Consumers are adapting their shopping strategies to include more flexibility as they attempt to control their grocery spending heading into the fall, according to the latest survey conducted by FMI – The Food Industry Association and The Hartman Group.

Bruichladdich Distillery announced the release of its next Octomore series: Octomore 15. 

In the spirit of spreading pumpkin-spiced goodness, Dogfish Head unveiled its limited-edition Punkin Liqueur.

Beverage Industry has selected eight new beverage products introduced in October 2024. Vote below to let us know which new product is your favorite!

Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of cinnamon spice to the typical race day experience.

Seagram's 7 Crown, a brand of Diageo North America, New York, is toasting timeless American staples with an icon in America – the 7&7— with the launch of its new ad campaign, Timeless Taste.

Chicago-based Mike’s Hard Lemonade Co. is partnering with actor Lamorne Morris to host an interactive pop-up event: Mike’s Jobstacle Course. This immersive experience will prove that every job has its hard days. And a hard day deserves a refreshing-tasting Mike’s Hard Lemonade, the company says.

With all the current buzz around brand collaborations, experts highlight some of the opportunities, challenges, and factors to consider when embarking on a licensing partnership.

Caribe Juice, makers of WTRMLN WTR, announced the launch of WTRMLN ADE, a clean cold-pressed ultra-hydrating lemonade that harnesses the superpower of real watermelon.

Health-Ade announced two new kombucha flavors joining its lineup of gut-healthy offerings: Orange Creamsicle and Pomegranate Blueberry.

The Los Angeles-based THC beverage brand Nowadays offers alternatives to alcohol with similar buzz.

In beverage warehouses, the rise of automation has prompted conveyor manufacturers to continue to make advancements to ensure that the speed and pace are in sync and processes are running efficiently.

India’s NV Group and SMOKE LAB Vodka announced the debut of SMOKE LAB Classic Vodka in two new formats: 1 and 1.75 liter. The new 1-liter size has been developed specifically for on-premise establishments, while the 1.75-liter size will help increase the brand’s shelf presence in retail establishments.

Gnarly Head wines and the Grateful Dead announced three new limited-release wine offerings packaged in eye-catching bottles that rock two of the band’s most beloved icons in shimmering holographic labels, the company says.

The company notes that these functional beverages provide both energy and the “added benefit of mental focus.” The 12-ounce servings contain 100 mg of natural caffeine, as well as 100 mg of natural L-theanine.

SupplySide West, which took place Oct. 25-26 in Las Vegas, hosted more than 1,400 exhibitors, up 27% from 2022. Exhibitors showcased the latest developments in ingredients, formulation, manufacturing and packaging covering categories including dietary supplements, food, beverage, personal care and animal nutrition.

MUG Root Beer, a new sponsor of the World’s Ugliest Dog contest, has upped the ante this year. Wild Thang, the 2024 winner, will be featured on limited-edition cans of MUG Root Beer.

Fanta, a brand of The Coca-Cola Co., Atlanta, and Warner Bros. Pictures announced a global partnership ahead of the release of the highly anticipated movie “Beetlejuice Beetlejuice,” which debuts in cinemas on Sept. 6. 

7UP is bringing a ready-to-drink version of the beloved classic Shirley Temple beverage to retail shelves nationwide this month, for a limited time only and just in time for the holiday season.

To kick off the fall season, Samuel Adams released its Beer Fest Variety Pack, containing OctoberFest, Jack-O, Flannel Fest and its flagship Boston Lager.

KYLA Hard Kombucha introduced a new Colada Crush flavor to its Sunbreak Series, a refreshing blend of coconut, pineapple and yuzu.

Two Roads Brewing Co. unveiled the latest addition to its line of non-alcohol beers: Road 2 Ruin Zero Non-Alcoholic IPA.

Dogfish Head announced the return of its highly acclaimed Punkin Ale.

Blake’s Hard Cider launched its new Fully Loaded Imperial Cider Variety Pack. The mixed 12-pack of 12-ounce cans now is available across Blake’s Hard Cider’s expansive distribution footprint.

This spooky season, Samuel Adams invites consumers to share a cold Sam Adams with a cold Sam Adams through an otherworldly, limited-edition At-Home Séance Kit.

