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International marketing / Pervez N. Ghauri, Philip Cateora

Ghauri, Pervez N., 1948- author




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Brands with character / [idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co.]




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International marketing research / V. Kumar

Kumar, V., 1957- author




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The business of children's entertainment / Norma Odom Pecora

Pecora, Norma Odom




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Creating ever-cool : a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton]

Del Vecchio, Gene




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Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes

Moraes, Marcela Quartim de, author




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Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble

Gamble, Stephen, author




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Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen

Patnaik, Dev, 1970- author




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Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore)

Kotler, Philip, author




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6 Months After Google Reader Shut Down

6 months ago this day Google Reader shut down and the voices of millions of blog posts were suddenly silenced. Although there was a huge outcry before Google reader disappeared, on the actual day it went away it seemed to pass many users by without a word.

Part of the reason was that by this time a few groups had come out with alternative apps for the service so it was easy to miss but also many tweets and blog posts had been written venting their frustration. But 6 months on and the picture has changed a lot. The internet (at least for nerds) looks very different than it did before.

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Twitter Buys Patents From IBM

IBMs the biggest patent holder of all time, and when it comes to defending them, it tries to work things out amicably. That is exactly what is happened with Twitter, after the social giant today announced it has bought 900 patents from Big Blue and entered into a cross-licensing agreement to limit the threat of future lawsuits.

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Facing RSS Feed Clutter

Many RSS users complain of information overload with too many RSS feeds cluttering their inbox. Fortunately, a number of RSS organization tools can tame even the wildest of feed collections.

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Two Easy Tips To Manage Your Unread RSS Feeds Better

You may have RSS feeds accumulating dust over time, but that unfortunately does not mean the number of unread items will kindly reduce for you.

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Roost Takes on Twitter with RSS

A new Y Combinator-backed startup called Roost wants to succeed where RSS readers perhaps failed with the introduction of a new service that lets consumers subscribe to websites using browser-based push notifications. However, unlike a browser plug-in system such as PageMonitor, for example, Roost is based on an upcoming standard for web push, which is built into Safari and is coming soon to Google Chrome and Firefox.

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Pinterest RSS Feed Widget

Collection of WordPress Plugins for Pinterest - complete article




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After the Death of Google Reader

A Year After Google Readers Death, How Do You Get Your News?

Wednesday marks the first anniversary of the death of Google Reader. While it is missed, we have moved on — plenty of alternatives have sprung up in its wake.

But we want to know how you get your news in the post-Google Reader world. Did you migrate to alternative services like Feedly, Feedbin or FeedWrangler? Are you using Twitter and Facebook as primary sources of news? Or do you still watch that old-fashioned device in your living room called a TV? Let us know, below.

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How To Turn An RSS Feed Into A Newsletter PDF

Did you know that you can rapidly and easily turn any RSS feed into a super cool newspaper style newsletter PDF?

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8 Tools Every Marketer Needs in 2015

In the nature of making your 2015 as successful as possible, I want to share a few of my favorite marketing tools that I use on a daily basis. They make my make life easier, decisions more data driven, and my content more creative. We all have our own marketing toolbox, here is a look into mine. Here are my top 8 tools that are going to make your life as a marketer easier in 2015.

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Unlocking The Mystery Of Social Media ROI

We are addressing the subject on most peoples minds when it comes social media marketing – what is the ROI of social media? It’s a completely valid question and one that no one should shy away from! Companies part with hundreds of thousands of pounds on billboard advertising over a motorway and have virtually no idea of the ROI, even if the billboard company says 60,000 drivers pass under it every day.

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How to Build a Better Podcast

Learning in Hand created an infographic that ties in the value structure presented by SUCCES in with how the model can contribute to the success of a podcast. And while video will always garner a strong viewership, choosing to go the audio route is just as successful. Apple announced this year that they surpassed 1 billion subscriptions for podcasts through their iTunes app with additional apps like Soundcloud and iHeartRadio cropping up as a means to listen to even more podcasts hosted to the sites and major networks and celebrities getting on the podcasting bandwagon as well.

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Post to Twitter When Amazon Updates

Automatically post to Twitter when an Amazon RSS feed is updated.

IFTT Directions




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Pinterest RSS Feed

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How to Create RSS Feeds For Twitter?

