Today, podcasting has exponential reach. In the US, for example, The latest Niesen release notes that the number of heavy podcast listeners—those listening every day— has grown by more than 3.6 million. The total podcast audience is growing at a compound average growth rate of 20%. (source: Nielsen)

Similarly, in the United Kingdom, at the end of 2019 around 7.1 million people were listening to podcasts each week. That’s one in eight people and is an increase of 24% over the past year – and more than double over the past five years. Ofcom research also found that half of listeners have joined the podcast wave in the last two years. (source: Ofcom)

The Recount is a new platform that mixes politics and culture. A deal between The Recount and iHeartRaio will result in the two companies producing a series of new podcasts ahead of the 2020 election.

Sony Music has been signalling its podcasting ambitions with a series of partnerships over the past year. Now it has revealed nearly 40 new shows resulting from those deals – and they’re all launching this year.

The unveiling happened at the major labels first IAB Podcast Upfront presentation, with shows in categories including true crime, politics, current events, and social / racial justice, as well as music.

On the latter front, two of the new shows talked about at the upfront presentation were My 90s Playlist with hosts Tracy Clayton and Akoto Ofori-Atta, and a music/sports show from NFL reporter Lindsay Czarniak.

Imagine the perfect custom talk radio station tailored exactly to your unique likes, with a never-ending flow of great content.

That is exactly what Apple could soon be delivering with its recent podcasting acquisition, Scout FM. Because that’s precisely what Apple has achieved already — in the music sense — with its new personalized music stations in iOS 14.

This week Amazon announced the launch of a podcast service integrated with Amazon Music, along with a slate of exclusive celebrity-driven shows. After nipping around the edges of podcasting in its Audible audiobook subsidiary for a few years, Amazon is jumping into the market—with its competitive sights set squarely on Spotify. Amazon’s emulation of Spotify’s podcast model has implications for the future of podcasting as a business.

Spotify started moving into podcasts about five years ago. This was the first phase of a campaign to diversify its business beyond music, reducing its exposure to competition from much larger companies that do not depend on music as a single input good.

The COVID-19 restrictions that many countries had to endure forced many people to seek alternative forms of entertainment. One such form is podcasting which has grown in popularity over recent years. According to the most recent financial reports, Spotify reported that 21% of the monthly active users (MUA) have engaged in at least one podcast in the past month.  Data presented by Stockapps.com breaks down the rise of podcasting.

Spotify Records 5% Increase in Podcast Engagement between Q4 of 2019 and Q2 of 2020

The Joe Rogan Experience – the title of Rogans podcast, was the highest-earning podcast of 2019 with revenue of $30M. In September 2020, Joe Rogan officially began his podcasting contract with media giants Spotify, which will eventually see his entire library of content migrate to the platform. The deal is reported to be over $100M.

Spotify has been expanding its podcasts catalogue as they continue to see strong growth in that particular segment. The rate of consumption of podcasts has been growing by triple-digit percentage numbers for the last few years. In Q4 of 2019 16% of Spotifys monthly active users engage in podcast content, by Q2 2020 that number had jumped to 21%.

The concept behind podcasting is simple: combine the best qualities of what we love about a radio show with the immense capabilities offered by the digital revolution.

And with this simplicity, comes great diversity. Podcasts come in all shapes and sizes, across languages and borders, dealing with an enormous variety of topics and speaking to the hearts of an ever-growing global audience.

It is no wonder that they have become one of the most beloved and popular media in the 21st century. But how did it all start – and where are we now?

A simple idea: a brief history of how podcasts came to be The advent of the internet and new digital tech has naturally played the biggest part in establishing the podcast industry.

While the concept of audio blogging and on-demand listening to audio and video files has been around since the 1980s, primarily in the context of education and research, podcasting as we know it didn’t really exist until the 2000s. Its existence was in big part thanks to the iPod device launched by Apple in late 2001, which inspired a whole new way of listening to music and audio files.

