British gardening expert Monty Don explains the differences between rambling roses and climbers. Ramblers sprawl and reach, whereas climbers can be pruned to grow how you want them.

Boris Johnson will try to make UK national security bulletproof by bolstering powers for the secret services as he considers whether to make it illegal for people to secretly work for a foreign power.

Despite rumours of a return to Real Madrid, Cristiano Ronaldo and Juventus live a marriage destined to last at least until 2024. Here are five fundamental reasons that will push Ronaldo to stay.

Israel has told people to stay home unless they are heading out to buy food or medicine, seeking medical attention, or travelling to workplaces where no more than ten people are in attendance.

App and website developers are known to ditch unnecessary vowels - just look at Grindr, Flickr and Tumblr.

Chris Hemsworth has revealed the 'complicated' reason why his wife Elsa Pataky hasn't taken his surname. 

The 38-year-old comedienne welcomed her only child - son Gene Atell Fischer - back in May with husband Chris Fischer.

IAN LADYMAN: Lamenting this week of the passing of Harry Gregg, I found myself thinking about Sir Bobby Charlton and, in turn, the 1966 World Cup final.

In what may be his final flight, Jay Hill, 24, talked to a passenger, known as Mr Douglas, travelling from LAX to Perth, who told him he had retired from work because he had terminal cancer.

Channing Tatum is heading to Australia next month, a new report claims. 

Bree Amer, 35, has finally revealed what really happened following her wrongful eviction from Big Brother in 2004.

What reasons are there to tune in this time? Well, there is excitement around Coco Gauff, Serena Williams in pursuit of a landmark and Rafael Nadal eyes revenge after ATP Cup final defeat.

Cheltenham Festival went ahead two weeks before the lockdown, but there was a debate at the time if it should be scrapped after other sporting events were called off.

It was a World Cup full of stunning goals, epic entertainment, brilliant performances and many shocks. Sportsmail's Chris Wheeler reflects on Brazil 2014 and lists 10 reasons why it was the best ever.

Former Chelsea midfielder Ramires has revealed the REAL reason John Terry wore his full kit at the 2012 Champions League final - and says it was the club's idea.

However, there are no remarkable announcements that the logistics sector can bank on

The market is at all-time highs and many say Trump is the reason. But stocks were rallying when investors thought Hillary Clinton would win. Janet Yellen and the Fed may deserve more of the credit for the market's move.

​Periodical cicadas live underground for 13 or 17 years before emerging to mate, lay eggs and die off, and today, there are 15 known broods in the U.S. There used to be 16 and the current number may dwindle if the teetering Brood VII goes extinct.

The central government prefers that large multipurpose storage projects are not converted into run of the river hydro-electric schemes by the states. Not stopping there, at a meeting last year, top officials of the water and power ministries made it clear that they wanted their preference to be binding on all the states. Himanshu Thakkar has more.

The High Level Committee constituted to review key environmental laws has apparently focussed on a wide range of issues and mechanisms; however, as long as the focus in on speed, and not environmental outcomes, the reform process may be futile, writes Manju Menon and Kanchi Kohli.

Barely three days after the conclusion of the last of six public hearings, Minister of Environment Jairam Ramesh slapped a moratorium on the release of Bt Brinjal. Anupama Rao summarises key points from the Minister's note.

While Musk and Grimes mightwant to use X Æ A-12 as the kid's nickname, they'll officially have to name the child something else.

The automatic switching for profiles will arrive with Microsoft Edge 83, which is expected by mid-May

While Season 1 makes you reflect upon your actions, Season 2 established that there's another side to every story. Season 3 tries to explain that nothing's black and white.

Justice Deepak Gupta emphasised the apex court must stand up for the rights of the deprived and underprivileged classes, including the minorities, who cannot be deprived of their rights just because they disagree with the government on certain issues.

Excessive coffee or other stimulant beverages increase catecholamine levels thus causing increased blood pressure and heart rate.

World has a feeling that men are hungry for sex but it's not true. There are times when men too deny sex and the reasons for that could be many. Here are some of those reasons why a man would deny

Sleeping with virgins has always been a favourite for many men. It might be like a fantasy come true for many men. Thinking about and lusting about the pleasure they'll have while making love to a virgin, might be very tempting

Do women like anal lovemaking? Few women like to make anal love whereas few never wish to try as it is a painful experience. Anal lovemaking can be painful but it is a nice option to spice up love with new

Why do you have sex? It is a simple yet straight question! What can be the answers? You have sex for fun, to relieve stress, enjoy pleasure and share an intimate time with your partner. For men, sex is always on

It is common amongst people to blame social media and some of them even plan to leave the platform. I have personally heard people telling me that they are taking a break from social media to obtain "digital detox". Once announcement

The ongoing COVID-19 crisis brings to light the need to have health and life insurance covers to face unforeseen emergencies. You can take now take advantage of the relaxed rules and options to either purchase a new policy or increase your

There is no denying the fact that we love Allu Arjun's dancing prowess as much as his acting tactics. His last venture, Ala Vaikunthapurramuloo showed him in a stylish avatar flaunting dance moves for Butta Bomma, Ramuloo Ramulaa and OMG Daddy.

