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Wood-Look Sports Flooring Embodies Performance and Ease of Maintenance

In addition to typical rubber sports flooring, wood-look rubber flooring fulfills a variety of fitness facility needs such as basketball courts, group fitness spaces and functional training areas.




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Ecore Debuts Rubber Flooring for Light Strength and Conditioning Workouts

Designed from customer feedback and tailored specifically for light strength and conditioning workouts, Performance Motivate Plus complements Ecore’s Performance Beast flooring, which excels in handling heavier weights.




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The Case for Electrostatic Discharge (ESD) Flooring in Healthcare Facilities

When the static electricity in a medical office, examination room or lab is under control, it helps reduce the risks of shocks to personnel, disruption of data, malfunction of sensitive equipment, igniting flammables, and reducing contamination due to electrostatic attraction.




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PPG and Shaw Industries Sign Strategic Agreement for Resinous Flooring Products

PPG has signed a strategic agreement with flooring leader Shaw Industries Group, Inc. to offer the PPG Flooring line of resinous flooring products. The products will be available to Shaw’s customers in the commercial property market via its Patcraft brand. 




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Southeast Flooring Market Reports Increased Attendance

The 2018 Southeast Flooring Market, which took place January 3-4 at the Cobb Galleria Centre, reported double the number of 2017 exhibiting companies and a 52% buyer attendance increase year over year.




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AdHawk Acquires FloorForce to Build FlooringStores.com

AdHawk first partnered with FloorForce in 2016 to provide digital advertising technology to flooring retailers.




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Tressa Samdal Talks Social Media Trends and Women in Flooring

Floor Trends reached out to Tressa Samdal, VP of marketing for E.J. Welch Company, for a brief follow-up interview in the wake of the pandemic to see what has changed since we last spoke to her and ask what advice she would give to other women working their way up through the industry. 




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22nd Annual Alan Greenberg Charity Golf Tournament Raises $125,000 for Floor Covering Industry Foundation

The funds raised during the tournament will directly support the FCIF's mission of providing financial assistance to individuals within the floor-covering industry who are facing significant hardships due to illness, disability, or other unforeseen life-altering circumstances. 




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Mohawk Builder Multifamily Hosts Design Summit, Showcasing Innovation and Sustainability in Flooring

Mohawk Builder Multifamily welcomed 11 designers from across the country to its inaugural design summit in Alpharetta, Georgia, to build relationships, garner feedback on flooring products in development, and share insights about the company's investments in innovation and sustainability.




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The Ballin Knows Best Team Shares Cutting-Edge Flooring Installation Insights

For the month of October, the talented crew of installers with Ballin Knows Best, the first-ever AI-driven flooring installation chatbot, contribute content written by installers for installers in this editorial takeover. 




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Flooring Installation Community Unites at the 2024 CFI FCICA Convention to Elevate Training Opportunities, Tackle Installer Shortage

The recent CFI FCICA Convention in Orlando challenged the industry to raise the bar on installer recruitment, expand high-quality training, and expand awareness of the latest installation techniques and technologies.





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Shanghai to Host Asia's Largest Flooring Expo in May 2025

Domotex Asia/Chinafloor 2025 will return to Shanghai May 26-28, 2025, as part of the Build Asia Mega Show, a platform of co-located shows and activities established to foster the integration among construction, building materials and interior design sectors.




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Sherwin-Williams High Performance Flooring Decorative Coatings for Production and Office Facilities

Sherwin-Williams High Performance Flooring seamless flooring systems offers up durable, chemical resistant systems that cover a range of commercial applications, ranging from moderate to heavy use. The Resuflor systems integrate industrial-grade epoxy with flake or aggregate to create a decorative floor. 




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Bona RollGuard Silane-Based Moisture Barrier Cuts Floor Installation Time Up to 19%

Designed to allow for an easier install process for hardwood flooring contractors by mitigating moisture on concrete and wooden subfloor systems, Bona launches Bona RollGuard.




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Sherwin-Williams High-Performance Flooring Decorative Coatings for Spaces with Concrete Moisture Issues

Sherwin-Williams High-Performance Flooring seamless flooring systems offers up durable, chemical resistant systems that cover a range of commercial applications, ranging from moderate to heavy use.




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TotalWorx to Unveil Spanish-Language Catalog and Flooring Solutions at 2024 CFI FCICA Convention

¿Habla español? TotalWorx, the flooring accessory brand of Shaw Industries Group, will unveil a new Spanish-language catalog and share its latest innovations for professional-level flooring installations at the 2024 CFI FCICA Convention.