MTV VJ Adam Curry and developer Dave Winner are widely considered to be the pioneers of the podcast revolution, when they teamed up to develop a software dubbed iPodder in 2004 – and the rest is history.

Digital radio spending has declined during the pandemic, which is in line with reduced advertiser demand. We do, however, expect growth to rebound by 26.8% next year.

But podcast advertising remains a bright spot of growth within digital radio. Spending on all types of podcast ads, including host-read sponsorships, will rise by 10.4% this year to more than $780 million. Next year, podcast ad spending will surpass $1 billion in the US for the first time as growth rebounds to 44.9%. That will boost podcast advertising to almost one-quarter of the digital radio ad market.

iHeartMedia announced it has entered into an agreement to acquire Voxnest, the leading consolidated marketplace for podcasts and the best-in-class provider of podcast analytics, enterprise publishing tools, programmatic integration and targeted ad serving. With this acquisition, iHeartMedia, through Voxnest, will now be able to provide podcast advertisers with additional targetable inventory at scale by allowing the effective and efficient monetization across an entire range of podcast inventory on this one-of-kind programmatic platform.

With global revenues set to surpass a billion dollars and the tech giants investing in the space at eye-watering price points, no one asks what podcasting is any more. In part one of our series on the sports podcast ecosystem, SportsPro surveys the scene in 2020 to discover the different ways of doing business.

When Spotify acquired digital sports and culture outlet The Ringer back in February, it marked the fourth podcast company acquisition made by the audio streaming giant in the space of 12 months. That US$400 million spending splurge saw Gimlet Media, Anchor FM and Parcast all come under the control of the Swedish company. And it is not just networks being snapped up, either. In May, the Joe Rogan Podcast, a chart leader in most English-language markets and previously withheld from Spotify by the host, was acquired by the firm on an exclusive licence for a reported US$100 million.

Academia and podcasting have a similar problem: unless you’re involved in them, they seem incredibly intimidating to get into. With academia that is mostly true; a number of economic, systemic, and personal reasons make it inaccessible for a lot of people. With podcasts, however, that is not the case — to the same extent. If you have access to a recording device, editing software, and an internet connection, that is all you need to share your work with the digital world.

The global pandemic has upended our entire nation. When we think of the aftermath since the coronavirus first struck the United States, it still leaves us with a great deal of uncertainty.

Everyone from healthcare workers to business leaders to tradesmen are watching as everything around them changes, and theres nothing they can do about it other than to roll with the punches. Nothing is the same, and it may never be the same again.

But when we look closer at certain sectors, not all of them have a negative story to tell. COVID-19s shock has actually jolted some industries alive. Far-reaching technological adoption, an increased consumer consumption, and a spike in advertiser’s reallocating their budgets to make the most impact during the pandemic, podcasting is having its moment. And it is a big one.

This is great news, of course, but how exactly is podcasting changing under COVID-19’s influence?

Original podcasts from SiriusXM that chronicle sports greatest rivalries, comedys biggest legends, country stars humble beginnings, and gripping first-person tales from medicines front lines

Plus, influential podcasts from FOX News and popular podcasts from leading creators and providers including Stitcher, NBC News, CNN, NPR, ViacomCBS, The Wall Street Journal, HBO, Wondery, ESPN, Barstool, TNT, Joel Osteen Ministries, WNYC Studios, Slate, TED, Westwood One, PRX, and many more

Podcasting is having a moment. Maybe, if we stretch just a bit, a year. And possibly even an era.

Twitter just bought podcasting platform Breaker, the app that took podcasting and made it social. And what began as a trend — Spotify buying podcast platforms Anchor and Gimlet in 2019 — is turning into a torrent as many of the other big players in technology are buying podcasts, podcasters, podcasting tools, and podcast publishing platforms.

Tech moves in eras.

There was the era of PCs. The era of search. The era of social, and the era of smartphones. None of these necessarily roll over and go away: like radio or TV or magazines, they adapt, morph, and persist as new eras and new paradigms take precedence. But each era focuses innovation and investment and attention in a new space.

