The Pakistan Army’s “Green Book 2020” has recently been released by the General Headquarters in Rawalpindi. The Green Book is a research journal of the Pakistan Army and could, therefore, be taken to reflect the...

HDFC was the top gainer in the Sensex pack, rallying nearly 5 per cent, followed by Bajaj Finance, HDFC Bank, Tech Mahindra, M&M, Reliance Industries and NTPC.

Indian markets opened on positive note taking positive cues from its Asian peers and ahead of U S Federal Reserve's decision on interest rates amid ongoing coronavirus pandemic.

The NSE Nifty 50 index advanced 3.11 per cent to 9,850.3 by 0455 GMT, while the benchmark S&P BSE Sensex was up 3.1 per cent at 33,734.26. Both indexes were on course for their fourth straight session of gains in a holiday shortened week.

After surging 1,167 points during the day, the 30-share index settled 997.46 points or 3.05 per cent higher at 33,717.62. It hit an intra-day high of 33,887.25.

The NSE Nifty 50 index was down 4.25% at 9,448.15, while the S&P BSE Sensex was 4.34% lower at 32,260.30.

After a highly volatile session, the 30-share BSE index settled at 31,715.35, plunging 2,002.27 points, or 5.94 per cent.

ONGC was the top gainer in the Sensex pack, rallying over 5 per cent, followed by M&M, Bharti Airtel, IndusInd Bank, ICICI Bank, PowerGrid and Tech Mahindra.

Slumping over 810 points from the day's high, the 30-share BSE index settled 261.84 points or 0.83 per cent lower at 31,453.51.

ITC was the top loser in the Sensex pack, tanking nearly 6 per cent, followed by Axis Bank, Titan, Bajaj Auto, Maruti, M&M, L&T and IndusInd Bank.

After swinging over 800 points during the day, the 30-share index closed 232.24 points or 0.74 per cent higher at 31,685.75.

Indian stocks slid on Thursday, with declines led by banks and Hindustan Unilever, as coronavirus cases in the country crossed 50,000 despite a strict weeks-long lockdown.

ONGC was the top loser in the Sensex pack, slumping over 4 per cent, followed by NTPC, Kotak Bank, Titan, Bharti Airtel and PowerGrid.

Equity benchmark Sensex rallied over 600 points in opening session on Friday as strong gains in index-heavyweight Reliance Industries, massive foreign fund inflow and positive global cues boosted market sentiment.

After rallying 645.13 points during the day, the 30-share index surrendered most gains to settle 199.32 points or 0.63 per cent higher at 31,642.70.

Sharma was out of action for about 10 months due to a back injury, which troubled him for two years.

The England and Wales Cricket Board (ECB) too has suspended activities until 1 July.

FIH CEO Thiery Weil called the Kalinga stadium in Bhubaneswar the best hockey venue they have.

Dilip Doshi also shared that Chuni Goswami was an 'inspiring captain' and had a great sense of humour.

Peter Drury, in an exclusive interview with CNN-News18, let's in an on his secrets and his process when he gets on the mic.

The findings indicated that a decreased sense of smell may be an indicator of patients early in the disease course as well as those who may go on to develop more severe symptoms.

Benchmark indices were trading higher, led by strong gains across global markets, including the Asian markets. Dow Futures also gained almost 1 per cent in trade after the NASDAQ recouped all its losses for the year and turned positive for 2020.

Benchmark indices ended the day higher, led by strong gains across global markets, including the Asian markets. Dow Futures also gained almost 1 per cent in trade after the NASDAQ recouped all its losses for the year and turned positive for

Benchmark indices ended the day higher, led by strong gains across global markets, including the Asian markets. Dow Futures also gained almost 1 per cent in trade after the NASDAQ recouped all its losses for the year and turned positive for

The key domestic benchmark indices extended losses during the late noon trading session on profit booking amid mixed global cues. At 14:18 hours, the 30-share benchmark index was trading at 26664.04 down by 148.74 points or by 0.55 per cent, while

The Indian benchmark indices ended tad higher on Tuesday amid value-buying in frontline stocks as investors shrugged-off concerns over Britain's exit from the European Union. Further, short-covering ahead of June derivatives expiry on Thursday and hopes of good monsoon also lifted

The Indian equities ended higher for the second straight session on Tuesday, with Nifty50 hitting all-time high of 9,300, amid sustained buying by domestic institutional investors and retailers, following upbeat earnings report. The market sentiment got a lift after Reliance Industries

The BSE benchmark Sensex tumbled over 245 points in early session on Wednesday amid uncertainty over government formation in Karnataka and sustained foreign fund outflows. The 30-share index was trading lower by 245.23 points, or 0.69%, at 35,298.71. On Tuesday,

