Last time, Neeta Lulla spoke about Aishwarya Rai Bachchan's costumes from the movie, Hum Dil De Chuke Sanam and this time, she spoke about Juhi Chawla's costumes in Darr. She took to Instagram to share about Juhi Chawla's costumes

No relationships are perfect in this world. Every relationship has its own share of flaws. But one can make it strong and a happy one by putting effort into it. Still, there can be times when you and your partner have

Bollywood actress Katrina Kaif has made numerous statements in her western outfits and there is no doubt she has left us absolutely stunned in each outfit of hers. But apart from it, she has also given us some ethnic

Summers bring with it fun days. The short and striking clothes, the bright hues, the outdoor activities, and all kinds of foods and drinks to try. All these make summers the best time of the year. If only the scorching heat

According to recent reports by WHO, there are 2,303,312 COVID-19 infected persons around the world, with 270,765 deaths. Researchers and health experts around the globe are ardently focused on studying the novel coronavirus, where new findings and understanding help in the

According to recent reports by WHO, there are 4,034,567 COVID-19 infected persons around the world, with 276,690 deaths. Researchers and health experts around the globe are ardently focused on studying the novel coronavirus, where new findings and understanding help in the

Now that we are spending our time indoors, you might give the sunscreen a miss. But how would your skin like that? It has been about a month that we have been in the lockdown. The coronavirus pandemic has

Urvashi Rautela has been filing up her Instagram handle with such stunning make-up looks that we sometimes feel envious. When it comes to make-up, Urvashi definitely knows what she is doing. Her high regards for all things beauty need no introduction.

Summers bring with it fun days. The short and striking clothes, the bright hues, the outdoor activities, and all kinds of foods and drinks to try. All these make summers the best time of the year. If only the scorching heat

The Huracan Evo RWD is already distinguishable from its all-wheel-drive counterpart because of the redesigned front splitter. The Spyder, however, differentiates itself further with twin buttresses over the engine and a new rear diffuser. (Image source: Lamborghini)

"They (farmers) fear that BJP government and Arun Jaitleyji will not give farmers their rightful share so I have asked the government to directly tell what it will do for the farmers next year", the Congress vice-president stressed.

Credit Suisse' Neelkanth Mishra expects repo rate to fall to a decade low in the coming quarters. He says that beginning December the market may see a robust and widespread pick-up which may boost indices.

Siddharth Anand Kumar, VP, Films and Events, Saregama, thinks that although Kerala’s move will ensure that a large number of projects get completed, the real challenge will be restarting shooting.

NULL

Germany will have to work on another supplementary budget to help the state's social security system cushion the effects of the coronavirus pandemic, Chancellor Angela Merkel's chief budget lawmaker said on Saturday.

EU states should guarantee vouchers for travel cancelled during the coronavirus pandemic and start lifting internal border restrictions in a bid to salvage some of the summer tourism season, the bloc's executive will say next week.

Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day. Naturally, I turn to YouTube, Netflix, Hulu, Amazon Prime, Disney+ and all of the other video streaming sites for entertainment.

As a marketer, this makes me wonder what those streaming sites are seeing in their analytics. Obviously, views must be up by an unbelievable amount. But, what about engagement? How many people are completing the videos they start? Are they watching more? Unless it’s Tiger King, the answer is unknown (it’s impossible to look away from Tiger King). But those streaming sites aren’t the only ones that might have some fascinating new data to look at.

Social sites and YouTube provide a host of different metrics and analytics options. While each data point serves a purpose, there are a few key performance indicators (KPIs) that are more important to track to better understand your audience and improve content performance.

Video Analytics and Content Benchmarks

A recent study from video streaming site Vidyard established some useful benchmarks for video content:

• 52% of viewers watch a video all the way through
• 68% will watch the entire video if it’s less than 60 seconds
• 25% will finish a video if it’s more than 20 minutes

The same study found that the most common business-created videos are webinars, demos and social media videos, and are most likely to be published on websites, social media and YouTube.

Of course, these benchmarks will vary by audience, by industry, by the light of the silvery moon — basically, take them as a starting point and customize from there. Here’s the process we recommend.

Using Video Analytics to Optimize Your Video Content

1 — Use Demographics to Understand Your Audience

The first step to increasing content engagement and effectiveness is to gain a better understanding of your audience. To do that, it’s critical to monitor demographic data in your video analytics platform. Most will give you basic demographic data, like location, age, language and device use. Some will give you user interest data, income estimates and even company data.

