sets for clustering categorical data. The main idea is to combine all the different values of every single criterion or attribute, to form the first proposal of the so-called multiclusters, obtaining in this way the maximum number of clusters for the whole dataset. The multiclusters thus obtained, are themselves clustered in a second step, according to the desired final number of clusters. Background: Popular cluster methods for categorical data, such as the well-known K-Modes, usually select the initial sets by means of some random process. This fact introduces some randomness in the final results of the algorithms. We explore a different application of the clustering methodology for categorical data that overcomes the instability problems and ultimately provides a greater clustering efficiency. Methodology: For assessing the performance of the proposed algorithm and its comparison with K-Modes, we apply both of them to categorical databases where the response variable is known but not used in the analysis. In our examples, that response variable can be identified to the real clusters or classes to which the observations belong. With every data set, we perform a two-step analysis. In the first step we perform the clustering analysis on data where the response variable (the real clusters) has been omitted, and in the second step we use that omitted information to check the efficiency of the clustering algorithm (by comparing the real clusters to those given by the algorithm). Contribution: Simplicity, efficiency and stability are the main advantages of the multicluster method. Findings: The experimental results attained with real databases show that the multicluster algorithm has greater precision and a better grouping effect than the classical K-modes algorithm. Recommendations for Practitioners: The method can be useful for those researchers working with small and medium size datasets, allowing them to detect the underlying structure of the data in an intuitive and reasonable way. Recommendation for Researchers: The proposed algorithm is slower than K-Modes, since it devotes a lot of time to the calculation of the initial combinations of attributes. The reduction of the computing time is therefore an important research topic. Future Research: We are concerned with the scalability of the algorithm to large and complex data sets, as well as the application to mixed data sets with both quantitative and qualitative attributes.

Aim/Purpose: The paper’s objective is to examine the challenges of using the mobile phone to mine location data for effective contact tracing of symptomatic, pre-symptomatic, and asymptomatic individuals and the implications of this technology for public health governance. Background: The COVID-19 crisis has created an unprecedented need for contact tracing across South Africa, requiring thousands of people to be traced and their details captured in government health databases as part of public health efforts aimed at breaking the chains of transmission. Contact tracing for COVID-19 requires the identification of persons who may have been exposed to the virus and following them up daily for 14 days from the last point of exposure. Mining mobile phone location data can play a critical role in locating people from the time they were identified as contacts to the time they access medical assistance. In this case, it aids data flow to various databases designated for COVID-19 work. Methodology: The researchers conducted a review of the available literature on this subject drawing from academic articles published in peer-reviewed journals, research reports, and other relevant national and international government documents reporting on public health and COVID-19. Document analysis was used as the primary research method, drawing on the case studies. Contribution: Contact tracing remains a critical strategy in curbing the deadly COVID-19 pandemic in South Africa and elsewhere in the world. However, given increasing concern regarding its invasive nature and possible infringement of individual liberties, it is imperative to interrogate the challenges related to its implementation to ensure a balance with public governance. The research findings can thus be used to inform policies and practices associated with contact tracing in South Africa. Findings: The study found that contact tracing using mobile phone location data mining can be used to enforce quarantine measures such as lockdowns aimed at mitigating a public health emergency such as COVID-19. However, the use of technology can expose the public to criminal activities by exposing their locations. From a public governance point of view, any exposure of the public to social ills is highly undesirable. Recommendations for Practitioners: In using contact tracing apps to provide pertinent data location caution needs to be exercised to ensure that sensitive private information is not made public to the extent that it compromises citizens’ safety and security. The study recommends the development and implementation of data use protocols to support the use of this technology, in order to mitigate against infringement of individual privacy and other civil liberties. Recommendation for Researchers: Researchers should explore ways of improving digital applications in order to improve the acceptability of the use of contact tracing technology to manage pandemics such as COVID-19, paying attention to ethical considerations. Impact on Society: Since contact tracing has implications for privacy and confidentiality it must be conducted with caution. This research highlights the challenges that the authorities must address to ensure that the right to privacy and confidentiality is upheld. Future Research: Future research could focus on collecting primary data to provide insight on contact tracing through mining mobile phone location data. Research could also be conducted on how app-based technology can enhance the effectiveness of contact tracing in order to optimize testing and tracing coverage. This has the potential to minimize transmission whilst also minimizing tracing delays. Moreover, it is important to develop contact tracing apps that are universally inter-operable and privacy-preserving.

