Before startups commit time and resources to things that scale, the story of a popular urban-gardening startup in London shows why they should focus first on things that don't.Franky Athill, head of marketing for Patch Plants, said his early team of five got its first sales by targeting outreach efforts exclusively on a few apartment buildings.The team grew and personally delivered plants to the small pool of customers.Once the idea gained traction, the team shifted gears to rapidly ramp up daily sales from 10 to 1,000 in three years and expand into Europe.This article is part of a series on growing a small business, called "From 1 to 100."Focusing on how to grow before you have enough data to inform your decisions can be a waste of scarce resources, according to Franky Athill, head of marketing

Two tax provisions of the $2 trillion stimulus package could put cash back into small business owners' pockets almost immediately. Most businesses will be eligible to defer payroll taxes and receive tax credits for keeping employees.However, businesses may not be eligible for tax relief if they receive a forgiveable loan through the Paycheck Protection Program.To understand how business owners can take advantage of these programs Business Insider reviewed IRS guidelines and spoke with a small business advisor at Wiss & Co. accounting firm. Click here for more BI Prime content.Businesses that have been forced to close, limit operations, and lay off employees during the coronavirus pandemic have several lifelines available to them, two of which are tax-related and could put cash back in their

Getty ImagesThe author is not pictured.I've had a little extra cash in my pocket since quarantine started - I'm saving money on rideshares, restaurants, travel, and more.Instead of keeping that money, though, I'm spending it on businesses I hope will stay open post-COVID. I've bought art, paid for online classes at a local gym, and pre-paid for an appointment with my hair stylist.I've decided not to save the extra money because my emergency fund is in good shape.Read more personal finance coverage.As the economy grinds to a halt in the wake of the coronavirus, I've found myself in the strange position of having a little extra cash on hand that I'm not accustomed to. For a little bit of context: I'm a freelance writer who's worked from home since 2015, and my industry has yet to be heavily

The Bureau of Labor Statistics says that the median salary for an emergency management director is around $83,000 per year.Business Insider interviewed five crisis management teachers and consultants who all stressed that strong communication and critical-thinking skills are key attributes of people who work in the industry.Roles vary across in-house and consultancy firms, and between government and corporate, but the skill sets required are largely the same.Read the news, practice thinking of solutions to big problems, and start looking for roles and internships in house.Click here for more BI Prime stories.Whether it's for a large-scale disaster such as the COVID-19 pandemic or more routine problems such as fires, cyber-security breaches, financial losses, or product recalls, crisis managers

Getty ImagesAll of the PPP loan funds have been committed, but new Fed-backed loans could help some businesses come back after the crisis.Less than two weeks after launch, all of the $349 billion allocated to small businesses in the CARES Act has been committed.Lending could now come to a grinding halt as banks won't have the guarantee of the US Treasury to back up more loans.Business owners who still need financing greater than $1 million can take advantage of the Federal Reserve's Main Street Lending program, which will support additional loans from banks.The Fed's program backs four-year loans with payments and interest deferred for the first year.Visit BI Prime for more stories.Just 12 days after the launch of the Payroll Protection Program, all $350 billion in loans have been approved,

Anastasia Bendebury and Michael Shilo DeLay are the creators of Demystifying Science, a science literacy organization which clarifies confusing science.They were both furloughed from their full-time jobs amid the coronavirus pandemic, which led them to pour more time into their newly launched organization.To get through this tough period, they're cutting back where they can and reaching out to as many people as possible who might need their work.Separating business from couple life is key when kickstarting a project together, and ultimately taking the plunge to do it.Click here for more BI Prime stories.In early March when Italy issued its stay-at-home order, we were still at work. Michael was teaching high school physics, and Nastia was guiding science and wine tours in the Pacific Northwest.

In less than 13 days, all $349 billion allocated for small business relief under the CARES Act were used up.But the funds barely scratch the surface of the 60 million employers and freelancers who were expected to apply.Mark Cuban told Business Insider that major changes need to be implemented to address the problems with the most recent package.Before the next round of funding, Cuban says businesses will need enough money to cover an extended re-opening period as well as an effective testing strategy that instills confidence in returning workers. Visit BI Prime for more stories.Following a rocky rollout of the Payroll Protection loan program, all $349 billion of the funds allocated for small businesses in the $2 trillion CARES Act have been committed - and Mark Cuban says it's too late to

Vista's investment will translate into a 2.32 per cent equity stake in Jio Platforms on a fully diluted basis, making Vista the largest investor in Jio Platforms behind Reliance Industries and Facebook

Moody's projected India's economic growth for 2020-21 fiscal at 0 per cent, lower than 4.8 per cent estimated in 2019-20.

With the night still young, Corden, 41, was hand in hand with his wife as they made their way into the iconic Hollywood venue, where Beyoncé and Jay Z were hosting their own post-Oscars celebration.

Hotel managers across the world are waiting to hear if their properties have retained their place on the luxury list by Forbes Travel Guides. Here Neil Simpson reveals what makes a five-star hotel.

The mother-of-three, 43, donned a silver-studded Dolce & Gabbana cocktail dress for the bash as she arrived with her husband Jim Roth, 50.

Before the party, the reality star, 39, and herhusband, 42, turned their bathroom into a studio as they documented their dazzling preparations for an impromptu photoshoot.

Prince Harry, 35, and Meghan Markle, 38, 'declined the invitation' to present an award at the Oscars in LA on Sunday night, a source told HELLO! magazine.

