Sirius XM Holdings Inc. is near a deal to buy E.W. Scripps Co.s Stitcher Inc. podcasting unit for around $300 million, according to people familiar with the matter.

The satellite-radio giant is working to expand into the rapidly growing podcasting industry, following similar moves by media and tech companies including Spotify Technology SA and iHeartMedia Inc.

Determine your topic, audience and format

Everyone has something they could talk about for hours on end. When deciding which of these things should be the focus of a podcast, you need to consider topics that you will never get tired of talking about. Brainstorm 52 show topic ideas, one for each week of the year. This will let you know if you have enough ideas to have a regular podcast of your own, or if you would be better off finding guesting opportunities on existing programs. Of course, a show does not have to be weekly, but it is a starting point.

Defining your audience will help to hone the direction of the show, as well. A show geared toward young mothers will sound much different than a podcast for mid-career professionals. Your audience is rarely everyone. Figure out who they are and talk specifically to them, their needs and interests. As you plan your show, consider what type of format will be most effective, as well. Will you host guests, have a co-host or fly solo?

Choose memorable, straightforward branding

When coming up with a title for your podcast, it’s best not to be too clever or obscure. Make it easy to remember and spell and also give some idea of what the show is about. Search potential names in Google and on iTunes to be sure your idea is not already an established podcast. You will also want to claim a custom URL and related social media handles. Again, searching for these items will indicate if the title is already taken.

Cover art for your podcast needs to be an exact square, sized at least 1,400 pixels by 1,400 pixels and 3,000 pixels by 3,000 pixels at the most. Remember that people will be viewing it on a small screen, so use large text for your show name and relevant artwork.

Assemble a digital audio workstation

Podcasting is a relatively small market, closing in on a $1 billion run rate. But the category is on fire right now. The New York Times scooped up Serial Productions for a reported $50 million this week in a creative and strategic alliance with sister company This American Life. Terms of the deal were not disclosed and depend on performance goals. The Times bought podcast studio Audm for $8 million in March and is hiring prominent journalists to host new programs. With Serial, the Times owns the 14th largest podcast production company with roughly 4 million listeners and the iconic Serial franchise that was the first breakout hit. Union Square Ventures also announced on Thursday that it is investing in the podcast studio and ad network Headgum.

1. Strive To Be Different
2. Pilot Your Idea
3. Do Not Do It Alone
4. Understand Your Audience
5. Do Not Think About The Audience
6. Help Businesses Solve Challenges
7. Establish Yourself as an Authority
8. Target A Specific Niche
9. Focus On Building New Relationships
10. Three Elements Every Episode
11. Bring In A Variety Of Voices
12. Define The Why Of The Podcast
13. Keep Your Podcasts Brief
14. Make It Fast-Paced And Entertaining
15. Be Careful Not To Niche Down

Spotify has leaned heavily into its foray into podcasts and rolling out features and announcements at a pretty swift clip. Last week, the company announced it is introducing video podcasts to the mix with support for multitasking, meaning you can continue to listen to a video podcast uninterrupted while doing other things on your device. And earlier this week, Spotify announced support for simultaneous podcast and listening streaming for Premium users and up to five friends—a hot tool right now in the streaming service world as well, as many of us are distanced from friends and family.

Starting a new podcast is a lot like starting up a new business from the ground up. There are steps you have to make sure that your podcast is entertaining while still being successful. You need to think about your content, your equipment, and your marketing plan. Will this be something people want to listen to? And how will you get them to listen? With so many small details that make up the massive project, we want to make it a little easier to get your podcast idea up and running!

Sony Music has been signalling its podcasting ambitions with a series of partnerships over the past year. Now it has revealed nearly 40 new shows resulting from those deals – and they’re all launching this year.

The unveiling happened at the major labels first IAB Podcast Upfront presentation, with shows in categories including true crime, politics, current events, and social / racial justice, as well as music.

On the latter front, two of the new shows talked about at the upfront presentation were My 90s Playlist with hosts Tracy Clayton and Akoto Ofori-Atta, and a music/sports show from NFL reporter Lindsay Czarniak.

