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New Retail Functional Foods, Beverages & Supplements from May 2021

Prepared Foods showcases new functional beverages and superfood gummies.




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New Functional Foods, Drinks & Supplements Launched in July 2021

Prepared Foods profiles new functional foods, drinks and supplements.




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Rritual Superfoods Plant-Based Collagen Boosters

Rritual Superfoods Inc. announced that the company's product innovation and research team has completed testing on the first of its new superfood mushroom latte blend formulations, incorporating plant-based collagen enhancers as a key market differentiator.




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Entenmann's x Obvi Super Collagen Protein Powder, Chocolate Chip Cookie

Obvi teamed up with Entenmann's®, a quintessential brand in baked goods, to bring consumers a collagen-boosting solution inspired by a classic treat. Obvi and Entenmann's® launched a collaborative flavor of Obvi's cult-favorite collagen protein powder, Entenmann's® x Obvi Super Collagen Protein Powder | Chocolate Chip Cookie.




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Laird Superfood Protein Creamer

The powder blends smoothly into coffee or tea to give a nutritional and energy boost from a proprietary mix of pea, hemp and pumpkin seed protein.




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calocurb 100% Plant-Based Weight Management Supplement

The appetite management properties of Amarasate are backed by science. Developed by New Zealand's Plant & Food Research institute over a six-year project, the extract was found to be the most effective compound (out of more than 900 plants screened) to trigger 'the bitter brake' – an evolutionary response whereby bitter compounds trigger a 'stop eating' signal in the brain.




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New Functional Foods, Drinks & Supplements Introduced in April 2020

Prepared Foods showcases new keto-friendly beverages, probiotic yogurt drinks, and weight management nutritional products for 2020.




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Gold's Gym Premium Pre-Workout Supplement

Available in three flavors — Lemonade, Blue Raspberry and Venice Punch, a tropical pineapple-guava blend — this full-spectrum supplement addresses four key performance categories with fully dosed, high-quality ingredients.




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Shakeology 0g Added Sugar Superfood Shakes

Shakeology 0g Added Sugar flavors replace organic cane sugar with the high-grade stevia sweeteners, chosen to deliver a clean taste that is similar to sugar without a stevia aftertaste.




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Supergreen Tonik, Red Tonik to Combat Brain Fog, Muscle Weakness

The formula has effectively relieved brain fog, helped combat daily fatigue and muscle weakness, and with 100% transparent full ingredient labeling, including how much to take.




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Montmorency Tart Cherries: Homegrown Superfruit

Thanks to years of scientific research, Montmorency tart cherries have broken out of the pie shell and onto the "superfruit" stage.




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Moonstone Nutrition Receives Support from the Accelerator Fund to Develop Products to Support Kidney Health

Moonstone Nutrition, a Pittsburgh-based startup that has developed products to prevent kidney stone formation and promote overall kidney health, announced receipt of an investment from the Accelerator Fund II, LLC., an organization sponsored and managed by the Pittsburgh Life Sciences Greenhouse that makes early stage investments in life sciences companies located in western Pennsylvania and outside the region.  




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Metavo Metabolic Health Supplement

Metavo activates metabolism at the cellular level, enabling the body to properly metabolize fats, proteins and carbs to help improve insulin sensitivity, glucose tolerance, and energy.




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Bio-K Plus Extra Stress Support with Sensoril Probiotics

With a mission to deliver science-powered wellness and respond to consumers' evolving lifestyles, the brand has developed this unique formula that consists of Bio-K+'s patented probiotic blend.




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Nirvana Super Wellness Beverage

GNC is highlighting Nirvana Super Electrolyte Drinks and Energy Seltzers as a resource to support GLP-1 users maintain muscle mass as they lose weight during and after taking those medications.




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YouChews Chewable Nutritional Supplements

Each nutritionally potent chewable delivers the cognitive benefits of caffeine, equivalent to an 8oz cup of coffee, with just 2g of sugar.




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Laird Superfood Instant Lattes with Adaptogens, Prebiotic Daily Greens

Laird Superfood has revitalized several products to make them more functional, and they are launching on the Laird Superfood website and at retail partners. This new brand look and the Force of Nature campaign were created to reflect the passion of our consumers and deliver on Laird Superfood's mission. 