Viewers were not impressed with ITV's Good Morning Britain's Oscars special from Hollywood. The show was marred with technical errors, and the premature departure of Dame Joan Collins.

The Wonder Woman actress, 34, caught the eye as she went braless in a plunging blazer sequin dress as she headed to Vanity Fair's Oscars after-party with her husband Yaron Varsano on Sunday.

Bradley Cooper and Leonardo DiCaprio - who are both 45-years-old - have been close friends for over a decade after bonding over their love of movies.

The actress, 44, led a slew of A-list exits from Vanity Fair's Oscars after-party bash, held at the Wallis Annenberg Center for the Performing Arts in Beverly Hills.

Apple's loathed Butterfly keyboards took the spotlight during a post-Oscars interview with filmmaker, Taika Waititi, the writer and director of 'JoJo Rabbit' which won an Oscar on Sunday.

Academy Award winners celebrated on Sunday by using their platforms to talk about politics and other global issues, prompting many viewers to nickname the ceremony the 'wokest Oscars ever'.

On Sunday night, odds-on favourite Sam - who directed 1917 - lost out on the prestigious award to Bong Joon-ho, for his direction of film Parasite

With Hollywood's biggest stars looking on, Parasite director Boon Joon Ho made history at Sunday night's Academy Awards as he stepped onto the stage to accept the Best Picture Oscar.

She is often spotted on red carpets in ultra glamorous looks. But even Brooklyn Decker has days she doesn't recognize herself in the mirror.

Her husband John Legend, also wrote to Miller, 'Do they pay you for these dumb takes or is this something you do for fun.'

Sonia Kruger was reporting live from the Oscars red carpet on Sunday night. 

Critics called Sunday's Oscars a 'shambles', saying the show lacked structure and almost passed for the Grammys due to a number of 'baffling production decisions'. 

Despite his success, it was reported by Just Jared on Monday that he won't actually get to keep the Oscar for Best International Film, as the prize is awarded to the film's country.

Universal Pictures famously rereleased Tom Hooper's adaptation of the 1981 West End musical to cinemas with 'improved visual effects' days after it opened

Filmmaker Greta, 36, and leading actress Florence, 24, kept in high spirits as they attended the Oscars' Vanity Fair after-party on Sunday evening, despite losing out on five awards.

The hotel; heiress, 36, paired the ankle-length frock with beige heels and a bright red clutch purse with floral clasp.

Khloé Kardashian gave her Instagram followers a close look at her stunning white gown from Beyoncé and Jay-Z's Oscars after-party. The reality star put on a busty display and showed off her long legs.

Billie Eilish has teased that her James Bond theme is 'a ballad'. 

As part of the ongoing drive towards environmentally friendly fashion, Fonda opted to accessorise her recycled red gown with 'ethically sourced' gold and diamonds at the event.

Just days after Once Upon a Time in Hollywood won two Oscars on Sunday night, Macaulay Culkin revealed he actually auditioned for a role in the film.

Eminem's surprise performance at the Oscars on Sunday was one of the most surprising moments, and now the rapper's Oscar presenter, Barbra Streisand, has reacted to the performance.

She's been nominated for two Oscars, including a Best Supporting Actress nod at this past Sunday's awards, and she's already one of the busiest actresses in Hollywood.

Sunrise host David Koch has unleashed on a major Hollywood star who had an awkward run-in with Sonia Kruger at the Oscars on Sunday.

Rose McGowan tore into Natalie Portman in a scathing Facebook post, calling her fashion protest 'deeply offensive' and likening her to 'an actress acting the part of someone who cares.'

France's Cesar Academy had come under fire after Polanski's new film An Officer And A Spy topped the list of nominations for the February 28 ceremony in Paris (Polanski is pictured).

The Good Morning Britain host described the moment he congratulated Dylan McDermott over a reported one-off special of Friends after mistaking him for David Schwimmer.

She moved viewers with a rendition of the Beatles' Yesterday at the Oscars. But Billie Eilish is her own worst critic, as she revealed on New Music Daily With Zane Lowe this week.

She debuted white hair at the Oscars on Sunday. And Jane Fonda, 82, has decided to fully embrace the trappings of her age, swearing off cosmetic procedures going forward.

'You could tell he was scared of me,' started the comedienne as she laughed. 'He was like, "Oh, sh*t, Tiffany Haddish is here," and doing his eyes shifty. I was like, "Ain't nobody f**king with you.'

In addition, the MoS is shortlisted for Sunday Newspaper of the Year, You for Magazine of the Year, and our City and finance staff for the Business and Finance Team award.

Stacey Solomon, 30, Dagenham has been praised by Loose Women viewers for saying she was scared to go to the toilet after giving birth because it felt like her 'insides would come out'.

France's equality minister and feminists were outraged at his 12 nominations for the Cesar awards given that he is still wanted in the US for the statutory rape of a 13-year-old girl in 1977.

Eleven of the greatest legends of Hollywood - among them winners of ten Oscars who together and $9 billion in earnings - had spontaneously gathered together in a single shot.

The dancing duo, aged 36 and 30, appeared on the ITV chat show to talk about their new dance show Remembering The Oscars.

Gyllenhaal recalled how Ledger stood his ground while talking to Another Man magazine, recalling he didn't find anything funny about the heart-wrenching love story between two cowboys. 

The Basic Instinct star, 62, spoke about how she came to wear the famously toned-down red carpet look while chatting with Naomi Campbell for her YouTube series No Filter With Naomi, on Thursday.