'Angrezi Medium' actress Radhika Madan turns a year older on Friday.

Mouni Roy shared some sketches she made during the coronavirus lockdown. Take a look.

The stylish outfit of the diva is from the time she promoted her movie 'Veere Di Wedding'.

This bride chose to wear a sari that Alia Bhatt wore during one of her outings. Check out their pics below.

The lyrics of the song as well as the music have been arranged and composed Suga and IU, while Yoongi has worked on the piano and synthesizer.

Skin, particularly, has faced the brunt of quarantine due to the lack of access to skin-care products mixed with lack of motivation by remaining in confines of your home.

Majority of brides use tactics to force men to go down on their knees. Most of them use the general method threatening to leave their lovers. Another method is provoking the lover's jealousy by senting themselves flowers from a fake admirer.

'Sex and School: Adolescent Sexual Intercourse and Education', the study found that teenagers who have sex with their romantic partners won't perform bad in their academics."Compared to abstinence, sexual intercourse in committed romantic relationships is often academically harmless, whereas in other

67 साल की उम्र में ऋषि कपूर का गुरुवार 30 अप्रैल को निधन हो गया। बचपन से लेकर अपने अंतिम समय तक ऋषि कपूर हमेशा से ही अपने बेबाक और मस्ती भरे अंदाज के लिए पहचाने गए। रोमांटिक हीरो से लेकर

It looks like one of AMD's graphics card is stolen. Popular chip-maker AMD itself acknowledged that a hacker stole some of the company's graphics IP and is reportedly demanding $100 million for its safe return. What's more? The theft isn't all

It was in September 2018 when we reviewed the Fujifilm X-A5. The rangefinder-style compact shooter proved to be an impressive beginner camera for someone making a shift from a smartphone platform to a dedicated camera. The X-A5 offered crisp image/video quality,

New Delhi, May 09: In a daring operation, a joint team of Indian Air Force and the Army on Friday rescued six crew members of an Mi-17 military helicopter from a snow-capped mountain at an altitude of 15,500 feet in North

जहां एक तरफ वाहन निर्माता अपने निर्माण इकाइयों और डीलरशिप को लॉकडाउन के दौरान खोलने के लिए कमर कस रहे हैं, वहीं महिंद्रा अपनी ऑफ-रोड कार थार के बीएस6 मॉडल की रोड टेस्टिंग में जुटी है। महिंद्रा थार की टेस्टिंग पिछले

Similar to AmazonBasics, Flipkart unveiled its very own SmartBuy store today. The key goal of the initiative is said to increase the sales that had dropped down considerably due to demonetization. Considering the increasing cash crunch, e-commerce websites have

BR Chopra's 'Mahabharat' is currently being re-telecast for the audiences on Doordarshan and remains the most-watched show, much like Ramanand Sagar's 'Ramayan'. 

World Athletics Day is celebrated every year on 7 May to promote the importance of sports in our lives and encourage new talents in the field of athletics. Sports and exercises hold a very important place in our lives. An athlete

We all need nutrition for increasing body growth, promoting good health and providing energy. Athletes of all skills and ages need nutrition too to enhance athletic performance, recover from an injury faster and lower the risk of diseases. They need optimal

ઈરા ખાને ઈન્સ્ટાગ્રામ પર પોતાના લેટેસ્ટ ફોટો શેર કર્યા છે. આ તસવીરોમાં ઈરા ખાન સાડી લુકમાં જોવા મળી રહી છે. જ્યારે ઈરા ખાન સાથે પાપા આમિર ખાન અને ગૌરા ખાન પણ જોવા મળી રહ્યા છે. લૉકડાઉનમાં પાપા આમિર ખાન સાથે ઈરા

The national-level council for technical education, All India Council for Technical Education (AICTE), has announced a ‘'COVID-19 National Bio-informatics Online Hackathon For Full Stackers.'' The AICTE COVID-19 Hackathon will be held from April 27 to May 6, 2020. Hackathon is rolled

Institute of Company Secretaries of India (ICSI) has postponed the Company Secretary (CS) June exam 2020. Institute has also released the revised exam schedule for CS June 2020. The CS June 2020 exams will begin from July 6 instead of June

Nifty closed in the green on May 8 but failed to hold the crucial 9,300-mark to form a bearish candle on the daily charts as the closing was much lower than the opening level.

World Athletics Day is celebrated every year on 7 May to promote the importance of sports in our lives and encourage new talents in the field of athletics. Sports and exercises hold a very important place in our lives. An athlete

We all need nutrition for increasing body growth, promoting good health and providing energy. Athletes of all skills and ages need nutrition too to enhance athletic performance, recover from an injury faster and lower the risk of diseases. They need optimal

The Huracan Evo RWD is already distinguishable from its all-wheel-drive counterpart because of the redesigned front splitter. The Spyder, however, differentiates itself further with twin buttresses over the engine and a new rear diffuser. (Image source: Lamborghini)

Here#39;s a look at all the electric vehicles that launched and will be launched in 2020

In this edition of Big Story, Moneycontrol#39;s Sakshi Batra shares her insight on the fuel hike and how will it impact us.

