Growing your business does not have to be such a difficult task. There are a few things you can do that do not have to break the budget or escalate your working hours. For example, opening up your firm as a franchise opportunity, gives you the profits without the pain. Also, licensing your Product is […]

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One-third of Americans over 12 listen to podcasts. But just as the business gets booming, are there already too many podcasts?

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Podcasting is recording strong growth in the UK, with the most recent Ofcom data showing that 7.1m people listen to podcasts each week – equal to one in eight of the total population. Moreover, this figure increased by 24% from 2018 to 2019, and has more than doubled in the past five years. As part of their in-depth survey of media consumption, Ofcom also found that half of podcast listeners began listening in the last two years, and regular podcast users listen to seven podcasts per week, indicating that, for many people, podcasts are now an important part of their daily lives.

Business ideas for 2020: Podcasting

More than half of the U.S. population over age 12 has now listened to a podcast, according to Edison Research. The medium has fundamentally altered the landscape for audio content, liberating and empowering both listeners and creators. And big acquisitions such as Spotify’s purchase of Gimlet Media signal that the business of podcasting is coming of age, too.

But there remains an economic gulf that some entrepreneurs and investors see as an opportunity. Ad spending on podcasting is around $500 million, by some estimates, but that compares to $17 billion or more for radio.

So where is podcasting heading next? How will speech recognition, smart speakers and other innovations change the landscape for podcasts? Should you start your own show? Could you make any money if you did?

The future of podcasting: Can the business of audio content catch up with the creative revolution?

Vox Media Podcast Network now generates over $10 million a year in revenue from a roster of more than 200 shows across Voxs 14 brands, including those produced with partners like Stitcher. While president of Vox Media Studios Marty Moe would not disclose revenue figures, he said the goal is to double the eight-figure revenue business. This would mean a minimum of $20 million in 2020. In all, Vox Media worked with over 100 different podcast advertisers last year and he said he expects this number to grow this year, although the focus is on expanding hit podcasts.

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In order to understand how to start a podcast for your business, there are a few key elements to keep in mind.

Podcasting is a disruptive technology that has found acceptance in the present-day global digital market. From storytelling to interviews, there are podcasts for everything. And, if used correctly, podcasting can give your business a major boost by ensuring better customer and market reach, showcasing your industry expertise and forming extensive networks.

The popularity of podcasts is universal. In the U.S., about 40% of Americans above the age of 12 listened to a podcast in the year 2017. Imagine the potential channels and benefits the medium of podcasting can create for you if used correctly.

However, starting a successful business podcast is not a piece of cake. You need to be appropriately prepared before venturing into this project, especially if you plan on doing it without the help of a professional podcaster. There are certain technical and other related requirements you must take care of before you can even air your first podcast episode. But fret not; here are the crucial steps to start a podcast for your business.

Starting a new business can be exhausting. From crafting an effective content marketing strategy to making sure the whole SEO is perfect, if you do it all yourself without some guidance you will soon find taking the marketers role full time, and doing no actual work.

There is no denying that creating adding-value content like blog posts, videos, e-books, webinars, or anything that allows you to share your experience and knowledge, can surely help you jump-start your business. The options are seemingly endless, and there are thousands of pieces on the kind of content that works best for your specific niche.

However, there is one solid format that’s been proven to increase conversion, boost sales, and drive more qualified leads to almost any kind of website.

I am talking about podcasts.

In 2018, businesses spent $497 million on podcast advertising in 2018, and it’s estimated that by 2020, podcast ad spend will go up to a whopping $1 billion. So, podcasting is clearly big business.

How do you launch a business podcast?
So, there are a few steps when it comes to launching a podcast for your business – and it all starts with thinking about your aim.

What are you trying to achieve from your podcast? Is it to build trust with customers, or to drive more awareness with new prospects? In my case, I wanted to better position myself as a leader in the sales enablement space – so in addition to my blog over at Contemsa and posting on LinkedIn, I wanted to have a few different streams of content where my audience could gain insights about sales enablement.

With that aim in mind, it was important that my podcast was not about selling anything. Instead, it was about sharing insights and tips on B2B sales enablement topics such as How to Involve Sales Teams in Your Sales Playbook Process, for example. As you can see in this example episode, I am not selling anything: I am giving away useful tips and support for my customers and prospects.

With global revenues set to surpass a billion dollars and the tech giants investing in the space at eye-watering price points, no one asks what podcasting is any more. In part one of our series on the sports podcast ecosystem, SportsPro surveys the scene in 2020 to discover the different ways of doing business.

