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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly, 7th Edition


 

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep



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Thermodynamics in the quantum regime: fundamental aspects and new directions / Felix Binder, Luis A. Correa, Christian Gogolin, Janet Anders, Gerardo Adesso, editors

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Surface plasmon resonance sensors: a materials guide to design, characterization, optimization, and usage / Leiva Casemiro Oliveira, Antonio Marcus Nogueira Lima, Carsten Thirstrup, Helmut Franz Neff

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The age of innocence: nuclear physics between the First and Second World Wars / Roger H. Stuewer

Hayden Library - QC773.S78 2018




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Engineering optics with MATLAB / Ting-Chung Poon, Virginia Tech, USA, Taegeun Kim, Sejong University, South Korea

Barker Library - QC454.F7 P66 2018




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Handbook of particle detection and imaging / editors, Ivor Fleck, Maxim Titov, Claus Grupen, Irène Buvat

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Beyond Curie: four women in physics and their remarkable discoveries, 1903 to 1963 / Scott Calvin

Hayden Library - QC774.A2 C353 2017




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The hologram: principles and techniques / Martin J. Richardson, John D. Wiltshire

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Zur Rheologie und den physikalischen Wechselwirkungen bei Zementsuspensionen.

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Nanophotonics, Nanooptics, Nanobiotechnology, and Their Applications: Selected Proceedings of the 6th International Conference Nanotechnology and Nanomaterials (NANO2018), August 27-30, 2018, Kyiv, Ukraine.

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Introduction to optical and optoelectronic properties of nanostructures / Vladimir V. Mitin, Viacheslav A. Kochelap, Mitra Dutta, Michael A. Stroscio

Hayden Library - QC176.8.N35 M58 2019




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Diffraction optics of complex-structured periodic media: localized optical modes of spiral media / V.A. Belyakov

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Lectures on the physics of extreme states of matter / Vladimir Fortov

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Ground States of Quantum Field Models: Perturbation of Embedded Eigenvalues / Fumio Hiroshima

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High-Energy Processes in Condensed Matter (HEPCM 2019): proceedings of the XXVI Conference on High-Energy Processes in Condensed Matter, dedicated to the 150th anniversary of the birth of S.A. Chaplygin: conference date, 3-5 April 2019: location, Novosibi

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Statistical mechanics of classical and disordered systems: Luminy, France, August 2018 / Veronique Gayrard, Louis-Pierre Arguin, Nicola Kistler, Irina Kourkova, editors

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Birthplace of the atomic bomb: a complete history of the Trinity Test Site / William S. Loring

Hayden Library - QC773.3.U5 L66 2019




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On the nature of charge density waves, superconductivity and their interplay in 1T-TiSe Chuan Chen

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High-pressure rheology for quantitative elastohydrodynamics / P.E. Scott Bair

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Nanoscience and Nanotechnology: NANO-SciTech: conference date, 26 February-1 March 2018: location, Selangor, Malaysia / editors, Mohamad Rusop, Tetsuo Soga, Shiro Nagaoka and Salifairus Mohammad Jafar

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Non-inertial frames and Dirac observables in relativity / Luca Lusanna

Hayden Library - QC174.45.L87 2019




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Quantum physics: states, observables and their time evolution / Arno Bohm, Piotr Kielanowski, G. Bruce Mainland

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Interfacial physical chemistry of high-temperature melts / [edited by] Kusuhiro Mukai, Taishi Matsushita

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The hologram: principles and techniques / Martin J. Richardson, John D. Wiltshire

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No shadow of a doubt: the 1919 eclipse that confirmed Einstein's theory of relativity / Daniel Kennefick

Barker Library - QC173.55.K35 2019




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Holographic quantum matter / Sean A. Hartnoll, Andrew Lucas, and Subir Sachdev

Barker Library - QC173.457.H65 H37 2018




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Physics, Technologies and Innovation (PTI-2019): Proceedings of the VI International Young Researchers' Conference: 20-23 May 2019, Ekaterinburg, Russia / editors, Vladimir A. Volkovich, Sergey V. Zvonarev, Ilya V. Kashin, Andrey A. Smirnov and Evgeni