Aim/Purpose: In this work, the authors propose an augmented model for human-centered Unified Communications & Collaboration (UC&C) product design and evaluation, which is supported by previous theoretical work. Background: Although the goal of implementing UC&C in an organization is to promote and mediate group dynamics, increasing overall productivity and collaboration; it does not seem to provide a solution for effective communication. It is clear that there is still a lack of consideration for human communication processes in the development of such products. Methodology: This paper is sustained by existing research to propose and test the application of an augmented model capable of supporting the design, development and evaluation of UC&C services that can be driven by the human communication process. To test the application of the augmented model in UC&C service development, a proof-of-concept mobile prototype was elaborated upon and evaluated, making use of User Experience (UX) and user-centred methods and techniques. A total of nine testing sessions were carried out in an organizational communication setup and recorded with eye tracking technology. Contribution: The authors argue that UC&C services should look at the user’s (human) natural processes to improve effective infocommunication and thus enhance collaboration. Authors believe this augmented version of the model will pave the way improving the research and development of useful and practical infocommunication products, capable of truly serving users’ needs. Findings: On evaluation of the prototype, qualitative data analysis uncovered structural problems in the proposed prototype which hindered the augmented model’s elements and subsequently, the user experience. Five out of eighteen identified interaction issues are highlighted in this paper to demonstrate the proposed augmented model’s validity, applied in UC&C services evaluation. Recommendations for Practitioners: Considering and respecting the user’s natural communication processes, practitioners should be able to propose and develop innovative solutions that truly enable and empower effective organizational collaboration. UC&C functionalities should be designed, taking the augmented model’s proposed elements and their pertinence in representing the human interpersonal communication phenomena into consideration, namely: Social Presence; Immediacy of Communication; Concurrency and Synchronicity. Recommendation for Researchers: This paper intends to demonstrate that the adoption and use of UTAUT technology characteristics, in conjunction with Synchronicity proposition, can be considered as a reference for human-centric design and the evaluation of UC&C systems. Impact on Society: To highlight the need to develop further research on this important topic of human collaboration mediated by technology inside organizations. Future Research: This research focused its attention on communication functionalities. However, collaboration can potentially be affected by other services that may be included in a UC&C system, such as scheduling, meetings or task management. Future research could consider employing this augmented model to evaluate such systems or proof-of-concept prototypes.

Aim/Purpose: The aim of this study was to identify the critical predictors affecting project desertion in Blockchain projects. Background: Blockchain is one of the innovations that disrupt a broad range of industries and has attracted the interest of software developers. However, despite being an open-source software (OSS) project, the maintenance of the project ultimately relies on small core developers, and it is still uncertain whether the technology will continue to attract a sufficient number of developers. Methodology: The study utilized a systematic literature review (SLR) and an expert review method. The SLR identified 21 primary studies related to project desertion published in Scopus databases from the year 2010 to 2020. Then, Blockchain experts were asked to rank the importance of the identified predictors of project desertion in Blockchain. Contribution: A theoretical framework was constructed based on Social Cognitive Theory (SCT) constructs; personal, behavior, and environmental predictors and related theories. Findings: The findings indicate that the 12 predictors affecting Blockchain project desertion identified through SLR were important and significant. Recommendations for Practitioners: The framework proposed in this paper can be used by the Blockchain development community as a basis to identify developers who might have the tendency to abandon a Blockchain project. Recommendation for Researchers: The results show that some predictors, such as code testing tasks, contributed code decoupling, system integration and expert heterogeneity that are not covered in the existing developer turnover models can be integrated into future research efforts. Impact on Society: This study highlights how an individual’s design choices could determine the success or failure of IS projects. It could direct Blockchain crypto-currency investors and cyber-security managers to pay attention to the developer’s behavior while ensuring secure investments, especially for crypto-currencies projects. Future Research: Future research may employ additional methods, such as a meta-analysis, to provide a comprehensive picture of the main predictors that can predict project desertion in Blockchain.

