Indian Space Research Organization (ISRO) is all set to conduct the Young Scientist Programme, Yuva Vigyani Karyakram (YUVIKA) 2020 between May 11 and 22. The online application process for the second edition of ISRO Young Scientist Program will begin from February

Union Human Resource Development (HRD) Minister Ramesh Pokhriyal 'Nishank' will be going live again for a webinar. This time HRD Minister will interact with students and address their queries. He will answer the queries related to COVID19's impact on education and

Royal Enfield introduced the Interceptor 650 and Continental GT 650 in India, during 2018. Since then, the motorcycles have gained a lot of traction and sold more than 20,000 units in FY 2019-20.

he noted that these borrowers hail from a variety of sectors like micro, small and medium enterprises (MSMEs), retail, agriculture and corporate, waiting for disbursal soon after the lockdown is lifted.

Raghuram Rajan, former RBI Governor and now a professor of finance at Chicago Booth School, in a note on LinkedIn, lucidly explains what monetisation of deficit is all about.

TikTok star Bhavin Bhanushali has not just earned fame and recognition by entertaining people with his creative videos but has also won their hearts with his charming smile and brilliant acting skills. The star has already made his Bollywood debut

This week on Instagram came with major throwbacks(yet again!). In the times of quarantine, Instagram has a big role to play in keeping us sane. From people posting their quarantine activities to celebrities posting their throwback pictures, it feels good to

Instagram has somehow become our escape past couple of weeks. It is safe to stay that Instagram has become the new Pinterest, especially when it comes to beauty. Apart from getting to know our favourite celebrities a little more, we also

This week on Instagram came with its own highs and lows. With the lockdown extending, many are finding solace in playing with make-up and different hairstyles. From Cardi B's Minnie Mouse hairstyle to Sonam Kapoor's glitter eyes throwback picture, Instagram was

This week on Instagram came with major throwbacks(yet again!). In the times of quarantine, Instagram has a big role to play in keeping us sane. From people posting their quarantine activities to celebrities posting their throwback pictures, it feels good to

On Tuesday, the central bank surprised the market with a 25-basis-point cut to its policy repo rate, or the rate at which it lends to banks, to 6.25 percent.

"Allowing imports of cement from Pakistan, therefore, carried with it the additional risk in that it provides an effective cover for smuggling of contraband goods and harmful weapons and ammunition concealed in cement bags which comes in rakes and trucks, in the hands of disruptionist elements," he said.

Hyundai India has announced a unique ‘EMI Assurance' program due to the Covid-19 pandemic in the country. The new initiative supports working individuals with repayment of car loans in case any employment uncertainty.

While the novel coronavirus pandemic has closed down sporting action like almost everything else, there are some football films to watch, for fans and others.

Under the initiative, eligible beneficiaries under the National Food Security Act (NFSA) would be able to avail their entitled foodgrains from any Fair Price Shop in the country using the same ration card.

Uncertainty for some is opportunity for others. While much is being said about changes in influencer marketing approach and B2C influencers losing work at scale because events are now cancelled and industries like retail, travel and hospitality have been disrupted due to COVID-19, consumer behavior has decidedly shifted towards digital experiences.

While in-person events have been a staple for B2B marketers, we've seen how working with digital influencers on co-created content can be a sound alternative.

How brands approach marketing during a crisis makes the issue of trust even more important. When planned and implemented effectively, B2B influencer marketing programs build trust and confidence for buyers, influencers and the brand.

At the same time B2B marketers are emphasizing purpose and people over profit in their marketing messages, the need to deliver on new business and revenue hasn't gone away. Here are 4 considerations on how B2B influencer programs can be optimized, while still being empathetic and thoughtful to the new normal.

1. Find the opportunity gap.

Any marketing investment during a time of crisis will be under scrutiny. Whether your business has had to pivot or you reacting to changes in buyer behavior, it's essential to find opportunities to provide value in ways that are truly empathetic to customers and that can drive business performance. Many companies are meeting a boost in demand for information by engaging influencers to provide thought leadership, insights and how-to content.

