Global cotton markets saw slight declines and stabilisation in recent weeks, with NY/ICE December futures trading between 67–75 cents/lb since June, now at 71 cents/lb. The global A Index dipped from 85 to 83 cents, while China's index dropped from 101 to 97 cents due to a weaker yuan. Indian and Pakistani spot prices also declined, but both rupees remained stable against the dollar.

Burberry has introduced its first virtual scarf try-on experience in its ‘Wrapped in Burberry’ holiday campaign. Partnering with AR provider WANNA, the immersive experience lets customers view iconic Burberry scarves in real-time, with over 50 styles and two classic options. Available online and in select stores, customers can share images and directly access product pages for purchases.

Valmet has expanded its IQ Quality Control System by launching four new measurements for raw material components, colour, and ash content. These innovations help optimise resource usage, reduce carbon footprints, and improve product quality. The new measurements include IQ Transmission Spectrum, IQ Reflection Spectrum, IQ Color, and IQ Total X-ray.

Web Industries will showcase its nonwoven materials solutions for medical, personal care, and home care markets at Hygienix 2024, held November 18-21 in Nashville. The company will highlight its slitting, spooling, printing, and modular converting capabilities, offering precision converting for flexible packaging, films, and medical-grade materials.

Wacoal Holdings has reported revenue of ¥90,167 million (~$586.1 million) in H1 2024, down by 5.2 per cent YoY. Gross profit fell 4.9 per cent to ¥51,056 million (~$331.86 million). Domestic revenue dipped 4.8 per cent to ¥45,006 million, while overseas revenue declined 1.4 per cent to ¥34,549 million. The company’s business profit was ¥2,304 million, down 39.6 per cent YoY in its overseas segment.

Gokaldas Exports has reported an 85 per cent YoY revenue increase in Q2 FY25, with total income reaching ₹941.8 crore (~$111.6 million) and PAT at ₹28.2 crore, a 19 per cent rise. EBITDA grew 48 per cent to ₹82.4 crore (~$9.77 million), though margins declined by 222 bps to 8.7 per cent. H1 FY25 revenue surged 82 per cent to ₹1,881.5 crore (~$223.0 million), with PAT slightly down by 2 per cent YoY.

Epic Group has restructured its leadership team, appointing Sunil Daryanani and Dinesh Virwani as executive vice chairmen, and Suraj Kalra as CEO to drive its strategic objectives. Led by founder Ranjan Mahtani, the committee also includes leaders in finance, HR, procurement, and digitalisation, aiming to strengthen Epic’s global presence, improve operations, and enhance stakeholder value.

H&M is partnering with Glenn Martens for an Autumn 2025 collection. Known for merging streetwear and couture, Martens joins a line of iconic designers H&M has collaborated with since 2004, when it launched its first designer collection with Karl Lagerfeld. This initiative has made top-tier fashion accessible, reflecting each designer’s unique vision and values across two decades of partnerships.

Parallels RAS Now extends the integration and delivery of applications from Azure Virtual Desktop to application delivery on Windows 365 Cloud PCs

KM experts joined KMWorld's latest webinar, Enabling Knowledge-Based AI, to examine key components and best practices for adopting AI-enabled approaches that evolve, extend, and power knowledge systems.

Look at your organization and consider the unstructured text or audio data you gather and the possible revelations it may hold. That data reflects the voices of those you serve and holds the potential to help you deliver better experiences, improve quality of care and enrich human engagement. There are powerful stories to be told from your unstructured text data. And the best way for you to find them is with natural language processing.

Text analytics and natural language processing are not new concepts. Most knowledge management professionals have been grappling with these technologies for years. From the KM perspective, these technologies share the same fundamental purpose: They help get the right information to employees at the right time.

Cognitive/AI technologies for customer engagement are white hot. No wonder professionals, who had removed AI from their resumes, are scrambling to add it back in!