Knowing this information helps you create more relevant content. For example, if you find that your audience primarily speaks English, but there is a growing subset of French speakers accessing your videos on mobile devices, you might want to consider adding French caption options for mobile users.

If you see an increase in viewers from a specific geographic area, you will want to look at the analytics for that region to determine what content is attracting the new audience and how they are engaging while they’re watching and immediately afterward.

2 — Use Awareness and Engagement Metrics to Understand Audience Demand

Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold. Of course, this data will drive your go-forward strategy, but it will also help you improve performance right away by adjusting promotion tactics and featured content.

For example, if you see an uptick in video views week over week for a particular video, that indicates that the topic is becoming increasingly popular. To prove that, you will want to look at engagement metrics like watch time, clicks on your call to action (CTA), and subscribers gained or lost. If you see an uptick in views and a corresponding uptick in engagement, you’re going to want to feature that video more prominently. If you see an increase in negative engagement —  a loss of subscribers — or if viewers are dropping off right away, that might indicate your video doesn’t quite match the intent for that topic.

This granular view of data can help you improve and optimize your existing content, create more strategic video content roadmaps, and provide viewers with content they want and need to make critical decisions later in the funnel.

[bctt tweet="“Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold.” @Tiffani_Allen" username="toprank"]

3 — Audit Your Video Library for Optimization Opportunities

Following the best practices for whichever video hosting platform you’re using can result in increased video visibility and better user experience. A great first step is to optimize video titles, descriptions, and tags. Then you can organize  your videos into different sections, playlists, or even channels to help the right audience find your content faster.

To determine your next steps, audit your existing video channels. Do you know at a glance what the video is about? Does the thumbnail image inspire a click? Does your channel, landing page or resource center adequately convey the type, purpose and content of your videos in a way that compels action?

If the answer is yes, go take a break. I recommend a few hours of Animal Crossing: New Horizons. It’s very soothing. But if the answer’s no, you’re not alone. And you do have the tools you need to create better video content. It’s all in your analytics.

As a quick disclaimer, if your videos are hosted on your website and you notice some odd user behavior patterns over the last month or so — increases in direct traffic, crazy long time on page — you might want to look into whether or not IPs are blocked for your team’s home IP addresses. Determine if the patterns are happening on a more global level, or if they’re localized to the geographic area surrounding your physical office.

If you want help with an audit, or just want to bounce some ideas around, we’re here to help. Tweet us @toprank or contact us to get started.

The post What B2B Marketers Need to Know about Optimizing Content with Video Analytics appeared first on Online Marketing Blog - TopRank®.

The post Always On Influence: Definition and Why B2B Brands Need it to Succeed appeared first on Online Marketing Blog - TopRank®.

Children will need more access to sport in the post-pandemic world and there is a pressing need to press authorities to stop school sports "withering on the vine", World Athletics president Sebastian Coe said on Friday.

Florian Schneider, co-founder of pioneering German electronic band Kraftwerk, which influenced generations of pop and dance musicians with mesmerising tracks such as "Autobahn", has died of cancer aged 73, longtime bandmate Ralf Huetter said.

Rains in evening resulted in water-logging in Navratri grounds, disappointing garba enthusiasts

The PM-CARES fund, Modi's brainchild, unarguably, lends wings to this unfettered fight against COVID-19, even as the world marvels at India's ability to restrict collateral damage from the pandemic, to a bare minimum.

Raj Thackeray said by the opening of wine shops, the state will start getting a bit of revenue flow which is needed to fight the coronavirus outbreak.

Thackeray said the Mumbai Police is capable of handling the situation but additional forces may be sought from the Centre if needed so that the state police force gets some respite.

The Advisory Council further stated that the growth rate projected will have to be reduced and Indian enterprises will face a slowdown in demand due to global recession.

Puneet Issar had once caused megastar Amitabh Bachchan near-death experience on the sets of 'Coolie'

London : Published by the Independent Labour Party, 23, Bride Lane, Fleet Street, London E.C., [1907]

[London?] : [s.n.], [19--]

Singapore : Springer, 2020.

Cham : Springer, 2019.

Singapore : Springer, c2019.

Cham, Switzerland : Springer, c2019.

Cham : Springer, c2019.

[S.l.] : SPRINGER NATURE, 2020.

Cham, Switzerland : Springer, [2019]

Cham, Switzerland : Springer, [2019]

Singapore : Springer, 2019.

Cham : Springer, c2019.

Oxford : Oxford University Press, 2020.

Cham, Switzerland : Springer, [2019]

Singapore : Springer, c2019.

Cham, Switzerland : Springer, [2019]

Online Resource

Online Resource

Online Resource