Aim/Purpose: ************************************************************************ After its investigation, the Research Ethics, Integrity, and Governance team at RMIT University found that the primary author of this paper breached the Australian Code and/or RMIT Policy and requested that the article be retracted. ************************************************************************** This paper aimed to examine the influence of ethical and transformational leadership on employee creativity in Malaysia’s private higher education institutions (PHEIs) and the mediating role of organizational citizenship behavior. Background: To ensure their survival and success in today’s market, organizations need people who are creative and driven. Previous studies have demonstrated the importance of ethical leadership in fostering employee innovation and good corporate responsibility. Research on ethical leadership and transformational leadership, in particular, has played a significant role in elucidating the role of leadership in relation to organizational citizenship behavior (OCB). In this study, we have focused on ethical and transformational leadership as an antecedent for enhancing employee creativity. Despite an increase in leadership research, little is known about the underlying mechanisms that link ethical leadership and transformational leadership to OCB. Because it sheds light on factors other than ethical leadership and transformational leadership that influence employees’ extra-role activity, this research is relevant theoretically. OCB may have a mediating function between ethical leadership and transformational leadership style and employee creativity because it is associated with the greatest outcomes, but empirical research has yet to prove this. So, one of the study’s goals is to add to the hypotheses about how ethical leadership style and transformational leadership affect employee creativity by using an important mediating variable – OCB. Methodology: This study adopted a quantitative approach based on a cross-sectional survey and descriptive design to gather the data in a specific period. A convenient sampling approach was used to gauge 275 employees from Malaysia’s PHEIs. To test the hypotheses and obtain a conclusion, the acquired data was analyzed using the partial least square technique (PLS-SEM). Contribution: The study contributes to leadership literature by advancing OCB as a mediating factor that accounts for the link between ethical and transformational leadership and employee creativity in the higher education sector. Findings: According to the research, OCB has a substantial influence on the creativity of employees. Furthermore, ethical leadership boosted OCB and boosted employee creativity, according to the research. OCB and employee creativity have both been demonstrated to benefit greatly from transformational leadership. Further research revealed that OCB is a mediating factor in the link between leadership styles and creative thinking among employees. Recommendations for Practitioners: Higher education institutions should focus on developing leaders who value transparency and self-awareness in their interactions with followers and who demonstrate an inner moral perspective in addition to balanced information processing to ensure positive outcomes at the individual and organizational levels. Higher education institutions should place a priority on hiring leaders that exhibit ethical and transformational traits to raise awareness of these leadership styles among employees. Recommendation for Researchers: The new study also adds significantly to the body of knowledge by examining the relationship between ethical and transformational leadership and the creativity of the workforce. It aimed to identify the relationship between transformational leadership style and individual creativity in higher education by examining the mediating influence of OCB. Impact on Society: Higher education institutions should devise strategies for developing ethical and transformative leaders who will assist boost OCB and creativity within their workforce. Students and faculty in higher education can benefit from these leadership methods by learning to think in more diverse ways and by developing thought processes that lead to a larger pool of innovative ideas and solutions. As a consequence, employees who show creative behavior may be effectively managed by leaders who utilize ethical and transformational leadership styles and motivate them to show OCB that allow them to solve creative problems creatively. Future Research: A mixed-methods approach should be used in future research, and this should be done in public institutions in developing and developed nations to put the findings to use and generalize them even further. Future research will be able to examine other mediators to learn more about how and why ethical and transformational leadership styles affect PHEI employees’ creativity.

Aim/Purpose: This study aims to create customer segmentation who use Online Travel Agent (OTA) mobile applications in Indonesia throughout their hotel booking journey. Background: In the context of mobile hotel booking applications, research analyzing the customer experience at each customer journey stage is scarce. However, literature increasingly acknowledges the significance of this stage in comprehending customer behavior and revenue streams. Methodology: This study employs a mixed-method and exploratory approach by doing in-depth interviews with 20 participants and questionnaires from 207 participants. Interview data are analyzed using thematic analysis, while the questionnaires are analyzed using descriptive statistics. Contribution: This study enriches knowledge in understanding customer behavior that considers the usage of mobile apps as a segmentation criterion in the hotel booking journey. Findings: We developed four user personas (no sweat player, spotless seeker, social squad, and bargain hunter) that show customer segmentation based on the purpose, motivation, and actions in each journey stage (inspiration, consideration, reservation, and experience). Recommendations for Practitioners: The resulting customer segmentation enables hospitality firms to improve their current services by adapting to the needs of various segments and avoiding unanticipated customer pain points, such as incomplete information, price changes, no social proof, and limited payment options. Recommendation for Researchers: The quality and robustness of the customer segment produced in this study can be further tested based on the criteria of homogeneity, size, potential benefits, segment stability, segment accessibility, segment compatibility, and segment actionability. Impact on Society: This study has enriched the existing literature by establishing a correlation between user characteristics and how they use smartphones for tourism planning, focusing on hotel booking in mobile applications. Future Research: For future research, each customer segment’s demographic and behavioral factors can be explored further.

