Serbia and Croatia have banned large gatherings, matches are expected to be held behind closed doors.

Austrian GP: Lewis Hamilton set a best lap time in one minute and 4.838 seconds on soft tyres in the first practice.

Austrian Grand Prix: Ferrari's Charles Leclerc topped in the second practice after Lewis Hamilton had won the first.

Ferrari drivers Charles Leclerc and Sebastian Vettel posted two fastest times in the third and final free practice session of British GP at Silverstone.

Sebastian Vettel finished a distant 16th in British Grand Prix and is now 100 points adrift of Lewis Hamilton on Drivers Championship board.

Sebastian Vettel is apprehensive abut his return to Hockenheim, where his Formula One campaign came undone last year.

Ferrari's Sebastian Vettel and Charles Leclerc shone in the scorching sun in the first two practices of German Grand Prix.

Charles Leclerc and Sebastian Vettel topped the timming charts as Ferrari reigned sumpreme at the Belgian GP's first two practice sessions.

Lewis Hamilton of Mercedes had the fastest time after the first two practise sessions with Red Bull's Max Verstappen and Ferrari's Sebastian Vettel in second and third respectively.

Charles Leclerc saw his chances of a hat-trick of wins dashed by pit-lane strategy used by Ferrari that favoured Sebastian Vettel.

Russian Grand Prix: Mercedes' Lewis Hamilton won the race ahead of teammate Valtteri Bottas while Ferrari's Charles Leclerc finished third.

Russian Grand Prix: Sebastian Vettel defied Ferrari's team orders early on and later, an engine failure put him out of the race.

Japanese Grand Prix: Sebastian Vettel will start the race in pole position while Charles Leclerc and Valtteri Bottas will start 2nd and 3rd, respectively.

Sebastian Vettel revealed that he told Lewis Hamilton that 'he deserved it all' after the former won his sixth F1 title at the US Grand Prix.

Sebastian Vettel and Charles Leclerc crashed into each other while battling for the fourth position.

Ferrari teammates Sebastian Vettel and Charles Leclerc collided during the Brazilian GP, which dented the team's hopes at the race.

There have been reports that Lewis Hamilton may join Ferrari next season.

The 22-event F1 season has been decimated by the coronavirus with nine races either cancelled or postponed.

Sebastian Vettel will be out of contract at the end of 2020.

Joan Fontsere, yhe general manager of the Circuit de Barcelona-Catalunya, said said Spanish Grand Prix organizers at this moment are not even considering a race with fans.

Sebastian Vettel has hinted he may have a new deal with Ferrari before the Formula One season begins post the covid-19 pandemic.

A senior Delhi government functionary rubbished the BJP'S claim saying all sanitation staff working in the fight against coronavirus epidemic are covered under the scheme.

The BJP in a statement said the former diplomats, during their talks with Nadda, hailed India's move to help other countries in this time of coronavirus crisis.

Samantha Akkineni urged her fans to use just one bucket of water on July 21 as part of the challenge.

Murali, on his part has an Indian connection with his wife being from Chennai. He was also a key player in IPL during the early seasons of the league.

Attorney Douglas Wigdor is well known for his work on prominent cases related to sexual harassment and assault. He represented six women who accused Harvey Weinstein, the disgraced Hollywood producer, of sexual misconduct.

Croatia's Defense Ministry says an air force training plane crashed in the southwest of the country, killing two crew members.

Her son was apparently fed up with having to constantly take care of her, Chinese state media reported. Rescuers said the woman was faintly calling for help as she was freed.

The new amendments allow the president to to take measures to contain the virus, such as suspending classes at schools and universities and quarantining those returning from abroad. But they also include expanded powers to ban public and private meetings, protests and other forms of assembly.

This bride chose to wear a sari that Alia Bhatt wore during one of her outings. Check out their pics below.

