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The Mad Hatter Holiday Festival, Parade & Tree Lighting creates a Wonderland of enchantment with California's most whimsical holiday happening in the historic downtown of Vallejo

The Mad Hatter Holiday Festival attracts thousands of people to the historic downtown district of Vallejo with its creative lighted and fire shooting Wonderland recreations that turns the city into a fantasy world for children and adults alike.




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Anthony Watts Presented with the Albert Nelson Marquis Lifetime Achievement Award by Marquis Who's Who

Anthony Watts retired from Banc Mortgage Financial Corp in 2004




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Nvidia stock has 25% upside as it approaches an iPhone moment with its Blackwell chip, analyst says




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Germany’s H&M teams up with Glenn Martens for 2025 designer collection

H&M is partnering with Glenn Martens for an Autumn 2025 collection. Known for merging streetwear and couture, Martens joins a line of iconic designers H&M has collaborated with since 2004, when it launched its first designer collection with Karl Lagerfeld. This initiative has made top-tier fashion accessible, reflecting each designer’s unique vision and values across two decades of partnerships.




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Parallels elevates digital workspaces with Microsoft 365 integration

Parallels RAS Now extends the integration and delivery of applications from Azure Virtual Desktop to application delivery on Windows 365 Cloud PCs




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Keeping It Personal With Natural Language Processing

Look at your organization and consider the unstructured text or audio data you gather and the possible revelations it may hold. That data reflects the voices of those you serve and holds the potential to help you deliver better experiences, improve quality of care and enrich human engagement. There are powerful stories to be told from your unstructured text data. And the best way for you to find them is with natural language processing.




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Transform Customer Service With Next-Gen Knowledge: Why and How

The consumer has spoken. Forrester Research asked 5,000 of them, "What created the biggest pain when you contacted a business for customer service?" They answered lack and consistency of agent knowledge, followed by the difficulty of finding relevant answers on company websites. So, what is driving this dissatisfaction?




with

I like the philosophy behind shooting with primes; that a...



I like the philosophy behind shooting with primes; that a photographer shouldn’t stand still but instead, continuously move closer, further, lower, or higher relative to his/her subject as a means of establishing a deeper connection. ????????

Save 50% on my custom Lightroom presets with HOLIDAY50. Link in profile. (at Toronto, Ontario)




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Building Digital Tools Without the Hype

I had a fantastic conversation with Jem Sophia today (our first actual conversation after years of talking online!) who pointed me in the direction of this fantastic article. I love the sentiment and the metaphor. Creating software to scratch an itch without any ambitions of ScAlInG and turning it into a capitalistic enterprise.




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Controlling AirPort Network Access with Time Limits

If you own an AirPort base station, you can use the Timed Access feature to control the days and times when users access the Internet. This could come in handy in a variety of situations. For example, if you own a cafe and provide free wi-fi access, you can configure the AirPort to block all access to the Internet when your business is closed. And if you have children, you can set time limits for specific devices in your home.

There are two ways to use the timed access feature. You can create a default allow policy to allow all devices to access the Internet at any time, and then specify custom schedules for specific devices. Or you can create a default deny policy to prevent all devices from accessing the Internet according the schedule you specify, and then exempt specific devices by creating custom schedules.

Here's how to control AirPort network access with time limits:

  1. Open the AirPort Utility application. (It's in Applications → Utilities.) The window shown below appears.

  2. Click the AirPort Extreme's icon. The status pop-up window appears.

  3. Click Edit. The settings window appears.

  4. Select the Network tab. The window shown below appears.

  5. Select the Enable Access Control checkbox.

  6. Click Timed Access Control. The window shown below appears.

  7. Select the Unlimited (default) option. By default, this allows all of the devices connected to your AirPort to access the Internet all day, every day, but you can change this to block Internet access for all devices (except the ones you specify later) during the times you set.

  8. If you'd like to limit the days and times that a specific device can access the Internet, click the + button under the Wireless Clients field. The window shown below appears.

