Mango Shotta, a brand of Sazerac, Louisville, Ky., announced its latest initiative, inspired by Arturo, the brand’s eerie skeleton dog mascot. In the spirit of Halloween fun and commitment to shelter dogs, Mango Shotta unveiled its search for the “Scariest Spokesb*tch."

Chobani LLC, New Berlin, N.Y., launched its first-ever shelf-stable low-fat dairy milk: Chobani Super Milk. This latest product innovation is nutrient rich and is made specifically to be donated to support people impacted by disasters as well as help some of the most vulnerable in Chobani’s hometowns, the company says.

In partnership with 20th Century Studios, International Delight is teaming up with film favorite “Home Alone” to give consumers a nostalgic taste this holiday season.

Athletic Brewing Co., Milford, Conn. and San Diego, is teaming up with Arsenal, becoming the club’s first Official Non-Alcoholic Beer Partner. Starting this August, the partnership will see cans of Athletic’s award-winning Run Wild IPA available at Emirates Stadium, London, for all men’s and women’s matches.

Forca Foods announced the launch of MILKish Watermelon Seedmilk, a new plant-based milk made from watermelon seeds.

In beverage warehouses, the rise of automation has prompted conveyor manufacturers to continue to make advancements to ensure that the speed and pace are in sync and processes are running efficiently.

Teeling Whiskey and Notre Dame Athletics have collaborated on a special, limited-edition bottle featuring Teeling’s Small Batch whiskey.

19 Crimes partners with Universal Products & Experiences to release a limited-edition collection of highly sought after Halloween wines, featuring the classic Universal Monsters. 

With Halloween lurking, Bacardí has reimagined its limited-edition bottle. Bacardí’s newest limited-edition mummified Halloween bottle features a mysterious glow-in-the-dark design.

Ingredient suppliers release innovations to support immune health, plant-based food and beverages.

The regulatory approval marks a milestone in Sweegen opening new markets in countries where brands seek new generation stevia ingredients, the company says.

MUG Root Beer, a new sponsor of the World’s Ugliest Dog contest, has upped the ante this year. Wild Thang, the 2024 winner, will be featured on limited-edition cans of MUG Root Beer.

Fanta, a brand of The Coca-Cola Co., Atlanta, and Warner Bros. Pictures announced a global partnership ahead of the release of the highly anticipated movie “Beetlejuice Beetlejuice,” which debuts in cinemas on Sept. 6. 

Pepsi, Purchase N.Y., unveiled its Gladiator-themed campaign titled “Make Your Gameday Epic.” As a longtime NFL sponsor, Pepsi is celebrating the start of the 2024 NFL season and the anticipated theatrical release of Paramount Pictures’ “Gladiator II,” with a short-film that will electrify game days for cola-lovers and NFL fans alike.

Barritt’s Ginger Beer, from Barritt’s Beverages International Ltd, is celebrating 150 years of its ginger beer with the launch of a vibrant new mixer line, as well as a brand refresh inspired by Bermuda’s pastel-colored houses.

Jones Soda, Seattle, released a limited-edition series of sodas designed to capture the Halloween spirit. 

Tilray Brands Inc., New York, announced that it has entered into a definitive agreement to acquire four craft breweries from Molson Coors Beverage Co., Chicago. The acquisition includes Hop Valley Brewing Co., Terrapin Beer Co., Revolver Brewing and Atwater Brewery.

Genesee Brewery announced its first official sum-all beer: Genesee Black Cherry Vanilla Kellerbier.

To kick off the fall season, Samuel Adams released its Beer Fest Variety Pack, containing OctoberFest, Jack-O, Flannel Fest and its flagship Boston Lager.

At its 87th Annual Convention and Product Showcase, the National Beer Wholesalers Association (NBWA) announced a combined $50,000 donation to support relief efforts for those impacted by Hurricane Helene. 

The National Beer Wholesalers Association (NBWA) wrapped up its 87th Annual Convention and Product Showcase in San Diego, naming Alabama’s Rebecca Maisel as its new board chair.

The National Beer Wholesalers Association’s Building Relationships and Empowering Women (BREW) initiative and the Alliance for Women in Beer co-hosted the largest Making Moves to-date, as more than 430 attendees joined the two-day event to gain valuable leadership skills and celebrate women’s important role in the beverage industry.

