His appeal came on a day 16 migrants were crushed under a goods train in Maharashtra when they were sleeping on rail tracks during their return home in Madhya Pradesh.

"From the 3,000 schools, these copies will go the evaluators and evaluation will begin tomorrow. Teachers will evaluate from home and we will be able to complete the process in 50 days," HRD Minister Pokhriyal added.

While their importance pales in comparison to many other things taken away by our society’s ongoing lockdown, I do find myself missing sports. Going without them during a difficult time causes me to appreciate the comfortable routine and reliable distraction they provide all the more.

Those who know me will not be surprised to learn that I’m longing for baseball especially — everything from strikeouts and singles to slides and steals. But there is no part of the game I miss more than home runs.

Home runs are among the most satisfying individual achievements in sports. When a batter goes deep, he takes care of everything, going from home plate to home plate and putting a run — or more — on the board single-handedly. It is the literal representation of “covering all your bases.”

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With baseball and many other cherished forms of entertainment amiss, content marketers can help fill the void by focusing on experiential content, which is characterized by its ability to pull in a user through immersive, interactive, impactful elements. These kinds of deeper digital experiences are also more valuable from an engagement and awareness standpoint, at a time where in-person events are off the table.

“Because people are figuring out how to thrive in an almost entirely online world, their expectations towards a brand's digital experience [are] also changing. It's no longer about clicks, downloads, and impressions,” writes Diginomica’s Barb Mosher Zinck in recapping Mark Bornstein’s chat from the Discover Martech Virtual Event last month. “It's about engagement. It's about experiential marketing.”

With this context in mind, how can marketers hit a home run with experiential content, covering all the bases for both their audience and their business?

Covering Every Base with Experiential Content

Reflecting the baseball diamond, I see four key aspects of knocking it out of the park with experiential content, at a time where doing so might be especially beneficial for marketers.

Base 1: Entertaining and Effective

The proverbial square one (or first base, in this case) is that experiential content needs to be compelling and engaging. If you aren’t getting someone’s attention and piquing their interest quickly with the content, you’re out before you’ve left the batter’s box.

Technology is always offering new ways to increase the allure of experiential content, including tools like virtual reality, augmented reality, feature integration, and interactive functionality. Small touches like the animations and clickable elements in TopRank Marketing’s Break Free of Boring B2B infographic, for example, can go a long way. The more you bring the user into the experience and make them feel like part of the story, the more successful your content will be.

It’s not just about the entertainment factor. That second word — effective — is equally important, if not more so. Your content should effect the person consuming it, be it emotionally or attitudinally. Ideally, the person consuming this experience will feel something, and come away thinking differently about its subject.

Once you accomplish this, you’re rounding first base and heading into second.

[bctt tweet="“If you aren’t getting someone’s attention and piquing their interest quickly with the content, you’re out before you’ve left the batter’s box.” @NickNelsonMN" username="toprank"]

Base 2: Educational and Informative

Most marketing content is designed to inform in some way, satisfying the curiosities of its audience while intertwining a distinct point of view. The experiential dynamic is particularly valuable for this purpose. As the old saying goes: “Show me and I’ll forget. Teach me and I may remember. Involve me and I’ll learn.”

AT&T is one example of a company that’s using emerging experiential technologies for employee training purposes, taking advantage of the heightened ability to make information stick. As you plan a content marketing initiative, think not just about ways to entertain your audience, but also ways to memorably imprint the messages and revelations you want them to take away.

By this point, you’re already halfway home.

Base 3: Collaborative and Orchestrated

Hey, there’s nothing wrong with a solo home run. But the feat is far more exciting when there are runners on base to drive in. Teamwork comes into play in multiple ways when it comes to maximizing the value of experiential content.

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First and foremost, your efforts should be strategically orchestrated throughout the organization. While marketing drives the bus, plenty of others ought to be riding along. By nature, experiential content is intended to address a nonlinear customer journey in which B2B buyers average 17 meaningful interactions on the way to completing a purchase (per SiriusDecisions). How do all those interactions come together around your experience in a consistent, unified, personalized way? How will you ensure that every customer-facing function is aligned?

Secondly, there is the importance of collaboration within the marketing department itself. Generally speaking, a great piece of experiential content is shaped by many different talents and skills: writers and strategists shaping the content, designers and artists bringing it to life visually, search and social specialists making it easily discoverable, etc.

And finally, there is the influencer aspect. While not always a fit, influencers can usually power up experiential content in profound ways:

• Adding unique insight and perspective from their expert point of view
• Bringing built-in credibility and trust with their own established audiences
• Amplifying promotion of the content through their own networks

One example of interactive influencer content in action can be found in the self-guided experience around AI and finance that TopRank Marketing put together with Prophix. The asset beat engagement benchmarks by 642%.

[bctt tweet="“Great experiential content is shaped by many different talents: writers and strategists shaping the content, designers and artists bringing it to life visually, search and social specialists making it easily discoverable.” @NickNelsonMN" username="toprank"]

Bringing It Home: Impactful for the Business

The three components above all focus on making experiential content valuable to the audience. This is a worthy point of emphasis, since strengthening relationships and building trust are essential objectives for modern brands, especially in our current climate.

But of course, investing the time and resources into creating a high-caliber content experience also needs to be justified by bottom-line business impact. The good news is that bringing users into the experience lends itself to driving action; for example, statistics show that interactive content generates twice the conversions of passive content.

At all comes back to the overarching strategy. What specific business results are you hoping to achieve? How will you facilitate them in a user-friendly way that nurtures trust and builds momentum in the customer journey? Which other tactics will support these goals?