1. Create An Ideal Listener Avatar
2. Know Why You Are Doing It
3. Be Authentically You
4. Interview Other Podcasters
5. Accept That Episode One Will Not Be Perfect
6. Get To Know Your Audience Intimately
7. Be Clear About The Value You Want To Bring
8. Never Quit
9. Know Your Audiences What Is In It For Me
10. Let Interesting Guests Talk You Up
11. Commit To A Disciplined Purpose For A Year
12. Find A Niche Aligned With Your Expertise
13. Take A Step-By-Step Approach
14. Figure Out What People Need To Hear
15. Be Relevant And Real

After months of working from home, and with many more months to go for most companies, keeping employees, customers and partners connected is more important now than ever before. One way brands are looking to stay engaged is through podcasting.

Podcasts are an intimate medium that allow listeners to feel more connected to the host and engaged with the topic. Here are four best practices for how to make company podcasts effective and engaging for the long run:

1. Empower your team.
2. Provide consistent, accessible and digestible content.
3. Pay attention to feedback.
4. Put in the work.

For those of us who are iPhone users, I asked Jimmy Atkinson at Edu-Tastic to share a list similar to the one I posted for you yesterday but for the iPhone. Here it is! (The link to the webpage is: http://toponlineuniversityreviews.com/2009/25-essential-free-iphone-apps-for-lifelong-learners/

by Miranda on July 14, 2009

11. Speeek!: Contains over 1,500 useful phrases while traveling overseas. By simply talking into your iPhone in English, Speeek! will find the phrase and speak it in Chinese.
12. Events Finder: Provides events from multiple event sources, such as Upcoming, Eventbrite, and TicketStumbler, all in one application.
13. iSayHello: Speak German, English, French, Portuguese, Italian, Spanish or Polish. Choose your language course and off you go with the language travel guide. This easy-to-use talking travel dictionary with superb audio output is more of a vocabulary trainer and dictionary than a translation program.
14. New York on Tap: New York on Tap was designed to help people find great bars in New York City. It’ll also help you locate the nearest subway and help you figure out where to go next.
15. Payless Car Rental: Rent a Car using your iPhone. Travelers can view, modify, or cancel their reservation using the iPhone. "Call to Book" button connects the customer directly to Payless Car Rental’s call center.
16. Bell Hop: Find photos, information, rates and more on this fast, easy-to-use lodging mobile search.
17. London Travel Guide: Packed full of cool features our London Travel Guides are everything you that would expect from an electronic tour guide, only it’s free.
18. Good Food: GoodFood by Goodrec is the best way to find great places to eat! See what other users love and hate.
19. TripIt: Use your iPhone to access your TripIt itineraries whether you’re online, offline or in airplane mode. TripIt is the best way to organize and share your travel plans. Forward your travel confirmation emails to plans@tripit.com, and TripIt automatically creates a master itinerary for your trip, with detailed information about flights, hotels, rental cars and much more. It also includes maps, driving directions and local weather.
20. SushiGuru: Take SushiGuru with you to sound like a pro when you order sushi. SushiGuru provides you with a searchable database of over 200 entries of Japanese and English names of sushi and sushi rolls.

21. Art. Learn all about great artists and their works with this factbook app that also lets you quiz yourself to see how much you are learning.
22. Art Gallery Premium. With over 7,500 works of art in their database, you can bring up your favorite famous work of art on your iPhone or browse to learn about artists you might not know.
23. Art Envi Deluxe. Like having a giant museum in your phone, this app contains works by famous artists as well as specialized categories such as Japanese art.
24. Kaleido. While not high on boosting knowledge, any art lover will appreciate taking photos and creating kaleidoscope effects with them.
25. Photo Lab Daily. This free version allow you to take a photo with your iPhone and once a day you can use the Photo Lab tools to enhance your photos. There is a version available for a fee if you want to do more than one a day.
26. MyPaint Free. Finger paint on a blank canvas or use one of your photos from your photo roll to find your artistic talent with this app.
27. Pencil Pusher. This app allows you to draw as if with a pencil. Write, erase, choose from a variety of backgrounds, choose colors, and more.
28. Bonsai. Learn the traditional art of bonsai care with this app that provides you the opportunity to adjust water, trim the tree, and monitor its overall health.