With the advent of video dating services that allow potential partners to see each other through the webcams, the trend of blind dates have taken a set back. With that ends the uncertainty that comes with blind dating. Video dating users

India's largest Mutual Fund (MF) house ICICI Prudential Asset Management Company (AMC) will wind up two of its small-cap schemes that are run by its Portfolio Management Services (PMS) division, reported PTI. It said that "too much money is chasing very

ICICI Prudential Mutual Fund has launched a new close ended debt fund scheme named "ICICI Prudential Fixed Maturity Plan- Series 83 - 1103 Days Plan L" with maturity period of 1103 days from the date of allotment.The New Fund Offer (NFO)

ICICI Prudential Mutual Fund has launched a new Closed Ended Growth scheme named ICICI Prudential FMP S 85 - 10 Years Plan I with maturity period of 3656 days from the launch date. The New Fund Offer (NFO) price for the

ICICI Prudential Mutual Fund has launched a new Closed Ended Growth scheme named ICICI Prudential FMP S 85 - 1138 Days Plan L with maturity period of 1144 days from the launch date. The New Fund Offer (NFO) price for the

Internet connected the world by enhancing the accessibility of information. In the 1980's, a computer with an active internet could send and receive messages within a few minutes. This could have traditionally taken a long time. Fast forward to a few

New Delhi, July 17: Moon will never lose its charm and has always fascinated people from all arenas of life. India witnessed a partial view of the lunar eclipse on Wednesday and some people were disciplined enough to roll out of

The Global pandemic Covid 19, the outbreak of which started last year, has disrupted lives and brought the world to a standstill. On April 24, globally, the COVID-19 cases exceeded 2.7 million. India recorded 1,752 fresh Covid 19 cases in the

It’s been speculated for a while now that KGF star Yash will be working with director Narthan on a yet-untitled project. Even though the official announcement about the film is yet to be made, the Mufti fame director recently spoke about

For the findings, published in the journal eLife, researchers analysed data on 666,333 Danish men born between 1939 and 1959, including 70,608 brothers and 7,388 twins, from Danish national registries.

The study that appeared in the pre-print repository medRxiv, proposed that national differences in COVID-19 impact could be partially explained by the different national policies respect to BCG childhood vaccination.

Recently, the Ministry of AYUSH has released certain guidelines on how to improve immunity and strengthen our body in the wake of global pandemic. The guidelines revealed that a mixture of turmeric and milk is very effective in boosting immunity. As

Some thousands of fans throng Shah Rukh Khan's sea-facing palatial home at Bandstand in Mumbai every day. There are days when the mega star would wave at them but more than often people are seen clicking meticulously-angled selfies, so that

A crisis like COVID-19 may see an increase in demand for the senior living format. With essential services being hit, senior living projects ensure continuity of services.

The Dow Jones Industrial Average rose 388.82 points, or 1.61 percent, at the open to 24,490.37.

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort towards the promotion of that content.

An imbalance of content creation and promotion is not only frustrating potential marketing performance, but it's wasting the investment made in creating great content. What good is that great content if no one sees it?

Below are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels. When promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and engaging content customers are looking for.

1. Make Content Worth Sharing - While this seems obvious, in practice, many marketers are creating content to satisfy an editorial plan assignment like X content assets about topic Y per month vs. tapping data sources that can reveal what will actually resonate. Those data sources can be front line staff like Customer Service or Sales as well as social, web analytics and industry news. Insights about frequently asked questions, trending topics and provocative ideas can go a long ways towards creating content people actually want to consume and share with others.

2. Master the Headline - Without question we live in a fast moving world of short attention spans, Many people will only skim headlines so it is essential to make the most out of content titles. Email marketers already know this with subject lines and content marketings publishing blogs, ebooks, articles, microsites, campaign assets and social content should ensure headlines are relevant, succinct, imply urgency, are meaningful and show action.  There's a world of difference between "10 Essential Promotion Tactics" and "10 Essential Promotion Tactics That Drive Results".

3. Optimize for Share - For those that do click through to view content, make sure what they find is easily shareable. Blogs do this with social share icons and easy to share click to tweet messages. Reports, ebooks and any other digital content can be formatted for easy sharing as well.

4. Co-Create to Activate Influencers - What better way to reach relevant audiences that are ignoring ads than through relevant industry experts? Collaborating on brand content with the right influencers can inspire creative promotion to audiences that trust individuals more than brands. With more people turning to online sources of information, influencers can add credibility and reach to digital brand content.

5. Repurpose for Exposure on New Channels - Modular content uses templates to make republishing parts of your content on different channels or in different formats much easier and effective. Doing so deconstructs more robust content to specific elements that can be published for exposure. For example, we've been experimenting with having blog posts converted to infographics and then posting them to industry websites.

6. Create Distribution Channels - Email subscribers, social network connections, groups, and communities are all opportunities to attract and engage an audience around your shared interests. Each becomes a distribution channel for your content where you can share useful information and also do the kind of community content crowdsourcing that inspires active sharing.

