A startup's brand can be one of the most valuable assets for growing its team."People want to work for a cool, exciting company that they've heard of," said Franky Athill, the head of marketing for Patch Plants, a popular urban gardening startup in London.Athill was Patch's fourth team member, and it has since added more than 40 others.He shared his advice with Business Insider about two key things to remember when it's time to add talent to your startup.This article is part of a series on growing a small business, called "From 1 to 100."The search for talent presents a significant challenge for many startups, and the ability to recruit the best people is one of the most critical factors for success.Startups with strong brand engagement can have an advantage in this respect by reaching a wider