BR Chopra's 'Mahabharat' is currently being re-telecast for the audiences on Doordarshan and remains the most-watched show, much like Ramanand Sagar's 'Ramayan'. 

The deadly Novel Coronavirus is spreading rapidly in the country with a ratio of 500 patients per day. Tamil Nadu has so far reported 5409 COVID-19 positive cases, in which almost half of them are in Chennai- the capital of the

It is the time of the year that puts everyone in festive spirits. With Christmas just around the corner, and that means it is time to pull up your sleeves and sparkle your home with the Christmas elements. When we think

All credit goes to three back-to-back deals that took place in Jio Platforms, the 100 percent subsidiary of Reliance Industries

Believe it or not, there are some people who are extremely short-tempered. They will get angry in a minute and will then calm down in just a few minutes. At times, they may seem to be quite good at understanding things,

With the extension of the nation-wide lockdown due to the coronavirus pandemic, we are all compelled to stay in our respective homes. People are trying to come up with various ideas to kill boredom during this COVID-19 outbreak and

Reliance Industries in its BSE filing on May 4 said Silver Lake would invest Rs 5,655.75 crore into Jio Platforms for over a 1 percent equity stake.

Honda Motorcycles & Scooters India (HMSI) has announced that with the relaxation in lockdown regulations by the government, the company will be restarting dealer operations across India. The reopening of Honda dealerships across the country will begin in a phase-wise manner.

Live coverage of the novel coronavirus pandemic and its socio-economic impact. Total confirmed cases in India have risen to 59,662.

Mother's Day is certainly a beautiful day to honour our mothers and their love. Though there cannot be a fixed day to respect our mothers and make them feel loved, the idea is to dedicate a day to the person who

The pair of lawsuits comes about two months after Bryant#39;s widow, Vanessa, the mother of Gianna, also sued Island Express Helicopters Inc., which operated the Sikorsky, and its owner, Island Express Holding Corp.

The Ministry of Health (MoH) said the foreign workers living in dormitories form the bulk of the cases of the new 768 new infections.

The new Maruti Suzuki Dzire has been spotted at a dealer's yard for the first time since it was launched in the Indian market. The images of the new Dzire by Gaadiwaadi have surfaced indicating deliveries will begin soon.

Hyundai India recently announced that it will be restarting its operations in India from the 6th of May 2020. The company has slowly started to reopen dealerships across India in a phase-wise manner, as per the government's lockdown relaxation guidelines in many parts of the country.

Argentina will keep pushing for talks with creditors even as a deadline for its $65 billion debt restructuring proposal passed on Friday with little sign it had the support needed from international bondholders to unlock a comprehensive deal.

U.S. President Donald Trump said on Friday he was "very torn" about whether to end the so-called Phase 1 U.S.-China trade deal, just hours after top trade officials from both countries pledged to press ahead with implementing it despite coronavirus economic wreckage.

B2B influencer marketing is an ideal way for brands to drive digital conversations during the global health crisis, and we have 13 ways influencers can virtually deliver many of the benefits that have been lost due to postponed or cancelled real-world events.

With 45 percent of consumers spending more time on social media and 95 percent spending more time on in-home media consumption according to a recent GlobalWebIndex survey, now is an ideal time for brands to drive digital conversations using influencer marketing.

Another recent survey found that 92 percent of marketers believe putting on successful virtual events will be important or critical in the coming months.

Some brands have already chosen to postpone or cancel their events all the way through the middle of 2021, including major players Facebook and Microsoft.

Physical events typically offer a well-rounded array of benefits to everyone involved, from the organizers to attendees, exhibitors, partners, sponsors, speakers, and more.

Some of the traditional benefits of real-world events include:

• Boosting Brand Awareness
• Gaining New Audiences & Clients
• Forging New Business Relationships
• Building Highly Targeted Leads
• Researching Competitors
• Education
• Creating Lasting Impressions
• Networking
• Advertising & Sponsorship Opportunities
• Providing Giveaway & Contest Opportunities
• Saving Time with All-In-One Conference Experiences
• Accessing Key People
• Testing New Products & Services
• Connecting with Attendees

As brands look to utilize virtual events it can be daunting to find relevant substitutes for all of these benefits that real-world events provide, and many have been asking themselves “How can I replace these key real-world event benefits?”

Luckily, B2B influencers can readily provide strong alternative benefits that don’t require physical events, and we’ll look at what they can offer for each of the traditional event advantages.

How B2B Influencers Bring Back the Benefits of Physical Events

How can influencer marketing help B2B brands create new virtual versions of the kinds of experiences that they've typically gained from traditional real-world events that are now cancelled or postponed?

