Liverpool are this country's most successful club in European competition so they should at least appreciate what befell them here; and old fashioned away goal smash and grab.

Conor McGregor made a sensational return to the Octagon as he beat Donald Cerrone inside 40 seconds at UFC 246 in Las Vegas.

Lady Gaga isn't letting a few tears get in the way of another release. The pop star behind Shallow got real with her 79M Twitter followers on Wednesday about the work involved with her next studio album.

Real Madrid beat Valencia in the new look Spanish Super Cup semi-final and will now play either Barcelona or Atletico Madrid for the crown.

Gogglebox Australia star Symon Lovett has unleashed a blistering attack on STA Travel after he was forced to cancel his American holiday due to visa issues.

Chelsea earned a vital win over Tottenham at Stamford Bridge in Premier League action.

Tottenham face a tricky trip to Burnley on Saturday as Jose Mourinho bids to end a four-game losing streak in all competitions. Sportsmail's Ollie Lewis will provide all live updates for the clash at Turf Moor.

There was no heart-stopping comeback for Tottenham in Leipzig, no second-half resurrection. They lost away as they did at home, just by more as they tumbled out of the Champions League.

Brazil and arch-rivals Argentina will go head to head for a place in the Copa America final. For live updates from the semi-final, follow the action with Sportsmail's SAM MCEVOY...

The 148th Open Championship gets underway today as Northern Ireland's Darren Clarke gets the honour of hitting the opening tee shot at Royal Portrush Golf Club.

Lewis Hamilton signed off from qualifying in style - ending his nine-race pole drought - by setting the pace ahead of Sunday's Abu Dhabi Grand Prix. He will start alongside Max Verstappen.

Hamilton put in an excellent qualifying lap on Saturday to land his first pole position for nine races and will line up on the front row alongside Max Verstappen. Follow the 1.10pm race live here.

Lyon secured an impressive Champions League last-16 first-leg victory at home to Juventus thanks to Lucas Tousart's first-half goal, with the visitors failing to have a shot on target.

Michael O'Neill's men still have a very slim chance of qualifying automatically but must beat Holland on Saturday evening. Join KIERAN JACKSON for full commentary of the Group C clash.

The third round of The Open at Royal Portrush begins on Saturday with defending champion Francesco teeing off at 8:45am BST. Follow all the golf action LIVE with JONATHAN SPENCER .

The final round of The Open at Royal Portrush begins slightly earlier than scheduled due to chances strong wind gusts Sunday afternoon. Follow all the golf action LIVE with Jonathan Spencer.

Liverpool are one step away from making the Club World Cup final for the sixth time with Monterrey standing in their way. Sportsmail's Jordan Seward will provide LIVE UPDATES from Qatar.

Pedro Neto let out an instinctive roar of delight as his deflected free-kick hit the Olympiacos net that echoed around the virtually empty Karaiskakis Stadium.

The wait is over. The 2020 Cheltenham Festival has arrived and what a four days we have in store. Follow all the live action from the Gloucestershire track with Sportsmail's KATE McGREAVY.

The second day of the Cheltenham Festival - Ladies Day - is set to be another thrilling one with Tiger Roll trying to secure a fifth win at the course. Follow all the live action with Sportsmail right here.

The third day of the Cheltenham Festival - St Patrick's Day - is set to be another thrilling one with the mighty Paisley Park in the feature race. Follow the action as it happens right here with Sportsmail.

The final day of the 2020 Cheltenham Festival - Gold Cup Day - is here. What a week it's been on the track so far. Follow all the live action from the seven races with Sportsmail.

The 119th US Open continues at Pebble Beach Golf Links on Friday, with Justin Rose leading after a stunning six-under-par first round of 65. You can keep up with all the latest scores right here.

The 119th US Open continues at Pebble Beach Golf Links on Saturday, with Justin Rose two shots behind overnight leader Gary Woodland.

The 119th US Open continues at Pebble Beach Golf Links on Sunday, with Justin Rose one shot behind leader Gary Woodland in the final round. Get latest score and updates here.

The Republic of Ireland take on Denmark in their final Euro 2020 qualifying game tonight at the Aviva Stadium. Follow all the action from the 7.45pm GMT kick-off with SAM MCEVOY.