As the beer market expands and consumers have more options to choose from, experts highlight how craft beer brands are positioning themselves in a shifting market while catering their products to meet consumer demand.

Celebrate National American Beer Day on Sunday, Oct. 27. 

The waffle experts at Eggo and the coffee connoisseurs at Two Rivers Coffee Co. have united to transform your favorite waffle flavors into brewed blends of Eggo Coffee. 

In addition to the KIT KAT Flavored Creamer, Nestlé’s Coffee mate unveiled a slew of new Coffee mate products — from liquid creamer flavors to ready-to-drink (RTD) iced coffee.  

Curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients.

Copper Moon Coffee announced the launch of its new Brew-Over-Ice Coffee Pods. 

Punk Bunny’s Anniversary Blend will be available at 7-Eleven, Speedway and Stripes for a limited time.

Ghostface Killah's Killah Koffee coffee line announced a new partnership with Keurig to launch two of the brand’s most popular varieties ― Supreme Dark Roast and Shaolin Cannoli ― to the K-Cup pod format.

Peet’s Coffee unveiled its Bright Collection, featuring two new blends: Sun Catcher and Off the Grid.

Julius Meinl’s announced its latest limited-edition coffee ― Burundi Gakenke 100% Arabica ― crafted to celebrate International Coffee Day 2024. 

Nestlé’s Coffee mate is pushing flavor boundaries once again, giving coffee-obsessed fans the sweet chance to enjoy the classic break time snack— bagels and cream cheese — ahead of National Coffee Day (Sept. 29). 

Death Wish Coffee Co. announced the return of its most demanded seasonal blend: Pumpkin Chai. 

Findings showed that home remains the most popular place for coffee consumption.

Consumers can even celebrate their love for coffee on Sept. 29, which is National Coffee Day. 

Onyx Coffee Lab announced the launch of its newly redesigned retail packaging. A standout element of the new packaging is the introduction of interactive cards for single-origin offerings that celebrate the coffee producers.

Boston-based Dunkin’, part of the Inspire Brands family of restaurants, is dialing up the excitement this spooky season with an all-new lineup of Halloween-inspired tricks and treats to take guests from morning to midnight. 

Cambio Roasters launched aluminum coffee pods for its 100% organic coffee. Cambio Roasters will offer its new aluminum pods in more than 1,000 retailers nationwide as well as through their official website and Amazon.

International Delight, a brand of Danone North America, Denver, Colo., is bringing main character energy to Halloween festivities this fall with the introduction of its creamer bottle costumes, based on two of the brand’s fan-favorite flavors: French Vanilla and Pumpkin Pie Spice.  

The coffee company launched an initiative to raise funds for firefighters diagnosed with breast cancer through its Fire Dept. Coffee Club and Fire Dept. Shirt Club.

Free Rein Coffee Co. and Stetson have come together in a collaboration, and Stetson’s first foray into coffee. Leveraging their shared American spirit, Western heritage and commitment to veterans, the companies launched today two limited-edition Cowboy Coffee Kits, just in time for the holiday season.

Onyx Coffee Lab announced the return of seasonal favorites for the holidays, including the limited-edition coffees Framily and Krampus, and the 7th annual Onyx Advent Calendar.

Cometeer is celebrating the 2024 holiday season by launching a limited-edition Cometeer Coffee Advent Calendar, which features 24 flash-frozen capsules of specialty coffee.

This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.

Red Bull is expanding its offerings in their zero-sugar lineup, launching two new Red Bull Sugarfree Editions.

Gopuff and Pure Green announced the launch of Gopuff x Pure Green Refreshers, a new line of flavor-forward, cold-pressed juice beverages made with functional ingredients. Co-developed by Gopuff and Pure Green, the Refreshers are now available for delivery nationwide, exclusively on Gopuff.

Revl Fruits, a brand of Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass., is giving consumers a chance to win a cushy summer job: Global VP of Water Park Inflatables.

Technology is playing a greater role when it comes to calculating insurance costs for fleets, particularly as some look into adding electric vehicles to the mix.

This year, electric technology dominates the 2024 new truck releases. There’s also quite a bit of innovation happening in hydrogen fuel cells.