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When was the last time a social media campaign made you really feel something, whether it was happiness, hope or fear?

Below are five of the most successful social media campaigns of 2014, each of which was able to tap into genuine emotion to make a lasting impact on consumers.

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The simple act of having a social profile does not do a thing to help rankings. Anyone can create a profile on a social network, any time. Facebook says anywhere between 5.5 and 11.2% of their monthly active users are fake or duplicate accounts, and considering that represents 67.65 million and 137.76 million fake or duplicate accounts, it is easy to see why social presence does not equate to increased ranking.

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Whether you’re new to social media or a pro, an effective social media program can broadcast   both your company and employment brand. It may also help stock your sales funnel.

Tackle these four fundamentals and you’ll be off and running.

#1: Start with a clear-cut strategy.

A clear social media strategy can help maximize your efforts from the outset. Start with your goals:

Identify your top priority and focus on it.
Who do you want to reach? How do they use social media?
Do you want to drive traffic to your website or store -- or both?
How can community engagement help support these goals?

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Social media is the primary battleground for the most controversial presidential campaign in modern history. Here is what real-time data says about each campaign.

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Most people with a smartphone are constantly tapped into some form of social media. Sharing cute pictures of kids and pets is simply a routine part of life these days. Some people even use social media to vent frustrations or look for advice.

In a divorce case, however, shares on social media can create ample evidence that can be used against one or both parties to affect alimony, child support, child custody, and more.

Email and Text Messages
Email and text messages are admissible in court and can even be subpoenaed. If one party in the marriage reveals something about a new job or an upcoming bonus that has not been revealed in court, this can be used as evidence that the person is not being honest in his or her financial declarations.

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Lets travel back to a simpler time, shall we? It’s November 6, 2007, and Facebook has just launched something called Pages. Now, companies can have an official presence on the network, just like real people! The first day, 100,000 Pages launch, with brands from Coca-Cola to Verizon and Blockbuster getting onboard. In the years afterward, millions of companies raced to build up audiences they can reach directly and on-demand, through the sheer magic of social media.

Fast-forward to the waning months of 2016, and the magic is a little harder to feel. Certain corners of the social world have become uglier places, with some in the business world calling for a draw-down.

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If you have ever bought an item that a celebrity recommended on Twitter or been persuaded by a discussion with a Facebook friend, you know that social media can impact your behavior and opinions. But you might be surprised to know that there is a science behind social media interactions.

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Currently, the world’s population is 7.5 billion, 3.8 billion are internet users and 2.8 billion of them are social media users. 1.8 billion of the entire world population is made up by teenagers from the ages of 13-19 years old. Instagram alone has 500 million active monthly users. Instagram users have shared over 40 billion photos to date and share an average of 95 million photos and videos per day. Snapchat has 166 million daily users. Although adults do also use some social media, teenagers are the majority of users.

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With more and more brands trying to connect with audiences across an array of social channels, the attention span of people is on a decline.

Businesses need to quickly figure out what’s best for their audiences in order to generate better engagement and increased brand loyalty.

Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.

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Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. That’s why, no matter what your social media strategy is, it is always a good idea to go back and make sure you have the basics covered. Your company may discover that it needs a strategic do-over.

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Marketing scams have been around for years. The best ones are those that become accepted as the norm — bottled water anyone? The last 20 years, however, has given rise to a new type of online scam and no acronym in the online business world conjures up images of snake oil salesmen quite like SEO.

You’re not alone in being contacted by services claiming they will get your business website to the top of Google within a month. We get them almost daily. It’s frustrating, especially for those of us that are passionate about providing a high-quality SEO service.

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Podcasting is going Hollywood.

Over the past year, HowStuffWorks, Gimlet and Wondery have stepped up their search for content that can be adapted into film, television, or even books as production studios snap up podcasts for high-profile films and cable TV series with A-list talent like Julia Roberts, Connie Britton and Eric Bana.

Gimlet Media, the startup that began selling film and TV rights to its shows last year, has already exceeded every 2018 goal it had set for Gimlet Pictures, said its head, Chris Giliberti.

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A lot of business owners think SEO--search engine optimization, or the art of promoting your content on search engines without paying for it--and keywords are something you can sprinkle onto a website like magical fairy dust after it is built. Unfortunately, that is just not the case. To rank on Google, search engine optimization needs to be more than an afterthought—SEO needs to be built right into your website’s structure.

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Once upon a time, sitting at your desk liking and swiping was a good way to annoy your boss. Most companies saw social media use as a distraction or a risk to be managed, and many banned Facebook and Twitter from their networks. Yet today, some of the world's biggest employers are doing the opposite: coaxing and cajoling workers to sign up to a new form of social media designed for the workplace.

Among the first was Yammer, a Facebook clone for companies and teams launched in 2008 and bought by Microsoft in 2012. Then there was Slack, the quirky office chat app which spread like wildfire through the tech industry, roughly doubling its revenue each year. Microsoft responded by launching Teams, a collaboration and chat tool tied in to Microsoft Office which now has 200,000 firms on board.

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Excessive social media use has negative consequences that include the kind of risky decision-making associated with drug and gambling addicts, new research shows.  

Researchers at Michigan State University had 71 study participants take a survey gauging their Facebook dependence; it included questions about users feelings when unable to access the website, the influence Facebook has had on a users job or education, and attempts to quit.  

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We have all thought about it. Maybe it's time to flick Facebook. Terminate Twitter. Silence social for good, and just be a person again.

Sadly, if this dream of going off the grid is about reclaiming your lost privacy, that might not actually be possible, according to new research.

A new study by researchers at the University of Vermont shows that social media posts by people you're connected with can actually be used to predict your own future posts – and even more accurately than if your own previous posts were being mined for insights.

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