It’s important to think about setting up positive outcomes beyond the direct conversion. A person interacting with your content may not be inclined to fill out a form at that moment, but if they remember the experience, and the way it altered their thinking, and it brings them into your marketing funnel weeks or months later, that’s a win. This reinforces the value of getting it right with items one and two on this list — effect and educate.

Make Your Experiential Content Campaign a Round-Tripper

We may not have sports, but we still have sports metaphors. I’ll keep seeing to that. And the home run serves as a perfectly fitting allegory for experiential content, which can produce so much value for a brand on its own, with one swing of the proverbial bat.

When you combine immersive entertainment with memorable learnings, collaborative clout, and measurable business impact, you’ve got yourself a marketing moonshot. All that’s left at that point is the bat flip.

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For more practical tips and guidance on this subject, I encourage you to check out Joshua Nite’s recap of the B2B Marketer’s Journey To Experiential Content presentation from B2B Marketing Exchange in February.

The post How to Hit a Marketing Home Run with Experiential Content appeared first on Online Marketing Blog - TopRank®.

With a home office like no other, when Red Bull mountain biker Fabio Wibmer 'works', you can expect an array of insane tricks and stunts to keep his roommates company.

With a home office like no other, when Red Bull mountain biker Fabio Wibmer 'works', you can expect an array of insane tricks and stunts to keep his roommates company.

"Mad Mike" Hughes, a self-styled explorer and daredevil bent on proving that the earth is flat was killed over the weekend when his homemade rocket crashed in the California desert over the weekend.

Doctors in hazmat suits ran temperature checks on passengers at Delhi airport and bags were disinfected as the first group of Indians returned home on special flights from Singapore and the Gulf on Friday since a sweeping lockdown was imposed in March.

Doctors in hazmat suits ran temperature checks on passengers at Delhi airport and bags were disinfected as the first group of Indians returned home on special flights from Singapore and the Gulf on Friday since a sweeping lockdown was imposed in March.

The plea also seeks to ensure strict adherence to social distancing.

Inverness, 2 Hamilton Place : A. & W. Mackenzie, 1876.

[London] : London Society for Women's Suffrage. 58 Victoria Street, Westminster, [189-]

[London] : [Published by The National Union of Woman's Suffrage Societies, 25, Victoria Street, Westminster, S.W.], [1909]

Cham : Springer International Publishing : Imprint : Springer, [2018]

Cham, Switzerland : Springer, [2019]

Written by Kelly Morgan In this final installment of the propaganda posters series, we’ll be examining the mobilization of the home front through Liberty loan drives and through manufacturing by appealing to the labor force, immigrant groups, and citizens unable to serve in the military or Red Cross. All posters discussed in this post are...

The post “Together We Win”: Unifying the Home Front appeared first on Behind The Scenes.

Written by Louise Mirrer, President and CEO, New-York Historical Society I was born in 1953, three months before the signing of the armistice that ended the Korean War. My uncle, a U.S. soldier stationed in the Philippines, came home to New York that summer, bearing souvenirs. Among them was an exquisite embroidered silk kimono. A...

The post Bringing It All Back Home: The Vietnam War in Public History and Personal Memory appeared first on Behind The Scenes.

Hayden Library - PN6727.G466 F48 2017

BORG Astra Plus Home Series

Zero Energy Homes

Akshaya Homes

Hayden Library - PN1992.77.H58 A1 2014

Hayden Library - PN1992.77.H663 2016

Hayden Library - PN1992.77.H662 2015

United States. Congress. Joint Economic Committee

Holtorf, Hans-Gerhard

The coronavirus pandemic could force teams in California to find temporary homes.

What if you want to see a particular news feed on your home screen... say, one that does not connect with the built-in news feed tools?

You turn to RSS. That is right, we are going old school.

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Android does not have a built-in RSS widget for your home screen. For that, we have to turn to the Google Play Store. The widget I happen to prefer for this is called RSS Widget. This app is free, does not have any ads, and does a great job of presenting your RSS feeds cleanly.

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You turn to RSS. That is right, we are going old school. For those who don't know, RSS stands for Rich Site Summary or Really Simple Syndication. It's a very easy protocol that allows feeds to be pulled from websites to serve up a collection of story summations that the reader can then click on and enjoy the full read.

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Fears about the potential effects of propaganda and fake news remain high, and American officials are determined to keep track of media outlets in a bid to curb these misinformation campaigns. The Department of Homeland Security has put out a call for companies that could create a database tracking over 290,000 media influencers around the world, including online news outlets, bloggers and prominent social network accounts. The system would identify contributor details (such as contact info and their employers), and would allow searching for individuals and outlets through categories like their locations, the focuses of their coverage and their sentiment.

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It doesn’t require status or wealth to be a good dad, just trust in following God.

Chile is building a brand new solar power plant that has some exciting outcome on the future. The plant is expected to provide energy on day and night as well as throughout inclement weather, to power up to 13,000 homes annually. This project will make Chile one of the top solar energy spots in the …

The post New Solar Plant In Chile To Power 13,000 Homes Per Year appeared first on LatestSolarNews.

Barker Library - NC975.5.K78 A2 2018

Hayden Library - PQ7297.A8365 Z46 2016

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Dewey Library - PQ6651.R26 P3813 2019

On this episode of On the Evidence, we talk about a federal experiment using home-delivered boxes packed with fruit, vegetables, and other shelf-stable foods selected by registered dieticians to address food insecurity among children in a rural part of the Chickasaw Nation territory in Oklahoma.

Dewey Library - JZ6405.W66 V85 2019

Hayden Library - PN1993.5.U6 C65 2018

Hayden Library - PN1995.9.E96 H63 2018

Runton, Andy, author, artist

This webinar will review the research on the home and parenting characteristics that support young children’s learning.

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