How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs

How COVID-19 has changed social media engagement [Report]
Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today

Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories
Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today

Coronavirus reshapes consumer habits, creating 4 new segments, report finds
25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land
• Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®.

Two Humboldt penguins, Nacho and Goat, went on a field trip in the forest accompanied by their keepers at Oregon Zoo on Friday (May 1) in Portland, United States.

After being sidelined as a non-essential business, some self-driving car companies can put their vehicles back on the roads to make food and other deliveries - a win-win scenario that allows them to continue testing their nascent technology.

The Bank of England says the UK faces its worst slump in 300 years, but on Thursday held off from any moves on rates or bond buying. Julian Satterthwaite reports.

Air travelers cannot receive cash compensation if their flight is delayed by a passenger biting others and assaulting crew members, an adviser at the Court of Justice of the European Union said on Thursday.

Fiumicino is now the first in Europe to use ‘smart helmets’ to check the temperature of travellers - helmets equipped with portable thermoscanners that can screen people for symptoms of the new coronavirus at a safe distance of up to 7 metres.

A court asked the Indian government on Friday to respond to a challenge against its order for compulsory use of a contact tracing app by public and private sector employees returning to work amid the world's biggest coronavirus lockdown.

A court asked the Indian government on Friday to respond to a challenge against its order for compulsory use of a contact tracing app by public and private sector employees returning to work amid the world's biggest coronavirus lockdown.

A court asked the Indian government on Friday to respond to a challenge against its order for compulsory use of a contact tracing app by public and private sector employees returning to work amid the world's biggest coronavirus lockdown.

England's Jason Roy is ready to play in empty stadiums if the post-coronavirus situation demands so, said the opener who got a taste of it in his last outing.

England's players would have to "make do" with limited chances to prepare for the Twenty20 World Cup scheduled for later this year in Australia due to the COVID-19 pandemic, limited-overs skipper Eoin Morgan said.

England's World Cup winning captain Eoin Morgan says cricket's 10-overs format would be ideal for a global multi-sport event such as the Olympics as the entire tournament could be squeezed into 10 days.

England test captain Joe Root is keen to play international cricket this summer but not by compromising on quality of the game or its intensity, the 29-year-old has said.

Sources in the know said that in the last one month around 30 to 40 students have been diagnosed with the diseases.

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Shah said that the Centre has facilitated more than two lakh migrants workers to reach home. However, the central government is not getting the Bengal government's support in helping migrant labourers reach home, the Home Minister said.

Firefighters have managed to bring it under control.

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