“By collaborating with influencers on educational, entertaining and interactive online content, B2B brands can satisfy the hunger buyers have for credible content experiences that engage and inspire,” Lee Odden, chief executive and co-founder of TopRank Marketing noted.

B2B influencers helping co-create and promote these types of engaging content experiences can be particularly powerful now, as consumers are forced to seek out inspiration in a virtual world to replace what they typically gain through attending real-world events.

In substituting virtual for real-world, our client Adobe’s annual Summit conference chose to explore a “choose your own adventure”-style virtual session selection experience — a type of content especially promotable using influencers.

“We decided the best way to do the storytelling was to allow a lot of user choice and not keep them captive,” Alex Amado, vice president of experience marketing at Adobe*, recently told Adweek.

“We felt ‘choose your own adventure’ was the best way for the audience to get more value out of it. When you’re online there are distractions, so we had to play to the situation as best we could,” Alex added.

Uniting influencers with customers and media should now be a key marketing focus for brands, according to public relations and marketing consultancy Edelman.

“Digital marketing provides unique opportunities for cross-promotion in partnership with customers, vertical media and influencers,” Edelman’s Joe Kingsbury and Ben Laws recently noted in “Beyond Conferences: How B2B Marketers Should Approach a Covid-19 World.”

[bctt tweet="“By collaborating with influencers on educational, entertaining and interactive online content, B2B brands can satisfy the hunger buyers have for credible content experiences that engage and inspire.” @LeeOdden" username="toprank"]

B2B Influencers Help Gain New Audiences & Clients

86 percent of marketers in charge of ad spend allocation said that they either might or definitely would use social media influencer marketing during the health crisis, topping a list of marketing strategies in a recent IZEA survey.

Tom Treanor, global head of marketing at our client Arm Treasure Data, sees strong opportunities for influencers as brands look to replace the benefits of real-world events.

"With in-person events on hold indefinitely, marketers have lost one major channel,” Tom noted.

“Events are a place to connect face-to-face with potential buyers, to share thought leadership and to gain visibility in their target markets. With that channel gone for now, it's an important time to look at other available — and often under-utilized — channels, including influencer marketing," Tom added.

"Working with influencers is a potentially valuable channel for many companies. Why? Because influencers are tapped into the current mood and interests of their audience. Their insights can help you craft your messaging to better resonate with your customers. More importantly, influencers are able to provide your company with additional reach into the influencers audiences,” Tom said.

“Lastly, influencers are able to work with your company to co-create content or to develop content on behalf of your brand. So, consider how you work with influencers in areas such as podcasts, webinars, live-streams, eBooks, blogs and social content. Are there ways that your marketing can be improved with the help of well-connected industry influencers?" Tom concluded.

Tom was one of our “50 Top B2B Marketing Influencers, Experts and Speakers,” and was featured in our Break Free B2B  video interview series, exploring B2B marketing personalization.

Among the top ways companies will need to pivot in order to embrace B2B marketing in a post-real-world event environment is influencer marketing, according to author and technology advisor Bernard Marr.

“Digital is likely to be the clear winner here, and companies — including ones that may not so much as had a Facebook page before – will need to move into social marketing, content marketing, SEO and influencer-led campaigns,” Bernard wrote recent in the Forbes piece “Why Companies Turn To Digital Marketing To Survive COVID-19.”

[bctt tweet="“Consider how you work with influencers in areas such as podcasts, webinars, live-streams, ebooks, blogs and social content. Are there ways that your marketing can be improved with the help of industry influencers?” @RtMixMktg" username="toprank"]

B2B Influencers Help Promote New Products & Services

With the real-world events B2B brands normally attend cancelled or postponed, what roles can influencer marketing play in providing virtual alternatives to physical exhibition booths and traditional in-person product demonstrations?

“Influencer marketing’s importance went up when in-person events were canceled,” Debbie Friez, influencer marketing strategist at TopRank Marketing, said.

“Brands are fighting for attendee’s attention and time, and finding influencers are there to help to spread the news on their personal platforms about the virtual events," Debbie explained.

"Plus, brands still need independent thought leaders for keynotes, moderators and panelists for their virtual events. We are finding influencers have been using virtual media for years, and can easily adapt to the changing landscape with both ideas and the know-how to use alternative presentation channels,” Debbie added.

During this global shift to a digital-first customer experience, marketers who incorporate empathy into their efforts are especially well-poised to deliver successful virtual experiences.

“Data-driven empathy is essential for personalization across customer and employee journeys,” Brian Solis, global innovation evangelist at Salesforce recently noted.