I am a firm believer in The 7 Habits of Highly Effective People, by Stephen Covey. If you've not read this book, it is worth the time. I mention this because my focus at BA Insight is around Covey's second habit, which is, "Begin with the end in mind." Seems simple, right? Well it is, but it's also quite rare. When approaching any enterprise search project, at any phase, I always try to come back to this idea. What is success? When are we done? What does finished look like? These are all different ways of saying, "Make sure you have goals!"

Enterprise search projects start with intentions to provide ?Google for our organization' but too often fail to deliver on that promise. In our experience, these projects fail due to a lack of sustained effort and governance. The commercialization of next-generation search technologies allows you to fulfill this promise if you take a systematic approach to implementation.

The data, information, and analytics economy runs on well-curated, structured data. No matter your industry?having good curated data and content is critical. It's increasingly important as more data and content are generated. Intelligent tools to sift through content are more robust and at the same time, more "needy." That means modern technology platforms, systems, and even content consumers require well-structured data and content to perform well. As most artificial intelligence (AI) practitioners state?"nothing starts without good data."

Unstructured data, which comprises almost 80% of any enterprise's data, holds untapped value when it comes to addressing challenges and embracing opportunities.

For decades, organizations have tried to unlock the collective knowledge contained within their people and systems. And the challenge is getting harder, since every year, massive amounts of additional information are created for people to share. We've reached a point at which individuals are unable consume, understand, or even find half the information that is available to them.

Artificial intelligence (AI) is one?if not the?key technology of our decade. Technological advances in this field are not only fundamentally changing our economies, industries and markets, but are also exerting enormous influence on traditional business practices, many of which will disappear, while others will be transformed or completely reinvented.

Artificial intelligence (AI) has captured the imagination of a wide variety of businesses. I have this image of CEOs in boardrooms around the globe declaring, "We must have AI! Our competitors use AI! We can't be left behind!" There might be some table-pounding associated with this scenario. There will certainly be corporate minions scurrying around to fulfill the AI dreams of their CEO.

The consumer has spoken. Forrester Research asked 5,000 of them, "What created the biggest pain when you contacted a business for customer service?" They answered lack and consistency of agent knowledge, followed by the difficulty of finding relevant answers on company websites. So, what is driving this dissatisfaction?

West Virginia’s Supreme Court upheld a finding of compensability for a worker with a knee injury. Case: P&G Tabler Station v. Hiett, No. 23-703, 10/30/2024, published. Facts: David Hiett worked for P&G Tabler…

The Missouri Court of Appeals upheld a determination that a worker was not entitled to underinsured motorist benefits for an on-the-job injury caused by an inattentive driver. Case: Preston v. Progressive…

The Workers Compensation Research Institute is holding a webinar on Nov. 21 to discuss findings from a recent study of the impact of attorney representation on claim payments. Bogdan Sayvch The…

New Mexico Gov. Michelle Lujan Grisham appointed Heather Jordan as the new director of the Workers' Compensation Administration, effective immediately. Heather Jordan Jordan succeeds Robert Doucette, who will serve as cabinet…

An Ohio appellate court upheld an enhanced award of benefits to an injured roofing worker for his employer’s violation of a specific safety requirement. Mauricio Rivera worked for Prime Roof Solutions…

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Yesterday, Cameron Koczon shared a link to the dingbat font, Pictos, by the talented, Drew Wilson. Cameron predicted that dingbats will soon be everywhere. Symbol fonts, yes, I thought. Dingbats? No, thanks. Jason Santa Maria replied:

@FictiveCameron I hope not, dingbat fonts sort of spit in the face of accessibility and semantics at the moment. We need better options.

Jason rightly pointed out the accessibility and semantic problems with dingbats. By mapping icons to letters or numbers in the character map, they are represented on the page by that icon. That’s what Pictos does. For example, by typing an ‘a’ on your keyboard, and setting Pictos as the font-face for that letter, the Pictos anchor icon is displayed.

Other folks suggested SVG and JS might be better, and other more novel workarounds to hide content from assistive technology like screen readers. All interesting, but either not workable in my view, or just a bit awkward.