When Spotify acquired digital sports and culture outlet The Ringer back in February, it marked the fourth podcast company acquisition made by the audio streaming giant in the space of 12 months. That US$400 million spending splurge saw Gimlet Media, Anchor FM and Parcast all come under the control of the Swedish company. And it is not just networks being snapped up, either. In May, the Joe Rogan Podcast, a chart leader in most English-language markets and previously withheld from Spotify by the host, was acquired by the firm on an exclusive licence for a reported US$100 million.

1. Create An Ideal Listener Avatar
2. Know Why You Are Doing It
3. Be Authentically You
4. Interview Other Podcasters
5. Accept That Episode One Will Not Be Perfect
6. Get To Know Your Audience Intimately
7. Be Clear About The Value You Want To Bring
8. Never Quit
9. Know Your Audiences What Is In It For Me
10. Let Interesting Guests Talk You Up
11. Commit To A Disciplined Purpose For A Year
12. Find A Niche Aligned With Your Expertise
13. Take A Step-By-Step Approach
14. Figure Out What People Need To Hear
15. Be Relevant And Real

With the introduction of tablets like the iPad, working outside of the office has become streamlined. No longer are employees and entrepreneurs chained to their desks and laptops.

Business training programs constantly need to be updated in order to keep employees up-to-date on the latest techniques and research in their field. The right training program can quickly teach current employees and new hires the skills they need to know in a short period of time. Additionally, they should be easily accessible and offer detailed explanations that can allow employees to retain the information they learn. Currently, e-learning programs are becoming one of the most frequently used training programs in businesses as they offer a convenient way to teach a wide variety of information to employees in a way that is innovative and fun. Therefore, the following techniques should be used by any company that wants to offer the most effective e-learning programs to their employees.

You can take a look at Apple's web page to see their featured business apps for iPhone and the current top 10 selling apps.
http://www.apple.com/iphone/apps-for-everything/work.html

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Potential podcasting content covers the gamut. With more than millions of podcasts now available, there are few topics that are not covered by this popular communication channel.

Creative Podcasting for Businesses

Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.

Podcasting for Businesses

Podbus.com - Podcast / Audioblog /Web Hosting: "At Podbus.com, we're here to provide you with an easy and inexpensive way to host your podcasts. For only $4 per month (less than a really good cup of coffee!), we provide you with 300 MB of space and a lot of bandwidth. There's no advertising to get in your way and all you need to do is upload your podcast to your own podbus virtual server -

Thoughts ==> I'm actually putting together two podcasts today - one on how I traced my steps to find out how I ended up in iTunes without having submitted, and another to talk about what the benefits of podcasting are for business. It's great when you're doing your research and find that someone already explained a point better than you ever could on three hours of sleep. :-D Clip ==> "What

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If you lead a busy life and find yourself constantly on the go, taking care of your car may often get put on the back burner. However, neglecting regular car maintenance can lead to a build-up of dirt, grime, and even damage to your vehicle's exterior. That's where an express car wash comes in. Offering quick and efficient service, an express car wash is the perfect solution for busy individuals who want to keep their cars looking their best without sacrificing precious time. 

Speedy Service

When time is of the essence, an express car wash offers a swift and efficient solution. Unlike traditional car washes, which can take a considerable amount of time, an express car wash boasts quick turnaround times. With automated systems and dedicated technicians, an express car wash ensures your car receives a thorough cleaning in a fraction of the time.

Convenience at Your Fingertips

One of the standout features of an express car wash is its convenient nature. With no appointment necessary, you can simply drive up and have your car washed in a matter of minutes. This eliminates the hassle of scheduling and waiting around for your turn. Additionally, many express car washes offer extended operating hours, allowing you to fit in a quick clean even during the busiest times of the day. 

High-Quality Cleaning

Despite its speedy service, an express car wash doesn't compromise on quality. Utilizing state-of-the-art equipment and specially formulated cleaning solutions, these car washes are designed to deliver a thorough and effective clean. From removing stubborn dirt and grime to shining your car's exterior, an express car wash ensures your vehicle receives the attention it deserves. Moreover, many express car washes offer additional services such as tire cleaning, interior vacuuming, and even detailing options, allowing you to customize your car wash experience based on your needs.

For busy individuals, an express car wash is the ultimate convenience. With its speedy service, flexible operating hours, and commitment to quality, an express car wash offers the perfect solution for keeping your car in top condition without sacrificing precious time. By taking advantage of the convenience and benefits that an express car wash provides, you can ensure your vehicle is always shining, protecting your investment and making a positive impression wherever you go. Visit your nearest express car wash and give your car the care it deserves.

Learn more about an express car wash near you today.

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