Twitter has permanently disabled the Twitter RSS Feeds, but thanks to Amit Agarwal from Labnol, he has come up with an alternate way to create Twitter RSS Feed using a Google Script and Twitter widgets.

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How to create an aggregated RSS Feed for Twitter

I am looking for a way to get an RSS-Feed that serves the same content as the main view on Twitter. I am following about 20 people at the moment and I could of course get an RSS-Feed from each of them separately, but I do not want my RSS-Reader to be cluttered with 20 Feeds if I can aggregate them into a single feed.

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Have you considered RSS Mesh?




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Add RSS feeds to OS Xs Notification Center

Compared to the best-known RSS feed readers on the market today, News Notifications is as straightforward and uncomplicated as its drab title implies.

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Top 3 Tips for a Better Mobile Content Strategy

Marketers are spending millions of dollars creating compelling content for everything from DIY videos on YouTube to posts about the latest trends on their blogs. But, many are still not curating all that content under a single roof. Mobile is the answer to that problem for many.

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How to find the RSS feed for any Twitter user

There is a very easy-to-use workaround that will give you instant access to Twitter RSS feeds, although it may only be a matter of time before Twitter kills that off too.

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Social Media Marketers Face New Challenges As FTC Rolls Out New Guidelines

The Federal Trade Commission rolled out its latest truth in advertising guidelines. The last time the FTC updated its guidelines for truth in advertising was back in 2010. The new guidelines may precede a crackdown for social media marketing.

Their effect on social media marketing includes how marketers handle the use of celebrity endorsements. The FTC recommends that marketers have a proper disclosure check up to make sure that their social media marketing campaigns fall within FTC guidelines.

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Audio Recording Software for Podcasters

RecordForAll allows for you to easily record, and edit audio files.

Free evaluation version available for download!

Audio Recording Software for Podcasters




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After Years Of Restraint, Facebook Tries Allowing GIFs In Ads And Page Posts

Facebook refused to fill its site with flashy animated banner ads for a decade. Zuckerberg thought these interrupted the user experience, and could stunt growth. But after reaching near ubiquity and acclimating users to video ads, today the company tells me it’s relaxing its standards and starting to allow businesses to post GIFs as ads and Page posts.

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Internet of Things and Social Media

Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities.

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4 Steps to Mastering Social Media

Mention the words social media in a room full of school leaders and you’ll be met with more than a few reservations: It is too new. There are too many risks. I don’t know how to twit or tweet, or whatever. There has got to be another way.

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Facebook Tests Multiple News Feeds Based on your Interests

The social network is testing multiple News Feeds inside its mobile app, as the feature is live for select users. In addition to the main feed, tabs for specific topics like Style, Travel and Headlines line the top of the interface. When you select one, the feed is distilled down to relevant posts from your friends and Pages you follow. Facebook says the feature is in the testing phase, so it could be a bit before it is open to all users.

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Twitter opens topical Moments feed to UK advertisers

Twitters Moments feature lets users step back from their rapid-fire feeds and see what hot topics are dominating internet chatter. From news to funnies to trending subjects, Moments blend media and commentary into curated, bitesize overviews.

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Twitter needs searchable GIFs for fun and profit

This week, a group of Android users noticed a new feature in the Twitter app: a GIF button that can be used to search through trending GIFs to drop into status updates.

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Announcing Feed Monsters…

Feed Monsters is a web based service that lets you change values within RSS feeds, resort the values within the RSS feeds and filter the RSS feeds.

After you get signed up you create your monster and give it an RSS feed to chew on.

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Social Media and the Internet will Help your Business Grow

The greatest change over the last few years in promotion and advertising is the use of the Internet.

Our websites are a platform to blog and promote our business. In addition links to social media are vitally important.

The use of Twitter and Facebook has grown considerably – every business, no matter what size, can enjoy the benefits of social media.

We have focussed on Twitter and Facebook a lot over the last 12 months. Gradually we have increased our activity and developed what we think works best for us.

On Facebook we have a business page. We regularly post technical articles about current accounts and taxation topics. These prove popular and often result in questions and contact from current clients.