Falling down with CSS text-replacement

A CSS solution in an article from Pictos creator, Drew Wilson, relies on the fact that most of his icons are mapped to a character that forms part of the common name for that symbol. The article uses the delete icon as an example which is mapped to ‘d’. Using :before and :after pseudo-elements, Drew suggests you can kind-of wrangle the markup into something sort-of semantic. However, it starts to fall down fast. For example, a check mark (tick) is mapped to ‘3’. There’s nothing semantic about that. Clever replacement techniques just hide the evidence. It’s a hack. There’s nothing wrong with a hack here and there (as box model veterans well know) but the ends have to justify the means. The end of this story is not good as a VoiceOver test by Scott at Filament Group shows. In fairness to Drew Wilson, though, he goes on to say if in doubt, do it the old way, using his font to create a background image and deploy with a negative text-indent.

I agreed with Jason, and mentioned a half-formed idea:

@jasonsantamaria that’s exactly what I was thinking. Proper unicode mapping if possible, perhaps?

The conversation continued, and thanks to Jason, helped me refine the idea into this post.

Jon Hicks flagged a common problem for some Windows users where certain Unicode characters are displayed as ‘missing character’ glyphs depending on what character it is. I think most of the problems with dingbats or missing Unicode characters can be solved with web fonts and Unicode.

Rising with Unicode and web fonts

I’d love to be able to use custom icons via optimised web fonts. I want to do so accessibly and semantically, and have optimised font files. This is how it could be done:

1. Map the icons in the font to the existing Unicode code points for those symbols wherever possible.

   Unicode code points already exist for many common symbols. Fonts could be tiny, fast, stand-alone symbol fonts. Existing typefaces could also be extended to contain symbols that match the style of individual widths, variants, slopes, and weights. Imagine a set of Clarendon or Gotham symbols for a moment. Wouldn’t that be a joy to behold?

   There may be a possibility that private code points could be used if a code-point does not exist for a symbol we need. Type designers, iconographers, and foundries might agree a common set of extended symbols. Alternatively, they could be proposed for inclusion in Unicode.

2. Include the font with font-face.

   This assumes ubiquitous support (as any use of dingbats does) — we’re very nearly there. WOFF is coming to Safari and with a bit more campaigning we may even see WOFF on iPad soon.

3. In HTML, reference the Unicode code points in UTF-8 using numeric character references.

   Unicode characters have corresponding numerical references. Named entities may not be rendered by XML parsers. Sean Coates reminded me that in many Cocoa apps in OS X the character map is accessible via a simple CMD+ALT+t shortcut. Ralf Herrmann mentioned that unicode characters ‘…have “speaking” descriptions (like Leftwards Arrow) and fall back nicely to system fonts.’

Limitations

1. Accessibility: Limited Unicode / entity support in assistive devices.

   My friend and colleague, Jon Gibbins’s old tests in JAWS 7 show some of the inconsistencies. It seems some characters are read out, some ignored completely, and some read as a question mark. Not great, but perhaps Jon will post more about this in the future.

   Elizabeth Pyatt at Penn State university did some dingbat tests in screen readers. For real Unicode symbols, there are pronunciation files that increase the character repertoire of screen readers, like this file for phonetic characters. Symbols would benefit from one.

2. Web fonts: font-face not supported.

   If font-face is not supported on certain devices like mobile phones, falling back to system fonts is problematic. Unicode symbols may not be present in any system fonts. If they are, for many designers, they will almost certainly be stylistically suboptimal. It is possible to detect font-face using the Paul Irish technique. Perhaps there could be a way to swap Unicode for images if font-face is not present.

Now, next, and a caveat

I can’t recommend using dingbats like Pictos, but the icons sure are useful as images. Beautifully crafted icon sets as carefully crafted fonts could be very useful for rapidly creating image icons for different resolution devices like the iPhone 4, and iPad.

Perhaps we could try and formulate a standard set of commonly used icons using the Unicode symbols range as a starting point. I’ve struggled to find a better visual list of the existing symbols than this Unicode symbol chart from Johannes Knabe.

Icons in fonts as Unicode symbols needs further testing in assistive devices and using font-face.