Today podcasting is one of those spaces.

The deal, valued at $300 million, is the latest in a string of acquisitions as streaming platforms expand beyond music and video.

Podcast-listening has skyrocketed over the past couple of years. In fact, it’s quickly becoming one of the fastest-growing mediums, with forecasts predicting the number of podcast users to exceed 160 million by 2023.

Do you have a niche?
Podcasts that focus on a specific niche or subject matter tend to perform better and garner more regular listeners than those covering broad topics.

Do you have the time?
Although the best podcasts come off as being off-the-cuff conversations, the truth is that a lot of time and commitment are involved in bringing them to life.

Do you want to raise your profile or make money?
Podcasts can be great tools for raising your thought leadership profile, but if monetization is your primary goal, you will probably want to invest your time and money somewhere else.

The year that is coming to an end was a pivotal one in the development of podcasting as an industry. The major business models, players, and axes of power are coming into focus as the industry matures.

Prognostications about the future of podcasting often boil down to a simple question: will podcasting will end up looking more like digital music or digital television? In the music industry, people have access to the same enormous catalog of music (more or less), through several different services, either for a monthly subscription fee or free with ads. In television, there is no single place to get “all” TV shows; instead there’s a growing number of mostly paid subscription digital platforms with distinct (if slightly overlapping) subsets of the universe of content.

The events of the past year tell us that the answer to that question is some of each. Podcasting looks like it’s headed towards a two-tiered future, where the lower tier looks like YouTube or Spotify Free and the higher tier looks like Netflix  or Hulu.

Open podcasting is the foundation on which the entire industry was built: in short, an ecosystem that allows content creators to share their work with listeners everywhere, through all the applications and podcast players that exist.

The magic of podcasting is discovering a new show that you look forward to sharing with friends, or following one for so long that you feel like part of a family, and all of that is made possible by the open nature of the industry.

As per the research report titled Global Podcasting Market Size study, by Genre, by Format (Interviews, Panels, Solo, Conversational) and Regional Forecasts 2020-2027 available with Market Study Report LLC, global podcasting market is expected to witness unprecedented growth during 2020-2027.

According to the business intelligence report, emphasis among podcast production studios on the distribution and production of their content on audio platforms such as Spotify, coupled with emergence of high bandwidth, and personal digital assistants are augmenting the growth of global podcasting market size.

Increasing penetration of internet as well as smartphones, inclination towards audio and music content, growing acceptance of audio broadcasting content, and escalating demand for podcasts are stimulating the global podcasting market outlook. Citing an instance, the IDC (International Data Corporation) recorded shipment of around 369.8 million units of smartphones by vendors in the fourth quarter of 2019.

Leading players that define global podcasting industry trends are TuneIn Inc., Stitcher Radio, Spotify AB, SoundCloud, Entercom Communications Corporation, Pandora Media LLC, Megaphone LLC, iHeartMedia Inc., and Apple Inc.

On the contrary, storage space issues and high costs associated with podcasting are expected to impede the industry expansion throughout the analysis timeframe.

Spotifys $100 million-plus Anchor acquisition is seemingly paying off. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify this year, meaning the software contributed more than 1 million shows to Spotify’s catalog in 2020 alone. Overall, Anchor powers 70 percent of Spotifys total podcast catalog, or around 1.3 million out of over 1.9 million shows.

2020 has been a transformational year for many industries. For media and content creators, pivoting strategies is nothing new. With the emergence of OTT and other cord-cutting methods, television networks, movie theaters, and even traditional radio have been shifting for at least a decade.

With consumers demanding more content quicker, podcasting is taking over earbuds and smart speakers everywhere. Not surprisingly, podcast listening rose during the COVID-19 pandemic.  

Seventy-five percent of Americans know about podcasts, according to Edison Research. Digging deeper into the numbers, about 104 million Americans listen to podcasts monthly -- with the average listener streaming at least five hours of podcast content a week.  