The National Beer Wholesalers Association’s Building Relationships and Empowering Women (BREW) initiative and the Alliance for Women in Beer co-hosted the largest Making Moves to-date, as more than 430 attendees joined the two-day event to gain valuable leadership skills and celebrate women’s important role in the beverage industry.

Celebrate National American Beer Day on Sunday, Oct. 27. 

Onyx Coffee Lab announced the return of seasonal favorites for the holidays, including the limited-edition coffees Framily and Krampus, and the 7th annual Onyx Advent Calendar.

Cometeer is celebrating the 2024 holiday season by launching a limited-edition Cometeer Coffee Advent Calendar, which features 24 flash-frozen capsules of specialty coffee.

Guayakí Yerba Mate introduced its latest flavor innovation: Berry Lemonade, joining the brand’s High Energy Cans on shelves nationwide.

Celsius Holdings Inc. announced two new refreshing flavors inspired by summertime: CELSIUS Sparkling Watermelon Lemonade and CELSIUS Sparkling Kiwi Strawberry.

With the continued blurring of lines in the functional beverage space, experts highlight how the energy drink category can rise above the clouds by expanding on wellness attributes, variety and accessibility.

ROAR Organic unveiled its newest offerings: Cherry Limeade Plus Powder and Blackberry Lemonade, ROAR’s latest flavor addition to its ready-to-drink beverage line. 

POWERADE announced the addition of two new flavors to its sports drink portfolio: Island Burst and Strawberry Smash Zero.

7-Eleven Inc. is bringing the first taste of midnight to stores nationwide with a new limited-edition flavor of Gatorade Thirst Quencher – Midnight Ice.

Gatorade, a brand of PepsiCo Inc., Purchase, N.Y., announced the launch of Gatorade Hydration Booster, a new electrolyte drink mix designed to be an all-day hydration hero, it says.

Provider of innovative lighting solutions for machine vision applications, Advanced Illumination, introduced its LL330 Series of Sealed High Intensity Line Lights.

Sanpellegrino Italian Sparkling Drinks announced the expansion of its beverage collection with the launch of Sanpellegrino Zero Grams Added Sugar.

Outshine Fruit & Yogurt Smoothies is giving fans an “oh so squeezy” reason to elevate their cocktails (or mocktails) by combining the fruity blends of a smoothie with their beverage of choice.

Welch Foods Inc. announced the launch of Welch's Grape’ade, a new juice beverage made with crisp Niagara green grapes and no added sugar. 

An expert weighs in on the challenges and possibilities for beverage operation employee recruitment and retention.

Toward the end of the last decade, the Federal Motor Carrier Safety Administration recognized the need to boost adoption of advanced driver assistance systems and in 2020 launched the Tech-Celerate Now initiative to promote awareness and implementation of ADAS.

Personal fleet reimbursement technology can help food and beverage companies better manage their workforce and costs. Successful implementation includes a few key best practices.

Gatorade, a brand of Purchase, N.Y.-based PepsiCo, announced the national launch of its first unflavored water: Gatorade Water. 

The Clearly Food & Beverage Company ULC, producer of the Clearly Canadian line of flavored sparkling waters, now offers six-pack SleekCans of its Originals and new Zero Sugar flavors.

The cost tracking of production is a never ending task for those responsible for recording, compiling and analyzing raw and packaging materials costs to determine realistic, accurate and beneficial data upon which to base selling prices in complicated and diverse markets.

Within the beverage industry, when it comes to efforts that support sustainability and a circular economy, experts stress the importance of considering how label materials affect the recyclability of packaging.

The eye-catching design of shrink and stretch labels make them desirable to beverage-makers, but experts add that sustainability is playing a greater role in the future of this market.

Amcor unveiled its latest innovation: a 1-liter PET bottle for carbonated soft drink (CSD) use that is made from 100% post-consumer recycled (PCR) content.

Pasadena, Calif.-based Better for All, a natural products innovator, announced the launch of its exclusive Brand Ambassador Program in parallel to the launch of their new direct-to-consumer (D2C) eCommerce store.