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Product Development for Distant Target Groups: An Experimental Study for the Silver Market / Malte Marvede ; with a foreword by Cornelius Herstatt

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Marketing and customer loyalty: the extra step approach / Mauro Cavallone

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Instructor's manual for strategic marketing cases in emerging markets: a companion volume / Atanu Adhikari, Sanjit Kumar Roy, editors

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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén, editors

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Strategic Innovative Marketing: 5th Ic-sim, Athens, Greece 2016.

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Introduction to search engine marketing and AdWords: a guide for absolute beginners / Todd Kelsey

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Introduction to social media marketing: a guide for absolute beginners / Todd Kelsey

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Business-to-business marketing communications: value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

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Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors

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Powering content: building a nonstop content marketing machine / Laura Busche

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Advanced methods for modeling markets / Peter S. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels, editors

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Global perspectives on contemporary marketing education / Brent Smith, Saint Joseph's University, USA, Amiram Porath, AmiPorcon Ltd, Israel

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Contemporary issues in social media marketing / Bikramjit Rishi, Subir Bandyopadhyay

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Strategic Marketing Cases in Emerging Markets / edited by Atanu Adhikari, Sanjit Kumar Roy

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Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors

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Perennial seller: the art of making and marketing work that lasts / Ryan Holiday, founder of Brass Check

Dewey Library - HF5415.H74155 2017




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Salesforce Marketing Cloud for Dummies / by Chester Bullock, Mark Pollard

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Data mining and market intelligence: implications for decision making / Mustapha Akinkunmi

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Toyota's global marketing strategy: innovation through breakthrough thinking and kaizen / Shozo Hibino, Koichiro Noguchi, Gerhard Plenert

Dewey Library - HF5415.13.H48 2018




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Market design: auctions and matching / Guillaume Haeringer

Dewey Library - HF5476.H24 2017




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Bullseye marketing: how to grow your business faster: with 100s of best practices & actionable tips to increase your revenue / Louis Gudema

Dewey Library - HF5415.13.G83 2018




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A concise guide to market research: the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt

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Market Driven Political Advertising: Social, Digital and Mobile Marketing / by Andrew Hughes

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Strategic management of market niches: a model framework / by Gorazd Ocvirk

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Marketing transformation: marketing practice in an ever changing world: proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey

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Digital influence: unleash the power of influencer marketing to accelerate your global business / Joel Backaler ; foreword by Peter Shankman

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The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors

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Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry / Ranga Chimhundu

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Market research: the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci

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Advances in national brand and private label marketing: Fifth International Conference, 2018 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors

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Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal

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Making Global Value Chains: Geographies of Market-Oriented Development in Ghana and Peru

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Selling out: the gay and lesbian movement goes to market.

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MARKET-VALUE PRICING: definitions, concepts, and processes for market-value centric pricing.

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Advances in Kaiyu Studies: From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / Saburo Saito and Kosuke Yamashiro

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Case studies on social marketing: a global perspective / editors, M. Mercedes Galan-Ladero and Helena M. Alves

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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making / Rajagopal

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A dictionary of marketing / Charles Doyle

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Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey

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Advances in national brand and private label marketing: sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors

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Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kuss

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Digital Marketing For Dummies / by Ryan Deiss, Russ Henneberry

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Brand mascots: and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe

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Ethics, social responsibility and sustainability in marketing / Ipek Altinbasak-Farina, Sebnem Burnaz, editors

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Toward a better understanding of rule-breaking market behavior: insights from performance breakthroughs in sports / Ann-Kathrin Veenendaal

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Handbook of Market Research edited by Christian Homburg, Martin Klarmann, Arnd Vomberg

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Competitive branding strategies: managing performance in emerging markets / Rajagopal

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Killing marketing: how innovative businesses are turning marketing cost into profit / Joe Pulizzi & Robert Rose

Dewey Library - HF5415.13.P85 2018




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Influencer marketing for brands: what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin

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Foreign languages in advertising: linguistic and marketing perspectives / Jos Hornikx, Frank van Meurs

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