29. Taber’s Medical Dictionary. Touting 30% more medical terms than other medical dictionaries, this one offers definitions, photos, Patient Care Statements, and more.
30. Registered Nurse. Any nurse studying for the NCLEX exam will love this app that provides a practice exam that tests you in over 20 different subjects.
31. Normal Lab Values. Medical professionals or anyone interested in learning more about laboratory results will appreciate having normal values readily available.
32. Medical Drugs. This app provides detailed information on hundreds of pharmaceutical medications.
33. Diagnosaurus DDx. With over 1,000 diagnoses, anyone can perform differential diagnosis quickly and easily with this app.
34. MedCards. This app replaces the laminated cards physicians carry around and also allows anyone interested in learning to have instant reference to such things as EKG values, Mental Status Exam guide, Snellen chart, and more.
35. MedAbbreviations. Get over 13,000 medical abbreviations with definitions, explanations, a search feature, and more.
36. Skyscape Medical Resources. Find all kinds of medical information such as drug information, evidence-based clinical information, medical calculator, and a med-alert based on a specialty of your choosing.
37. Human Atlas. Geared for medical professionals, patients, and consumers, get a 3D explanation along with over 150 common medical treatments and conditions.
38. Medical Exam. Whether you are studying for your medical exam or just want to have a profound knowledge of medicine, this app helps you learn from 14 different categories.

39. Where to Golf: Gives golfers all the information about a golf course and how to get there. Whether on business, on vacation or in your home town, you’re only a touch away from finding the course you’re looking for.
40. Tetris: Take Tetris for a spin on your iPhone and iPod Touch to experience new twists and enhanced graphics. Drag, Flick and Poke your way through 15 challenging levels.
41. Sudoku: This application has more than 10,000 puzzles. So enjoy one of America’s favorite games, but try to get some work done, too.
42. Crossword: This is a very thorough Crossword application with various levels of difficulty.
43. Word Warp: Make words out of the six jumbled letters provided at each game’s start.
44. Cube Runner: Think eSnakei for current generation telephones. Boatloads of fun, just don’t run your boat into the cubes.
45. Topple: Topple is a quick, tower building game that is theoretically simple yet surprisingly addictive.
46. Trism: A little bit like Bejeweled meets Tetris, Trism stands alone as a distinctive, fun and brain-taxing challenge.
47. Wurdle: a Boggle-like word game available in the iTunes app store. The game is jammed-packed with features, challenging, and most of all, it’s fun.
48. 400 Free iPhone Games: The perfect cure for boredom. This go-to site has 400 free games, from logic cames to old-school arcade games.

49. USA Factbook Free: This reference packet is great for anyone in a civics, history or political science course that covers the U.S. Access key documents, lists of the flags, state capitals and other stats.
50. Stars: Anatomy students can use this tool as a resource when studying constellations.
51. The Chemical Tough: Lite Edition: View the periodic table when you download this free app.
52. Formulas Free: This app brings you free calculus formulas.
53. iQuotations: Look up quotes to use in papers or just as general inspiration.
54. Math Ref Free: Get free reference packs for geometry, algebra, trig, derivatives and more.
55. AllTheCountries: Get facts about literacy rate, economy, population, area and more for every country.
56. Your Rights: Use this app for political science courses or just as backup when you get into trouble at school.
57. iTranslator: Study abroad students and panicked foreign language students can use this tool to connect to Google Translator, Babel Fish or Free Translation.
58. Quickpedia Lite: This app makes it easier and faster to use Wikipedia.

59. Jourist Visual PhraseBook English. Use this visual aid with 20 different languages to help you show the person what you mean. It also include the written phrase in both English and your target language.
60. iTranslate Ultimate. Translate words between English, Spanish, German, French, and Italian, then have the words repeated back to you in the target language with this app.
61. Translator with Voice. Get translations in 34 different languages with voice support on most of them.
62. DragonDian. Use this dictionary to draw Chinese characters to quickly and easily find an English translation.
63. WordPower Lite – Italian. This free app gives you one Italian word a day to practice and master by listening to audio, recording and playing back your own voice, and using flashcards.
64. iSpeak Spanish. Translate between Spanish and English with this app that also allows you to hear words spoken in high quality English and Spanish voices.
65. Gengo Flashcards – French. This app uses visual cues and the voices of native French speakers with flashcards to help you learn French. Take a picture of any object, then add the French and English words to it, and you have created your own flashcard to add to the stack.
66. Lonely Planet Japanese Phrasebook. Whether traveling or learning Japanese, use this app to get over 600 written and spoken Japanese phrases.
67. Byki German. Learn German in no time with this app that includes native speakers, quizzes, and a phrasebook.
68. WordPower – Thai. Listen to 2000 Thai words for proper pronunciation and see the words and phrases in three versions–original Thai, Romanized, and English.