  9. Enter a name for the device in the Description field.

  10. Enter the device's MAC address in the MAC Address field. You can use the following tutorials to find the device's MAC address.

  11. Use the + button under the Wireless Access Times field to create a schedule for this device's Internet access.

  12. Once you've added all of your devices and customized the schedules, click Save.

  13. Click Update. The AirPort will restart to apply the changes.

Congratulations! You have successfully set time limits for the devices connecting to your AirPort network. The schedule you created is effective immediately.

Meet Your Macinstructor

Matt Cone, the author of Master Your Mac, has been a Mac user for over 20 years. A former ghost writer for some of Apple's most notable instructors, Cone founded Macinstruct in 1999, a site with OS X tutorials that boasts hundreds of thousands of unique visitors per month. You can email him at: matt@macinstruct.com.




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Canadian with Suspected Avian Flu in Critical Condition

A British Columbia (BC) teen from the Fraser Health region who was hospitalized with an earlier announced presumptive positive H5 avian flu infection is in critical condition, the province's top health official said today.




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Cash-strapped County Found Success with a 32-hour Workweek

The county said the 32-hour workweek has attracted a host of new talent: Applications have spiked 85.5% and open positions are being filled 23.75% faster, while more employees are staying in their jobs -- separation (employees quitting or retiring) dropped by 48%. And 84% of employees said their work-life balance was better.




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Victoria the only Australian state with a stable AAA rating from both S&P and Moody’s




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Bio blog: Victoria to attract more world leading women in science and innovation with additional round of veski innovation fellowships

An additional round of veski innovation fellowships – a prestigious Victorian program to attract outstanding global leaders in science and research to Victoria – is actively seeking applications from outstanding women in science and research.




with

HotelQuickly expands into Australia with a new Melbourne office

Hotel and accommodation booking app, HotelQuickly, has opened an office in Melbourne as part of its plans to expand its operations in the Australian market. The Hong-Kong headquartered company, which was launched in March 2013, has more than 600,000 users globally and offers last-minute discounted hotel and accommodation booking options for travellers.




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Global Pharma leaders Janssen collaborate with Melbourne’s Monash

Global pharmaceutical company Janssen-Cilag, a subsidiary of Johnson & Johnson, has signed a three-year research collaboration agreement with Melbourne’s Monash University. The collaboration will focus on ground-breaking research at Monash University to develop potential new medicines to treat autoimmune diseases and disorders .




with

Equinix expands in Melbourne with launch of new data centre

The global data centre and software giant, Equinix, has recently opened a new state-of-the-art data centre in Melbourne, as part of its expansion plans throughout the Asia-Pacific region. The centre, which is strategically located in Port Melbourne, about 2.5 kilometres from the Central Business District, will help to meet the growing regional demand for premium data centre services, and comes amidst strong growth in Australia and Victoria’s IT markets. Equinix has invested A$60 million in the centre, known as ME1, and early reports indicate an successful launch.




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Melbourne makes history with world’s first 3D printed jet engine

Melbourne’s Monash University and Amearo Engineering have captured the attention of global aviation industry giants by creating the world’s first 3-D printed jet engine. The manufacturing breakthrough will lead to cheaper, lighter and more fuel efficient jets, and will result in advances in medical technology, according to engineers and researchers.




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Apologetics: Challenge your thinking (over pizza!) with Ratio Christi Thursdays. (November 14, 2024 6:00pm)

Event Begins: Thursday, November 14, 2024 6:00pm
Location: Study Center
Organized By: Maize Pages Student Organizations


Hi all,We are excited to invite you to Ratio Christi Meeting this Thursday 11/14 from 6-7 pm! The question for this week is: "How do Christianity and Buddhism  differ?" Our meeting will be held at the Study Center at 611 1/2 E. William St. Ann Arbor. This is a safe space for inquiring about religion and faith. Your perspectives are valued in fostering a thoughtful understanding of these subjects. All are welcome!! There will be pizza! If you are interested in learning more about us, you can join the Ratio Christi Maize page for updates and discussions: Ratio Christi Maize page. We're also active on Instagram: Ratio Christi Instagram page. We are excited to see you all soon and please feel free to reach out with any questions! Sincerely,Ratio Christi Team ????




