For over 20 years, the beloved Lititz Family Cupboard Restaurant has served the Lititz community with hearty Pennsylvania Dutch-style comfort food. Now, the restaurant is closing its doors and auctioning off its entire contents. The public auction is live now and will close tonight, Tuesday, November 12, starting at 8:00 PM ET. Bidders can participate right now, online through PCI Auctions. Originally opened as the Toll [PR.com]

In a new paper, researchers argue that a tendency towards self-sacrifice among humans is adaptive in some situations - for instance, a firefighter willingly risking his or her life to save someone from a burning building. But when individuals mistakenly view their own deaths as being worth more than their lives, the results can be needlessly lethal...

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400,000 New Yorkers Breathed the most Toxic Pollutant. Asbestos Poisoning Symptoms. Are you at Risk?by: Tadas TalaikisRecent study of U.S. government provides the latest evidence of a systematic cover-up of the health toll from pollution after the 9/11 disaster, which doctors fear will cause more deaths than the attacks themselves.Belfast Telegraph says, The Bush administration suppressed

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In our rapidly changing world, prioritising our health has never been more crucial. Many individuals are turning to organic supplements as a means of nurturing their well-being. In this in-depth assessment, we will go through the organic supplements, examining their nature and their diverse advantages. Understanding Organic Supplements Organic supplements are derived from natural sources […]

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Plus qu’une simple exposition, le Musée Maillol (pas loin de nos hôtels) propose une rétrospective du travail de Nadia Khodossievitch-Léger, un des grands peintres du 20ème siècle, à travers plus de 150 œuvres. Nadia Léger a quasiment disparu de la mémoire collective, peut-être à cause de ses idées politiques, peut-être à cause de la prominence […]

More than a simple exhibition, the Maillol Museum (not far from our hotels) has a new retrospective of the work of Nadia Khodossievitch-Léger, one of the most important painters of the 20th century, with over 150 paintings on show. Nadia Léger and her work have all but been forgotten, perhaps because of her political leanings, […]

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The last thing you want to have happen when you have your home up for sale is for people to drive up and have a look, and then drive off...nver to return again. Why did they leave?

Your home could have been the wrong style or have the wrong exterior finish. But in all likelihood, it was curb appeal.

Curb appeal is one of those magic phrases used by real estate people that means a lot of things. It could be the home itself, or they could be referring to the landscaping. Curb appeal, in is simplest form means the overall balance and harmoney of everything the eye beholds while sitting at the curb and viewing the property. If it is eye appealing and alluring, they will want to come inside and have a look around.

The amount of curb appeal your home has will determine how much inside traffic you get to the home (outside traffic doesn't count). Inside traffic into the home is what it takes to sell it. So, curb appeal will ultimately effect how much your home sells for...or if it will sell at all.

So what makes up curb appeal and how do you get it?

The Structure

Your home must appear to be in top condition and well maintained. The paint must look fresh and unblemished. Gutters must be straight and in good repair. Doors should be square and fit in their frames perfectly. Anything that looks out of the ordinary needs to either be removed, repainted, or fixed.

The Yard

The lawn should be mowed and edged, and GREEN in the spring, summer and fall. Everything that blocks the view of the home needs to be trimmed or removed. This includes bushes, shrubs, trees, etc. If people cannot see the home, they will not want to come inside. All shrubs and bushes should be manicured and shaped. Flowers and bark or mulch needs to be new and replanted if necessary. Your job is to make the yard look picture perfect BEFORE you put it up for sale. Trim all low hanging branches that interfere with the street view of your home.

If you do not want to do all of the work, hire a landscaping contractor to come up with a plan. You will be more than rewarded for what you spend in the eventual sales price of your home.

Curb appeal increase the traffic to the inside of your home. And, if people don't come inside, they won't buy it. Your agent can get people to at least take a drive by your home. It's up to you to make them want to come inside.

Nielsen has launched Nielsen Podcast Listener Buying Power Service, an analytics tool providing insights matching podcast listeners by genre with their buying habits.

The tool is placed to help pair podcasts with advertisers by detailing the interests and expenses of audiences.

The product, from Nielsen Scarborough, launches with iHeartMedia, Cadence13, Stitcher, Westwood One and Cabana as clients.

Clients will be able to profile shows using program titles collected from subscribers. In order to connect specific types of listeners with particular advertisers and specific program-level insights - built from a sample of 30,000 respondents.

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There is an industry trend toward more direct listener monetization and engagement. This includes crowdfunding, membership, tipping, and donations, as well as exclusive and premium content.

This is a healthy development — expanding the range of touch points with listeners beyond the ad impression and helping publishers diversify their revenue and business models. The trend speaks to the depth of experience that spoken-word audio elicits, and it encompasses other podcast engagement strategies such as live shows, email newsletters, fan clubs, surveys, and experiments with personalization and interactivity.

PodPass wants to build the identity layer for podcasting

Advantage: Convenience

With podcasting, you do not have to worry that your audience is busy offline when you make your sales pitch. A listener can download the file and replay it at whatever time is convenient for him, even while jogging or driving to work. If someone chooses to subscribe to your podcast feed, he can get any podcasts of interest downloaded automatically. If you want all your employees to hear what you have to say, podcasting is often easier than trying to get everyone together for one meeting.

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I think this comes down to treating your marketing campaign mix holistically. A lot of digitally native brands tend to think about each channel independently and think about, you know, how do I get my Facebook campaign working, or how do I get my Google AdWords campaign working. But on Google and to some extent on Facebook, our activity is really driven around intent. People effectively putting their hands up, saying, I am looking for a sofa! through some kind of signal we can pick up on.

Podcasts are completely separate. There is no demand signal. So it is about finding that target audience that you are after and really introducing and sort of familiarizing that audience with the brand. That requires a holistic, full-funnel approach to your entire marketing mix, understanding that people we introduce to our furniture via podcast will be converted down the line via some other channel. That is key to building out a proper marketing mix, instead of just running some Facebook ads and hoping they do all the lifting.

Podcasting Continues Growing
Podcasting is mentioned above and has become a huge part of digital marketing. There are a number of different types of podcasts listed below:

Individuals or groups of people trying to build their personal brand. This could be a humorous podcast or professional one that helps a person establish themselves as an authority on a topic.

~ Companies that are looking to reach and educate current customers. Attracting customers in the industry in B2B situations will work far better if looking to have work contracted out to your business.

~ The sporadic podcast is of a company that sees the value in podcasting yet hasn’t dedicated time or money to the process. This could happen once a month or a few times a year. Generating listeners is about putting out content that is informative/entertaining consistently. Being able to rely on a certain podcast on a specific day provides comfort to loyal listeners.

~ Question and answer podcasts could be a favorite regardless of the ultimate goal of the podcast. Being able to answer specific questions from listeners is important. This can earn new customers and provide a sense of comfort to current customers that know they are in good hands.

~ Keep in mind that your podcast should have at least an outline to provide some kind of structure. Transcribing these podcasts can be a great way to turn these in-depth conversations into a searchable document.

Amazon has long owned Audible, the audiobook titan that dabbles in podcasting, but only very recently began to work its way into the podcast arena. Just this September, Amazon Music launched podcasts, in an effort to boost one of the truly struggling arms of the company. For whatever reason, Amazon Music streaming has not been able to maintain a foothold as a competitor to Spotify for Apple Music, in the same way that Prime Video contends with other top video-streaming services.