Wireless earphones/headphones are gradually becoming a necessity. A good pair of wireless headphones can make life much simpler and can save you from unwanted hassles of wired earphones. For smartphone users who commute a lot and like to tune in to

Doom Eternal is one of the newly launched first-person-shooter (FPS) games in the market and this title could help you to kill some time off when you are working from home amidst COVID-19. The game was released on March 20 and

Call of Duty: Mobile introduced its new Steel Legion season recently to the gameplay with 2v2 Showdown LTM, new weapons, brings back Warfare, and new characters. However, it seems that the game developers are not satisfied with the additions. It seems

Are you playing Call of Duty: Modern Warfare, completing all the challenges, collecting points but still unable to level up the battle pass? Don't worry, it's a software bug. A new bug has been identified in the game, which

Apple and Google recently announced their partnership to develop a COVID-19 exposure tracking notification system. Quite recently, the API of the system was spotted in the developer version. And now, screenshots of how the notification system would look, function, its UI, and other details have surfaced online.

சென்னை: கொரோனா நிதிக்கு தல அஜித் என்ன கொடுத்தார் என்ற கேள்விகள் எழுந்து வந்த நிலையில், தாராளமாக 1.25 கோடி நிதியை வழங்கி உள்ளார். பிரதமர் நிவாரண நிதிக்கு 50 லட்சம் ரூபாயையும், தமிழக முதல்வர் நிவாரண நிதிக்கு 50 லட்சம் ரூபாயையும், FEFSI தொழிலாளர்களுக்கு 25 லட்சம் ரூபாய் நிதியையும் வழங்கி உள்ளார். தல அஜித்தின்

NASA is teaming up with Virgin Galactic for a new venture involving superfast air travel. The partnership strives to advance the US' efforts to produce technically feasible, high-Mac vehicles for potential civil applications, noted Virgin Galactic representatives. NASA has signed a

Irrfan Khan, one of the finest acting talents of the Indian film industry passed away. The 53-year-old breathed his last at Kokilaben Dhirubhai Ambani Hospital, Mumbai where he was admitted due to colon infection. Irrfan Khan's death news came out as

Irrfan Khan, the supremely talented actor bid goodbye to this world today (April 29, 2020). The news of the actor's demise came out as a great shock for both his fans and the industry members. Dulquer Salmaan and Parvathy Thiruvothu, the

The reports regarding the untimely demise of Irrfan Khan, the supremely talented actor came out as a great shock for the Indian film fraternity. The cine-goers across the world are currently mourning the death of Irrfan, who created magic on the

The entertainment world is completely under shock as Irrfan Khan passed away in Mumbai. The extraordinary actor, who was 53, breathed his last at Mumbai's Kokilaben Dhirubhai Ambani Hospital. The Angrezi Medium star was admitted to the hospital on Tuesday, owing

Literally everyone has turned into cine and series buffs, thanks to the current lockdown due to the pandemic. Be it television or digital streaming platforms, companies have been successful in grabbing more eyeballs, hence earning more profit. Well, Allu Arjun's Ala

Bollywood actors, Irrfan Khan and Rishi Kapoor's sudden demise left a big void in the entertainment industry. Many actors took to social media to offer condolences. Now, Colors TV is set to pay tribute to the prolific actors with a virtual

Irrfan Khan's demise has been condoled in both India and abroad. Jurassic World director Colin Trevorrow, actor Riz Ahmed, filmmaker Ava DuVernay and others took to their social media profiles to express their grief. Irrfan, over the years, had been a

Neeraj's film "Ship Of Theseus" earned international acclaim in 2013, and "The Lunchbox" starring Irrfan also released around that time.

Big B took to his blog to recall sweet memories of the shoot of both films, and also to express his pain recalling colleagues associated with these projects, who are no more. 

Deepika Padukone even posted an on-set picture with Irrfan and the director. 

Ajith Kumar Subramani, popularly known as Thala Ajith turns 49 today. One of the biggest Superstars of the Tamil film industry, Ajith has appeared in 59 movies since he made his screen debut with En Veedu En Kanavar in 1990. Starting

We still remember how netizens went berserk, when they came across the first picture of Kartik Aaryan and Sara Ali Khan from the sets of Imtiaz Ali's Love Aaj Kal. Sadly, despite creating tremendous buzz among the moviegoers, the film failed

The news of Irrfan Khan's shocking demise is yet to sink in. The actor died of neuroendocrine tumour on April 29, 2020. One of his films Piku, co-starring Amitabh Bachchan and Deepika Padukone, completes 5 years today (May 8, 2020).