Thala Ajith rang in his 49th birthday yesterday along with his family. Unlike the previous years, the actor's birthday was not highly celebrated by the fans due to the Coronavirus lockdown and Ajith's request to fans to stay home, given the

Mahabharata, which is a religious text has a great significance in the life of the Hindus. In this epic poem, it is mentioned that Pandavas, the five brothers are quite famous and are said to be quite humble and noble.

In India, touching the feet of elders is considered to be one of the important common gestures. It is considered to be a way of giving respect to elders and seeking their blessings. Also known as Charan Sparsh, it has

In Hinduism, Lord Shiva is considered as the greatest of all Gods and is believed to be the destroyer of evil thoughts, fears and materialistic desires. Devotees believe that He lives a simple life and stays away from all kinds of

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Easter 2020 is going to be celebrated on 12 April 2020. It is one of the most important festivals for those who belong to the Christian community. It is the celebration of the resurrection of Lord Jesus Christ on the third

Irrespective of the place that you grew up in, it is but natural that the flavour of cinnamon triggers waves of childhood nostalgia. The way the strong aroma of cinnamon filled up the entire room is something that none of us

When you have a job you like or the work you love, you don't care about the challenges or the obstacles you have to face on a daily basis. The same applies if you are in a relationship. Suppose you are

There is nothing as beautiful as bringing your own child in this world or becoming parents. The birth of your child not only makes you feel complete, but it also adds a purpose to your life. Though you get your own

Pregnancy changes the life of any woman. In more ways than one. In addition to preparing oneself mentally and emotionally to take care of another being, the process of pregnancy is in itself a journey unique to each woman.

Itchy nipples can be quite an irritating problem. Not to forget the embarrassment that itchy nipples can lead to as well if you are not alone and with company. There are many different reasons why your nipples might itch. While

Markets would need severely bad data to retest 7500 levels on the Nifty. But, at the same time, we have seen good improvement in the market – a significant upside looks difficult.

'It is not a guys thing'-You no longer can give the excuse. The beauty world has become more accommodating today and it is for the better. Men pampering themselves is no longer a hush-hush matter. When it comes to pedicure, it

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'It is not a guys thing'-You no longer can give the excuse. The beauty world has become more accommodating today and it is for the better. Men pampering themselves is no longer a hush-hush matter. When it comes to pedicure, it

Why do B2B marketers need SEO?

For B2B marketers coping with the global health crisis, search engine optimization (SEO) is showing its strength, stability, and resiliency in many forms.

SEO has seen better performance and consistency than other marketing tactics during the pandemic, as we’ll explore with data from recent surveys and reports, and with more consumers than ever conducting business online and searching for best-answer solutions, many B2B marketers may find that the time is right to increase focus on SEO.

Here are five reasons why SEO is more important than ever for B2B marketers.

1 — SEO is Performing Better During the Health Crisis

63 percent of marketers believe SEO is more important during the pandemic, according to newly-released survey data.

Combined with the fact that during 2019 paid and organic search were the top performing online channels, as shown below, the increasing focus on SEO this year during the pandemic is understandable, as marketers turn towards the strongest and most stable tactics.

SEO can also represent a lower-cost channel, which has led some 34 percent of marketers to say that they plan to invest more in less costly marketing channels such as SEO, according to the same survey.

Data from another recent survey found that 65 percent of advertisers believe the health crisis will result in more spending on media that is able to show direct sales outcomes, making SEO a natural choice for many marketers in both B2B and B2C industries.

Among U.S. marketers paid search garnered both the greatest rate of budget retention and the smallest expected spending decrease in a recent eMarketer survey, faring significantly better than display advertisements, paid social media, and digital video. While what will play out in the long term remains to be seen, initial survey results such as these point to continued opportunities in SEO-centric marketing efforts.

This may be why Google has rolled out new SEO-related features to its Ads Editor that include a real-time optimization score, as the search giant seeks to improve one of the most-used ad tools, and why it has released a series of guides touting the benefits of SEO during the health crisis.

2 — SEO Helps as Pandemic Consumers Are Shopping Primarily Online

Both B2B and brick-and-mortar brands with shuttered physical locations during stay-at-home orders can benefit immensely from the benefits of SEO, as more business is moved online and more people are searching not only for goods and services, but for answers to new sets of questions brought about by the health crisis — questions your brand should be ready to answer in properly optimized content.