Last, but not least, I feel a bit cheeky making these suggestions. A little knowledge is a dangerous thing. Combine it with a bit of imagination, and it can be lethal. I have a limited knowledge about how fonts are created, and about Unicode. The real work would be done by others with deeper knowledge than I. I’d be fascinated to hear from Unicode, accessibility, or font experts to see if this is possible. I hope so. It feels to me like a much more elegant and sustainable solution for scalable icons than dingbat fonts.

For more on Unicode, read this long, but excellent, article recommended by my colleague, Andrei, the architect of Unicode and internationalization support in PHP 6: The Absolute Minimum Every Software Developer Absolutely, Positively Must Know About Unicode and Character Sets.

Analog, Mapalong, more tries at trans-Atlantic sleep, Cuba, Fontdeck, and my youngest son entering school; it all happened in the last year. At the end of 2007, I wrote up the year very differently. After skipping a couple of years, this is a different wrap-up. To tell the truth I put this together for me, being the very worst of diarists. It meant searching through calendars, Aperture, and elsewhere. I hope it prompts me to keep a better diary. I give you: 2010 in pictures and words:

Analog.coop is still fresh after launching in December. We’re still a bit blown away by the response but decide not to do client work, but to make Mapalong instead. We jump through all kinds of hoops trying to make it happen, but ultimately it comes down to our friend and colleague, Chris Shiflett. He gets us going. It snows a lot in Bristol. The snow turns to ice. I slip around, occasionally grumpy, but mostly grinning like an idiot.

My family and I go to Cuba on our first ever all inclusive ‘package’ holiday. It’s a wonderful escape from winter, tempered by surreptitious trips out of the surreal, tourist-only island, to the other Cuba with an unofficial local guide. My boys love the jacuzzi, and sneaking into the gym. Z shoots his first arrow. Just after we return, he turns 4 years old. Now, he wants to go back.

I visit Chris in Brooklyn to work on Mapalong. We play football. Well, Chris plays. I cripple myself, and limp around a lot. At the same time I meet the irrepressible, Cameron Koczon. We all get drunk on good beer at Beer Table. Life is good. Cameron comes up with the Brooklyn Beta name. It starts to move from idea to action.

Just before Brooklyn, a discussion about First Things First opens during a talk at BathCamp. The follow-ups become passionate with posts like this straw man argument and a vociferous rejoinder.

The sun comes out. The garden becomes the new studio. Alan Colville and Jon Gibbins stop by as we work on Mapalong. The hunt starts for a co-working space in Bristol. I write pieces about self-promotion and reversed type. Worn out from the sudden burst, I go quiet again.

We find a place for our Bristol co-working studio studio. Mild Bunch HQ is born! I design desks for the first time. Our first co-workers are Adam Robertson, Kester Limb, Eugene Getov, and Ben Coleman. Chris and I meet again across the Atlantic; he makes a flying visit to Bristol. The gentle pressure mounts on fellow Analogger, Jon Gibbins to come to Bristol, too. Something special begins. Beer Fridays have started.

Fontdeck comes out of private beta! Almost 17 months after Rich Rutter and I talked about a web fonts service in Brighton for the first time, the site was live thanks to the hard work of Clearleft and OmniTI. Now it features thousands of fonts prepared for the Web, and many of the best type designers and foundries in the world.

For the first time in around 15 years I visit Belfast. At the invitation of the Standardistas, Chris and Nik, Elliot Stocks and I talk typography at the Ulster Festival of Art and Design. We’re working on the Brooklyn Beta branding, so talk about that with a bit of neuroscience thrown in as food for thought. Belfast truly is a wonderful place with fantastic people. It made it hard to miss Build for the second time later in the year.

June was busier than it felt. :)

Summer arrived in earnest. X has a blast at his school sports day. I do, too. Mild Bunch HQ is liberally dosed with shared lunches from Herbert’s bakery and Licata’s deli, and beers on balmy evenings outside The Canteen with friends. That’s all the Mild Bunch is, a group of friends with a name that made us laugh; everyone of friendly disposition is welcome!