While there may be close to 1.5 million podcasts out there, not all of them are in production. Do not let that discourage you from joining the podcasting revolution. Podcasting is one of the best ways to get your business message out there, no matter your niche.  

In April 2020, Apple Podcasts announced a milestone: Its catalogue featured one million podcasts. That might have reflected the COVID-triggered surge in podcasting last spring. With so many locked down at home, launching a podcast seemed like a good idea. Visions of stardom might have danced in their heads.

The other major presence in the podcast category, Spotify, went on an acquisition spree. That included the Joe Rogan podcast, with its 190 million downloads monthly. Forbes documents that the Rogan show made $30 million in 2019.

According to Podcast Insights, 155 million households in America have listened to podcasts. 45 percent of them have income over $75,000. The medium is mobile and smartphones drive usage.

What is missing in the audio space today are platforms that empower podcast makers to build membership communities — and make it easier for podcasters to sell their own subscriptions. Today’s biggest platforms are not designed to help podcasters build and strengthen their audiences and their communities.

What’s missing is the ability of a publisher to create rich interactive experiences and distribute that on any app or any smart speaker.

In the coming year, I have no doubt that the biggest podcasting stars will continue to see large paydays as tech platforms bid to buy them out. But unless podcasting platforms evolve, what we could be left with will resemble the big industrial radio oligopoly of the late 1990s, and the diversity and promise of podcasting could begin to disappear.

Amazon has long owned Audible, the audiobook titan that dabbles in podcasting, but only very recently began to work its way into the podcast arena. Just this September, Amazon Music launched podcasts, in an effort to boost one of the truly struggling arms of the company. For whatever reason, Amazon Music streaming has not been able to maintain a foothold as a competitor to Spotify for Apple Music, in the same way that Prime Video contends with other top video-streaming services.

As the COVID-19 pandemic complicates that exchange, several artists have found another way to connect. Launching podcasts that sweep the corners of their musical experience, they sound out their voices in fulfilling fashion.

Robin Anderson and Audra Sergel launched their Musicians Dish podcast in September. The show represents both a natural expression of their friendship and an extension of their concerns as freelance artists.

Whether recording on their own or collaborating, Anderson and Sergel nimbly blend elements of pop, jazz and musical theater. Each songwriter's work unites bold humor and deep sentiment — as does their podcast, which is irreverent and informed.

Spotifys $100 million-plus Anchor acquisition is seemingly paying off. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify this year, meaning the software contributed more than 1 million shows to Spotifys catalog in 2020 alone. Overall, Anchor powers 70 percent of Spotifys total podcast catalog, or around 1.3 million out of over 1.9 million shows.

Anchor-hosted shows account for more consumption of third-party podcast content on Spotify than any other podcast hosting or distribution provider
Spotify says Anchor’s top five markets in 2020, by total number of shows, were the US, Brazil, Indonesia, Mexico, and Great Britain. In Indonesia, Spotify signed nine shows to become exclusives. Meanwhile, the fastest-growing markets, looking at the average monthly increase in new shows, are India, Mexico, Brazil, Argentina, and Indonesia. India accounts for nearly 40,000 Anchor-made shows and has been growing at an average of 22 percent month-over-month increase in 2020.

While most radio companies, outside the biggest in the industry, struggle to find a revenue generating podcast strategy, the number of consumers listening to podcasts continues to grow.

Monthly listening is up, weekly listening is up and the average podcast listener tunes into about 5 shows per week. The latest Infinite Dial stats show that about eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020. And, 57% of the country have now listened to some kind of podcast.

The overall monthly podcast listening audience is now more diverse than ever: 57% of monthly podcast listeners are white, 16% Latino, 13% African American, 4% Asian, and 10% of some other background.

With podcasting on the rise the big question that remains for most radio stations around the country is how to make money at it. Unless you have a large enough network of shows, like the bigger radio companies, to be able to sell millions of downloads to advertisers and ad agencies, it takes a minimum of 25,000 downloads per show for an advertiser to even look at a show.