69. Inquisitor: This super fast search tool also makes suggestions for your searches.
70. Last.fm: Search music, artists and more with Last.fm for the iPhone.
71. Repairpal: This app will help you find auto repair shop and support.
72. Job Search: Indeed.com’s search application lets you find jobs by location and job description.
73. SearchMe: SearchMe is a new way to search the web on your phone. Unlike all other search engines that return a bunch of links, SearchMe lets you see a "coverflow" of pages that match your search results.
74. U.S. Historical Documents: U.S. Historical Documents contains over 100 of the most influential documents in U.S. history and they will be stored directly on your iPhone/iTouch. Quickly and easily find any text from any document with the fastest and most powerful search engine available on the iPhone.
75. 3GPS OS 3.0: 3GPS OS 3.0 tells you how fast, high and where you are. Whether you’re climbing a hill, touring or running a marathon, with 3GPS OS 3.0 your iPhone shows your current altitude, speed and course.

MBA courses are full of all sorts of people at varying stages of their lives. There are those who start head strong right after completing their undergrad, while others wait a couple of years before re-immersing themselves in their studies. Then there are those who wait even longer—10-15 years sometimes—before heading back to school and hitting the books.

With the introduction of tablets like the iPad, working outside of the office has become streamlined. No longer are employees and entrepreneurs chained to their desks and laptops.

You can take a look at Apple's web page to see their featured business apps for iPhone and the current top 10 selling apps.
http://www.apple.com/iphone/apps-for-everything/work.html

I am please to announce that four apps have been approved for sale in the iTunes store on iPad launch day (April 3rd, 2010).

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RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do. You have finally made the decision that you have to have one. Where do you start?

Steps to Creating & Promoting an RSS feed

10 Tips for Bloggers -There are no hard and fast rules on how to blog. Having said that, bloggers will likely increase their exposure by following some simple blog guidelines.

1.) Stay on topic.
Opinions are generally accepted but the content of the items in the blog should all relate to a general theme. Unless you have an uncanny knack for wit, humor or cynicism, the majority of your readers will be interested in the content that relates to a specific defined theme or loosely defined area of interest. Most readers won't care that you eat Cheerios for breakfast. They may, however, be interested in the fact that vinegar takes out stains and that toilet paper rolls make great wreaths. Define a topic and stick to it. This will ensure that you create a loyal following of interested readers.


2.) Stay informative.
If you are attempting to create the impression that you are knowledgeable about a specific industry or sector, be sure that you stay current on news. If you are endorsing a product or voicing an opinion, be sure to check your facts; your reputation is at stake. If you are offering an opinion, be sure to qualify your post, making it clear that the content is intended as an editorial.


Complete Article - Tips for Blogging

It is important to remember that podcasting is a relatively new technology and not everyone understands or knows what podcasting is. It is particularly important to educate users if your audience is not technical. Not only is it important to explain what a podcast is, but it is equally important to explain how your podcast will help listeners.

Tips for Promoting Podcasts

There is little argument from webmasters and publishers that RSS brings in traffic. So once you've made the leap and created a feed, how do you tell your visitors about the feed?

Tips to Publicize Your RSS Feed

As podcasts increase in popularity, listeners have more choices. So while you might be ahead of the competition, you should still be thinking about ways that you can make your podcast unique and stand out from similarly themed podcasts.


1. Plan Accordingly.
When making the decision and commitment to podcast, it is important to think beyond the moment. Before starting, think about the time the podcast production will take. How will podcasting fit into a current schedule? How frequently will you podcast? How will hosting of podcasting files be handled? If the podcast is excessively popular, how will fees be generated to pay for hosting? What is the common theme that threads all podcasts in a series together? Think not only of a broad theme, but also various episodic themes that fit into a broader theme. What will make you distinct or different from others podcasting about similar content? By approaching podcasting with a little forethought, you will set yourself up for success.