Marketer looking to create this type of optimized content can learn from our CEO Lee Odden, who asked 16 B2B experts for their top tips to optimize marketing performance in an article examining B2B marketing fitness.

As early reports have come in, both B2B and B2C brands have seen increased website traffic figures during the pandemic, up 13 percent in March 2020 compared to February, according to HubSpot benchmark data.

With more people visiting B2B websites, it’s never been more important to have online content that’s properly indexed, easily findable, and that swiftly answers customer questions. Providing best-answer content is a key part of SEO best-practices, as we’ve written about in the following articles:

• How B2B Marketers Can Win at Search with Best Answer Content
• The Science and Art of Best Answer B2B Marketing Content
• Trust Factors: How Best Answer Content Fuels Brand Credibility
• How A Best Answer Content Strategy Drives B2B Marketing Results
• Power Pages and Best Answer Content: Should You Go Long or Short Form?

[bctt tweet="“With more people visiting B2B websites, it’s never been more important to have online content that’s properly indexed, easily findable, and that swiftly answers customer questions.” — Lane R. Ellis @lanerellis" username="toprank"]

3 — SEO Platforms Help Maximize Remote Worker Efficiencies

There are perhaps more SEO platforms available now than ever, built to help businesses achieve successful ongoing search campaigns. During the best of times, using some of the top platform tools adds efficiency to teams tasked with SEO implementation. During the remote work boom caused by the health crisis, using such tools can provide even more efficiency to B2B firms that are increasingly turning to SEO.

Finding the right SEO platforms has been an ongoing challenge for B2B firms, which is why we recently researched nine of the top platforms, including how leaders at each is handling the pandemic both in their professional and personal lives, in “Best SEO Tips for Marketing During the Pandemic Plus 9 Top SEO Platforms.”

Even before the coronavirus hit, longtime SEO industry consultant Aleyda Solis predicted that SEO would play a major role in 2020 for B2B marketers, as she outlined in our annual “10 Top B2B SEO Trends & Predictions for 2020” roundup.

[bctt tweet="In 2020, I expect a growth in importance and usage of structured data, an increase in predictive search features, and a shift to a more technical SEO ecosystem. @aleyda" username="toprank"]

Recently Aleyda took to her video channel to discuss how SEO’s role will change during the health crisis, in “Coronavirus & SEO: Its Impact in traffic and business, and the actions to Take as an SEO Specialist.”

We've also explored how B2B marketers are successfully adapting to remote work, including the following recent articles:

• 6 Tips to Keep B2B Marketing Teams in Rhythm While Working Remotely
• Remote Communication Opportunities For B2B Marketers
• How Authentic Content Builds Brand Trust in Uncertain Times

4 — Doing SEO Now Will Strengthen Future Brand Efforts

As Patrick Reinhart, vice president of digital strategies at Conductor recently told Marketing Land’s Greg Sterling, “What a lot of businesses are doing right now is only talking about the virus and not talking about other ways to help their customers," Patrick said. "Right now is a great time to plant trees for SEO if you haven’t already. The trees you plant now will provide shade on sunny days in the future and there is nothing wrong with creating it along with content that addresses the current state of things,” he added.

While the pandemic has affected how SEO specialists both in-house and at agencies implement search strategies — as the following chart shows — businesses are continuing forward with SEO fundamentals that will help lay the foundation for expanded search success when the health crisis has passed.

[bctt tweet="“B2B marketers who continue forward now with SEO fundamentals will help lay the foundation for expanded search success when the health crisis has passed.” — Lane R. Ellis @lanerellis" username="toprank"]

5 — SEO’s Stability Is Important For B2B Brands

With 47 percent of B2B customers using search to find information, suppliers, and solutions, SEO has always been important for B2B brands, and now its stability in times of flux adds to its marketing strength.

The pandemic has brought fluctuations to all areas of marketing, just as it’s affected many parts of our lives, and while search results haven’t been entirely immune — as shown in the following Google desktop result chart from an interesting look at “16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search” — the strength and endurance of SEO has brought it into more focus than ever.

Best-Answer B2B Marketing Solutions Increasingly Feature SEO

As we've examined, the time may be right for many B2B marketers to increase focus on SEO, because it has seen better performance and stability during the health crisis as more consumers than ever are conducting business online.

Paired with it's ability to increase remote work efficiency when the right SEO platforms are used, and considering SEO's overall effectiveness as a long-term strategy, B2B brands can benefit from turning to SEO for providing best-answer solutions, even during the pandemic.

The post SEO Strategy: 5 Reasons Why It’s More Important Than Ever For B2B Marketers appeared first on Online Marketing Blog - TopRank®.

Air travelers cannot receive cash compensation if their flight is delayed by a passenger biting others and assaulting crew members, an adviser at the Court of Justice of the European Union said on Thursday.