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Reading and Q&A with Sawako Nakayasu (November 14, 2024 5:30pm)

Event Begins: Thursday, November 14, 2024 5:30pm
Location: Museum of Art
Organized By: Zell Visiting Writers Series


Login here (no pre-registration needed): https://tinyurl.com/ZellWriters24

Zell Visiting Writers Series readings and Q&As are free and open to the public and will be offered both virtually (via Zoom) and in person (in UMMA's Stern Auditorium). Seats are offered on a first come, first served basis; please arrive early to secure a spot.

Born in Japan and raised in the US, Sawako Nakayasu is an artist working with language, performance, and translation. Her newest books of poetry include *Pink Waves* (Omnidawn, 2023), a finalist for the PEN/Voelcker award, and *Some Girls Walk Into The Country They Are From* (Wave Books, 2020), both of which engage the intersection between writing and translation. *Settle Her*, which was written on the #1 bus line in Providence, Rhode Island on Thanksgiving Day of 2017 on the occasion of her cutting ties with normative Thanksgiving celebrations, is forthcoming from Solid Objects.

“Invisible Losses,” a text-based performance, was performed in 2023 as part of Translated Bodies, a translation performance event curated by Gabrielle Civil at the Velocity Dance Center in Seattle. It has also been reimagined and published as a web-based work on oral.pub. Her pamphlet, Say Translation Is Art (Ugly Duckling Presse, 2020), which encourages the untethering of translated texts from conventional relationships to their source texts, has been taught, translated, or performed in the US and in Europe – including as a spoken word performance by Danielle Zawadi in Dutch translation, at the Dutch Foundation for Literature’s Annual Translation Convention in 2022.

Nakayasu’s translation of the Japanese modernist poet Sagawa Chika, *The Collected Poems of Chika Sagawa*, supported by the NEA and published by Canarium Books in 2015, received the PEN Award for Poetry in Translation, the Lucien Stryk Asian Translation Prize, and was a finalist for the National Translation Award in Poetry. It was subsequently acquired by Penguin/Random House for their Modern Library series and republished in 2020 in a new edition with updated introduction. *Poet Sagawa Chika: Late Gathering*, currently under development with the Brown Digital Publications Initiative, is a born digital, scholarly publication based on Sagawa’s poetry and legacy.

Nakayasu teaches in the Literary Arts department at Brown University, where she teaches poetry, translation, and interdisciplinary art.

For any questions about the event or to share accommodation needs, please email kimjulie@umich.edu--we are eager to help ensure this event is inclusive to you. The building, event space, and restrooms are wheelchair accessible. Diaper changing tables are available in nearby restrooms. Gender-inclusive restrooms are available on the second floor of the Museum, accessible via the stairs, or in nearby Hatcher Graduate Library (Floors 3, 4, 5, and 6). The Hatcher Library also offers a reflection room (4th Floor South Stacks), and a lactation room (Room 13W, an anteroom to the basement women's staff restroom, or Room 108B, an anteroom of the first floor women's restroom). ASL interpreters and CART services at in-person events are available upon request; please email kimjulie@umich.edu at least two weeks prior to the event, whenever possible, to allow time to arrange services.

U-M employees with a U-M parking permit may use the Church Street Parking Structure (525 Church St., Ann Arbor) or the Thompson Parking Structure (500 Thompson St., Ann Arbor). There is limited metered street parking on State Street and South University Avenue. The Forest Avenue Public Parking Structure (650 South Forest Ave., Ann Arbor) is five blocks away, and the parking rate is $1.20 per hour. All of these options include parking spots for individuals with disabilities.