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Categories for quantum theory: an introduction / Chris Heunen and Jamie Vicary, University of Edinburgh and University of Birmingham

Dewey Library - QC174.12.H476 2019




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Proceedings of the 35th International Conference of the Polymer Processing Society (PPS-35): 26-30 May 2019, Cesme-Izmir, Turkey / editors, Fevzi Cakmak Cebeci, Yusuf Z. Menceloglu, Serkan Unal and Yakup Ulcer

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Group theory of chemical elements: structure and properties of elements and compounds / Abram I. Fet ; [translator Vladimir Slepkov]

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Nonlinear Dirac equation: spectral stability of solitary waves / Nabile Boussaïd, Andrew Comech

Dewey Library - QC174.45.B7357 2019




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Quantum theory of materials / Efthimios Kaxiras, John D. Joannopoulos

Hayden Library - QC173.454.K39 2019




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The nature of contingency: quantum physics as modal realism / Alastair Wilson

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Foundations of quantum theory: proceedings of the International School of Physics "Enrico Fermi", Course 197, Varenna on Lake Como, Villa Monastero, 8-13 July 2016 / edited by E.M. Rasel and W.P. Schleich, directors of the course and S. Wöl

Dewey Library - QC174.12.L363 2016




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Modern condensed matter physics / Steven M. Girvin, Kun Yang

Barker Library - QC173.454.G57 2019




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Magnetorheological materials and their applications / edited by Seung-Bok Choi and Weihua Li

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Bandhan's first year

Can the bank sustain its track record?




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etting tired of your friends [electronic resource] : the dynamics of venture capital relationships / Qianqian Du, Thomas F. Hellmann

Cambridge, Mass. : National Bureau of Economic Research, 2019




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Are political and charitable giving substitutes? [electronic resource] : Evidence from the United States / Maria Petrova, Ricardo Perez-Truglia, Andrei Simonov, Pinar Yildirim

Cambridge, Mass. : National Bureau of Economic Research, 2020




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Compliance with COVID-19 social-distancing measures in Italy [electronic resource] : the role of expectations and duration / Guglielmo Briscese, Nicola Lacetera, Mario Macis, Mirco Tonin

Cambridge, Mass. : National Bureau of Economic Research, 2020




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Polarization and public health [electronic resource] : partisan differences in social distancing during the coronavirus pandemic / Hunt Allcott, Levi Boxell, Jacob C. Conway, Matthew Gentzkow, Michael Thaler, David Y. Yang

Cambridge, Mass. : National Bureau of Economic Research, 2020




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B'luru: Corona cert not required to go to office

Employees of several private companies are lining up at government hospitals seeking to be tested for Covid-19, saying their employers insist they produce negative certificates if they want to return to work. The health department says no employer can make such a demand.




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Mysuru: Playing indoor games a costly affair

As Covid-19 sends millions sheltering in place, Mysureans are increasingly spending their time and money on indoor games like scrabble, ludo, carrom, trump cards and jigsaw puzzles.




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3,000 guest workers get their ticket to ride

(This story originally appeared in BangaloreMirror on May 9, 2020)




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Sciences du territoire: perspectives québécoises / sous la direction de Guy Massicotte

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The divided city: ideological and policy contestations in contemporary urban India / Dr. Binti Singh, Indian Institute of Technology Bombay, India, Dr. Mahendra Sethi, National Institute of Urban Affairs, India

Rotch Library - HT384.I4 S5446 2018




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Smart cities, green technologies and intelligent transport systems: 7th International Conference, SMARTGREENS, and 4th International Conference, VEHITS 2018, Funchal-Madeira, Portugal, March 16-18, 2018: revised selected papers / Brian Donnellan, Cornel K

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Which way to livable and productive cities?: a road map for Sub-Saharan Africa / Kirsten Hommann and Somik V. Lall

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Urban spaces in nineteenth-century Ireland / edited by Georgina Laragy, Olwen Purdue and Jonathan Jeffrey Wright

Rotch Library - HT145.I7 U77 2018




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Regional-global: dilemas de la región y de la regionalización en la geografía contemporánea / Rogério Haesbaert ; edición cuidado de Perla Zusman ; traducción de José Ángel Quintero Weir

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