8 Faces number 1 is published and sells out in a couple of hours. I was lucky enough to be interviewed, and to sweat over trying to narrow my choices. The .Net interview was me answering a few questions thrown my way from folks on Twitter. Great fun. Elliot, Samantha Cliffe, and I had spent a great day wandering around Montpelier taking pictures in the sun earlier in the year. One of her portraits of me appeared in both magazines. Later that month, I write about Web Fonts, Dingbats, Icons, and Unicode. It’s only my fourth post of the year.

Sometimes, some things strip me of words. Thank you.

The whole of Analog heads to Brooklyn for a Mapalong hack week with the Fictive Kin guys. We start to show it to friends and Brooklyn studio mates like Tina (Swiss Miss) who help us heaps. It’s a frantic week. I get to spend a bit of time with my Analog friend Andrei Zmievski who I haven’t seen in the flesh since 2009. Everyone works and plays hard, and we stay in some fantastic places thanks to Cameron and AirBnB.

Just before I head to NY, Z starts big school. He looks too small to start. He’s 4. How did time pass so fast? I’m still wondering that after I get back.

The whole of Analog, the Mild Bunch HQ and many others from Bristol, and as far away as Australia and India, head to New York for Brooklyn Beta! A poster whipped together my me, printed in a rush by Rik at Ripe, and transported to NY by Adam Robertson, is given as one of the souvenirs to everyone who comes.

Meanwhile, Jon Gibbins works frantically to get Mapalong ready to give BB an early glimpse of what we’re up to. Two thousand people reserve their usernames before we even go to private beta!

Chris and Cameron work tirelessly. Many, many fine people lend a hand. We add some last minute touches to the site, like listing all the crew and attendees as well as the speakers. Cameron shows off Gimme Bar with an hilarious voice-over from Bedrich Rios. Alan narrates Mapalong and we introduce our mapping app to our peers and friends!

It’s something we hoped, but never expected: Brooklyn Beta goes down as one of the best conferences ever in the eyes of veteran conference speakers and attendees. ‘Are you sure you’ve not done this before?’ I hear Jonathan Hoefler of Hoefler Frere-Jones ask Cameron. It makes me smile. The fact one of our sponsors asked this question in admiration of Chris and Cameron’s work meant a lot to me. I was proud of them, and grateful to everyone who helped it be something truly friendly, open, smart, and special.

The BB Flickr group has a lot of pictures and links to blog posts. Brooklyn Beta will return again in 2011!

X turns 7. I realise he really isn’t such a toddler anymore. It took me a while even though he amazes me constantly with his vocabulary and eloquence. His birthday party ensues with a trip to Legoland on the last weekend of the season to watch fireworks and get into trouble. Fun times finding Yoda and the rest of the Star Wars posse battling each other below the Space Shuttle exhibit.

8 Faces number two is published after being announced at Build. Much of the month was spent juggling Mapalong work, and having a great time typesetting the selections spreads for each of the eight faces chosen by the interviewees. That, and worrying with Elliot how it might print with litho. It all turned out OK. I think.

The .Net Awards take place in London. Christened the ‘nutmeg’ awards thanks to iPhone auto-correction, I’m one of millions of judges. We use it as an excuse for a party. At the end of the month, lots of the Mild Bunch go to see Caribou at The Thekla. Good times.

Mapalong goes into private beta! We start inviting many of the Brooklyn Beta folks, and others who’ve reserved their usernames. Lots of placemarks get added. Lots of feedback comes our way. Bug hunting starts. Next design steps start. We push frequently and add people as we go. Big things are planned for the new year!

The Mild Bunch Christmas do goes off with a bang thanks to Adam Robertson making sure it happened. Folks come from far and wide for a great party in The Big Chill Bar in Bristol. Lowri sneaks shots of Sambuca for the girls onto my tab, and we drink all the Innis and Gunn they have.

A few parties later, and the year draws to a close with a very traditional family Christmas in our house. Wood fires, music, the Christmas tree, and two small boys doing what kids do at Christmas. It’s just about perfect; A tonic to the background strife of the month, with a personal tragedy for me, and illness in my close family. Everything worked out OK. Steam-powered fairground rides, dressing up as dinosaurs, and detox follows with a bit of reflection. New Year’s Eve probably means staying in. Babysitters are like gold dust, but I just found we have one for tonight, so it looks like our celebration is coming early!