Irrfan Khan lost his battle against neuroendocrine tumour, and left for his heavenly abode on April 29, 2020. However, it's hard to believe that the actor is no longer with us. Besides Irrfan's family and friends, even his co-stars continue to

Anurag Basu and Irrfan Khan had worked together for the 2007 film Life...In A Metro. Recently, while speaking with Mumbai Mirror, the filmmaker revealed that he was working on a sequel to the film with Irrfan. While revealing that

Irrfan Khan lost his battle against neuroendocrine tumour, and left for his heavenly abode on April 29, 2020. However, it's hard to believe that the actor is no longer with us. Besides Irrfan's family and friends, even his co-stars continue to

Anurag Basu and Irrfan Khan had worked together for the 2007 film Life...In A Metro. Recently, while speaking with Mumbai Mirror, the filmmaker revealed that he was working on a sequel to the film with Irrfan. While revealing that

Acclaimed actor Irrfan Khan passed away on the morning of April 29 after a battle with colon infection. In 2018, he had announced that he had been diagnosed with a neuroendocrine tumour and he had undergone treatment in the UK for a

Almost everyone is familiar with the beautiful, large and colourful flowers of the hibiscus plant. The hibiscus flowers not only create a natural beauty in your garden, but they also have medicinal uses. You can make teas and liquid extracts from

Credit Suisse has maintained its outperform call on the stock with target at Rs 2,400 per share.

A young film starring young actors Sidharth Malhotra and and Parineeti Chopra, director Vinil Matthew's Hasee Toh Phasee album boasts of six tracks and musical duo Vishal-Shekhar have ensured the songs capture the right essence to woo the young crowd.'Punjabi wedding

South Korean's Kpop band BTS has become one of the most beloved music creators around the world. BTS new release Black Swan is already leading the i-tunes charts and has broken some records as well. However, it is was the music

The stage is set for the Grammy Awards 2020 for Sunday, January 26, at the Staples Center in Los Angeles, USA. The 62nd Annual Grammy Awards ceremony will honour the best musicians and singers, followed by live performances by top artists.

The Grammys 2020 was special for Demi Lovato fans, the singer came back on stage for the first time since 2018, after the near-fatal drug overdose in the summer two years ago. Demi made her public appearance last night first time

If you want to look sophisticated and classy, all you need to do is pick up your leather outfit and flaunt it with confidence. A leather garment is something you can always rely on, be it for any event or

Bollywood actress Katrina Kaif has made numerous statements in her western outfits and there is no doubt she has left us absolutely stunned in each outfit of hers. But apart from it, she has also given us some ethnic

Almost everyone is familiar with the beautiful, large and colourful flowers of the hibiscus plant. The hibiscus flowers not only create a natural beauty in your garden, but they also have medicinal uses. You can make teas and liquid extracts from

Skincare routine is a tricky thing. A great skincare routine is one that can keep your skin healthy in any weather and at the same time, it is one that allows some tiny tweaks to make it more weather-appropriate. Talking about

Summer make-up is pure bliss. With the scorching sun comes bright hues, beautiful sundresses and the opportunity to rock a sun-lit make-up look. With the beautiful long days that summers provide to have fun outside (as opposed to the chilly winters

This unusual period of quarantine has been a productive time for many. With life forced to be put on hold, we are investing time to brush up our skills. Things are not that pretty in every sphere though. Many of us

With Kylie Jenner there is never a dull moment. The Instagram queen has us all hooked when it comes to make-up and different hair colours. But another beauty element that Kylie constantly creates a buzz for is her mesmerising manicures. And

The actor will be remembered for effortlessly portraying varied roles.

Uncertainty for some is opportunity for others. While much is being said about changes in influencer marketing approach and B2C influencers losing work at scale because events are now cancelled and industries like retail, travel and hospitality have been disrupted due to COVID-19, consumer behavior has decidedly shifted towards digital experiences.

While in-person events have been a staple for B2B marketers, we've seen how working with digital influencers on co-created content can be a sound alternative.

How brands approach marketing during a crisis makes the issue of trust even more important. When planned and implemented effectively, B2B influencer marketing programs build trust and confidence for buyers, influencers and the brand.

At the same time B2B marketers are emphasizing purpose and people over profit in their marketing messages, the need to deliver on new business and revenue hasn't gone away. Here are 4 considerations on how B2B influencer programs can be optimized, while still being empathetic and thoughtful to the new normal.

1. Find the opportunity gap.

Any marketing investment during a time of crisis will be under scrutiny. Whether your business has had to pivot or you reacting to changes in buyer behavior, it's essential to find opportunities to provide value in ways that are truly empathetic to customers and that can drive business performance. Many companies are meeting a boost in demand for information by engaging influencers to provide thought leadership, insights and how-to content.

Also, as you plan what kind of influencer program to run, think about what goal represents an opportunity for the best ratio of importance for executives to business and customer impact relative to resources and time frame? What metrics best represents that goal?

2. Build amplification in the creation.

If you are able to secure budget and support for a business influencer campaign or program, make sure you are realizing the full value of the content reach. Structure the influencer content for easy deconstruction to shareable formats including social messages, graphics, animations and repurposed content. Also, work with business influencers who have proven distribution channels and can republish brand content on their own networks and sites. The great content you can co-create with influencers won't be so great if the right audiences are not seeing it.

3. Maximize the content experience.

One of the big trends in B2B influencer marketing has been more interesting content formats. Think outside the box of ebooks and blog posts to visually rich and interactive content including audio, video and even VR/AR. There has been a rush of business influencers livestreaming video on Facebook, LinkedIn and Twitter. Brands should think about how they can differentiate the content experience they are creating for their customers and influencers alike. Impressive content inspires influencers to share even more plus it improves customer engagement.

