ter International marketing / Pervez N. Ghauri, Philip Cateora By prospero.murdoch.edu.au Published On :: Ghauri, Pervez N., 1948- author Full Article
ter Brands with character / [idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co.] By prospero.murdoch.edu.au Published On :: Full Article
ter International marketing research / V. Kumar By prospero.murdoch.edu.au Published On :: Kumar, V., 1957- author Full Article
ter The business of children's entertainment / Norma Odom Pecora By prospero.murdoch.edu.au Published On :: Pecora, Norma Odom Full Article
ter Creating ever-cool : a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton] By prospero.murdoch.edu.au Published On :: Del Vecchio, Gene Full Article
ter Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes By prospero.murdoch.edu.au Published On :: Moraes, Marcela Quartim de, author Full Article
ter Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble By prospero.murdoch.edu.au Published On :: Gamble, Stephen, author Full Article
ter Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen By prospero.murdoch.edu.au Published On :: Patnaik, Dev, 1970- author Full Article
ter Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore) By prospero.murdoch.edu.au Published On :: Kotler, Philip, author Full Article
ter 6 Months After Google Reader Shut Down By www.rss-specifications.com Published On :: Wed, 8 Jan 2014 09:00:00 -0500 6 months ago this day Google Reader shut down and the voices of millions of blog posts were suddenly silenced. Although there was a huge outcry before Google reader disappeared, on the actual day it went away it seemed to pass many users by without a word. Part of the reason was that by this time a few groups had come out with alternative apps for the service so it was easy to miss but also many tweets and blog posts had been written venting their frustration. But 6 months on and the picture has changed a lot. The internet (at least for nerds) looks very different than it did before. complete article Full Article
ter Twitter Buys Patents From IBM By www.rss-specifications.com Published On :: Wed, 5 Feb 2014 09:00:00 -0500 IBMs the biggest patent holder of all time, and when it comes to defending them, it tries to work things out amicably. That is exactly what is happened with Twitter, after the social giant today announced it has bought 900 patents from Big Blue and entered into a cross-licensing agreement to limit the threat of future lawsuits. complete article Full Article
ter Facing RSS Feed Clutter By www.rss-specifications.com Published On :: Thu, 20 Mar 2014 09:00:00 -0400 Many RSS users complain of information overload with too many RSS feeds cluttering their inbox. Fortunately, a number of RSS organization tools can tame even the wildest of feed collections. complete article Full Article
ter Two Easy Tips To Manage Your Unread RSS Feeds Better By www.rss-specifications.com Published On :: Tue, 6 May 2014 09:00:08 -0400 You may have RSS feeds accumulating dust over time, but that unfortunately does not mean the number of unread items will kindly reduce for you. complete article Full Article
ter Roost Takes on Twitter with RSS By www.rss-specifications.com Published On :: Mon, 16 Jun 2014 10:00:07 -0400 A new Y Combinator-backed startup called Roost wants to succeed where RSS readers perhaps failed with the introduction of a new service that lets consumers subscribe to websites using browser-based push notifications. However, unlike a browser plug-in system such as PageMonitor, for example, Roost is based on an upcoming standard for web push, which is built into Safari and is coming soon to Google Chrome and Firefox. complete article Full Article
ter Pinterest RSS Feed Widget By www.rss-specifications.com Published On :: Mon, 7 Jul 2014 09:00:00 -0400 Collection of WordPress Plugins for Pinterest - complete article Full Article
ter After the Death of Google Reader By www.rss-specifications.com Published On :: Fri, 11 Jul 2014 09:00:00 -0400 A Year After Google Readers Death, How Do You Get Your News? Wednesday marks the first anniversary of the death of Google Reader. While it is missed, we have moved on — plenty of alternatives have sprung up in its wake. But we want to know how you get your news in the post-Google Reader world. Did you migrate to alternative services like Feedly, Feedbin or FeedWrangler? Are you using Twitter and Facebook as primary sources of news? Or do you still watch that old-fashioned device in your living room called a TV? Let us know, below. complete article Full Article
ter How To Turn An RSS Feed Into A Newsletter PDF By www.rss-specifications.com Published On :: Tue, 12 Aug 2014 09:00:00 -0400 Did you know that you can rapidly and easily turn any RSS feed into a super cool newspaper style newsletter PDF? complete article Full Article
ter 8 Tools Every Marketer Needs in 2015 By www.rss-specifications.com Published On :: Mon, 3 Nov 2014 09:00:00 -0500 In the nature of making your 2015 as successful as possible, I want to share a few of my favorite marketing tools that I use on a daily basis. They make my make life easier, decisions more data driven, and my content more creative. We all have our own marketing toolbox, here is a look into mine. Here are my top 8 tools that are going to make your life as a marketer easier in 2015. complete article Full Article