“There's no going back to the world we once knew, the only way to get to the next normal is by plowing straight through disruption,” Solis added.

[bctt tweet="“Influencer marketing’s importance went up when in-person events were canceled.” @dfriez" username="toprank"]

B2B Influencers Bridge the Media Coverage Gap

What roles can influencer marketing play in providing virtual alternatives to the media coverage and product announcements typically gained from traditional physical events?

“B2B brands continue to impress me with how agile they’ve been with their marketing in the swiftly changing landscape,” Elizabeth Williams, TopRank Marketing account manager shared.

“Marketers are being ultra-cognizant of their messaging, publishing cadences, and ensuring their POVs and messaging on COVID-19 — or lack thereof — are aligned with their brand values. Influencer marketing is a fantastic way to bridge the gap between what once was our 2020 marketing plan and what we now need to achieve,” Elizabeth said.

“We can show our audiences we are tuned into their world by creating virtual experiences that inspire. And, what better way to do that than featuring credible industry experts and thought leader influencers?” Elizabeth added.

“Influencer-driven content can lead the conversation through live panels, webinars, podcasts and larger virtual events. Or, influencers can add a refreshing seasoning of the latest insights or advice on the changing marketplace. Think blogs, LinkedIn* articles, interactive assets, videos and social content,” Elizabeth suggested.

“Regardless of what tactics suit your business needs and objectives, I’d encourage every B2B marketer to step back and reflect on whether influencer marketing is a fit to take their content to the next level in today’s extra noisy virtual world,” Elizabeth concluded.

[bctt tweet="Influencer marketing is a fantastic way to bridge the gap between what once was our 2020 marketing plan and what we now need to achieve.” @ElizabethW1057" username="toprank"]

Boosting Brand Awareness With B2B Influencers

What additional roles can influencer marketing play in driving virtual brand conversations and boosting brand awareness?

Now is a great time for B2B brands to utilize relevant industry influencers who can successfully drive virtual conversations that expand brand exposure and help with lead generation, as our president and co-founder Susan Misukanis explained.

“Partnering with influencers is more important now than it ever has been. Targeting the right influencer communities can be the best way to expand virtual event attendance and reach into a broader audience — who may not have planned to travel to your live event or conference,” Susan noted.

“If marketers focus on bringing true subject matter expertise to their audience — especially in partnership with influencers — I predict that virtual events will actually grow to be even better than live events for reaching and building positive awareness with an audience,” Susan added.

Industry writer Katie Sehl recently suggested in a HootSuite article about the rise of virtual events that influencers take advantage of the social stories format, including hosting influencer takeovers — another way that influencers can drive brand conversations.

“Speakers often double as influencers — so provide them with the details they need to become event ambassadors,” Katie noted, highlighting the strength of influencers when it comes to digitally replacing some of the key benefits of real-world events.

HubSpot’s Caroline Forsey encouraged organizations adjusting to virtual events to implement “breakout sessions led by influencers and experts,” another way influencers can help brands replace some of their former real-world event momentum with online efforts.

[bctt tweet="Partnering with influencers is more important now than it ever has been. Targeting the right influencer communities can be the best way to expand virtual event attendance and reach into a broader audience.” @smisukanis" username="toprank"]

Begin Or Expand Your B2B Influencer Marketing Program

As we’ve seen, successful B2B influencer marketing has much to offer for brands seeking to replace the benefits of real-world events while they’re on hiatus due to the global health crisis.

Implementing a successful program takes time, effort, and dedicated strategy, which leads many brands to use a top B2B influencer marketing agency such as TopRank Marketing, which was the only B2B marketing agency offering influencer marketing as a top capability in Forrester’s “B2B Marketing Agencies, North America” report.

[bctt tweet="Successful B2B influencer relationships take time to build and require time to maintain.” @LeeOdden" username="toprank"]

Whether you work with a top B2B influencer marketing agency such as TopRank Marketing or utilize your own team, now is an ideal time to reach B2B influencers and work together to drive digital brand conversations.

Finally, as we all navigate the uncharted marketing waters of the global health crisis, here are several additional resources to help keep your B2B influencer marketing efforts safely afloat:

• B2C vs. B2B Influencer Marketing – What’s the Difference?, by Lee Odden
• Using Influencers to Pivot your Marketing & Comms Strategy, by Onalytica
• Jumpstarting a Pilot B2B Influencer Marketing Program in 5 Steps, by Nick Nelson
• How to Host a Successful Virtual Event: Tips and Best Practices, by HootSuite
• What Is B2B Influencer Marketing in 2020? Change Is Coming, by Anne Leuman
• How to Run a Successful Virtual Event [+ Examples], by HubSpot
• 5 Key Traits of the Best B2B Influencers, by Lee Odden
• COVID-19 Impact: B2B Events [Video], by eMarketer

* Note: Adobe and LinkedIn are TopRank Marketing clients.