7. Optimize for Attraction - There is no substitute for being the best answer for your customers at the moment they need the information and solutions your brand offers. Search Engine Optimization is not always a robust part of the content marketing process beyond keyword research informing content topics. An ongoing effort to optimize new content and optimize existing content for better performance on search engines can provide highly productive exposure at the very moment of need.

8. Publicize - Whether you contribute editorial to various publications opportunistically or secure recurring contributions to one publication, earned media can be a great way to connect your content with audiences that are interested. PR and media relations come in many forms ranging from someone actively pitching for interviews or story ideas about your brand to creating newsworthy experiences and content that is most likely to be covered by industry publications.

9. Syndicate - Something as simple as cross posting blog posts to author LinkedIn profiles, to a Medium account or to industry association websites can help your brand's content reach new audiences. Just be sure to link back to the source to help Google understand which to rank.

10. Create Conversations - Whether on LinkedIn or Facebook, video livestreaming is a great way to tap an existing social audience and instigate conversation around topics connected to your content. Recorded video is another option to create conversations and cross publish as Josh Nite and Tiffanie Allen have done for several years with our news posts and video on YouTube.

It should go without saying that content should be promoted, but after so many years of observing what brands are doing with content marketing, the imbalance between creation and promotion continues, especially when you consider stats like blog posts get an average of 8 social shares (BuzzSumo).

The key is to make content promotion a priority by including it in the planning process, setting content promotion goals and identifying the corresponding KPIs and by getting help with creating and implementing balanced content creation and promotion that actually works.

Outside of online advertising, what content promotion tactics have you found to be most effective?

The post Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results appeared first on Online Marketing Blog - TopRank®.

While their importance pales in comparison to many other things taken away by our society’s ongoing lockdown, I do find myself missing sports. Going without them during a difficult time causes me to appreciate the comfortable routine and reliable distraction they provide all the more.

Those who know me will not be surprised to learn that I’m longing for baseball especially — everything from strikeouts and singles to slides and steals. But there is no part of the game I miss more than home runs.

Home runs are among the most satisfying individual achievements in sports. When a batter goes deep, he takes care of everything, going from home plate to home plate and putting a run — or more — on the board single-handedly. It is the literal representation of “covering all your bases.”

via GIPHY

With baseball and many other cherished forms of entertainment amiss, content marketers can help fill the void by focusing on experiential content, which is characterized by its ability to pull in a user through immersive, interactive, impactful elements. These kinds of deeper digital experiences are also more valuable from an engagement and awareness standpoint, at a time where in-person events are off the table.

“Because people are figuring out how to thrive in an almost entirely online world, their expectations towards a brand's digital experience [are] also changing. It's no longer about clicks, downloads, and impressions,” writes Diginomica’s Barb Mosher Zinck in recapping Mark Bornstein’s chat from the Discover Martech Virtual Event last month. “It's about engagement. It's about experiential marketing.”

With this context in mind, how can marketers hit a home run with experiential content, covering all the bases for both their audience and their business?

Covering Every Base with Experiential Content

Reflecting the baseball diamond, I see four key aspects of knocking it out of the park with experiential content, at a time where doing so might be especially beneficial for marketers.

Base 1: Entertaining and Effective

The proverbial square one (or first base, in this case) is that experiential content needs to be compelling and engaging. If you aren’t getting someone’s attention and piquing their interest quickly with the content, you’re out before you’ve left the batter’s box.

Technology is always offering new ways to increase the allure of experiential content, including tools like virtual reality, augmented reality, feature integration, and interactive functionality. Small touches like the animations and clickable elements in TopRank Marketing’s Break Free of Boring B2B infographic, for example, can go a long way. The more you bring the user into the experience and make them feel like part of the story, the more successful your content will be.

It’s not just about the entertainment factor. That second word — effective — is equally important, if not more so. Your content should effect the person consuming it, be it emotionally or attitudinally. Ideally, the person consuming this experience will feel something, and come away thinking differently about its subject.

Once you accomplish this, you’re rounding first base and heading into second.

