Before startups commit time and resources to things that scale, the story of a popular urban-gardening startup in London shows why they should focus first on things that don't.Franky Athill, head of marketing for Patch Plants, said his early team of five got its first sales by targeting outreach efforts exclusively on a few apartment buildings.The team grew and personally delivered plants to the small pool of customers.Once the idea gained traction, the team shifted gears to rapidly ramp up daily sales from 10 to 1,000 in three years and expand into Europe.This article is part of a series on growing a small business, called "From 1 to 100."Focusing on how to grow before you have enough data to inform your decisions can be a waste of scarce resources, according to Franky Athill, head of marketing

Startups with international ambitions eventually face one choice that others might take for granted: What language will they use?When Florian Reuter joined the drone taxi startup Volocopter as CEO, one of his key initiatives was to get the entire business to use English instead of its native German.The move reflected the company's ambition to be the international leader of a new mode of transportation, rather than operating primarily within Germany.Since making the switch in 2017, Volocopter has grown from 15 people to over 150, with plans to build a team of thousands to bring personal air travel to cities around the world.This article is part of a series on growing a small business, called "From 1 to 100."Countless decisions go into scaling a startup. Many of those choices are explicit,

GoogleSolutions like those from VAST Data can make AI adoption easier.Accessing stored data is a major problem that companies face in the quest to adopt artificial intelligence and other advanced analytical tools. VAST Data's all-flash storage solution makes it easier for corporations to quickly and continuously analyze large sets of information. The startup just raised $100 million, bringing its total valuation to $1.2 billion. This is on top of a recent $80 million funding round, of which $40 million still remains. "We did this to offer the peace of mind that we're here to stay forever," CEO Renen Hallak told Business Insider.Click here for more BI Prime stories.Artificial intelligence continues to be a major investment for companies, but enterprises are, in many cases, finding it exceedingly

When Florian Reuter joined German drone taxi startup Volocopter in 2015 as CEO, co-founders Stephan Wolf and Alexander Zosel had impressive tech, but no clear path to market."When we started out there was not even an idea of how these types of vehicles would ever be certified," Reuter told Business Insider. "Now we have a whole new category created for us."Volocopter now has equity funding of €122 million and the company continues to add corporate strategic partners to a list that includes Daimler, Intel, and Micron.Now, the team is focused on completing its certification with the European aviation authority to become the first commercial air taxi company.This article is part of a series on growing a small business, called "From 1 to 100."If disruption is the path to a billion-dollar startup,

Hotel managers across the world are waiting to hear if their properties have retained their place on the luxury list by Forbes Travel Guides. Here Neil Simpson reveals what makes a five-star hotel.

As the Netflix docuseries Cheer has gained a massive following, Harris has become one of the show's biggest breakouts with his 'mat talks,' hyping up his teammates before a routine.

Academy Award winners celebrated on Sunday by using their platforms to talk about politics and other global issues, prompting many viewers to nickname the ceremony the 'wokest Oscars ever'.

Sunrise host David Koch has unleashed on a major Hollywood star who had an awkward run-in with Sonia Kruger at the Oscars on Sunday.

The 38-year-old actress responded to a Facebook post Rose McGowan wrote on Wednesday, condemning Natalie Portman brand of activism as being 'deeply offensive.'

Stars come out to celebrate The Black Movie Soundtrack II as Prince and Whitney are paid tribute at the Hollywood Bowl concert

Now that Phaedra's divorce from Apollo Nido is final, she's moved on with reality show star Tim Norman of Welcome to Sweetie's Pies. When he was 17 he went to prison for armed robbery.

Stars of iHeartRadio' Jingle Balls, set to kick off on Friday night at New York's Madison Square Garden, have recorded the seasonal classic to raise funds to fight poverty and home-lessness in New York.

Tom Sandoval stopped by DailyMail.com headquarters in New York City on Monday to discuss the new season of his popular Bravo reality show and share some behind-the-scenes details.

Zoe Kravitz ex Twin Shadow and Andrew Aged Unveil ‘Yamaha Revstar: Meet Your Other Half’ Video Series. Featuring three videos of the guitarists improvising

A delighted Chris Pratt received a star on the Hollywood Walk Of Fame on Friday.

Actress Skye P. Marshall’s talent isn’t shy of the indie scene starring in the short film Return to the Pleasure Dome

Commanding her audience, FEMME performed at the at the launch of The Perception at the W London

This is not your average spaghetti western thou as women are the lead and men play a supporting role

The cast of Rent: Live broke bad news to viewers during its live broadcast on Sunday on Fox.