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Superbrewed Food Partners with Döhler to Produce Sustainable Protein

Döhler will dedicate substantial fermentation capacity to the production of Superbrewed Food’s patented Postbiotic Protein ingredient, which will support product launches in 2024 in several food categories in the United States with multiple consumer package foods companies.




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SmartyPants Vitamins Kids Fiber & Veggies Supplement

The science-backed and expert-crafted formula includes an organic green veggie blend of kale, spinach and broccoli. I




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Laird Superfood Pili Nuts

Known for its highly popular coffee creamers, hydration products, beverage enhancing supplements, roasted and instant coffees, teas and hot chocolate, Laird Superfood is debuting this rich, buttery and nourishing snack in three flavors: Himalayan sea salt, matcha and cacao.




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Your Super Plant-Based Superfood Bars

The bars are 100% organic, non-gmo, plant-based, and gluten free without any fillers, sweeteners, flavoring, added oils or artificial ingredients. Additionally, every ingredient is grown, harvested, third party tested, and packaged 100% sustainably.




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Om Mushroom Superfood Expands Line of Functional Beverages

Developed to address key health states such as immune and mental health, energy and focus with the power of mushrooms, Om’s functional beverages are a convenient and nutritious way to upgrade wellness routines.




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BEAM x Dole Super Greens

The strategic alliance enables Dole to further broaden its reach into new categories in the health and wellness sector, commencing with an authentic collaboration centered around BEAM's best-selling product, Super Greens. 




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Seeds of Change Super Grains

Seeds of Change™, a part of Mars, introduced its new innovation called Super Grains. This latest line-up makes eating wholesome, organic meals accessible through three cuisine-based flavor varieties.




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Glow Superfood Frozen Desserts

Made with natural, locally-produced and responsibly-sourced ingredients, GLOW bars are non-GMO, dairy and gluten-free as well as hand-made without any preservatives, gums or additives.  




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Fx Chocolate Yes Whey!!! Chocolate Supplement Bar

Yes Whey!!!™ harnesses 15g of high-quality whey and milk protein isolates and 2g of creatine monohydrate to help support skeletal muscle growth, strength, recovery, energy production and athletic performance.




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Purely Elizabeth Adaptogenic Grain-Free Superfood Bars

The bars are powered by Reishi - a known adaptogenic superfood that helps the body balance stress and supports healthy immune function, detoxification, and overall health - as well as nutrient-rich, elevated ingredients including cashew butter, coconut oil, hemp seeds, cashews, pumpkin seeds, almonds, and chia seeds.




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New Functional Drinks & Supplements Introduced in September 2018

Prepared Foods takes a look at new better-for-you drinks and supplements introduced in September 2018.




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Three New XOMA Superfoods

NEXE Innovations Inc. added three beverages to its XOMA Superfoods line including a matcha latte, keto cocoa, and turmeric golden milk. Each is available in a 12- and 48-count package




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NUTRISHOP Daily Immune Support Super Multi+

Super Multi+ combines vitamins and minerals with five vital blends to support overall health and the immune system.




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Protekt Liquid Immunity Supplement Beverage Enhancer

This all-natural liquid formulation showcases zero calories, no sugar, and no added artificial flavors or ingredients.




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Laird Superfood Antioxidant Daily Reds Supplement Drink

Laird Superfood, Inc. launched Laird Superfood Antioxidant Daily Reds, providing two servings of the daily recommended fruit and vegetable intake in every glass.




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Coromega Max CBD Supplement

Coromega Max CBD’s next-generation therapeutic formula is scientifically crafted with CBD oil derived from industrial hemp along with MCTs for clean, fast-burning energy supporting enhanced mental performance, superior to current offerings.




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Symrise Diana Food: Natural Support

Symrise Diana Food, the leader in natural health solutions, introduces a clinical study demonstrating the efficacy of whole fruit cranberry extract high in proanthocyanidins as a natural support for urinary health. 