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Learn about an AmeriCorps Year of Service with the GO Tutor Corps! (November 14, 2024 4:00pm)

Event Begins: Thursday, November 14, 2024 4:00pm
Location:
Organized By: University Career Center


Curious about AmeriCorps and how it might fit in with your career goals? Come learn more about a year of service with the GO Tutor Corps!




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DE Seminar: Existence of Rotating Stars with Variable Entropy (November 14, 2024 4:00pm)

Event Begins: Thursday, November 14, 2024 4:00pm
Location: East Hall
Organized By: Differential Equations Seminar - Department of Mathematics


Rotating stars can be modeled by steady solutions to the Euler-Poisson equations. An extensive literature has established the existence of rotating stars for given differentially rotating angular velocity profiles. However, all of the existing results require the angular velocity to depend on the distance to the rotation axis, but not on the distance to the equatorial plane. Incidentally, all of these solutions have constant entropy within the star. In this talk, I will present a recent result which is the first that allows a general rotation profile, without restrictions. It is also the first result that allows genuinely changing entropy within the star. The variation of entropy causes the previous methods used to construct steady solutions inapplicable. We discover a div-curl reformulation of the problem and perform analysis on the resulting elliptic-hyperbolic system. This is joint work with Juhi Jang and Walter Strauss.




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IOE 899: High-dimensional Optimization with Applications to Compute-Optimal Neural Scaling Laws (November 14, 2024 3:00pm)

Event Begins: Thursday, November 14, 2024 3:00pm
Location: Industrial and Operations Engineering Building
Organized By: Industrial & Operations Engineering


About the speaker: Courtney Paquette is an assistant professor at McGill University and a CIFAR Canada AI chair, MILA. She was awarded a Sloan Research Fellowship in Computer Science in 2024. Paquette’s research broadly focuses on designing and analyzing algorithms for large-scale optimization problems, motivated by applications in data science. She is also interested in scaling limits of stochastic learning algorithms. She received her PhD from the mathematics department at the University of Washington (2017), held postdoctoral positions at Lehigh University (2017-2018) and the University of Waterloo (NSF postdoctoral fellowship, 2018-2019), and works 20% as a research scientist at Google DeepMind, Montreal.


Abstract: Given the massive scale of modern ML models, we now only get a single shot to train them effectively. This restricts our ability to test multiple architectures and hyper-parameter configurations. Instead, we need to understand how these models scale, allowing us to experiment with smaller problems and then apply those insights to larger-scale models. In this talk, I will present a framework for analyzing scaling laws in stochastic learning algorithms using a power-law random features model, leveraging high-dimensional probability and random matrix theory. I will then use this scaling law to address the compute-optimal question: How should we choose model size and hyper-parameters to achieve the best possible performance in the most compute-efficient manner?




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Agriculture, Trade, and the Spatial Efficiency of Global Water Use - co-authored with Tamma Carleton and Levi Crews (November 14, 2024 11:30am)

Event Begins: Thursday, November 14, 2024 11:30am
Location: Lorch Hall
Organized By: Department of Economics


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2024 Hacks with Friends (November 14, 2024 8:30am)

Event Begins: Thursday, November 14, 2024 8:30am
Location: Arbor Lakes Dome
Organized By: Sessions @ Michigan




Register today for the 2024 Hacks with Friends (HWF) — a hack event sponsored by the U-M Office of the VPIT-CIO. All IT and technology professionals and advocates from across U-M's four campuses are invited to break away from their everyday activities and have some fun doing what they do best in a friendly competition. The 2024 Hacks with Friends (HWF) will take place on November 14 & 15 at Arbor Lakes.  

NOTE: Registering after November 6 does not guarantee that meals will be available for you. You will need to find lunch on your own.





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Anduril Touts Lattice Integration With Multiple Sensors In CENTCOM’s Desert Guardian

Anduril Industries this week said its Lattice operating system was used to integrate multiple third-party sensors into a single dashboard during a recent exercise to provide a common operating picture […]



  • Advanced / Transformational Technology
  • Army

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Distech Controls Partners with Tech Hub, Notman House

Distech Controls, a supplier of energy management solutions, announced that the company is partnering with one of Canada’s top tech hubs, Notman House. The historic, downtown Montreal building provides tech startups with flexible office space that promotes networking, community building, and shared learning.




