India has shown impressive ad request growth year over year, which is characteristic of an emerging mobile market.

In digital advertising today, innovation is the name of the game. The idea is to create customer-centric campaigns that leverage reach, hold attention and help in conversion.

The company, often described as a virtual bulletin board for images, counts the Asia Pacific region as one of its fastest growing ones; it opened an office in Singapore in July to service the Indian and South East Asian markets.

Video is the new, sexy means of storytelling. It allows marketers to showcase their properties and experiences through digital video ads.

Advertising when the customer needs your product the most is an age-old tactic for effective marketing.

Short-lived content is the new go-to strategy for brands to engage with consumers and turn them into content creators

To effectively reach and engage with this new class of consumers who spend most of their time online, the medical community must explore digital marketing and make strategic patient-centric decisions.

Cost of one SMS is around 12 paise, whereas a promotional e-mail could cost 2-4 paise. A retail brand organising a high intensity campaign for its seasonal sale could end up spending Rs 15-20 lakh to reach its consumers.

A new phrase in marketing which started in the US a few years back is now catching on in India as well.

Conversational commerce, as it is more popularly known, is any form of online communication that takes place during an e-commerce purchase.

As per a report by BARC India and Nielsen, there has been a 30% increase in the time spent on education apps on smartphones since the lockdown

According to a report by Nielsen, in March 2020, the demand for honey was up by 35%, for chyawanprash by 81%, and turmeric by 38% in modern trade stores

The Orlando Magic have approval from the NBA to begin testing players for the deadly virus after getting written approval from area health officials, according to the report.

Narinder Batra will continue to hold his post as International Hockey Federation's (FIH) annual congress was postponed due to the coronavirus pandemic.

Alejandro Dominguez, president of the South American football body, CONMEBOL said that he was surprised by FIFA's decision to allow five substitutes when the sport resumes after coronavirus pandemic.

Daniel Ricciardo, waiting out the crisis on his farm near Perth, Western Australia, believes a dramatic season-opener is in prospect at the Red Bull Ring.

YouTube's Video Watch Page gets a new design with larger thumbs and prominently visible comment box. YouTube music adds explore section and lyrics to the video.

Xiaomi Mi 10 and last year's OnePlus 7T, both boast impressive specifications like octa-core processors and 8GB of RAM. So, let's compare the two phones to see how similar or different they...

Redmi Note 9 Pro Max first sale date has now been revealed. The phone was launched alongside the Redmi Note 9 Pro in India back in March. The sale of the Redmi Note 9 Pro began in the same month, but...

Facebook.com gets more streamlined when it comes to navigation, enabling easier discovery of videos, games, and even Groups.

A look at how Kesavananda Bharti saved the Indian constitution

Domestic Violence During Covid 19: Crime Behind the Closed Doors!

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Right of accused to get bail even if charge sheet is filed