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort towards the promotion of that content.

An imbalance of content creation and promotion is not only frustrating potential marketing performance, but it's wasting the investment made in creating great content. What good is that great content if no one sees it?

Below are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels. When promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and engaging content customers are looking for.

1. Make Content Worth Sharing - While this seems obvious, in practice, many marketers are creating content to satisfy an editorial plan assignment like X content assets about topic Y per month vs. tapping data sources that can reveal what will actually resonate. Those data sources can be front line staff like Customer Service or Sales as well as social, web analytics and industry news. Insights about frequently asked questions, trending topics and provocative ideas can go a long ways towards creating content people actually want to consume and share with others.

2. Master the Headline - Without question we live in a fast moving world of short attention spans, Many people will only skim headlines so it is essential to make the most out of content titles. Email marketers already know this with subject lines and content marketings publishing blogs, ebooks, articles, microsites, campaign assets and social content should ensure headlines are relevant, succinct, imply urgency, are meaningful and show action.  There's a world of difference between "10 Essential Promotion Tactics" and "10 Essential Promotion Tactics That Drive Results".

3. Optimize for Share - For those that do click through to view content, make sure what they find is easily shareable. Blogs do this with social share icons and easy to share click to tweet messages. Reports, ebooks and any other digital content can be formatted for easy sharing as well.

4. Co-Create to Activate Influencers - What better way to reach relevant audiences that are ignoring ads than through relevant industry experts? Collaborating on brand content with the right influencers can inspire creative promotion to audiences that trust individuals more than brands. With more people turning to online sources of information, influencers can add credibility and reach to digital brand content.

5. Repurpose for Exposure on New Channels - Modular content uses templates to make republishing parts of your content on different channels or in different formats much easier and effective. Doing so deconstructs more robust content to specific elements that can be published for exposure. For example, we've been experimenting with having blog posts converted to infographics and then posting them to industry websites.

6. Create Distribution Channels - Email subscribers, social network connections, groups, and communities are all opportunities to attract and engage an audience around your shared interests. Each becomes a distribution channel for your content where you can share useful information and also do the kind of community content crowdsourcing that inspires active sharing.

7. Optimize for Attraction - There is no substitute for being the best answer for your customers at the moment they need the information and solutions your brand offers. Search Engine Optimization is not always a robust part of the content marketing process beyond keyword research informing content topics. An ongoing effort to optimize new content and optimize existing content for better performance on search engines can provide highly productive exposure at the very moment of need.

8. Publicize - Whether you contribute editorial to various publications opportunistically or secure recurring contributions to one publication, earned media can be a great way to connect your content with audiences that are interested. PR and media relations come in many forms ranging from someone actively pitching for interviews or story ideas about your brand to creating newsworthy experiences and content that is most likely to be covered by industry publications.

9. Syndicate - Something as simple as cross posting blog posts to author LinkedIn profiles, to a Medium account or to industry association websites can help your brand's content reach new audiences. Just be sure to link back to the source to help Google understand which to rank.

10. Create Conversations - Whether on LinkedIn or Facebook, video livestreaming is a great way to tap an existing social audience and instigate conversation around topics connected to your content. Recorded video is another option to create conversations and cross publish as Josh Nite and Tiffanie Allen have done for several years with our news posts and video on YouTube.

It should go without saying that content should be promoted, but after so many years of observing what brands are doing with content marketing, the imbalance between creation and promotion continues, especially when you consider stats like blog posts get an average of 8 social shares (BuzzSumo).

The key is to make content promotion a priority by including it in the planning process, setting content promotion goals and identifying the corresponding KPIs and by getting help with creating and implementing balanced content creation and promotion that actually works.

Outside of online advertising, what content promotion tactics have you found to be most effective?

The post Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results appeared first on Online Marketing Blog - TopRank®.

Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day. Naturally, I turn to YouTube, Netflix, Hulu, Amazon Prime, Disney+ and all of the other video streaming sites for entertainment.

As a marketer, this makes me wonder what those streaming sites are seeing in their analytics. Obviously, views must be up by an unbelievable amount. But, what about engagement? How many people are completing the videos they start? Are they watching more? Unless it’s Tiger King, the answer is unknown (it’s impossible to look away from Tiger King). But those streaming sites aren’t the only ones that might have some fascinating new data to look at.

Social sites and YouTube provide a host of different metrics and analytics options. While each data point serves a purpose, there are a few key performance indicators (KPIs) that are more important to track to better understand your audience and improve content performance.