Aim/Purpose: The main aim of this study was to investigate the impact of knowledge-based Human Resources Management (HRM) practices on inbound and outbound open innovation in Jordanian small and medium enterprises (SMEs). Background: SMEs in Jordan lack tangible resources. This insufficiency can be remedied by using knowledge as a resource. According to the Knowledge-Based View (KBV) theory, which posits knowledge as the most valuable resource, SMEs can achieve open innovation by implementing knowledge-based HRM practices that enhance the utilization of knowledge and yield competitiveness. Methodology: This study adopted the quantitative method employing descriptive and exploratory approaches. A total of 500 Jordanian manufacturing SMEs were selected from 2,310 manufacturing SMEs registered lists, according to the Jordan Social Security, by using random sampling. The study’s instrument was a questionnaire that was applied to these SMEs. There were 335 responses that were deemed useful for analysis after filtering out the replies with missing values; this corresponded to a response rate of 67%. The paper utilized structural equation modeling and cross-sectional design to test hypotheses in the proposed research model. Contribution: This study advocates the assumption of the role of KBV in improving innovation practices. This study contributes to the existing strategic HRM research by extending the understanding of knowledge-based HRM practices in the context of SMEs. Thus, this study contributes to the understanding of innovation management by demonstrating the role of knowledge-based HRM practices in boosting inbound and outbound OI practices, thereby enhancing innovation as an essential component of firm competitiveness. Findings: The findings revealed the positive impact of four knowledge-based HRM practices on inbound and outbound open innovation in Jordanian manufacturing SMEs. These practices were knowledge-based recruitment and selection, knowledge-based training and development, knowledge-based compensation and reward, as well as knowledge-based performance assessment. Recommendations for Practitioners: This study is expected to help the stakeholders of SMEs to re-shape the traditional HRM practices into knowledge-based practices which improve managerial skills, innovation practices, and the level of the firm’s competitiveness. Recommendation for Researchers: This study serves as a significant contribution to the research field of innovation practices by building a new association between knowledge-based HRM practices and inbound and outbound open innovation. Impact on Society: The study emphasizes the vital role of knowledge-based HRM practices in enhancing the knowledge and social skills of the human capital in SMEs in Jordan, thus improving the country’s social and economic development. Future Research: Future research could build on this study to include service SMEs. It could also employ a longitudinal study over the long run which would allow for a deeper analysis of the relationships of causality, offering a more comprehensive view of the effect of knowledge-based HRM on open innovation. Furthermore, future research could examine the sample of investigation before and after implementing the knowledge-based HRM practices to provide stronger evidence of their influence on inbound and outbound innovation.

Aim/Purpose: Previous research has generally concentrated on identifying the variables that most significantly influence customer churn or has used customer segmentation to identify a subset of potential consumers, excluding its effects on forecast accuracy. Consequently, there are two primary research goals in this work. The initial goal was to examine the impact of customer segmentation on the accuracy of customer churn prediction in the banking sector using machine learning models. The second objective is to experiment, contrast, and assess which machine learning approaches are most effective in predicting customer churn. Background: This paper reviews the theoretical basis of customer churn, and customer segmentation, and suggests using supervised machine-learning techniques for customer attrition prediction. Methodology: In this study, we use different machine learning models such as k-means clustering to segment customers, k-nearest neighbors, logistic regression, decision tree, random forest, and support vector machine to apply to the dataset to predict customer churn. Contribution: The results demonstrate that the dataset performs well with the random forest model, with an accuracy of about 97%, and that, following customer segmentation, the mean accuracy of each model performed well, with logistic regression having the lowest accuracy (87.27%) and random forest having the best (97.25%). Findings: Customer segmentation does not have much impact on the precision of predictions. It is dependent on the dataset and the models we choose. Recommendations for Practitioners: The practitioners can apply the proposed solutions to build a predictive system or apply them in other fields such as education, tourism, marketing, and human resources. Recommendation for Researchers: The research paradigm is also applicable in other areas such as artificial intelligence, machine learning, and churn prediction. Impact on Society: Customer churn will cause the value flowing from customers to enterprises to decrease. If customer churn continues to occur, the enterprise will gradually lose its competitive advantage. Future Research: Build a real-time or near real-time application to provide close information to make good decisions. Furthermore, handle the imbalanced data using new techniques.