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Flooring American Welcomes Four New Advisory Council Members

Flooring America welcomed four members to its Advisory Council. The Advisory Council convenes multiple times throughout the year to guide senior management and influence the strategic direction of our programs. 




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USA Flooring Launches Loyalty Program Aimed at Contractors, Installers, Designers, Realtors and Restoration Pros, Partners with Shaw Industries

USA Flooring announced the launch of a Partner Rewards Loyalty program, designed by The Incentive Group for Pro Customers, with support from Shaw Industries. 




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Floor Coverings International Expands Footprint in Arizona with New Mobile Showroom

Flooring franchise Floor Coverings International continues its expansion in Arizona with a new mobile showroom in Sunrise. As the real estate market booms and demand for its services grows, the franchise actively seeks partners in several Arizona cities.





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Ralph Grogan on Opportunities in the Commercial Flooring Market

In a recent Floor Talk podcast, we spoke with Grogan about his goals for 2024, how his past roles at Bentley and Parterre will help him grow connections and market share within the architecture and design community, and what he anticipates for the adhesives and commercial flooring markets for the next year.





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Are You Ready? Starnet Looks Ahead to the Future of Commercial Flooring

Starnet President and CEO Mark Bischoff reveals the evolutionary and revolutionary changes taking place in the commercial market today—and what commercial flooring contractors need to do to shift their perspective to prepare for the future.




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The Role Flooring Plays in Creating Brand Experiences in the Retail Space

Architect Scott Faucheux is an expert at bringing magic to retail environments. Having worked on concepts for Urban Outfitters and Anthropology, Faucheux is now creative director at TPG Architects. Learn what he has to say about the role flooring plays in the design of retail spaces. 




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Alternative Flooring Career Pathways and Succession Planning for Flooring Installers

David Gross, executive director, INSTALL, shares his experience, how he came to land in a union organization and provides next steps for flooring installers who are interested in moving into another role within the flooring industry.




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Where Flooring Retailers Should Invest in Digital Marketing in 2024

Frank Chiera, senior VP of marketing and advertising, CCA Global Partners, and Terri Daniels, VP of public relations, offer guidance on marketing strategy for flooring retailers in 2024. 




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How Charity Adeoti Plans to Recruit the Next Generation of Flooring Installers

After losing family members to gun violence, Charity Adeoti discovered her passion for making a difference. Learn how this graduate of the Floor Covering Education Foundation 10-week installation program aims to inspire youth to get off the streets to pursue careers—and successful futures—in flooring.




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Leslie Del Pozo on Her Flooring Journey and Commitment to the Installation Community

Leslie Del Pozo, vice president of marketing content & communications, QEP/Roberts has been supporting the installation community in a variety of ways for several years now, including sponsoring our Installation Awards for the second year in a row. Here, we dive more into her flooring journey, what supporting the installation community means to her and the importance of just showing up.




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The Resilient Floor Covering Institute's 2024 Mid-Year Outlook

Resilient Floor Covering Institute President and CEO Bill Blackstock offers an update on the association's key initiatives for the second half of 2024 and provides an outlook for the resilient category of flooring. 




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Industry Q&A: Fishman Flooring President Shane Richmond on Succession Planning and the Future of Distribution

Fishman Flooring’s new president Shane Richmond discusses the benefit of Employee Stock Ownership Plans, succession planning and the future of flooring distribution. 




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AHF Products: A One-Stop Shop for Hard Surface Commercial Flooring

At NeoCon 2024, Floor Trends & Installation met up with AHF Products Chief Commercial Officer Jennifer Zimmerman and Vice President of Commercial Fred Reitz to learn more about the company’s commercial channel strategy, incorporating AHF Contract, Armstrong Flooring, Crossville Tile and Parterre brands.




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Novalis CEO John Wu on Resilient Flooring Industry Trends and Strategic Growth in 2024

Learn how this leader in resilient flooring emphasizes long-term planning, approaches the evolving role of digital printing, and discusses the importance of clear product storytelling. Plus, Wu highlights Novalis' commitment to domestic manufacturing.




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SCI Floor Covering Expands Through Strategic Acquisitions, Remains Bullish on Industry Growth

SCI Floor Covering, backed by Ranier Capital, is expanding through strategic acquisitions in the Midwest. Despite some market softness, SCI President and CEO Dave Elberson remains optimistic about the flooring industry's outlook. Learn about his acquisition strategy, business outlook and SCI's career path for installers. 





