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Pricing segmentation and analytics / Tudor Bodea and Mark Ferguson

Bodea, Tudor




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Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students / written by Ira Kaufman & Chris Horton

Kaufman, Ira Morton, 1947- author




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Predictive analytics, data mining and big data : myths, misconceptions and methods / Steven Finlay

Finlay, Steven, 1969-




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Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble

Gamble, Stephen, author




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10 Tactics for Launching a Product Using Social Media

The new launch landscape levels the playing field for brands of all sizes and industries when reaching consumers–yet the ability for consumers to share their opinions freely on social media can provide huge hurdles for brand messaging. Consumers can quickly activate other like-minded consumers to rev up the online discussion to a level anywhere from highly positive to tanking a brand.

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Top 10 social media analytics tools: The VentureBeat index

Consumers and businesses alike have something to learn from just about all of your social media interactions. How many people did your post reach? What sort of links do your followers like best? Does anything you do online even matter?

Fortunately, the rise of social media has been accompanied by the creation of tools to that analyze the impact of most of your social media activities.

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10 Tactics to Build Quality Social Media Presence – Startup Tips

Question for you to answer: What is YOUR goal for your business startup?

I cannot stress enough the importance of knowing the answer to that question. A defined goal helps your team plan strategic & measurable steps; while, in the process, you also keep resources in check as you strive to reach it.

It can be used as a tool to achieve either of these goals:

increased email subscribers
grow profitability
get leads
more website traffic to your website
improved customers service
increased brand awareness
…and more!

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This Chrome Extension Replaces Facebooks Trending Topics with any RSS feed

Are you tired of Facebooks trending section in your News Feed? Celebrity news getting annoying? Would you rather have legitimate news? Introducing Fluffblocker.

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In Defense of the RSS Feed for Comics

Since starting the Johnny Bullet comic strip, I’ve begun reading many more web comics than before to the extent that I read more of them than print or digital comics. It has been an interesting transition from one of those comic book store devotee to getting most of my comics from individual creators online. One technology has helped make this transition possible. It is the RSS feed.

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This Chrome extension replaces Facebooks trending topics with any RSS feed

Are you tired of Facebooks trending section in your News Feed? Celebrity news getting annoying? Would you rather have legitimate news? Introducing Fluffblocker.

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Analytics and Data Will Change Social Media in 2017

As we wind down the year and look back on 2016, we find that social media is on everyones lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control.

The outcomes of the EU Referendum in Great Britain and the American presidential election were no doubt influenced to a greater or lesser degree by social media, from President-elect Donald Trump’s insistence on using Twitter as an unfiltered direct communication channel with his followers and critics, to the soul-searching happening in some quarters about the role social media played in serving up news stories to the American electorate.

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Social Media Demographics

Social networks are here to stay, and they are constantly evolving. Globally, more than 2.8 billion people — or 37% of the world's population — use social media, but the way those users interact with each other, and the platforms they adopt, vary widely.

Social Media Demographics




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Social network for medics lets doctors discuss cases

Half a million doctors worldwide are sharing their knowledge on a social network for medics to find answers for their patients.

On MedShr, set up in 2014 by a London cardiologist, doctors can post details of cases and other medics can give their input.

A doctor treating a young Afghan refugee in Serbia, who needed plates and pins in his legs, received advice from other specialists that helped formulate a plan to help the boy walk again. In Kenya, hospitals run by junior doctors are able to get remote support from seniors.

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Social Media and Pandemics

The societal and psychological consequences of social media in the information age are emerging slowly. The consequences of the headline-grabbing examples above are fairly obvious, but other implications might not be as immediately apparent.

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Four Advanced SEO Tactics To Increase Your Traffic Today

Today, almost every business has a website -- the butcher, the baker and the candlestick maker alike. If you are happy with the number of customers you currently have, then do not read this article. If you would like to bring your products to new markets, read on.

There is a catch: Getting more quality traffic means you will have to do some work.

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Planning Your 2019 Social Media Calendar? 13 Tactics To Step Up Your Game

In recent years, social media platforms have evolved from simple communication channels to full-blown news and entertainment hubs. From Facebook Watch to this years innovations like IGTV and Snapchat’s Story Ads, social platforms are stepping up the game to keep its users engaged and entertained -- and your company should not be too far behind.

If you want to keep up with the latest social media trends, you will have to reevaluate your strategy with an eye toward the future of this ever-evolving industry. Below, Forbes Agency Council members share 13 ways to step up your social game in 2019.

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48 Social Media Goals and Metrics to Measure the Success of Your Strategy

Are you looking for ways to measure the success of your social media marketing efforts? Want to know if your social media campaigns are worth your time and effort?

The team from Social Success Marketing share the metrics you can, and should, track in this infographic.

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Facebook Statistics that Every Marketer Should Know in 2019

With over 2.3 billion active users, Facebook has grown to become the biggest connective platform in history, and an essential part of many people's on and offline lives.

The influence of Facebook is inarguable - in fact, Facebook is so big that it's believed by some to have influenced the election of many world leaders through targeted ads and intricate campaigning. Whether you believe that or not will come down to your perspective, but no matter how you look at it, Facebook is a critical media platform, and one of the most significant tools of our time.