The 47-year-old actress' friend and former Beverly Hills, 90210 co-star - who played Dylan McKay to her Brenda Walsh - suffered a stroke last week. And it has hurt Shannen.

Shannen Doherty and Ian Ziering both took to their Instagrams on Thursday to share throwback photos from the set of their highly-popular Nineties drama with words of encouragement.

SIR ELTON JOHN: One morning in June 1983 I was awoken by the sound of someone hammering on the door of my hotel suite. I couldn't think who it was, because I couldn't think at all.

On Monday it was confirmed that the movie will be released two months early on Disney+. The date is May 4, which is a Star Wars holiday because May the 4th sounds like May the force.

US-based actor Waleed Zuaiter, 49, takes the lead role in Channel 4's upcoming detective drama Baghdad Central, which is based on a book by American author Elliot Cola.

As part of his bid to become the next Labour leader, Sir Keir Starmer has made political capital out of his legal career by highlighting the cases he has pursued on behalf of the 'underdog'.

Between 1987 and 1991 she served as an MP with the Radical Party and made headline-grabbing policy pledges, such as offering to have sex with Saddam Hussein in return for peace in Iraq.

Lance Corporal Brodie Gillon died when Iranian-backed gunmen fired missiles on a military base. Her cousin said: 'You are a true hero, taken from us doing what you loved doing, and done so well.'

The 57-year-old former roadside zoo owner is in prison serving 22 years for a murder-for-hire plot as well as violating the Lacey Act and Endangered Species Act

Khloe Kardashian's daughter True Thompson is set to turn two years old. She talked about her plans on Instagram Live on Friday with her Good American co-founder Emme Grede.

Jonathan Cheban was seen helping others as he donated a truck full of beverages to the staff of a Miami hospital fighting COVID-19. So far there are 233 deaths in Miami-Dade county.

The 25-second teaser - which dropped Thursday - also features Hailey Bieber, Irina Shayk, Alessandra Ambrosio, and many more

Stanislav Bogdanovich, 26, a grandmaster, was his country's former quick chess champion and his death came soon after he had controversially played online for Russia against Ukraine.

Moscow officials have banned gatherings of more than 50 people in a bid to contain the spread of coronavirus. It comes as plans to speed-build a 500-bed hospital to treat victims were revealed.

The Sports Illustrated Swimsuit model, 27, is busy promoting her cover shoot for Health magazine's September issue.

A shocking video shows the moment an unhinged man believed to be an essential worker throws 40 punches at an innocent bystander who was Asian, because the attacker blamed him for COVID-19.

Eleven players in the Premier League failed drugs tests over the past three years but were allowed to play on. The FA accepted the reasons given by players for taking the substances.

Brisbane Broncos player James Segeyaro's career hangs in the balance after he returned a positive drug test.

A former rugby league star (pictured) has been jailed for smuggling exotic animals to pay off a $25,000 debt.  

James Segeyaro, 28, was stood down from the Brisbane Broncos in October after returning a positive A-sample for banned muscle-enhancing drugs.

EXCLUSIVE BY MATT HUGHES: American athletes are planning podium protests at the Olympics to express anger at the presence of Russian athletes if they win medals at next summer.

Another wave of Russian athletes could face new doping charges after the World Anti-Doping Agency said on Thursday that it has completed its investigation of a vast trove of evidence.

Captain for the day James Milner urged his Liverpool team mates to react quickly in a speech on the pitch before the match against Bournemouth - only to see them fall behind after nine minutes.

Liverpool are at home self-isolating as football is halted due to health fears with English football following the government's social distancing guidelines in a bid to prevent further spread.

The Reds were on the brink of winning their first top-flight title in 30 years before the season was suspended due to the coronavirus. Now plans are being drawn up to play the remaining nine games.

LORD WEST: Britain and America want the same outcome in Iran. But Friday's assassination emphasises what radically different approaches we are taking, and the perils of what lies ahead.

Former president Barack Obama tweeted Kobe Bryant was 'a legend on the court and just getting started in what would have been a meaningful second act,' after the NBA star's death on Sunday.

By assuming a greater power than he has, President Trump threatens to imperil the very foundation of American democracy by effectively attempting to place himself above the law

In London, the familiar ring of Big Ben ushered in 2020 amid what Mayor Sadiq Khan promised would be the 'best fireworks the city has ever seen' to ring in the new decade.

Mayor of London Sadiq Khan says that steps could be brought in within a matter of days as the capital is weeks ahead of the rest of the country in terms of the curve of the Covid-19 outbreak.

MARTIN SAMUEL - CHIEF SPORTS WRITER: At 2pm local time on Sunday in Guimaraes, Portugal, the most pointless match in the history of football will take place.