ter Unlocking The Mystery Of Social Media ROI By www.rss-specifications.com Published On :: Tue, 11 Nov 2014 09:00:00 -0500 We are addressing the subject on most peoples minds when it comes social media marketing – what is the ROI of social media? It’s a completely valid question and one that no one should shy away from! Companies part with hundreds of thousands of pounds on billboard advertising over a motorway and have virtually no idea of the ROI, even if the billboard company says 60,000 drivers pass under it every day. complete article Full Article
ter How to Build a Better Podcast By www.rss-specifications.com Published On :: Fri, 2 Jan 2015 09:00:00 -0500 Learning in Hand created an infographic that ties in the value structure presented by SUCCES in with how the model can contribute to the success of a podcast. And while video will always garner a strong viewership, choosing to go the audio route is just as successful. Apple announced this year that they surpassed 1 billion subscriptions for podcasts through their iTunes app with additional apps like Soundcloud and iHeartRadio cropping up as a means to listen to even more podcasts hosted to the sites and major networks and celebrities getting on the podcasting bandwagon as well. complete article Full Article
ter Post to Twitter When Amazon Updates By www.rss-specifications.com Published On :: Fri, 9 Jan 2015 09:00:00 -0500 Automatically post to Twitter when an Amazon RSS feed is updated. IFTT Directions Full Article
ter Pinterest RSS Feed By www.rss-specifications.com Published On :: Wed, 28 Jan 2015 09:00:00 -0500 This is how Iaccess my own infographics pinboard: complete article Full Article
ter How to Create RSS Feeds For Twitter? By www.rss-specifications.com Published On :: Fri, 6 Feb 2015 09:00:00 -0500 Twitter has permanently disabled the Twitter RSS Feeds, but thanks to Amit Agarwal from Labnol, he has come up with an alternate way to create Twitter RSS Feed using a Google Script and Twitter widgets. complete article Full Article
ter How to create an aggregated RSS Feed for Twitter By www.rss-specifications.com Published On :: Tue, 3 Feb 2015 09:00:00 -0500 I am looking for a way to get an RSS-Feed that serves the same content as the main view on Twitter. I am following about 20 people at the moment and I could of course get an RSS-Feed from each of them separately, but I do not want my RSS-Reader to be cluttered with 20 Feeds if I can aggregate them into a single feed. complete article Have you considered RSS Mesh? Full Article
ter Add RSS feeds to OS Xs Notification Center By www.rss-specifications.com Published On :: Mon, 9 Mar 2015 10:09:18 -0400 Compared to the best-known RSS feed readers on the market today, News Notifications is as straightforward and uncomplicated as its drab title implies. complete article Full Article
ter Top 3 Tips for a Better Mobile Content Strategy By www.rss-specifications.com Published On :: Wed, 11 Mar 2015 09:00:00 -0400 Marketers are spending millions of dollars creating compelling content for everything from DIY videos on YouTube to posts about the latest trends on their blogs. But, many are still not curating all that content under a single roof. Mobile is the answer to that problem for many. complete article Full Article
ter How to find the RSS feed for any Twitter user By www.rss-specifications.com Published On :: Mon, 6 Jul 2015 09:00:00 -0400 There is a very easy-to-use workaround that will give you instant access to Twitter RSS feeds, although it may only be a matter of time before Twitter kills that off too. complete article Full Article
ter Social Media Marketers Face New Challenges As FTC Rolls Out New Guidelines By www.rss-specifications.com Published On :: Fri, 17 Jul 2015 09:00:00 -0400 The Federal Trade Commission rolled out its latest truth in advertising guidelines. The last time the FTC updated its guidelines for truth in advertising was back in 2010. The new guidelines may precede a crackdown for social media marketing. Their effect on social media marketing includes how marketers handle the use of celebrity endorsements. The FTC recommends that marketers have a proper disclosure check up to make sure that their social media marketing campaigns fall within FTC guidelines. complete article Full Article
ter Audio Recording Software for Podcasters By www.rss-specifications.com Published On :: Mon, 10 Aug 2015 09:00:00 -0400 RecordForAll allows for you to easily record, and edit audio files. Free evaluation version available for download! Audio Recording Software for Podcasters Full Article
ter After Years Of Restraint, Facebook Tries Allowing GIFs In Ads And Page Posts By www.rss-specifications.com Published On :: Mon, 24 Aug 2015 09:00:00 -0400 Facebook refused to fill its site with flashy animated banner ads for a decade. Zuckerberg thought these interrupted the user experience, and could stunt growth. But after reaching near ubiquity and acclimating users to video ads, today the company tells me it’s relaxing its standards and starting to allow businesses to post GIFs as ads and Page posts. complete article Full Article