[bctt tweet="“If you aren’t getting someone’s attention and piquing their interest quickly with the content, you’re out before you’ve left the batter’s box.” @NickNelsonMN" username="toprank"]

Base 2: Educational and Informative

Most marketing content is designed to inform in some way, satisfying the curiosities of its audience while intertwining a distinct point of view. The experiential dynamic is particularly valuable for this purpose. As the old saying goes: “Show me and I’ll forget. Teach me and I may remember. Involve me and I’ll learn.”

AT&T is one example of a company that’s using emerging experiential technologies for employee training purposes, taking advantage of the heightened ability to make information stick. As you plan a content marketing initiative, think not just about ways to entertain your audience, but also ways to memorably imprint the messages and revelations you want them to take away.

By this point, you’re already halfway home.

Base 3: Collaborative and Orchestrated

Hey, there’s nothing wrong with a solo home run. But the feat is far more exciting when there are runners on base to drive in. Teamwork comes into play in multiple ways when it comes to maximizing the value of experiential content.

via GIPHY

First and foremost, your efforts should be strategically orchestrated throughout the organization. While marketing drives the bus, plenty of others ought to be riding along. By nature, experiential content is intended to address a nonlinear customer journey in which B2B buyers average 17 meaningful interactions on the way to completing a purchase (per SiriusDecisions). How do all those interactions come together around your experience in a consistent, unified, personalized way? How will you ensure that every customer-facing function is aligned?

Secondly, there is the importance of collaboration within the marketing department itself. Generally speaking, a great piece of experiential content is shaped by many different talents and skills: writers and strategists shaping the content, designers and artists bringing it to life visually, search and social specialists making it easily discoverable, etc.

And finally, there is the influencer aspect. While not always a fit, influencers can usually power up experiential content in profound ways:

• Adding unique insight and perspective from their expert point of view
• Bringing built-in credibility and trust with their own established audiences
• Amplifying promotion of the content through their own networks

One example of interactive influencer content in action can be found in the self-guided experience around AI and finance that TopRank Marketing put together with Prophix. The asset beat engagement benchmarks by 642%.

[bctt tweet="“Great experiential content is shaped by many different talents: writers and strategists shaping the content, designers and artists bringing it to life visually, search and social specialists making it easily discoverable.” @NickNelsonMN" username="toprank"]

Bringing It Home: Impactful for the Business

The three components above all focus on making experiential content valuable to the audience. This is a worthy point of emphasis, since strengthening relationships and building trust are essential objectives for modern brands, especially in our current climate.

But of course, investing the time and resources into creating a high-caliber content experience also needs to be justified by bottom-line business impact. The good news is that bringing users into the experience lends itself to driving action; for example, statistics show that interactive content generates twice the conversions of passive content.

At all comes back to the overarching strategy. What specific business results are you hoping to achieve? How will you facilitate them in a user-friendly way that nurtures trust and builds momentum in the customer journey? Which other tactics will support these goals?

It’s important to think about setting up positive outcomes beyond the direct conversion. A person interacting with your content may not be inclined to fill out a form at that moment, but if they remember the experience, and the way it altered their thinking, and it brings them into your marketing funnel weeks or months later, that’s a win. This reinforces the value of getting it right with items one and two on this list — effect and educate.

Make Your Experiential Content Campaign a Round-Tripper

We may not have sports, but we still have sports metaphors. I’ll keep seeing to that. And the home run serves as a perfectly fitting allegory for experiential content, which can produce so much value for a brand on its own, with one swing of the proverbial bat.

When you combine immersive entertainment with memorable learnings, collaborative clout, and measurable business impact, you’ve got yourself a marketing moonshot. All that’s left at that point is the bat flip.

via GIPHY

For more practical tips and guidance on this subject, I encourage you to check out Joshua Nite’s recap of the B2B Marketer’s Journey To Experiential Content presentation from B2B Marketing Exchange in February.

The post How to Hit a Marketing Home Run with Experiential Content appeared first on Online Marketing Blog - TopRank®.

The grunts, groans and the sound of pulsing music and crashing weights has returned to some of Beijing's gyms after being closed for nearly three months due to the coronavirus outbreak. Ciara Lee reports.

The grunts, groans and the sound of pulsing music and crashing weights has returned to some of Beijing's gyms after being closed for nearly three months due to the coronavirus outbreak. Ciara Lee reports.

London's High Court on Friday threw out part of a claim brought by Meghan, Britain's Duchess of Sussex, against a tabloid newspaper for breaching her privacy, ruling that it had not acted dishonestly. Lauren Anthony reports.