1. Thou shall not do it for the money
2. Thou shall be a consumer
3. Thou shall reflect well on your brand
4. Thou shall be useful
5. Thou shall not be a salesperson
6. Thou shall get personal
7. Thou shall create a consistent format
8. Thou shall release episodes regularly
9. Thou shall be professional
10. Thou shall be sociable

Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows digital marketers should pay attention to.

Podcasting is the new normal in digital marketing.

Experts are calling podcasting modern-day blogging.

Doubling in attendance from the previous year, Podfest March 2020 marked the 6th edition of the annual international event produced by Chris Krimitsos.

It also skated by the pre-pandemic shutdown as one of the last live events of 2020.

As you might recall, 2020 closed out with yet another flashy podcast acquisition. Right before the New Year, Amazon announced that it was buying Wondery for its Amazon Music service, where it will presumably be made to pump out original content rendered exclusively at some point to lure new users to the platform.

Illustrating how podcasting have captured the interest of people all over the globe in recent years, research company Grand View Research suggested that the global podcasting market size valued at USD 9.28 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 27.5% from 2020 to 2027. During the pandemic, listeners worldwide are observed to be spending more time at home due to work-from-home and social distancing policies – changing the entire dynamics of the market for podcasts, which used to have a pre-pandemic target audience of people listening to broadcasts during their commute. The industry is now expected to grow with engaged listeners who are stuck indoors while working from home.

Podcasting Will Boost Your Network Like You Never Thought Possible

As you grow your audience, you’ll find that podcasting can become an incredible resource for expanding your network. I have had the opportunity to invite guests onto my own show, as well as appear as a guest speaker on several business-oriented podcasts.

These have given me the opportunity to meet and interact with several incredible entrepreneurs working in a wide range of business categories.

Having a podcast gives me a valid reason to reach out to other entrepreneurs who I admire. These are people I might not have been able to meet otherwise, and they have given me valuable insights that I have been able to apply to my own business endeavors.

Podcasts exploded in 2020. People created nearly 900,000 new podcasts last year, according to Chartable, and hungry listeners couldn't get enough. Listenership in the U.S. grew 90%, and it grew even faster in other countries tracked by the podcast measurement company.

One thing that stood out in Chartables data is how dominant Spotify has become, thanks to its strategic podcasting acquisitions. And despite the ongoing consolidation in the industry, it may have built an insurmountable lead in most areas of podcasting from the creative, advertising, and listening sides of the equation.

Any summation of the past year begins and ends with COVID, even if we’re just talking about podcasts. Given everything that’s happened, how can it not?

We had just a little over two months of expected life in 2020 before counties across the United States started implementing initial lockdown measures, drastically altering the shape of everyday activity. Movement was scaled down, businesses were shuttered, and a great cloud of uncertainty descended upon the populace as this massive and utterly terrifying thing unfolded all around us.

Podcasting is quickly becoming a buzz word among the techie crowd. So what is podcasting, anyway? Podcasting is online audio content that is delivered via an RSS feed. Many people liken podcasting to radio on demand. However, in reality, podcasting gives far more options in terms of content and programming than radio does. In addition, with Podcasting, listeners can determine the time and the place, meaning they decide what programming they want to receive and when they want to listen to it.
Complete Article - What is Podcasting

Although podcasting is new, it is well on its way to becoming a mainstream communication medium. Podcasting, simply put, is audio files that are delivered via RSS. Many people believe that podcasting is solely for the distribution of music files, but really, nothing could be further from the truth. This emerging method of audio file distribution has opened an array of marketing and communication opportunities to businesses. Currently, most who are familiar with podcasting are technically savvy, but it is clear that podcasting will be more than a passing fad as many businesses are adopting podcasting and employing it in unusual yet powerful ways. Podcasting can be used for talk shows, tutorials, music demos, educational training, stories, comedy clips, debates or even foreign language tutorials.