Aim/Purpose: This study aims to explore the use of mobile health applications (mHealth apps) by lay users in Kuwait. Specifically, it seeks to: (i) identify and highlight the impact of factors that contribute to their use of mHealth apps and (ii) validate a model of these users’ usage of mHealth apps. Background: The advancement of information technologies has paved the way for efficiency and effectiveness in healthcare sectors in developed countries. Kuwait has attempted to revolutionise healthcare systems through mobile applications of information technology solutions to educate users on better methods of receiving customised health services. However, end-user usage of mHealth apps remains in the infancy in developing countries, including Kuwait. Lay users are often vulnerable and frequently overlooked by researchers and health technology providers. Methodology: A cross-sectional study was conducted among 225 lay users of mHealth apps in Kuwait using an online questionnaire to achieve the study objectives. A purposive sampling method utilising convenience and snowballing sampling techniques was used in which all the respondents were lay users. Descriptive statistics, Pearson correlation, and regression analyses were employed to analyse the collected data. Contribution: The study contributes to the extant literature on health informatics and mHealth by providing a comprehensive understanding of how technological, social, and functional factors are related to mHealth apps in the context of developing countries. It identifies key drivers of mHealth app use, suggests expanding the TAM model, and facilitates comparisons with developed countries, addressing gaps in mHealth research. Findings: Four factors (i.e., perceived trust (PT), perceived ease of use (PEU) and behaviour control (PBC), perceived usefulness (PU), and subjective norms (SN)) were identified that influence the use of mHealth apps. These four identified factors also contributed to lay users’ use of these mHealth apps. Among these four factors, perceived trust (PT) was the main contributor to lay users’ use of these mHealth apps. Recommendations for Practitioners: Based on the empirical results, this study provides feasible recommendations for the government, healthcare providers, and developers of mHealth apps. The findings urge developers to enhance app functionality by prioritising privacy and security to build user trust while outlining guidelines for future development focused on user-centric design and compliance with data privacy regulations. Additionally, the government should establish supportive policies and funding, ensure regulatory oversight, and promote public awareness to foster trust. Healthcare providers should integrate mHealth apps into their services, train staff for practical use, gather users’ feedback, and collaborate with developers to create tailored healthcare solutions. Future Research: Additional research is required to apply probability sampling techniques and increase the sample size to generate more reliable and generalisable findings. Additionally, the young age segment must be considered here, and research must be extended to consider the moderating role of demographic factors like age, gender, and educational levels to better understand the adoption of mHealth apps.

Aim/Purpose: This paper aims to investigate and understand the intentions of management undergraduate students in Hangzhou, China, regarding the adoption of Artificial Intelligence (AI) technologies in their education. It addresses the need to explore the factors influencing AI adoption in the educational context and contribute to the ongoing discourse on technology integration in higher education. Background: The paper addresses the problem by conducting a comprehensive investigation into the perceptions of management undergraduate students in Hangzhou, China, regarding the adoption of AI in education. The study explores various factors, including Perceived Relative Advantage and Trialability, to shed light on the nuanced dynamics influencing AI technology adoption in the context of higher education. Methodology: The study employs a quantitative research approach, utilizing the Confirmatory Tetrad Analysis (CTA) and Partial Least Squares Structural Equation Modeling (PLS-SEM) methodologies. The research sample consists of management undergraduate students in Hangzhou, China, and the methods include data screening, principal component analysis, confirmatory tetrad analysis, and evaluation of the measurement and structural models. We used a random sampling method to distribute 420 online, self-administered questionnaires among management students aged 18 to 21 at universities in Hangzhou. Contribution: This paper explores how management students in Hangzhou, China, perceive the adoption of AI in education. It identifies factors that influence AI adoption intention. Furthermore, the study emphasizes the complex nature of technology adoption in the changing educational technology landscape. It offers a thorough comprehension of this process while challenging and expanding the existing literature by revealing the insignificant impacts of certain factors. This highlights the need for an approach to AI integration in education that is context-specific and culturally sensitive. Findings: The study highlights students’ positive attitudes toward integrating AI in educational settings. Perceived relative advantage and trialability were found to impact AI adoption intention significantly. AI adoption is influenced by social and cultural contexts rather than factors like compatibility, complexity, and observability. Peer influence, instructor guidance, and the university environment were identified as pivotal in shaping students’ attitudes toward AI technologies. Recommendations for Practitioners: To promote the use of AI among management students in Hangzhou, practitioners should highlight the benefits and the ease of testing these technologies. It is essential to create communication strategies tailored to the student’s needs, consider cultural differences, and utilize the influence of peers and instructors. Establishing a supportive environment within the university that encourages innovation through policies and regulations is vital. Additionally, it is recommended that students’ attitudes towards AI be monitored constantly, and strategies adjusted accordingly to keep up with the changing technological landscape. Recommendation for Researchers: Researchers should conduct cross-disciplinary and cross-cultural studies with qualitative and longitudinal research designs to understand factors affecting AI adoption in education. It is essential to investigate compatibility, complexity, observability, individual attitudes, prior experience, and the evolving role of peers and instructors. Impact on Society: The study’s insights into the positive attitudes of management students in Hangzhou, China, toward AI adoption in education have broader societal implications. It reflects a readiness for transformative educational experiences in a region known for technological advancements. However, the study also underscores the importance of cautious integration, considering associated risks like data privacy and biases to ensure equitable benefits and uphold educational values. Future Research: Future research should delve into AI adoption in various academic disciplines and regions, employing longitudinal designs and qualitative methods to understand cultural influences and the roles of peers and instructors. Investigating moderating factors influencing specific factors’ relationship with AI adoption intention is essential for a comprehensive understanding.