Premier League action gets under way early this weekend, as basement boys Norwich City welcome Brendan Rodger's Leicester to East Anglia. Sportsmail brings you the action LIVE.

Arsenal can move into Champions League contention with victory in their crunch clash against West Ham this afternoon. Follow all the action from that match right here with Sportsmail.

Excellent strikes form Anthony Knockaert and Harry Arter saw Fulham overcome Aston Villa in the third round of the FA Cup while Watford blew a 3-0 lead at home to Tranmere Rovers.

Warren Gatland's Welsh career ended in defeat on Friday as Wales were beaten by the All Blacks in the bronze medal match in Tokyo. Relive the match with JAMES DUTTON.

Ireland host Wales in week two of Six Nations action at the Aviva Stadium in Dublin. Sportsmail's Ieuan Ivett will provide live coverage including score, tryscorers, substitutions, sin bins, injuries and more.

England became Triple Crown winners with a rollercoaster victory against Wales at Twickenham.

The qualifying action for Euro 2020 continues on Monday night with Portugal and France among the six matches taking place across the evening. Follow all the action as it happens.

Manchester City host Southampton at the Etihad Stadium on Tuesday night in the Carabao Cup as they look to add to Saints' misery after Leicester's nine goal thrashing of them last Friday.

Holland left it late to turn the game around against Northern Ireland and run out winners in Rotterdam. Wales secured a well earned point in Slovakia while Scotland crashed to a heavy defeat in Russia.

Wales face Azerbaijan on Saturday afternoon knowing that nothing less than victroy can keep alive their hopes of automatic qualification for Euro 2020. Follow the action here with KIERAN JACKSON.

Team England take on World XI for Soccer Aid tonight in the eighth edition of the tournament. Follow for live coverage of Soccer Aid 2019 including latest score and updates at Stamford Bridge.

The 119th US Open starts today at one of its most iconic venues, the glorious Pebble Beach Golf Links in California. You can keep up with all the latest scores right here.

The 119th US Open continues at Pebble Beach Golf Links on Friday, with Justin Rose leading after a stunning six-under-par first round of 65. You can keep up with all the latest scores right here.

The 119th US Open continues at Pebble Beach Golf Links on Saturday, with Justin Rose two shots behind overnight leader Gary Woodland.

The 119th US Open continues at Pebble Beach Golf Links on Sunday, with Justin Rose one shot behind leader Gary Woodland in the final round. Get latest score and updates here.

The FA Cup third round continues on Sunday with 11 ties taking place - including four Premier League teams. Stay up to date with those matches with Sportsmail HERE.

Newcastle United survived a stunning Oxford United comeback as Allan Saint-Maximin struck an extra-time winner, while Liverpool's kids set up a fifth round tie at Chelsea after beating Shrewsbury.

A new information service sets out to update citizens and specialists about the latest developments at the Supreme Court on forest related cases, reports Rasika Dhavse.

Auto Expo 2020 Live Updates: आज पियाजियो इंडिया मोटर स्कूटर, इलेक्ट्रिक वीकल स्टार्टअप ओलेक्ट्रा और इवोलेट द्वारा इलेक्ट्रिक वाहन, मर्सिडीज़ बेंज की वी-क्लास का कैंपर वर्ज़न, और एमजी मोटर्स के द्वारा हेक्टर प्लस को लॉन्च करने की योजना है.

Coronavirus Pandemic LIVE Updates: Tamil Nadu today reported 526 fresh cases of the coronavirus as well as four deaths. At least 279 of the new cases were reported from state capital Chennai.

Coronavirus India Live Updates:Over 3,000 people tested positive for novel coronavirus or COVID-19 in India in 24 hours, taking the total to 59,662 cases, the Union Health Ministry said this morning....

The concessions will be in place for the next 1,000 days to help industries “get back on their feet”

The Tata Nexon EV driving range is expected to increase with future updates made to the compact-SUV. Future updates are also expected to improve Nexon EV's performance as well.

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs

How COVID-19 has changed social media engagement [Report]
Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today

Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories
Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today

Coronavirus reshapes consumer habits, creating 4 new segments, report finds
25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land
• Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®.