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County to Reduce Energy, Water Consumption with Performance Contract

The County of Bruce has selected Ecosystem as the winning bidder to provide integrated energy performance contracting (IEPC) services in four of the county’s buildings. The $3.4 million project is expected to generate annual energy savings of $273,288 and receive $251,800 in incentives.




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Ameresco Launches Efficiency Project with National Research Council of Canada

Ameresco Inc. announced that it has partnered with the National Research Council of Canada (NRC) on a new energy savings project. The $3.9 million (CAD) comprehensive energy efficiency and facility renewal project at NRC research facilities is expected to save over $330,000 annually in utility costs.




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Re: [manrs-community] Implementing Decentralized RPKI with Blockchain Technology

Posted by Brandon Z. on Nov 13

Hi guys,

In technical terms, RIRs can indeed configure IPs to become RPKI invalid.
However, my point is not to remove RPKI but to make it invalid.

This could happen; for example, RIPE was required to remove all IRRs
related to Russia (I'm glad RIPE has not done this).

Decentralization can address this issue; it's not just a hype concept.

Best,
*Brandon Z.*
HUIZE LTD
www.huize.asia <https://huize.asia/>| www.ixp.su | Twitter...




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Re: Implementing Decentralized RPKI with Blockchain Technology

Posted by Roman Tatarnikov on Nov 13

Brandon, I blockchain and BGP were discussed on NANOG some years ago, back
when the deployment of RPKI was brought up. Short answer - it won't solve jack
and will use tons of computation power.

I'm not really going to go into details, but essentially adding a band-aid
instead of adopting RPKI and addressing the issues with RIR is not the best
course of action.




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Re: Implementing Decentralized RPKI with Blockchain Technology

Posted by Francis Booth via NANOG on Nov 13

In such a scenario I’d argue for less automation to prevent such a rogue RIR from being able to cause such a disruption
to the Internet.

To expand on what Tom mentioned, Networks are not yet rejecting announcements with a NotFound validation. Even if such
an event did occur I’d be willing to bet most network operators are going to be leaning on their interpersonal
connections rather than automation to reestablish peering with networks....




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Re: Implementing Decentralized RPKI with Blockchain Technology

Posted by William Herrin on Nov 13

Hi Brandon,

That's not how blockchain works. Validation is time-bound and
irrevocable. Only the current key-holder can transfer the validated
material to another entity. Effecting such transfers requires minimal
computation, on the order of a few HTTPS transfers.

Under block chain, an RIR would not be able to revoke number
resources, not even for non-payment or fraud. And if the keys
associated with an address block were lost or stolen,...




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Re: Implementing Decentralized RPKI with Blockchain Technology

Posted by Jason Iannone on Nov 13

Imagine decentralizing x.509.

On Wed, Nov 13, 2024 at 11:42 AM Roman Tatarnikov <r.tatarnikov () intlos org>
wrote:




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Re: Implementing Decentralized RPKI with Blockchain Technology

Posted by Brandon Z. on Nov 13

Hi William,

Okay, this would lead to a permanent loss of resources, whereas
cryptocurrency does not have this issue.

the rules for NANOG and I presume it's against the rules for MANRS as
well.

Noticed that; sorry for posting twice as well.

Best,
*Brandon Z.*
HUIZE LTD
www.huize.asia <https://huize.asia/>| www.ixp.su | Twitter

This e-mail and any attachments or any reproduction of this e-mail in
whatever manner are confidential...




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Re: Implementing Decentralized RPKI with Blockchain Technology

Posted by Jason R. Rokeach via NANOG on Nov 13

For what it's worth, this is quite implementation specific and leaves a lot of room for intentional and appropriate
design decisions. Custom smart contract (think "decentralized program") code could be used to enable the functionality
desired for an RIR, without other functionality.
Let's extrapolate: An RIR could use smart contracts with immutable code to allow an entity to register a specific block
and retain certain...