In the new year, I’ll be mostly trying to do the best I can for my family, my colleagues, and myself. The only goals I have are to help my children be everything they can be, make Mapalong everything we wish it to be, and feel that calm, quiet sense of peace in the evening that only comes from a day well done. Other than that I’ll keep my mind open to serendipity. (…and do something about some bits of my site and the typesetting that’s bugging me after writing this. :)

If you made it this far, thank you, and here’s to you and yours in 2011; may the best of your past be the worst of your future!

My friend and colleague, Chris, has shared a spiffing idea, the Ideas of March. He suggests: ‘If we all blog a little more than we normally would this month, maybe we can be reminded of all of the reasons blogs are great.’

But wait, this post is called the Ides of March? Right. As soon as I read what Chris had posted, a twist on the phrase echoed in my memory. The Ides of March is a Roman festival dedicated to the god of war, Mars. Some say it’s on the 15th of March (today). I can’t find a reference that this is accurate relative to the Julian or current Gregorian calendars, so I will use the first full moon instead. This year it will be on Saturday, 19th of March, in four days time. Wikipedia has more:

The Ides of March was a festive day dedicated to the god Mars and a military parade was usually held. In modern times, the term Ides of March is best known as the date that Julius Caesar was killed in 44 B.C.

Dramatic stuff. Appropriate in these times, too. Mars may have been the god of war, based on the anarchistic Greek god, Ares, but he represented the pursuit of peace through military strength. A thoroghly debunked method if you ask me, but a pretty neat rationalisation still used today. The military pursues Gaddafi’s version of peace in Libya. Mubarak tried it, and failed, in Egypt. The Ben Ali regime collapsed under protests in Tunisia. Saleh is on his way in Yemen. Right now, Saudi soldiers are deployed in Bahrain to quell protestors fighting for democratic freedom.

Whatever you think about the current strife, one thing is true: Tyrants never last. I’ve been an advocate of Twitter, and its ambient intimacy for almost four years. In that time I’ve seen it buoyed by the innovations of its users. Smart folks using @replies, and retweets that became a part of the fabric, coded into links and threads (sort-of). Other smart people building clients with new ways of looking at the graph. I’ve seen Twitter take the good ideas and do good things with them. Yet now, Twitter isn’t just the platform any longer, it wants to be the clients too. From URL shortening and tracking, to changes in who can make clients, and how they work. People don’t like it. The same kind of smart people who helped it be successful. The same kind of people who permit benevolent dictators to exist until they become tyrants.

I’m still a fan of the idea of short messages. They are neat, by their nature, but lest Twitter forgets, they also exist elsewhere, too. They’re a snack between meals. Signposts to feasts. The real banquets are blog posts, though. I’ve learnt more from them in the last ten years than I ever will from 140 characters. That’s why blogs are something to be treasured. Blogs and RSS may be dead according to some, but I like that I disagree. After all, even with this rambling post, you’ve probably learnt something, just like I have writing it. Thanks for the prompt, Chris.

Don’t procrastinate, fire up your editor and share your own ideas of March. Drew, Lorna, and Sean already have. Go on, you know it’s been far too long!

Stories are everywhere. When they don’t exist we make up the narrative — we join the dots. We make cognitive leaps and fill in the bits of a story that are implied or missing. The same goes for websites. We make quick judgements based on a glimpse. Then we delve deeper. The narrative unfolds, or we create one as we browse.

Mark Bernstein penned Beyond Usability and Design: The Narrative Web for A List Apart in 2001. He wrote, ‘the reader’s journey through our site is a narrative experience’. I agreed wholeheartedly: Websites are narrative spaces where stories can be enacted, or emerge.

