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Writing that works: communicating effectively on the job / Walter E. Oliu, Charles T. Brusaw, Gerald J. Alred

Dewey Library - HF5721.O53 2016




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Competitive advantage of customer centricity / by Sathit Parniangtong

Online Resource




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The Oxford handbook of pricing management / edited by Özalp Özer, Robert Phillips

Online Resource




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Cross-cultural personal selling: agents' competences in international personal selling of services / Anna Antczak, Barbara A. Sypniewska

Online Resource




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Mastering Zoho CRM: manage your team, pipeline, and clients effectively / Ali Shabdar

Online Resource




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The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton

Dewey Library - HF5415.32.C36 2015




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Product lifecycle management and the industry of the future: 14th IFIP WG 5.1 International Conference, PLM 2017, Seville, Spain, July 10-12, 2017, Revised selected papers / José Ríos, Alain Bernard, Abdelaziz Bouras, Sebti Foufou (eds.)

Online Resource




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The Crucial role of domain knowledge in evaluating early-stage new product ideas / Florian Denker ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt

Online Resource




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Adaptability through dynamic capabilities: how management can recognize opportunities and threats / Herbert Endres

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Sales management: simplified: the straight truth about getting exceptional results from your sales team / Mike Weinberg

Dewey Library - HF5438.25.W29295 2015




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The tech professional's guide to communicating in a global workplace: adapting across cultural and gender boundaries / April Wells

Online Resource




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Personal Brand Creation in the Digital Age: Theory, Research and Practice / Mateusz Grzesiak

Online Resource




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Product manager vs. project manager: what's the difference and which one do I need? / Bruce McCarthy

Online Resource




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Great customer experience starts with product management. / Matt LeMay

Online Resource




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Data mining and market intelligence: implications for decision making / Mustapha Akinkunmi

Online Resource




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Toyota's global marketing strategy: innovation through breakthrough thinking and kaizen / Shozo Hibino, Koichiro Noguchi, Gerhard Plenert

Dewey Library - HF5415.13.H48 2018




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Market design: auctions and matching / Guillaume Haeringer

Dewey Library - HF5476.H24 2017




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Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte

Online Resource




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J.C. Penney: the man, the store, and American agriculture / David Delbert Kruger

Hayden Library - HF5465.U6 P454 2017




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What is product management? / Richard Banfield, Martin Eriksson, and Nate Walkingshaw

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City center to regional mall: architecture, the automobile, and retailing in Los Angeles, 1920-1950 / Richard Longstreth

Online Resource




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Digital transformation: challenges and opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017: revised selected papers / Wooje Cho [and four others] (eds.)

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Social media management: persuasion in networked culture / Ben Shields

Dewey Library - HF5415.1265.S5334 2017




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Escaping the build trap: how effective product management creates real value / Melissa Perri

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Strategic management of market niches: a model framework / by Gorazd Ocvirk

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Pop-up retailing: managerial and strategic perspectives / Gary Warnaby, Charlotte Shi

Online Resource




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Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research / edited by Jorge Marx Gómez, Sulaiman Mouselli

Online Resource




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The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors

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Customer Relationship Management: concept, strategy, and tools / V. Kumar, Werner Reinartz

Online Resource




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Corporate social responsibility in Poland: strategies, opportunities and challenges / editors, Aneta Długopolska-Mikonowicz, Sylwia Przytuła and Christopher Stehr

Online Resource




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Product lifecycle management to Support Industry 4.0: 15th IFIP WG 5.1 International Conference, PLM 2018, Turin, Italy, July 2-4, 2018, Proceedings / Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos (eds.)

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Multichannel Management: A Normative Model Towards Optimality / Gottfried Gruber

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Single Period Inventory Control and Pricing: An Empirical and Analytical Study of a Generalized Model / Emel Arikan

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Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal

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Project management in product development: leadership skills and management techniques to deliver great products / George Ellis

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The Other Half of Gender: Men's Issues in Development.

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Making Global Value Chains: Geographies of Market-Oriented Development in Ghana and Peru

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Effective complaint management: the business case for customer satisfaction / Bernd Stauss and Wolfgang Seidel

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Consumer behavior over the life course: research frontiers and new directions / George P. Moschis

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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making / Rajagopal

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Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey

Online Resource




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Advances in national brand and private label marketing: sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors

Online Resource




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Retail worker politics, race and consumption in South Africa: shelved in the service economy / Bridget Kenny

Online Resource




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Performance management in retail and the consumer goods industry: best practices and case studies / editors, Michael Buttkus and Ralf Eberenz,

Online Resource




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The Tech Professional's Guide to Communicating in a Global Workplace: Adapting Across Cultural and Gender Boundaries / by April Wells

Online Resource




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Data Merge and Styles for Adobe InDesign CC 2018: Creating Custom Documents for Mailouts and Presentation Packages / by Jennifer Harder

Online Resource




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The business writer's handbook / Gerald J. Alred, Charles T. Brusaw, Walter E. Oliu

Dewey Library - HF5726.A388 2019




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Software Product Management: The ISPMA-Compliant Study Guide and Handbook / by Hans-Bernd Kittlaus, Samuel A. Fricker

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Product Management.

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From behind the desk to the front of the stage: how to enhance your presentation skills / David Worsfold

Dewey Library - HF5718.22.W674 2019