Aim/Purpose: This research aims to evaluate models from meta-learning techniques, such as Riemannian Model Agnostic Meta-Learning (RMAML), Model-Agnostic Meta-Learning (MAML), and Reptile meta-learning, to obtain high-quality metadata. The goal is to utilize this metadata to increase accuracy and efficiency in identifying chili varieties in smart agriculture. Background: The identification of chili varieties in smart agriculture is a complex process that requires a multi-faceted approach. One challenge in chili variety identification is the lack of a large and diverse dataset. This can be addressed using meta-learning techniques, which allow the model to leverage knowledge learned from other related tasks or artificially expand the dataset by applying transformations to existing data. Another challenge is the variation in growing conditions, which can affect the appearance of chili varieties. Meta-learning techniques can help address this challenge by allowing the model to adapt to variations in growing conditions with task-specific embeddings and optimizations. With the help of meta-learning techniques, such as data augmentation, data characterization, selection of datasets, and performance estimation, quality metadata for accurate identification of chili varieties can be achieved even in the presence of limited data and variations in growing conditions. Furthermore, the use of meta-learning techniques in chili variety identification can also assist in addressing challenges related to the computational complexity of the task. Methodology: The research approach employed is quantitative, specifically comparing three models from meta-learning techniques to determine which model is most suitable for our dataset. Data was collected from the variety assembly garden in the form of images of chili leaves using a mobile device. The research successfully gathered 1,974 images of chili leaves, with 697 images of large red chilies, 649 images of curly red chilies, and 628 images of cayenne peppers. These chili leaf images were then processed using augmentation techniques. The results of image data augmentation were categorized based on leaf characteristics (such as oval, lancet, elliptical, serrated leaf edges, and flat leaf edges). Subsequently, training and validation utilized three models from meta-learning techniques. The final stage involved model evaluation using 2-way and 3-way classification, as well as 5-shot and 10-shot learning scenarios to select the dataset with the best performance. Contribution: Improving classification accuracy, with a focus on ensuring high-quality data, allows for more precise identification and classification of chili varieties. Enhancing model training through an emphasis on data quality ensures that the models receive reliable and representative input, leading to improved generalization and performance in identifying chili varieties. Findings: With small collections of datasets, the authors have used data augmentation and meta-learning techniques to overcome the challenges of limited data and variations in growing conditions. Recommendations for Practitioners: By leveraging the knowledge and adaptability gained from meta-learning, accurate identification of chili varieties can be achieved even with limited data and variations in growing conditions. The use of meta-learning techniques in chili variety identification can greatly improve the accuracy and reliability of the identification process. Recommendation for Researchers: Using meta-learning techniques, such as transfer learning and parameter optimization, researchers can overcome challenges related to limited data and variations in growing conditions in chili variety identification. Impact on Society: The findings from this research can help identify superior chili seeds, thereby motivating farmers to cultivate high-quality chilies and achieve bountiful harvests. Future Research: We intend to verify our approach on a more extensive array of datasets and explore the implementation of more resilient regularization techniques, going beyond image augmentation, within the meta-learning techniques. Furthermore, our goal is to expand our research to encompass the automatic learning of parameters during training and tackle issues associated with noisy labels. Building on the insights gained from our observed outcomes, a future objective is to enhance the refinement of model-agnostic meta-learning techniques that can effectively adapt to intricate task distributions with substantial domain gaps between tasks. To realize this aim, our proposal involves devising model-agnostic meta-learning techniques specifically designed for multi-modal scenarios.