ter Internet of Things and Social Media By www.rss-specifications.com Published On :: Wed, 21 Oct 2015 09:00:42 -0400 Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. complete article Full Article
ter 4 Steps to Mastering Social Media By www.rss-specifications.com Published On :: Wed, 11 Nov 2015 09:00:00 -0400 Mention the words social media in a room full of school leaders and you’ll be met with more than a few reservations: It is too new. There are too many risks. I don’t know how to twit or tweet, or whatever. There has got to be another way. complete article Full Article
ter Facebook Tests Multiple News Feeds Based on your Interests By www.rss-specifications.com Published On :: Fri, 22 Jan 2016 09:00:00 -0500 The social network is testing multiple News Feeds inside its mobile app, as the feature is live for select users. In addition to the main feed, tabs for specific topics like Style, Travel and Headlines line the top of the interface. When you select one, the feed is distilled down to relevant posts from your friends and Pages you follow. Facebook says the feature is in the testing phase, so it could be a bit before it is open to all users. complete article Full Article
ter Twitter opens topical Moments feed to UK advertisers By www.rss-specifications.com Published On :: Wed, 17 Feb 2016 09:00:00 -0500 Twitters Moments feature lets users step back from their rapid-fire feeds and see what hot topics are dominating internet chatter. From news to funnies to trending subjects, Moments blend media and commentary into curated, bitesize overviews. complete article Full Article
ter Twitter needs searchable GIFs for fun and profit By www.rss-specifications.com Published On :: Wed, 24 Feb 2016 09:00:00 -0500 This week, a group of Android users noticed a new feature in the Twitter app: a GIF button that can be used to search through trending GIFs to drop into status updates. complete article Full Article
ter Announcing Feed Monsters… By www.rss-specifications.com Published On :: Mon, 29 Feb 2016 09:00:00 -0500 Feed Monsters is a web based service that lets you change values within RSS feeds, resort the values within the RSS feeds and filter the RSS feeds. After you get signed up you create your monster and give it an RSS feed to chew on. complete article Full Article
ter Social Media and the Internet will Help your Business Grow By www.rss-specifications.com Published On :: Wed, 2 Mar 2016 09:00:16 -0500 The greatest change over the last few years in promotion and advertising is the use of the Internet. Our websites are a platform to blog and promote our business. In addition links to social media are vitally important. The use of Twitter and Facebook has grown considerably – every business, no matter what size, can enjoy the benefits of social media. We have focussed on Twitter and Facebook a lot over the last 12 months. Gradually we have increased our activity and developed what we think works best for us. On Facebook we have a business page. We regularly post technical articles about current accounts and taxation topics. These prove popular and often result in questions and contact from current clients. complete article Full Article
ter Social Media Matters By www.rss-specifications.com Published On :: Sat, 26 Mar 2016 09:00:00 -0500 When it comes to online reviews, business owners take the good with the bad. Reviews can be highly influential. On the upside, positive reviews highlight things such as terrific customer service, stellar products, delicious food and the like. There is a local Facebook group for Kansas City foodies, and a positive review of a new restaurant can be a major boon to a new local eatery. On the flip side, even the most customer-focused and conscientious of businesses will eventually get a less than favorable review. It’s simply the law of averages. Reviewers definitely do not lack places to post their comments: Traditional review sites like Yelp are always in play, but people also take to Twitter and Facebook to air grievances. complete article Full Article
ter How to get your Twitter RSS feed using this simple hack By www.rss-specifications.com Published On :: Thu, 16 Jun 2016 09:00:00 -0400 Twitter has eradicated RSS feeds from its web interface once and for all, following an update to the sites search page today. When Twitter launched its redesign late last year it subtly removed RSS feeds for users tweets. And while RSS feeds are still available, you have to be willing to jump through some extra hoops to access them. Of course, there was some suggestion that their removal was accidental, but some 10 months later this seems not to be the case. complete article Full Article