While RSS has had the capacity to include audio files for a few years, only recently have entrepreneurs made the conceptual leap, taking advantage of the new power held within this communication medium. In reality, podcasters cover the gamut; some are professional broadcasters, while others are obvious amateurs.

It has been said that in October of 2004 a Google search returned less than 6,000 results for the term "podcasting". Today, a similar search yields more than 857,000 results. Like the blogging phenomenon, podcasting has come out of nowhere and attracted an enthusiastic following.

Complete Article

Podcasting is increasing in popularity and, realizing that many are interested in providing audio content in a podcast, we have assembled a collection of tools that make creation, promotion and listening to podcasts a little easier.


1.) Podcasting Tools - RSS feeds automatically bring updated information straight to your desktop. You can monitor or promote news, job listings, personals, and classifieds using RSS. The following tools assist webmasters in using RSS to maximize their time:

Tools for Listening to Podcasts
Listen to Podcasts -Listen to Podcasts - Many RSS readers now include podcast support. The reader allows the user to view the contents of the cast before making a decision about listening. Podcasts that are deemed important can be flagged or set to auto-download. The following are some tools for listening to podcasts:

Complete Article Tools for Podcasting

The Internet has opened the doors to a diverse congregation that exists beyond the traditional borders that communities have become accustom to. Using technology as a communication medium has not been lost on spiritual leaders and many have embraced the Internet as a medium to spread their faith. It is rare to find a house of worship that does not have a website or Internet presense. Expanding upon this theme, parishes looked to podcasting to further expanded the reach of their spiritual counselors and ministers. Many preachers record homilies, hymns, services, sermons or gospel teachings, for parishioners and interested listeners.

Podcasting Sermons

As podcasts increase in popularity, listeners have more choices. So while you might be ahead of the competition, you should still be thinking about ways that you can make your podcast unique and stand out from similarly themed podcasts.


1. Plan Accordingly.
When making the decision and commitment to podcast, it is important to think beyond the moment. Before starting, think about the time the podcast production will take. How will podcasting fit into a current schedule? How frequently will you podcast? How will hosting of podcasting files be handled? If the podcast is excessively popular, how will fees be generated to pay for hosting? What is the common theme that threads all podcasts in a series together? Think not only of a broad theme, but also various episodic themes that fit into a broader theme. What will make you distinct or different from others podcasting about similar content? By approaching podcasting with a little forethought, you will set yourself up for success.

Top 10 Tips to Podcasting Success

How much do you know about podcasting? Take the podcast quiz and test your knowledge.

Question: Are there any size limitations to podcasts?
Answer: There are no maximums or minimums when it comes to podcast size. Obviously, the larger files might intimidate listeners with a slow connection. Podcasts can be successful at any size, generally wise podcasters balance the file size and the quality of their show.

Question: What are ID3 Tags?

How Much Do You Know About Podcasting?

Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd.

DO
1. Make it Professional
Regardless of whether you are podcasting from your garage or a corporate boardroom there is no reason that your podcast cannot have a professional sound and feel. Use software to edit the audio file and filter background noise. Listeners will not tolerate poor audio quality. With the wide range of relatively inexpensive software and hardware available there is no reason you can not provide good quality audio podcast.

Podcasting Do's and Don'ts

Schools all over the country have flocked to podcasting as a new medium to assist the teaching profession. Professors are using podcasts to instruct students and get their messages out. Podcasting is not restricted to one educational sector, professors at prestigest colleges from Bentley to Purdue have flocked to this medium.

A growing number of professors are recording their lectures, the term coursecasting has been adopted in academia. Podcast lectures are used as study tools, and are available for students who might have missed class. Some podcasts are password restricted to students who are enrolled in that specific class. While other institution's publicly post their podcasts and offer non-enrolled students insight into the class material.