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Re: Implementing Decentralized RPKI with Blockchain Technology

Posted by Tom Beecher on Nov 13

Incorrect.

If the RIR revokes the resource certificate used to sign the ROA, the ROA
is also then revoked. Validator software will then remove the VRPs that had
been created from that previously valid ROA. If there are no other VRPs
that cover the BGP message parameters, the validator will return NOTFOUND.

If the RIR refused to publish or deleted the ROA, validators will
eventually delete them, which also removes the VRP previously created. If...




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Re: Implementing Decentralized RPKI with Blockchain Technology

Posted by William Herrin on Nov 13

Not really. If it's technically feasible to override or roll back
transactions, you've violated one of the central tenets of block
chain. You can design a system that allows transactions to be rolled
back or changed by a central authority but the result would not be a
block chain and would not have the desired characteristic of
resistance against government compulsion.

Regards,
Bill Herrin




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Re: Implementing Decentralized RPKI with Blockchain Technology

Posted by Jason R. Rokeach via NANOG on Nov 13

transactions, you've violated one of the central tenets of block
chain.

To be clear, I did not state such. Ownership can be transferred by smart contract. This does not violate a core tenet
of blockchains and is a key feature of almost all blockchains which still exhibit signs of life.




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Re: Implementing Decentralized RPKI with Blockchain Technology

Posted by William Herrin on Nov 13

If the RIR can institute a revocation via smart contract, for any
reason, then you haven't achieved any resilience against government
compulsion applied to the RIR, which was Brandon's reason for
considering blockchain in the first place.

Regards,
Bill Herrin




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Re: Implementing Decentralized RPKI with Blockchain Technology

Posted by Matt Corallo on Nov 13

Thanks for raising this topic. In all the rush to deploy RPKI I fear these issues are not talked
about enough.

A variant of this could make some sense, the issue is that it doesn't do you a whole lot of good to
have a local RPKI anchor that you and your local community look to if the global internet community
isn't looking at it - sure, your IPs are routable to a few of your friends, but they can't reach
Google...oops....




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Re: Implementing Decentralized RPKI with Blockchain Technology

Posted by Seth David Schoen on Nov 13

Matt Corallo writes:

There are some tools out there either directly using or inspired by
Certificate Transparency that facilitate transparency logging of other
kinds of events. It might be interesting to put RPKI events into one
of those.

The big difference between blockchains and systems like CT is that the
latter do have single points of failure (an operator can shut down the
log completely, or break it in other ways), or at least relatively...




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Re: Implementing Decentralized RPKI with Blockchain Technology

Posted by David Conrad via NANOG on Nov 14

Tom,

Something I’ve been curious about for some time: since deployment of RPKI is (mostly) hosted by the RIRs and
ultimately, the RIRs control the validation chain, what would happen if the RIR creates (or, if you prefer, is directed
by court order to create) INVALIDs?

Regards,
-drc




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Paul Davis Restoration Continues Its Support of the American Red Cross Disaster Relief Efforts with $1 Million Donation

Paul Davis Restoration pledges $1 million to the American Red Cross Annual Disaster Giving Program in response to Hurricanes Helene and Milton. This proactive donation ensures the Red Cross is equipped to meet the needs of those affected by disasters across the U.S. Discover how this significant contribution, along with volunteer efforts, supports disaster relief and community resilience. 




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Pull Up and Start Drying with the Phoenix HD308

Designed and built for the rigors of the restoration industry, the Phoenix FireBird HD308 is the safest, most efficient, flexible, and durable heat system made.




with

Seal Any Doorway in Under a Minute with ZipDoor

The new ZipDoor kit is a great way to create a dust barrier when all you need to seal is the doorway.




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Nefab expands in Arizona with new Tucson facility

FLSmidth will be the largest customer of the new plant, which will serve as a comprehensive hub for the company’s warehousing and packaging needs, including dangerous-goods-certified solutions.