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New Functional Foods, Drinks and Supplements Debuting in November 2021

Prepared Foods profiles new functional foods, drinks and supplements.




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O Positiv Women's Health Supplements

O Positiv has been at the forefront of women's health since the successful launch of its debut product in 2018, FLO, a PMS support supplement on the market. The brand's mission is to prioritize and advocate for women's health, by providing effective solutions for health concerns that have been historically overlooked.




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PRTCL Sports Nutritional Supplements

The scientifically backed collection, which includes protein powders, an immunity booster and pre- and post-workout formulas, is a line created by and for women. The products provide a holistic solution to help women reach athletic and wellness goals.




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LIFEWTR Immune Support

LIFEWTR, a premium bottled water brand committed to advancing and showcasing sources of creativity, debuted LIFEWTR Immune Support, a new water beverage with 10% of the recommended daily value of Zinc, aiding normal immune function.




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IBSA USA Care Line Dietary Supplements

These offerings showcase IBSA’s commitment to enhancing health through select dietary supplements that use novel technology for absorption, tolerability, and user convenience.




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Ka'Chava Superfood-Packed Nutrition Shake

Every serving of Ka'Chava contains a blend of superfoods, protein, essential vitamins, minerals, greens, probiotics, prebiotic fiber, adaptogens, antioxidants, omegas, MCTs, digestive enzymes and more.




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Gelita: Immune Support

Immune health is one of the fastest growing supplement categories, and it is here to stay. After vitamins and minerals led the first wave of immunity supplements, protein is now emerging as a critical nutrient. 




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Omya: Supplement Solutions

Mineral-based solutions expert Omya has recently launched Omyanutra® 300 DC and Omyanutra® 300 Flash that give impressive new options for the production of nutraceutical tablets. 




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Weishardt International: Sustainable Supplier

The Marine Stewardship Council (MSC) is an international non-profit whose mission is to preserve marine ecosystems and stop overfishing. Founded in 1997, the MSC sets globally recognized, science-based standards for sustainable fishing and the seafood supply chain. It contributes directly to the UN’S sustainable development objectives.




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Stouffer's Shelf-Stable Supreme Shells & Cheese

STOUFFER'S Supreme Shells & Cheese is creamy and cheesy, offering 10% more cheese sauce than the leading shelf-stable shells and cheese product, to deliver a more cheese forward flavor profile.




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Stellar Snacks Grain-Free Superfood Pretzels

Stellar Pretzel Thins marks a launch for the vegan and peanut-free pretzel company as the brand becomes even more inclusive to the everyday consumer, especially those with gluten allergies and health-restrictions.





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How to Reduce Heavy Metals in Food Supply

The white paper also calls attention to mitigation strategies and highlights research, collaboration, and public health communication needs to better address the issue while also offering insight into how a global, interdisciplinary approach can expedite solutions.




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Circana Research Highlights Global Opportunities to Support Consumer Pursuit of Well-Being

The report, “Tapping Into the Global Consumer Well-Being Opportunity,” reveals the complexity of personal well-being, with consumers turning to solutions as varied as physical activity, social media, food, pet ownership, beauty, and books, among many other products and services, to harmonize their physical, mental, and social well-being.




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Chobani Shelf-Stable Super Milk

Developed to help the American Red Cross and Chobani's local food bank and pantry partners, Chobani Super Milk addresses a critical need by providing access to nutrient-dense, high-protein, low-fat dairy to those who need it most.




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Bobo's Partners with Acorn to Support Sustainable Agroforestry Farming Practices

Bobo's, known for oat bars, oat bites and baked goods, announced its new partnership with Rabobank's Acorn initiative (Acorn) to help Colorado's snack brand reach its carbon neutrality goals and further invest in a more sustainable future.




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Top Trends for Food Ingredients Supporting Immunity

“More and more research is looking at our gut microbiome and how it plays an integral role in affecting our immune system, brain health and other body functions,” says Dr. Samara Sterling, a nutrition scientist and research director for The Peanut Institute. “These findings are exciting because the students consumed a relatively small amount of peanuts each day but the impact on their memory and mood was statistically significant.”