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Shaping the Future of Flooring Through Collaboration and Innovation

Get an inside look at the art of flooring design through the eyes of Audra Keiber, Mohawk’s director of design & development. In this episode, Keiber gives us a behind-the-scenes look at the Mohawk Design Summit, bringing retailers and designers together to forecast 2025 and 2026 trends and product ideation.




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UCX CEO Ray Mancini on the Future of Flooring Distribution

The Belknap White Group recently announced the brand merger of Belknap White, JJ Haines and Swiff Train under the UCX umbrella. Here, UCX CEO Ray Mancini discusses the merger and the future of distribution.   




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IUPAT’s David Winkler on Training, Partnerships and the Future of Flooring Installation

David Winkler, regional director of the International Union of Painters and Allied Trades District Council 5, discusses the importance of training, provides insight into the inner workings and benefits of IUPAT and dispells some common misconceptions about trade unions. 




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Industry Q&A: The Future of AI in Flooring Installation

No doubt, artificial intelligence (AI) is here to stay, but how is it being utilized in flooring installation? App developer and installer Jason Potts walks us through the newest features of AI bot Ballin Knows Best and what it means for the future of installation.




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How Showroom Pricing is Revolutionizing Flooring Retail with QR Code Technology

Learn how Showroom Pricing, founded by Kristen Stensby, offers QR code-driven solutions for flooring retailers, enabling real-time pricing updates and comprehensive data reports. 




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Trucor Launches Refined Flooring

Trucor Refined is a PVC-free flooring collection that combines rigid core and laminate for those who prefer an environmentally friendly, waterproof, durable and luxurious floor that is easy to install and maintain.




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Cali Launches Shorebreak Laminate Flooring

The high-performance laminate flooring offers marble and porcelain visuals in a user-friendly, click-lock tile. 




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QEP Sells Harris Flooring to Marquis Industries for $10 Million

The purchased assets include the Naturally Aged Flooring, Harris, Kraus and Heritage Mill brands in North America, as well as related inventory and associated domain names and websites.




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Torlys Smart Laminate Offers the Look of Wood Flooring at a Lower Price

 Torlys Smart Laminates offer the beauty of wood, with the durability of laminate.




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Torlys Grand View Wins 2023 Top Flooring Products: Laminate

Torlys Grand View Smart Laminate collection offers extra-wide and extra-long planks, with Surface Flood Protection thanks to Aqua Protect and pressed bevel edges.




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NFA Spring 2024 Vendor Day Highlights: Innovations and Promotions Aimed to Drive Flooring Sales

The National Floorcovering Alliance's 26 vendor partners came armed with new products and promotion ideas aimed to boost sales for flooring retailers in 2024. 




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Retailers and Design Pros Curate 2025-2026 Flooring Trends at Mohawk Design Summit

For the third year, the Mohawk Design Summit brought together retailers and designers to curate the 2025 and 2026 products for the Mohawk, Karastan and Godfrey Hirst brands. 




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NALFA Begins Review of LF-01 Laminate Flooring Test Standard

This initiative marks the first major revision of the standard since its last update in 2019, emphasizing NALFA's commitment to ensuring the highest quality standards within the industry. 




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White Paper: Laminate Flooring Water Performance

The latest white paper by the North American Laminate Flooring Association clarifies the distinctions between flooring products labeled as "waterproof" and/or "water-resistant." Additionally, it outlines four key design methods employed in the manufacture of laminate flooring to safeguard against household spills and water challenges. 




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The Continuing Evolution in Bamboo Flooring

Since bamboo’s initial introduction to the U.S. flooring market in the early 1990s, it has continued to evolve into different flooring formats, which has served to increase the product’s use and demand, especially in today’s eco-conscious flooring market.




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Hardwax-Oil Finish, the Latest Trend in Hardwood Flooring

Oils and waxes have been used to protect natural materials from the effects of the environment—light, water, cats, etc.—in buildings and building materials for as long as such things have existed.




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WFCA, Floor Trends Honor Associations with Howard Olansky Award

The World Floor Covering Association (WFCA) announced the winners of the Howard Olansky Affiliate of the Year Awards. 




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For Designers, Flooring is the Main Ingredient

Selecting the right flooring for a space not only adds to its look, but experience and overall feel. That is one of the main points designers said when Floor Trends polled them to find out just what they’re looking for when designing for commercial spaces.




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Virginia Retailer Uses Flooring as the Foundation for Growth

Rob Menefee wants to continue to grow his business. Considering he already has three locations and $12-plus million in annual sales, that is no small task.