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Politics / Andrew Heywood

Heywood, Andrew, author




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Transnational actors in war and peace : militants, activists, and corporations in world politics / David Malet and Miriam J. Anderson, editors




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Australian politics in the twenty-first century : old institutions, new challenges / Glenn Kefford, Hannah Murphy-Gregory, Ian Ward, Stewart Jackson, Lloyd Cox, Andrea Carson ; foreword by Tanya Plibersek

Kefford, Glenn, author




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In the ruins of neoliberalism : the rise of antidemocratic politics in the West / Wendy Brown

Brown, Wendy, 1955- author




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Unexceptional politics : on obstruction, impasse, and the impolitic / Emily Apter

Apter, Emily S., 1954- author




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Introduction to bioinformatics / Arthur M. Lesk, The Pennsylvania State University

Hayden Library - QH507.L47 2014




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Life out of sequence: a data-driven history of bioinformatics / Hallam Stevens

Hayden Library - QH324.2.S726 2013




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Basic bioinformatics / S. Ignacimuthu

Hayden Library - QH324.2.I39 2013




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Bioinformatics and biomedical engineering: proceedings of the 9th International Conference on Bioinformatics and Biomedical Engineering, Shanghai, China, 18-20 September 2015 / editors: James J. Chou, Harvard Medical School, USA; Huaibei Zhou, Wuhan Unive

Online Resource




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Application of clinical bioinformatics edited by Xiangdong Wang, Christian Baumgartner, Denis C. Shields, Hong-Wen Deng, Jacques S Beckmann

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Bioinformatics and biomedical engineering: 4th International Conference, IWBBIO 2016, Granada, Spain, April 20-22, 2016, Proceedings / Francisco Ortuño, Ignacio Rojas (eds.)

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Evolutionary bioinformatics / Donald R. Forsdyke

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Bioinformatics research and applications: 12th International Symposium, ISBRA 2016, Minsk, Belarus, June 5-8, 2016, Proceedings / Anu Bourgeois, Pavel Skums, Xiang Wan, Alex Zelikovsky (eds.)

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Focus on bio-image informatics / Winnok H. De Vos, Sebastian Munck, Jean-Pierre Timmermans [editors]

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Information technology in bio- and medical informatics: 7th International Conference, ITBAM 2016, Porto, Portugal, September 5-8, 2016, Proceedings / M. Elena Renda, Miroslav Bursa, Andreas Holzinger, Sami Khuri (eds.)

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Computational intelligence methods for bioinformatics and biostatistics: 12th International Meeting, CIBB 2015, Naples, Italy, September 10-12, 2015, revised selected papers / Claudia Angelini, Paola MV Rancoita, Stefano Rovetta (eds.)

Online Resource




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Metabolomics: from fundamentals to clinical applications / Alessandra Sussulini, editor

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Structural bioinformatics tools for drug design: extraction of biologically relevant information from structural databases / Jaroslav Koča [and six more]

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Frontiers of bioinformatics: unsolved problems and challenges / organized by Samuel Karlin, David Eisenberg, and Russ Altman

Online Resource




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Modelling organs, tissues, cells and devices: using MATLAB and COMSOL multiphysics / Socrates Dokos

Online Resource




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Translational bioinformatics and its application / Dong-Qing Wei, Yilong Ma, William C.S. Cho, Qin Xu, Fengfeng Zhou, editors

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Computational biology and bioinformatics: gene regulation: gene, RNA, protein, epigenetics / editor, Ka-Chun Wong, Department of Computer Science, City University of Hong Kong, Kowloon Tong, Hong Kong

Hayden Library - QH324.2.W66 2016




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Quantifying life: a symbiosis of computation, mathematics, and biology / Dmitry A. Kondrashov

Hayden Library - QH324.2.K66 2016




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Bioinformatics -- a student's companion / Kalibulla Syed Ibrahim, Guruswami Gurusubramanian, Zothansanga, Ravi Prakash Yadav, Nachimuthu Senthil Kumar, Shunmugiah Karutha Pandian, Probodh Borah, Surender Mohan

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Bioinformatics research and applications: 13th International Symposium, ISBRA 2017, Honolulu, HI, USA, May 29-June 2, 2017, Proceedings / Zhipeng Cai, Ovidiu Daescu, Min Li (eds.)

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11th International Conference on Practical Applications of Computational Biology & Bioinformatics / Florentino Fdez-Riverola, Mohd Saberi Mohamad, Miguel P. Rocha, Juan F. De Paz, Tiago Pinto, editors

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Information technology in bio- and medical informatics: 8th International Conference, ITBAM 2017, Lyon, France, August 28-31, 2017, Proceedings / Miroslav Bursa, Andreas Holzinger, M. Elena Renda, Sami Khuri (eds.)

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Advanced computational methods in life system modeling and simulation: International Conference on Life System Modeling and Simulation, LSMS 2017 and International Conference on Intelligent Computing for Sustainable Energy and Environment, ICSEE 2017, Nan

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Computational intelligence methods for bioinformatics and biostatistics: 13th International Meeting, CIBB 2016, Stirling, UK, September 1-3, 2016, Revised selected papers / Andrea Bracciali, Giulio Caravagna, David Gilbert, Roberto Tagliaferri (eds.)

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Data Analytics for Protein Crystallization Marc L. Pusey, Ramazan Savas Aygun

Online Resource




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Bioinformatics for evolutionary biologists: a problems approach / Bernhard Haubold, Angelika Börsch-Haubold

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Mathematica for Bioinformatics: A Wolfram Language Approach to Omics / by George Mias

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