Podcasting Just Might be the Tool to Revolutionize Education

Reminder - RecordForAll Audio Recording for Podcasters
If you have not yet checked it out RecordForAll is getting rave reviews from the experts. RecordForAll is an easy to use desktop program for audio recording and editing. RecordForAll recently won the best audio software for 2007! RecordForAll was designed specifically for podcasters and can be used in conjunction with FeedForAll to create podcasts. An evaluation version of RecordForAll can be downloaded at:
http://www.recordforall.com

New Webmaster Websites
Webmaster Templates
Great collection of web templates, includes HTML layouts and CSS files. All files in the webmaster templates library can easily be edited with the HTML editor of your choice. http://www.webmaster-templates.net

Looking for Innovative RSS Ideas?
Learn how these companies are using RSS as part of their marketing strategies. We have compiled a number of white papers that detail how RSS is being used http://www.feedforall.com/whitepaper-directory.htm

Other Resources
Articles

RSS Feed Use in the Legal Feed
Lawyers have never been known as a technical bunch, but more and more often you see a lawyer with a palm pilot making appointments and a blackberry for those urgent messages. Electronic gadgets are now common in the courthouses across the US. Lawyers have increased productivity by utilizing technology so it should come as no surprise that lawyers are using RSS feeds as a means to grow and manage their practices.
http://www.feedforall.com/lawyers-use-rss-feeds.htm

Finance Companies and RSS
Financial institutions are reaching out to clients using RSS feeds. While banks and financial institutions are usually slow to adopt new technology, that is not the case with RSS adoption. More and more professionals are using RSS in innovative ways, to stay ahead of their competition.
http://www.feedforall.com/finance-companies-use-rss.htm

Academia and RSS Feeds
Academia has embraced RSS as a means to educate, but scrutinizing how educational institutions are using RSS feeds in their daily routines show RSS is utilized can vary across different industries.
http://www.feedforall.com/academia-and-rss.htm

Blog Tips for SEO
Blogs are the current rage, and many webmasters have blogs but fail to use their blog to it's full potential. Blogs provide a steady stream of fresh content, and if this content is written and managed properly, blogs have the ability to increase a website's ranking in the search engines.
http://www.feedforall.com/blog-tips-for-seo.htm

How to Conduct a Podcast Interview
Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch.
http://www.feedforall.com/how-to-conduct-podcast-interview.htm

13 Tips for Maintaining Subscribers
You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your RSS feed. Follow these simple steps to insure that your subscriber base will grow.
http://www.feedforall.com/tips-for-maintaining-subscribers.htm

Many people assume that podcasting is all about audio and fail to acknowledge the writing behind the show. Skilled communicators understand the type of planning required in order to pull off a clean final product. The most memorable and effective podcasts are always well planned. Some of the best podcast shows use a script and follow a structured format. The preparation that occurs behind the scenes is similar to what would take place for a radio show.

Effective Podcasting Tips

Potential podcasting content covers the gamut. With more than millions of podcasts now available, there are few topics that are not covered by this popular communication channel.

Podcasting Content

The term podcast was initially used to reference an RSS feed that contained audio files in the items enclosure field. The meaning of podcasting has since expanded, and now refers to RSS feeds that contain all types of media, including audio and video, in the items enclosure field. For the non-technical folks, podcasting is simply a means of syndicating and distributing rich-media files via the Internet. The content contained in a podcast can vary significantly, from a song, to a educational lecture, to a political debate, to just about anything else. One great thing about podcasting is the wide variety of content formats it can contain. And unlike radio or television broadcasts, the recipient can listen or view at their leisure, choosing for themselves when and where they wish to listen or view a podcast.

What Exactly is Podcasting?

Potential podcasting content covers the gamut. With more than millions of podcasts now available, there are few topics that are not covered by this popular communication channel.

Creative Podcasting for Businesses

Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.

Podcasting for Businesses

Podcasting is an up-and-coming and increasingly popular medium for communication. The following are common questions about podcasting, perfect for those just getting started in podcasting as a communication channel...

Questions About Podcasting