Also, as you plan what kind of influencer program to run, think about what goal represents an opportunity for the best ratio of importance for executives to business and customer impact relative to resources and time frame? What metrics best represents that goal?

2. Build amplification in the creation.

If you are able to secure budget and support for a business influencer campaign or program, make sure you are realizing the full value of the content reach. Structure the influencer content for easy deconstruction to shareable formats including social messages, graphics, animations and repurposed content. Also, work with business influencers who have proven distribution channels and can republish brand content on their own networks and sites. The great content you can co-create with influencers won't be so great if the right audiences are not seeing it.

3. Maximize the content experience.

One of the big trends in B2B influencer marketing has been more interesting content formats. Think outside the box of ebooks and blog posts to visually rich and interactive content including audio, video and even VR/AR. There has been a rush of business influencers livestreaming video on Facebook, LinkedIn and Twitter. Brands should think about how they can differentiate the content experience they are creating for their customers and influencers alike. Impressive content inspires influencers to share even more plus it improves customer engagement.

4. Deliver a better influencer experience.

Experience is more important than ever, not just for customers but for influencers as well. Far too often, B2B companies treat influencers as a commodity and only think of what the brand wants. Here's a novel idea: Provide top shelf service to your influencers to help them be more successful concomitant to the success of your influencer program. Find out what the influencers' goals are and build a community around shared values with your influencers. Share promotion messages and goals with influencers and encourage a team approach vs one to one communications. Think more "we" vs. "me".

Rani Mani, Monica Grant and the team at Adobe do a fantastic job of this with the #AdobeInsiders program.

These opportunities to optimize B2B marketing performance are not unique to marketing during a time of crisis. They are universally useful in any environment. But with so many companies and individuals facing uncertainty. it's essential that businesses optimize for trust and what better way than to work with those who already have the trust and attention of customers?

The post Four Ways to Optimize the Marketing Performance of a B2B Influencer Program appeared first on Online Marketing Blog - TopRank®.

While most film and TV production around the world has shut down, one UK network has made a new drama series "Isolation Stories" about life under lockdown. Edward Baran reports.

Amid mounds of rubble and the ruins of buildings destroyed during nearly a decade of war, a Ramadan iftar meal has reunited a community in northwestern Syria.

Amid mounds of rubble and the ruins of buildings destroyed during nearly a decade of war, a Ramadan iftar meal has reunited a community in northwestern Syria.

While most drama productions around world have stopped shooting during the coronavirus pandemic, a team in Britain headed by Oscar nominee Jeff Pope filmed a series of four short stories for television that are already being aired.

In makeshift metal homes in a camp in Mogadishu, women wrapped in brightly patterned scarves are making savoury pastries and mixing flour for flatbreads.

Amid mounds of rubble and the ruins of buildings destroyed during nearly a decade of war, a Ramadan iftar meal has reunited a community in northwestern Syria.

Finance Minister Nirmala Sitharaman insisted that the Indian National Congress and Rahul Gandhi should introspect why they "fail to play a constructive role in cleaning up the system".

Section 80G of the Income Tax Act deals with deductions on contributions made to certain relief funds of charitable organisations.

The three videos show what was encountered by pilots during training flights in 2004 and 2015.

Londres : Darling & Son Limited, 1916.

Cham : Springer, c2019.

[New York] : Apress, [2019]

New York, NY : Oxford University Press, 2019.

Berlin, Germany : Springer, [2019]

Cham, Switzerland : Birkhäuser, [2019]

Cham : Springer, [2019]

Cham : Springer, c2019.

[S.l.] : SPRINGER NATURE, 2019.

Cham : Palgrave Macmillan, [2019]

[Berkeley, CA] : Apress, [2019]

Oxford : Oxford University Press, 2019.

Singapore : Springer, 2020.

Singapore : Springer, 2019.