4. Deliver a better influencer experience.

Experience is more important than ever, not just for customers but for influencers as well. Far too often, B2B companies treat influencers as a commodity and only think of what the brand wants. Here's a novel idea: Provide top shelf service to your influencers to help them be more successful concomitant to the success of your influencer program. Find out what the influencers' goals are and build a community around shared values with your influencers. Share promotion messages and goals with influencers and encourage a team approach vs one to one communications. Think more "we" vs. "me".

Rani Mani, Monica Grant and the team at Adobe do a fantastic job of this with the #AdobeInsiders program.

These opportunities to optimize B2B marketing performance are not unique to marketing during a time of crisis. They are universally useful in any environment. But with so many companies and individuals facing uncertainty. it's essential that businesses optimize for trust and what better way than to work with those who already have the trust and attention of customers?

The post Four Ways to Optimize the Marketing Performance of a B2B Influencer Program appeared first on Online Marketing Blog - TopRank®.

Not to be beaten by the virus, Landshut pub-owner Patrick Schmidt took his tent, rolled up the sides and condensed the annual Bavarian 'Dult' experience, where locals feast and drink on local specialities to their heart's content, into a drive-through culinary delight.

Not to be beaten by the virus, Landshut pub-owner Patrick Schmidt took his tent, rolled up the sides and condensed the annual Bavarian 'Dult' experience, where locals feast and drink on local specialities to their heart's content, into a drive-through culinary delight.

Kuwait will enact a "total curfew" from 4pm (1300 GMT) on Sunday through to May 30 to help to curb the spread of the new coronavirus, its cabinet said in a statement on Friday.

ऑटो डेस्क. होंडा मोटरसाइकिल एंड स्कूटर इंडिया (HMSI) ने 2020 होंडा CRF1100L अफ्रीका ट्विन सुपर बाइक भारतीय बाजार में उतार दी है। इसकी एक्स-शोरूम कीमत 15.35 लाख रुपए है। इसमें 1,084cc का पैरेलल-ट्विन इंजन दिया है। बाइक में नई टेक्नोलॉजी के साथ नई कनेक्टिविटी फीचर्स भी मिलेंगे। इसमें नई फेयरिंग, लाइट फ्रेम, 25 लीटर का फ्यूल टैंक और हाइट एडजेस्ट करने वाली विंडस्क्रीन मिलेगी।

इतना पावरफुल है इंजन

इसमें 1,084cc का इंजन दिया है, कंपनी का कहना है कि पुराने मॉडल की तुलना में 10 प्रतिशत ज्यादा पावर और 11 प्रतिशत ज्यादा टॉर्क जनरेट करता है। इंजन 101 bhp पर 7,500 rpm का पावर और 105 Nm पर 6,250 rpm का पीक टॉर्क जनेरट करता है। इंजन में लाइटर एल्युमीनियम सिलेंडर स्लीव्स और रीडिजाइन इंजन केसिंग मिलेगी।

व्हील कंट्रोल के साथ आने वाली ये होंडा अफ्रीकाट्विन लेटेस्ट बाइक भी है। राइडर व्हील कंट्रोल को बंद भी कर सकता है। इसमें नया टचस्क्रीन इंस्ट्रूमेंट क्लस्टर मिलेगा। जो ब्लूटूथ ऑडियो कनेक्टिविटी के साथ आता है। ये एपल कारप्ले कनेक्टिविटी को भी सपोर्ट करता है। कंपनी का दावा है कि इसका मैनुअल ट्रांसमिशन 20.4 kmpl और ऑटोमैटिक DCT वर्जन 20.8 kmpl का माइलेज देता है।

इसमें चार राइडिंग ऑप्शन टूर, अर्बन, ग्रावल और ऑफ-रोड दिया है। इसके साथ दो कस्टमाइज यूजर मोड्स दिए हैं। इसके स्टैंडर्ड मॉडल में 18.8 लीटर का फ्यूल टैंक दिया है। इसके रियर सस्पेंशन प्रो-लिंक मोनोशॉक एल्युमीनियम के हैं। इसका फ्रंट व्हील 21-इंच और रियर व्हील 18-इंच का है। स्पीड को कंट्रोल करने के लिए फ्रंट व्हील में 310mm का डिस्क ब्रेक दिया है। इसमें एंट्री-लॉक ब्रेकिंग सिस्टम (ABS) भी दिया है।

Kuwait will enact a "total curfew" from 4pm (1300 GMT) on Sunday through to May 30 to help to curb the spread of the new coronavirus, its cabinet said in a statement on Friday.

Prime Minister Narendra Modi's endearing call for a "Janta Curfew", which not only seeks to bind together a diverse nation but sends a powerful message of "resolve" and "restraint" to the global diaspora, is India's historic Gettysburg moment.

The PM-CARES fund, Modi's brainchild, unarguably, lends wings to this unfettered fight against COVID-19, even as the world marvels at India's ability to restrict collateral damage from the pandemic, to a bare minimum.