ter This is what happens to your social network accounts after you die By www.rss-specifications.com Published On :: Tue, 19 Jul 2016 09:00:00 -0400 Facebook has 1.6 billion users. Inevitably, a sizable portion of those people pass away, leaving behind a number of inactive social media accounts. Last year Facebook took a major step forward in how to deal with the 8000 plus deceased accounts that appear on the social network each day. Its Legacy contact scheme helped make dealing with the death of a loved one easier on the world's largest social network. complete article Full Article
ter Filtering RSS Feeds With Inoreader By www.rss-specifications.com Published On :: Wed, 31 Aug 2016 09:25:37 -0400 When Google killed Reader back in 2013, many people worried that it was the end of RSS feeds—an open source format that websites used to syndicate their posts automatically. Instead, it actually led to a huge degree of innovation. Now, three years later, things have never been better. complete article Full Article
ter Amazons Alexa can tell you what's trending on Twitter By www.rss-specifications.com Published On :: Sun, 9 Oct 2016 12:26:04 -0400 A report yesterday revealed that Amazon might open up its Alexa ecosystem to allow push notifications, so that it could interrupt to warn you about a traffic jam, for instance. complete article Full Article
ter Is Twitter Toxic? Can Social Media Be Tamed? By www.rss-specifications.com Published On :: Wed, 19 Oct 2016 12:34:54 -0400 Reddit, YouTube, and Twitter have all been the target of passionate groups of users claiming that the sites have embraced censorship. complete article Full Article
ter How to Conduct a Podcast Interview By www.rss-specifications.com Published On :: Thu, 27 Oct 2016 01:00:00 -0400 Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch. How to Conduct a Podcast Interview Full Article
ter Social Media Networks Launch Voter Registration Drives By www.rss-specifications.com Published On :: Wed, 2 Nov 2016 09:00:00 -0400 Registering to vote just got a whole lot easier for tens of million social media users in the U.S. At least six major social media apps are launching voter registration drives to meet young voters exactly where they spend much of their time: on their phones. complete article Full Article
ter A Social Media Starters Guide For Job Seekers By www.rss-specifications.com Published On :: Tue, 15 Nov 2016 13:21:09 -0400 Looking for a job for the first time in over a decade can be a lot like trying to date again after getting divorced from a long marriage. You can try to do it the same way you did when you were much younger, but you would have much more success using social media to find the right match. If you are not sure where to start, this list will introduce you to how each major social media channel can help build your personal brand online and network like an all-star. According to a 2016 survey by CareerBuilder, 59 percent of hiring managers use search engines to research job candidates. If you have no presence online, you will be perceived as being out of touch. complete article Full Article
ter 5 Social Media Steps You Should Take After A Great First Date By www.rss-specifications.com Published On :: Tue, 15 Nov 2016 13:22:57 -0400 Ladies, gentlemen and all overly anxious Jewish mothers, I recently had a date that was NOT set up via a dating app. Hey, you have to start somewhere, right? Even better, it was a great date. complete article Full Article
ter A really simple guide to really simple syndication (RSS)XXRead more: http://www.digitaltrends.com/computing/how-to-use-rss/#ixzz4ObPKdolR XFollow us: @digitaltrends on Twitter | digitaltrendsftw on Facebook By www.rss-specifications.com Published On :: Mon, 28 Nov 2016 09:00:00 -0400 The Internet is a big place. Really big. With more than a billion existing pages and thousands more being created each day, there is a wealth of great sites offering fantastic content free of charge. But with such a massive torrent of media being produced each and every day, it can often be tough to keep up with all your favorite websites. So, how do we alleviate this problem? Easy. Here’s a really simple explanation of Really Simple Syndication (RSS). complete article Full Article
ter ACLU: Police use Twitter, Facebook data to track protesters By www.rss-specifications.com Published On :: Sun, 4 Dec 2016 09:00:00 -0400 Specifically, all three companies granted access to a developer tool called Geofeedia which allows users to see the geographic origin of social media posts and has been employed by more than 500 law enforcement organizations to track protesters in real time. complete article Full Article
ter Kill the Newsletter Converts Newsletter Subscriptions Into RSS Feeds By www.rss-specifications.com Published On :: Fri, 6 Jan 2017 09:00:00 -0500 Newsletters are not all bad, but getting them in your email can be a bit disruptive. RSS is a good place for them because you are used to a seeing lot of content in that kind of feed and you can look back on it whenever you want. Kill the Newsletter creates a fake email address for you, then creates a RSS feed for any newsletter you send to that email address. It is a super easy to use system that works really well for anyone still holding onto RSS. complete article Full Article