The post How B2B Influencer Marketing Offers Brands an Ideal Alternative to In-Person Events appeared first on Online Marketing Blog - TopRank®.

Former British Primer Minister Tony Blair cast doubt on that timetable for Brexit negotiations and said there was still a risk that Britain could exit the EU in a year's time without having struck a deal with its biggest trading partner.

Former British Prime Minister Tony Blair said on Monday that a UK-U.S. trade deal would be very difficult to agree, saying protectionist sentiment worldwide was making trade agreements harder to negotiate.

Indian police have filed a culpable homicide complaint against an LG Chem subsidiary over a toxic gas leak at its chemical plant in the south of the country that killed 11 people and forced 800 into hospital for treatment from poisoning.

When gas began leaking from a nearby chemical factory and drifting towards his house in southern India, there were no warnings and no alarms, welder Elamanchili Venkatesh said.

Indian police have filed a culpable homicide complaint against an LG Chem subsidiary over a toxic gas leak at its chemical plant in the south of the country that killed 11 people and forced 800 into hospital for treatment from poisoning.

When gas began leaking from a nearby chemical factory and drifting towards his house in southern India, there were no warnings and no alarms, welder Elamanchili Venkatesh said.

The U.S. Centers for Disease Control and Prevention (CDC) on Friday reported 1,248,040 cases of the new coronavirus, an increase of 28,974 cases from its previous count, and said that the number of deaths had risen by 2,180 to 75,477.

Thailand reported four new coronavirus cases and one more death on Saturday, bringing the total to 3,004 cases and 56 deaths since the outbreak started in January.

The Philippines' health ministry reported on Saturday that coronavirus deaths have reached more than 700.

Malaysia health authorities on Saturday reported 54 new coronavirus cases for a total of 6,589.

The number of deaths from the coronavirus in Mexico's best-known border city, Tijuana, has soared and the COVID-19 mortality rate is twice the national average, the health ministry says, after medical staff quickly fell ill as the outbreak rampaged through hospital wards.

Spain's daily death toll from the coronavirus fell to its second lowest since mid-March on Saturday, as half the country prepared to move to the next phase of an exit from one of Europe's strictest lockdowns.

The Philippines' health ministry reported on Saturday that coronavirus deaths have reached more than 700.

Spain's daily death toll from the coronavirus fell to its second lowest since mid-March on Saturday, as half the country prepared to move to the next phase of an exit from one of Europe's strictest lockdowns.

More than 3.96 million people have been reported to be infected by the novel coronavirus globally and 273,974 have died, according to a Reuters tally. Infections have been reported in more than 210 countries and territories since the first cases were identified in China in December 2019.

Dabholkar, one of the torch bearers of the rationalist movement in Maharashtra, was shot dead from a close range in broad daylight by unknown gunmen who are believed to have followed him when he was taking his customary morning walk.

The victim's body was found few few meters away from her residence

One section hopes sales will match last year's figures, others fear fall

Vaibhavi Parmar had succumbed to injuries after she fell on the road, when the two-wheeler on which she was riding a pillion had hit a pothole near GMDC Overbridge

Their body was recovered in a decomposed state on Monday late night

Chief secretary Ajoy Mehta in an official statement said all nine doctors are from Mumbai would contribute in the ongoing fight against COVID-19.

The number of cases in Dharavi is at 101, a BMC official said.

As COVID-19 cases in Mumbai continue to spike, civic body BMC on Thursday constituted a committee to investigate a viral video that showed pateints lying next to dead bodies at the city's Sion Hospital.

The move will affect around 50 lakh central government employees and 61 lakh pensioners.

The Advisory Council further stated that the growth rate projected will have to be reduced and Indian enterprises will face a slowdown in demand due to global recession.

COVID-19 Emergency Response and Health Systems Preparedness Project is being financed by the World Bank and AIIB in the amount of $1.5 billion, of which $1.0 billion will be provided by World Bank and $500 million will be provided by AIIB.

Meanwhile, the Union Ministry of Health and Family Welfare on Friday said that India's recovery rate from the COVID-19 disease is around 29.36%

Glasgow : Mac-Neacail 'sa Chuideachd, 1873.

Oxford : Oxford University Press, 2019.

Oxford : Oxford University Press, 2019.

Cham : Palgrave Macmillan, c2019.

Cham : Palgrave Macmillan, 2019.

Cham : Palgrave Macmillan, 2019 .