Henry Jenkins, Director of Comparative Media Studies, and Professor of Literature at MIT, wrote Game Design as Narrative Architecture. He suggested we think of game designers, ‘less as storytellers than as narrative architects’. I agree, and I think web designers are narrative architects, too. (Along with all the multitude of other roles we assume.) Much of what Henry Jenkins wrote applies to modern web design. In particular, he describes two kinds of narratives in game design that are relevant to us:

Enacted narratives are those where:

[…] the story itself may be structured around the character’s movement through space and the features of the environment may retard or accelerate that plot trajectory.

Sites like Amazon, New Adventures, or your portfolio are enacted narrative spaces: Shops or service brochures that want the audience to move through the site towards a specific set of actions like buying something or initiating contact.

Emergent narratives are those where:

[…] spaces are designed to be rich with narrative potential, enabling the story-constructing activity of players.

Sites like Flickr, Twitter, or Dribbble are emergent narrative spaces: Web applications that encourage their audience use the tools at their disposal to tell their own story. The audience defines how they want to use the narrative space, often with surprising results.

We often build both kinds of narrative spaces. Right now, my friends and I at Analog are working on Mapalong, a new maps-based app that’s just launched into private beta. At its heart Mapalong is about telling our stories. It’s one big map with a set of tools to view the world, add places, share them, and see the places others share. The aim is to help people tell their stories. We want to use three ideas to help you do that: Space (recording places, and annotating them), data (importing stuff we create elsewhere), and time (plotting our journeys, and recording all the places, people, and memories along the way). We know that people will find novel uses for the tools in Mapalong. In fact, we want them to because it will help us refine and build better tools. We work in an agile way because that’s the only way to design an emerging narrative space. Without realising it we’ve become architects of a narrative space, and you probably are, too.

Many projects like shops or brochure sites have fixed costs and objectives. They want to guide the audience to a specific set of actions. The site needs to be an enacted narrative space. Ideally, designers would observe behaviour and iterate. Failing that, a healthy dose of empathy can serve. Every site seeks to teach, educate, or inform. So, a bit of knowledge about people’s learning styles can be useful. I once did a course in one to one and small group training with the Chartered Institute of Personnel and Development. It introduced me to Peter Honey and Alan Mumford’s model which describes four different learning styles that are useful for us to know. I paraphrase:

1. Activists like learning as they go; getting stuck in and working it out. They enjoy the here and now, and are happy to be dominated by immediate experiences. They are open-minded, not sceptical, and this tends to make them enthusiastic about anything new.
2. Reflectors like being guided with time to take it all in and perhaps return later. They like to stand back to ponder experiences and observe them from many different perspectives. They collect data, both first hand and from others, and prefer to think about it thoroughly before coming to a conclusion.
3. Theorists to understand and make logical sense of things before they leap in. They think problems through in a vertical, step-by-step logical way. They assimilate disparate facts into coherent theories.
4. Pragmatists like practical applications of ideas, experiments, and results. They like trying out ideas, theories and techniques to see if they work in practice. They positively search out new ideas and take the first opportunity to experiment with applications.

Usually people share two or more of these qualities. The weight of each can vary depending on the context. So how might learning styles manifest themselves in web browsing behaviour?

• Activists like to explore, learn as they go, and wander the site working it out. They need good in-context navigation to keep exploring. For example, signposts to related information are optimal for activists. They can just keep going, and going, and exploring until sated.
• Reflectors are patient and thoughtful. They like to ponder, read, reflect, then decide. Guided tours to orientate them in emergent sites can be a great help. Saving shopping baskets for later, and remembering sessions in enacted sites can also help them.
• Theorists want logic. Documentation. An understanding of what the site is, and what they might get from it. Clear, detailed information helps a theorist, whatever the space they’re in.
• Pragmatists get stuck in like activists, but evaluate quickly, and test their assumptions. They are quick, and can be helped by uncluttered concise information, and contextual, logical tools.

An understanding of interactive narrative types and a bit of knowledge about learning styles can be useful concepts for us to bear in mind. I also think they warrant inclusion as part of an articulate designer’s language of web design. If Henry Jenkins is right about games designers, I think he could also be right about web designers: we are narrative architects, designing spaces where stories are told.