Aim/Purpose: The research aims to investigate the factors that influence the continuous use of mobile banking applications to complete banking monetary transactions. Background: Despite a significant increase in the use of mobile banking applications, particularly during the COVID-19 pandemic, new evidence indicates that the use rate of mobile banking applications for operating banking monetary transactions has declined. Methodology: The study proposed an integrated model based mainly on the process virtualization theory (PVT) with other novel factors such as mobile banking application anthropomorphism and virtual process failure risk. The study model was empirically validated using structural equation modeling analysis on quantitative data from 484 mobile banking application users from Jordan. Contribution: The study focuses on continuing use or post-adoption behavior rather than pre-adoption behavior. This is important since the maximum and long-term viability, as well as the financial investment in mobile banking applications, depend on regular usage rather than first-time use or initial experience. Findings: The results indicate that process virtualizable and anthropomorphism have a strong positive impact on bank customers’ decisions to continue using mobile banking applications to complete banking monetary transactions. Meanwhile, the negative impact of virtualization process failure risk on continuous use has been discovered. The found factors explain 67.5% of the variance in continuous use. Recommendations for Practitioners: The study identified novel, significant factors that affect bank customers’ decisions to use mobile banking applications frequently, and these factors should be examined, matched, satisfied, or addressed when redesigning or upgrading mobile applications. Banks should provide users with clear directions, processes, or tutorials on how to complete monetary transactions effectively. They should also embrace Artificial Intelligence (AI) technology to improve their applications and products with anthropomorphic features like speech synthesizers, Chatbots, and AI-powered virtual bank assistants. This is expected to help bank customers conduct various banking services conveniently and securely, just as if interacting with real people. The study further recommends that banks create and publish clear norms and procedures, as well as promote tolerance and protect consumers’ rights when the process fails or mistakes occur. Recommendation for Researchers: The study provides measurement items that were specifically built for the context of mobile banking applications based on PVT notions. Researchers are invited to reuse, test, and modify existing measurement items, as well as submit new ones if necessary. The study model does not consider psychological aspects like trust and satisfaction, which would provide additional insight into factors affecting continuing use. Researchers could potentially take a different approach by focusing on user resistance and non-adoption. Impact on Society: Financial inclusion is problematic, particularly in underdeveloped nations. According to financial inclusion research, Jordanians rarely utilize mobile banking apps. Continuous usage of mobile banking applications will be extremely beneficial in closing the financial inclusion gap, particularly among women. Furthermore, it could help the country’s efforts to transition to a digital society. Future Research: The majority of study participants are from urban areas. Future studies should focus on consumers who live in rural areas. It was also suggested that the elderly be targeted because they may have different views/perspectives on the continued use of mobile banking applications.

Aim/Purpose: This study examined the use of Social Media Applications (SMAs) for accessing health-related information within a heterogeneous population in Jordan. The objective of this study was therefore threefold: (i) to investigate the usage of SMAs, including WhatsApp, Twitter, YouTube, Snapchat, Instagram, and Facebook, for accessing health-related information; (ii) to examine potential variations in the use of SMAs based on demographic and behavioral characteristics; and (iii) to identify the factors that can predict the use of SMAs. Background: There has been limited focus on investigating the behavior of laypeople in Jordan when it comes to seeking health information from SMAs. Methodology: A cross-sectional study was conducted among the general population in Jordan using an online questionnaire administered to 207 users. A purposive sampling technique was employed, wherein all the participants actively sought online health information. Descriptive statistics, t-tests, and regression analyses were utilized to analyze the collected data. Contribution: This study adds to the existing body of research on health information seeking from SMAs in developing countries, with a specific focus on Jordan. Moreover, laypeople, often disregarded by researchers and health information providers, are the most vulnerable individuals who warrant greater attention. Findings: The findings indicated that individuals often utilized YouTube as a platform to acquire health-related information, whereas their usage of Facebook for this purpose was less frequent. Participants rarely utilized Instagram and WhatsApp to obtain health information, while Twitter and Snapchat were very seldom used for this purpose. The variable of sex demonstrated a notable positive correlation with the utilization of YouTube and Twitter for the purpose of finding health-related information. Conversely, the variable of nationality exhibited a substantial positive correlation with the utilization of Facebook, Instagram, and Twitter. Consulting medical professionals regarding information obtained from the Internet was a strong indicator of using Instagram to search for health-related information. Recommendations for Practitioners: Based on the empirical results, this study provides feasible recommendations for the government, healthcare providers, and developers of SMAs. Recommendation for Researchers: Researchers should conduct separate investigations for each application specifically pertaining to the acquisition of health-related information. Additionally, it is advisable to investigate additional variables that may serve as predictors for the utilization of SMAs. Impact on Society: The objective of this study is to enhance the inclination of the general public in Jordan to utilize SMAs for health-related information while also maximizing the societal benefits of these applications. Future Research: Additional research is required to examine social media’s usability (regarding ease of use) and utility (comparing advantages to risks) in facilitating effective positive change and impact in healthcare.