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Social Media Matters

When it comes to online reviews, business owners take the good with the bad. Reviews can be highly influential. On the upside, positive reviews highlight things such as terrific customer service, stellar products, delicious food and the like. There is a local Facebook group for Kansas City foodies, and a positive review of a new restaurant can be a major boon to a new local eatery.

On the flip side, even the most customer-focused and conscientious of businesses will eventually get a less than favorable review. It’s simply the law of averages. Reviewers definitely do not lack places to post their comments: Traditional review sites like Yelp are always in play, but people also take to Twitter and Facebook to air grievances.

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How to get your Twitter RSS feed using this simple hack

Twitter has eradicated RSS feeds from its web interface once and for all, following an update to the sites search page today.

When Twitter launched its redesign late last year it subtly removed RSS feeds for users tweets. And while RSS feeds are still available, you have to be willing to jump through some extra hoops to access them.

Of course, there was some suggestion that their removal was accidental, but some 10 months  later this seems not to be the case.

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This is what happens to your social network accounts after you die

Facebook has 1.6 billion users. Inevitably, a sizable portion of those people pass away, leaving behind a number of inactive social media accounts.

Last year Facebook took a major step forward in how to deal with the 8000 plus deceased accounts that appear on the social network each day.

Its Legacy contact scheme helped make dealing with the death of a loved one easier on the world's largest social network.

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Filtering RSS Feeds With Inoreader

When Google killed Reader back in 2013, many people worried that it was the end of RSS feeds—an open source format that websites used to syndicate their posts automatically. Instead, it actually led to a huge degree of innovation. Now, three years later, things have never been better.

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Amazons Alexa can tell you what's trending on Twitter

A report yesterday revealed that Amazon might open up its Alexa ecosystem to allow push notifications, so that it could interrupt to warn you about a traffic jam, for instance.

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Is Twitter Toxic? Can Social Media Be Tamed?

Reddit, YouTube, and Twitter have all been the target of passionate groups of users claiming that the sites have embraced censorship.

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How to Conduct a Podcast Interview

Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch.

How to Conduct a Podcast Interview




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Social Media Networks Launch Voter Registration Drives

Registering to vote just got a whole lot easier for tens of million social media users in the U.S. At least six major social media apps are launching voter registration drives to meet young voters exactly where they spend much of their time: on their phones.

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A Social Media Starters Guide For Job Seekers

Looking for a job for the first time in over a decade can be a lot like trying to date again after getting divorced from a long marriage. You can try to do it the same way you did when you were much younger, but you would have much more success using social media to find the right match. If you are not sure where to start, this list will introduce you to how each major social media channel can help build your personal brand online and network like an all-star.

According to a 2016 survey by CareerBuilder, 59 percent of hiring managers use search engines to research job candidates. If you have no presence online, you will be perceived as being out of touch.

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5 Social Media Steps You Should Take After A Great First Date

Ladies, gentlemen and all overly anxious Jewish mothers, I recently had a date that was NOT set up via a dating app. Hey, you have to start somewhere, right? Even better, it was a great date.

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A really simple guide to really simple syndication (RSS)XXRead more: http://www.digitaltrends.com/computing/how-to-use-rss/#ixzz4ObPKdolR XFollow us: @digitaltrends on Twitter | digitaltrendsftw on Facebook

The Internet is a big place. Really big. With more than a billion existing pages and thousands more being created each day, there is a wealth of great sites offering fantastic content free of charge. But with such a massive torrent of media being produced each and every day, it can often be tough to keep up with all your favorite websites. So, how do we alleviate this problem? Easy. Here’s a really simple explanation of Really Simple Syndication (RSS).

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ACLU: Police use Twitter, Facebook data to track protesters

Specifically, all three companies granted access to a developer tool called Geofeedia which allows users to see the geographic origin of social media posts and has been employed by more than 500 law enforcement organizations to track protesters in real time.

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Kill the Newsletter Converts Newsletter Subscriptions Into RSS Feeds

Newsletters are not all bad, but getting them in your email can be a bit disruptive. RSS is a good place for them because you are used to a seeing lot of content in that kind of feed and you can look back on it whenever you want. Kill the Newsletter creates a fake email address for you, then creates a RSS feed for any newsletter you send to that email address. It is a super easy to use system that works really well for anyone still holding onto RSS.

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