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ICYMI: AP has called the House race with Republicans winning the majority

That makes it a congressional red sweep and the question now is just how much of a majority will they command in the House? The latest NYT projections here show Republicans do have the needed 218 seats claimed for a majority. However, there are still 9 seats yet to be called.

There are some seats such as Iowa 1 and California 45, which are toss ups, that could go to a recount and take a longer time to settle due to the current margins. For some context, here is a list of the more competitive districts as a reference.

But even if you give those two to the Democrats, Republicans will at least snag Alaska 1 to end with 219 seats. That is the bare minimum that they should win with when all is said and done.

This article was written by Justin Low at www.forexlive.com.




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Floki’s Valhalla Partners with Dubai’s Mall of the Emirates for Landmark Campaign

Valhalla, Floki’s PlayToEarn Massively Multiplayer Online Role-Playing Game (MMORPG) blockchain game is proud to announce a partnership in the United Arab Emirates (UAE).

On Nov. 13, Valhalla unveiled a partnership with Dubai's Mall of the Emirates, marking a milestone in its global outreach efforts.

The partnership will see Valhalla’s branding prominently displayed across 93 screens in the mall for a four-week campaign running from November 15 to December 12.

Mall of the Emirates, located in the heart of Dubai, is one of the world’s most prestigious shopping destinations. Since opening in 2005, it has become an iconic landmark, attracting millions of visitors each year. The mall sees daily traffic of approximately 111,500 people, making it a prime venue for Valhalla’s campaign to reach a diverse and international audience.

The mall’s strategic location on Sheikh Zayed Road, a prime area in Dubai, combined with its diverse visitor base, offers Valhalla an opportunity to engage both local and international audiences.

Spanning an area of 255,489 square meters, the multi-level mall boasts over 630 retail outlets, 80 luxury stores, and 250 flagship stores. It also features some of Dubai’s most popular attractions, including the indoor ski resort Ski Dubai, the Magic Planet entertainment center, and VOX Cinemas. The mall’s dining options, with over 100 restaurants and cafés, further enhance its appeal as a top destination for both residents and tourists.

The Campaign’s Goal

Valhalla is ramping up its presence in the UAE, a key market for crypto adoption.

Despite its smaller population, the UAE ranks as the third-largest crypto economy in the MENA region, with $34 billion in crypto transactions recorded between July 2023 and June 2024. This represents an impressive 42% year-on-year growth, far outpacing the MENA average of 11.73%, according to Chainalysis.

Dubai’s rapid evolution into a crypto hub has been fueled by initiatives like the Dubai International Financial Centre (DIFC) and Virtual Asset Regulatory Authority (VARA), which offer crypto-friendly regulatory frameworks. This has drawn major players and startups, solidifying Dubai’s status as a global crypto leader.

Valhalla’s campaign at Mall of the Emirates aligns perfectly with this momentum. By showcasing its brand in one of Dubai’s busiest and most iconic locations, Floki aims to boost awareness and adoption of its ecosystem.

This campaign follows Floki’s recent four-week marketing initiative at WAFI Mall in Dubai, running from November 8 to December 5, where its branding appears across 18 digital screens. Together, these efforts are part of Floki’s larger strategy to dominate the Dubai crypto scene.

About Valhalla

Valhalla (https://valhalla.game/) is a blockchain-based MMORPG inspired by Norse mythology, offering players the chance to discover, tame, and battle with creatures called Veras. The game features a player-driven economy and a hexagonal battlefield designed for dynamic combat. Users can learn more at Valhalla.game.

About Floki

Floki is the people’s cryptocurrency and utility token of the Floki Ecosystem. Focused on utility, community, philanthropy, and strategic marketing, Floki is working toward becoming the world’s most recognized and used cryptocurrency. With over 490,000 holders globally, Floki has already established a strong brand presence.

This article was written by FL Contributors at www.forexlive.com.