The most common kind of blood cancer in people of all ages is leukaemia. The fractional mayfly optimisation (FMO) based DenseNet is proposed for the identification and classification of leukaemia in federated learning (FL). Initially, the input image is pre-processed by adaptive median filter (AMF). Then, cell segmentation is done using the Scribble2label. After that, image augmentation is accomplished. Finally, leukaemia classification is accomplished utilising DenseNet, which is trained using the FMO. Here, the FMO is devised by merging the mayfly algorithm (MA) and the fractional concept (FC). Following local training, the server performs local updating and aggregation using a weighted average by RV coefficient. The results showed that FMO-DenseNet attained maximum accuracy, true negative rate (TNR) and true positive rate (TPR) of 94.3%, 96.5% and 95.3%. Moreover, FMO-DenseNet gained minimum mean squared error (MSE) and root mean squared error (RMSE) of 5.7%, 9.2% and 30.4%.

Alzheimer's disease (AD), a leading cause of dementia and mortality, presents a growing concern due to its irreversible progression and the rising costs of care. Early detection is crucial for managing AD, which begins with memory deterioration caused by the damage to neurons involved in cognitive functions. Although incurable, treatments can manage its symptoms. This study introduces a hybrid AlexNet+ResNet-50 model for AD diagnosis, utilising a pre-trained convolutional neural network (CNN) through transfer learning to analyse MRI scans. This method classifies MRI images into Alzheimer's disease (AD), moderate cognitive impairment (MCI), and normal control (NC), enhancing model efficiency without starting from scratch. Incorporating transfer learning allows for refining the CNN to categorise these conditions accurately. Our previous work also explored atlas-based segmentation combined with a U-Net model for segmentation, further supporting our findings. The hybrid model demonstrates superior performance, achieving 94.21% accuracy in identifying AD cases, indicating its potential as a highly effective tool for early AD diagnosis and contributing to efforts in managing the disease's impact.

This conceptual research aims to connect aspects of learning activities of continuing education for professionals (CPE). The objective is to provide conclusions about modes of professional learning within diversity, equity, inclusion, and belonging (DEIB) training. This interpretation is placed in context relating to the process of professional learning objectives. A CPE DEIB training plan is presented as an example of how to provide continuing professional education to adult learners within a DEIB curriculum (El-Amin, 2020). The purpose of incorporating the foundations of CPE into DEIB training permits organisations to strengthening organisational development and productivity. By connecting the foundations of curriculum design, alignment, assessment and mapping, and research-informed innovation, CPE aims to enhance the effectiveness of organisational DEIB initiatives. A CPE DEIB training plan emphasises the importance of accountability, employee involvement, and effective training to drive DEIB initiatives.

In the context of US universities where student evaluations of teaching play an important role in the retention and promotion of faculty, it is important to understand what a student expects in the classroom. This study took the perspective of Perry's cognitive development scheme with the following research question: what is the Perry level of cognitive development of business students? An established survey was used at two different universities. It was found that the median was position 3, and that there was large variation in three dimensions. First is the variation across program levels. Second, there was variation across universities. This becomes an issue when instructors move to a different university and questions the possibility to transfer 'best practices'. Third, variation was found within a specific program level. This means that instructors are faced with students who, from a cognitive perspective, have different demands which are unlikely to be simultaneously met.

Prediction of route based on historical trip observation of users is widely employed in location-based services. This work concentrates on building a route prediction system using Lempel-Ziv technique applied to a historical corpus of user travel data. Huge continuous logs of historical GPS traces representing the user's location in past are decomposed into smaller logical units known as trips. User trips are converted into sequences of road network edges using a process known as map matching. Lempel-Ziv is applied on road network edges to build the prediction model that captures the user's travel pattern in the past. A two-phased model is proposed using a map reduce framework without losing accuracy and efficiency. Model is then used to predict the user's end-to-end route given a partial route travelled by the user at any point in time. The objective of the proposed work is to build a Route Prediction system in which model building and prediction both are horizontally scalable.