—∞—

Wow, this has been a busy period. I’m just back from the Ampersand web typography conference in Brighton, and having a catch-up day in Mild Bunch HQ. Just before that I’ve been working flat out. First on Mapalong which was a grass-roots sponsor of Ampersand, and is going great guns. Then on an article for The Manual which is being published soon, and on 8 Faces #3 which is in progress right now. Not to mention the new talk for Ampersand which left me scratching my head and wondering if I was making any sense at all. More on that in a subsequent post.

In the meantime two previous events deserve a mention. (This is me starting more of a journalistic blog. :)

First of all, an interview with Simon Pascal Klien, the typographer and designer who’s curating the Design Festival podcast at the moment. We talked about all things web typography. Pascal cheekily left in a bit of noise from me in the prelude, and that rant pretty much sets the tone for the rest of the conversation. Thanks for your time, Pascal! If anyone reading this would care to listen in, the podcast can be downloaded or played from here:

Secondly, Daniel Bogan of The Setup sent me a few questions about my own tools. My answers are pretty clipped because of time, but you may find it interesting to compare this designer’s setup with your own:

I should note that in the meantime I’ve started writing with Writer, and discovered the great joy of keeping a journal and notes with a Midori Traveler’s Notebook. The latter is part of an on-going search I’m having to find Tools for Life. More on that, too at some point. Here’s my current list of topics I want to write about shortly:

• Ampersand, the aftermath
• Marrying a FujiFilm X100
• No-www
• Tools for life
• Paper versus pixels

There, I’ve written it!

I’ve shot at this location a few times but for some reason I’ve never seen it from the other side. Literal proof that shooting with other creatives gives you new perspective. ???? (at Toronto, Ontario)

BIG NEWS: My custom Lightroom presets are now available and 50% off for a limited time with discount code HOLIDAY50. Link in profile!

This collection includes two styles (Everyday and Clean) that I use to edit every shot on this feed. I can’t wait to see what you all do with them! Stay tuned to my upcoming tutorials on how to put the presets to good use. ???? (at Toronto, Ontario)

Thanks for all the positive support and reception to my Lightroom presets so far, especially to those who pulled the trigger and became my first customers! I’d love to hear your feedback once you try them out!
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Still time to enter the giveaway or to take advantage of the 50% sale! See my last post for full details and the link in my profile. ❤️ (at Toronto, Ontario)

Bricks are better black. ◾️ (at Toronto, Ontario)

Lights, camera, action. ????
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A few more days left to get 50% off my custom Lightroom presets! Link in profile. (at Toronto, Ontario)

And while we’re in the process of missing European architecture… ????
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4 more days left to catch my Lightroom presets for 50% off! ⌛️ (at Copenhagen, Denmark)

I’ve gone subway hopping for photos in every city I’ve been to except the one I live in. ???? (at Toronto, Ontario)

I just realized that I can export my entire story all at once now, which means uploading my tutorials to my Facebook page will be a million times easier (it was tedious to stitch all the individual clips together before). ????
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Related: I posted a story this morning deconstructing the edit on yesterday’s shot.
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Also related: I uploaded the 3 tutorials from my November feature on @thecreatorclass to my Facebook page this morning too. More to come! (at London, United Kingdom)

This might as well be a Herschel ad. ???? (at London, United Kingdom)

This trip solidified my conviction to learning photography. A lot has happened since this shot was taken.
Can you pinpoint the moment you decided to pursue photography? (at Toronto, Ontario)

Quick survey: on average, what time is it when you check Instagram for the first time on any given day? (Be sure to include your timezone!)
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PS: Thank you for all the incredible support on yesterday’s announcement. ❤️ (at Toronto, Ontario)

UX competitor analysis is a valuable user research method that focuses on understanding your products’ competitors, helping you better understand your market and goals. Idea Theorem™ has worked with many clients that required a UX competitor analysis to get actionable insights about their competitors’ strengths, weaknesses, and mistakes to avoid and know what they are doing right.

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The right photo effect can transform an ordinary image into a work of art. Adjustments to lighting, color balance, and texture help you create the perfect mood for your project.