Video Analytics and Content Benchmarks

A recent study from video streaming site Vidyard established some useful benchmarks for video content:

• 52% of viewers watch a video all the way through
• 68% will watch the entire video if it’s less than 60 seconds
• 25% will finish a video if it’s more than 20 minutes

The same study found that the most common business-created videos are webinars, demos and social media videos, and are most likely to be published on websites, social media and YouTube.

Of course, these benchmarks will vary by audience, by industry, by the light of the silvery moon — basically, take them as a starting point and customize from there. Here’s the process we recommend.

Using Video Analytics to Optimize Your Video Content

1 — Use Demographics to Understand Your Audience

The first step to increasing content engagement and effectiveness is to gain a better understanding of your audience. To do that, it’s critical to monitor demographic data in your video analytics platform. Most will give you basic demographic data, like location, age, language and device use. Some will give you user interest data, income estimates and even company data.

Knowing this information helps you create more relevant content. For example, if you find that your audience primarily speaks English, but there is a growing subset of French speakers accessing your videos on mobile devices, you might want to consider adding French caption options for mobile users.

If you see an increase in viewers from a specific geographic area, you will want to look at the analytics for that region to determine what content is attracting the new audience and how they are engaging while they’re watching and immediately afterward.

2 — Use Awareness and Engagement Metrics to Understand Audience Demand

Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold. Of course, this data will drive your go-forward strategy, but it will also help you improve performance right away by adjusting promotion tactics and featured content.

For example, if you see an uptick in video views week over week for a particular video, that indicates that the topic is becoming increasingly popular. To prove that, you will want to look at engagement metrics like watch time, clicks on your call to action (CTA), and subscribers gained or lost. If you see an uptick in views and a corresponding uptick in engagement, you’re going to want to feature that video more prominently. If you see an increase in negative engagement —  a loss of subscribers — or if viewers are dropping off right away, that might indicate your video doesn’t quite match the intent for that topic.

This granular view of data can help you improve and optimize your existing content, create more strategic video content roadmaps, and provide viewers with content they want and need to make critical decisions later in the funnel.

[bctt tweet="“Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold.” @Tiffani_Allen" username="toprank"]

3 — Audit Your Video Library for Optimization Opportunities

Following the best practices for whichever video hosting platform you’re using can result in increased video visibility and better user experience. A great first step is to optimize video titles, descriptions, and tags. Then you can organize  your videos into different sections, playlists, or even channels to help the right audience find your content faster.

To determine your next steps, audit your existing video channels. Do you know at a glance what the video is about? Does the thumbnail image inspire a click? Does your channel, landing page or resource center adequately convey the type, purpose and content of your videos in a way that compels action?

If the answer is yes, go take a break. I recommend a few hours of Animal Crossing: New Horizons. It’s very soothing. But if the answer’s no, you’re not alone. And you do have the tools you need to create better video content. It’s all in your analytics.

As a quick disclaimer, if your videos are hosted on your website and you notice some odd user behavior patterns over the last month or so — increases in direct traffic, crazy long time on page — you might want to look into whether or not IPs are blocked for your team’s home IP addresses. Determine if the patterns are happening on a more global level, or if they’re localized to the geographic area surrounding your physical office.

If you want help with an audit, or just want to bounce some ideas around, we’re here to help. Tweet us @toprank or contact us to get started.

The post What B2B Marketers Need to Know about Optimizing Content with Video Analytics appeared first on Online Marketing Blog - TopRank®.

Former British Prime Minister Tony Blair called on the UK to 'rebuild sensible mainstream politics' in the future.

More than a third of confirmed coronavirus cases in the Afghan capital have been among doctors and other healthcare staff, two senior health officials said on Thursday, in a sign that the war-torn country is struggling to deal with the pandemic.

Nigerian comedian Maryam Apaokagi has a sure-fire way of getting people to listen to her coronavirus health advice - she delivers it with a hard slap in the face.

Children will need more access to sport in the post-pandemic world and there is a pressing need to press authorities to stop school sports "withering on the vine", World Athletics president Sebastian Coe said on Friday.

England's World Cup winning captain Eoin Morgan says cricket's 10-overs format would be ideal for a global multi-sport event such as the Olympics as the entire tournament could be squeezed into 10 days.

A 1966 manuscript, on which a young Bob Dylan typed and wrote lyrics for a track on his "Blonde on Blonde" album and another song he later abandoned, went on sale at Sotheby's auction house from Tuesday.

Nigerian comedian Maryam Apaokagi has a sure-fire way of getting people to listen to her coronavirus health advice - she delivers it with a hard slap in the face.

Nigerian comedian Maryam Apaokagi has a sure-fire way of getting people to listen to her coronavirus health advice - she delivers it with a hard slap in the face.

[London] : London Society for Women's Suffrage. 58 Victoria Street, Westminster, [189-]

[London?] : [s.n.], [19--]

Oxford : Oxford University Press, 2019.

New York, NY : Oxford University Press, 2020.

New York, NY : Oxford University Press, 2019.

New York, NY : Oxford University Press, 2019.