Top 10 Tips to Podcasting Success

RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are united in common broad theme. Use RSS feeds as an online marketing and search engine optimization tool. Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and promoted. Use these simple tips to improve your web feed exposure.

RSS Feed Tips to Help Search Engine Optimization

According to Matt Cutts, there are over 100 factors that affect search engine ranking. For those of you who don't know, Matt is a Google guy guru, he is employed by Google but writes an independent blog and shares information related to Google and search engine optimization. Unfortunately, of those 100 items that account for search engine ranking, there are only a few that webmasters can actually control.

Tips for Webmasters and Publishers

If you are interested in jumping on the bandwagon, but not quite sure of where to start, consider following these simple RSS feed tips to maximize feed compatibility and make your feed stand out from the crowd.

RSS Tips

Have Fun
Use voice inflections to add emotion and passion to your comments and questions. Use music between segments not only does theme music create a brand and audio identity, it also helps transition one segment to another. Intro and outros can soften a podcast and give it a little extra polish. Introduce your podcast at the beginning and end of the show. Remind listeners who and what they are listening too. This is your opportunity to establish your audio brand. And finally have fun, listeners will be able to tell if your podcast is a labor of love or a painful rendition, keep your spirits up and your mood light!

Podcast Audio Recording Tips

You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your RSS feed. Follow these simple steps to insure that your subscriber base will grow.

1. Original Content
A consistent stream of original content will do well to earn subscribers loyalty. The best RSS feeds provide content that is compelling and unique. Do not rehash existing content, look for a unique angle or spin if you wish to cover something that is hot in the blogosphere.

Tips for Maintaining RSS Subscribers

The use of technology can define the success or failure of a business. This is no more evident than in the real estate industry. Realtors who flocked to the latest technologies, adopted them, and applied them in order to enhance and sell property, are still prospering.

Tips For Real Estate Video Podcast

Many people assume that podcasting is all about audio and fail to acknowledge the writing behind the show. Skilled communicators understand the type of planning required in order to pull off a clean final product. The most memorable and effective podcasts are always well planned. Some of the best podcast shows use a script and follow a structured format. The preparation that occurs behind the scenes is similar to what would take place for a radio show.

Effective Podcasting Tips

Good Things to Social Bookmark

It can be tricky to predict what content will perform well on social bookmarking websites. The interests of our democratic populace are widespread and constantly changing. Webpages, podcasts, and images which are deemed more newsworthy, humorous, or intriguing often steal the spotlight. Knowing how to present content on social bookmarking websites can help internet marketers stand out.
Good Things to Social Bookmark

Optimize your audio files to increase their popularity, just as you would optimize a website. Audio search engines are becoming more advanced as audio files become more commonplace on the Internet. Here are some tips to optimize your audio offerings...

Audio File Optimization Tips

There are a wide variety of things you can do in regard to blog promotion. Here are just a few...

1. Optimize

Optimize the blog using standard search engine optimization techniques, so that it performs well in the organic rankings of the various search engines.

Blog Promotion Tips

Coming up with ideas for new blog posts on a regular basis can be a challenge, even for the most prolific writers. Experience shows that readers tend to favor certain types of posts more than others. Here are some popular types of blog posts that you might want to use for those times when inspiration simply does not strike.

Lists

Lists are loved by readers. Top 10 lists, lists of top resources, lists of tools, lists of important dates, etc. Really, just about any type of list will tend to be very popular with blog readers. And you can easily craft lists from popular posts and other resources.

Interviews

Interview top professionals in your market or niche. Blog posts that contain interviews will frequently generate interest and attention. Additionally, interviews will often be cross-promoted on a related website by the person you interview, which often results in additional backlinks to your site.

Blog Posting Tips

Your practical guide to making award winning movies in one easy-to-follow eBook from Ivan Watson. No hassle, no flannel, just plan common sense from the master himself.

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Ninjalane Podcast: In this episode Darren brings up the topic of next gen consoles including what games will be available for the PS4 and XB1 and Dennis reminds us that Ninjalane does motherboard reviews.

Remote job interviews are becoming more common as the trend towards remote work continues to gain traction. If you’re looking for a remote job, you must prepare for your remote job interviews just as you would for in-person interviews. Remote job interviews may occur over the phone, video conference,...

The post Preparing for Remote Job Interviews: Tips and Strategies appeared first on Home with the Kids Blog.

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