Mumbai, Sep 21: Indian stock markets (Sensex and Nifty) witnessed a sudden sell-off in the afternoon dealings on Friday with Sensex crashing 1,128 points and Nifty falling well below 11,000-mark while DHFL nosedived 55% following the rout in NBFCs and housing

The two Indian equity benchmarks closed at a record high on Monday. S&P BSE Sensex Index closed 0.36 percent higher at 37,691.89, while the NSE Nifty 50 Index closed 0.2 percent higher at 11,387.10. They were mainly driven by shares of

Indian equity benchmark indices marked new highs in closing trade today. The S&P BSE Sensex rose by 51.01 points, or 0.13 percent to 38,336.76 while NSE's Nifty 50 increased by 11.85 points, or 0.10 percent, to close at 11,582.75. Nifty had

The BSE Sensex closed 1.16 percent higher at 38,694.11 gaining 442 points on Monday while NSE's Nifty 50 advanced 1.17 percent to close at 11,691.95 points, aided by the gains in Asian markets and record Wall Street highs reported on Friday.

Investors lost more than Rs 5 lakh crore of wealth in today#39;s trade so far.

The broader market outperformed, as the SP BSE Midcap index rose 1.4 percent higher, while the SP BSE Smallcap index was up 1.7 percent.

The Nifty Bank rose more than 1,200 points or 6.6 percent led by gains in Axis Bank, ICICI Bank, IDFC First Bank, Bandhan Bank and Federal Bank.

The Nifty formed a bearish candle on the daily charts.

The BSE Midcap index was down by 1.7 percent, while the Smallcap index fell 1.4 percent.

Sectorally, the action was seen in BSE Finance index, which was up 3.5 percent, followed by the Bankex that closed 2.9 percent higher.

Investors lose nearly 6 lakh cr in a single trading session. The average market capitalisation of the BSE-listed companies fell from Rs 129.41 lakh cr recorded on April 30 to Rs 123.69 lakh cr on May 4.

"The abrupt end of the recovery has certainly caught the participants completely off-guard," said Ajit Mishra, VP - Research, Religare Broking.

Profit booking hit D-Street at higher levels as concerns over muted earnings, impact of extended lockdown and rising COVID-19 cases weighed on sentiment.

Volatility is likely to continue in the near term and the immediate resistance for the Nifty stays at 9,450 levels.

Asian Paints, SBI, Tata Motors, HUL and Maruti Suzuki are top gainers while ONGC, Axis Bank, MM, Bajaj Auto and Hero MotoCorp are major losers in the Sensex.

What do we mean when we talk about a transformation in marketing?

Let me put it this way. The switch from horses to cars was a transformation. It was a fundamental rethinking of the way that humans move. We went from, “Find an animal that can go further and faster than you can and ride on it,” to “Burn fuel and use the energy to turn a motor that transfers the power to wheels.”

Every improvement since then — from V8 engines to power steering — has just been an iteration on the theme. A little faster, a little more efficient, a little safer, but iteration, not transformation.

Marketers are fantastic at iteration. It’s part of the job! We’re great at A/B testing, optimization, and continuous improvement. But at the heart of it, a lot of us are still working with a souped-up version of the same old tactics we’ve always used. Yes, we’ve gone digital. Yes, we’ve automated X and Y and we’re on Z and W channels. But we’re not inventing the engine; we’re just breeding faster horses.

That’s why I get excited when I see something genuinely novel in our profession. And Lisa Sharapata and her colleagues at 6sense have the goods. 

We had the privilege of interviewing Lisa during B2BMX, and she discussed some big ideas that we’re still wrapping our heads around. The death of the MQL. The “dark funnel.” It’s nothing less than a fundamental rethinking of the theory and practice of marketing, one that brings together sales and marketing and refocuses both around revenue.

[bctt tweet="“When we say, ‘we're gonna give you this amount of pipeline, we're gonna generate this amount of revenue,’ and we can actually see it coming and help deliver it in a predictable way, they are never going to want to go back to a #MQL again.” -Lisa Sharapata, @6senseinc" username="toprank"]

You can watch our full interview with Lisa below, or listen to the podcast version (and don’t forget to subscribe). Scroll down past the embeds for a few highlights from the conversation.

Break Free B2B Interview with Lisa Sharapata

Timeline and Highlights

1:00 Account engagement platforms and the dark funnel

4:30 The role of the BDR for inbound marketing

6:00 Sales and marketing: Together at last

7:15 Content strategy & SEO in dynamic marketing

10:15 Engagement is the new oil, but are we ready to drill?

15:30 The end of MQLs

Lisa: We'll create a segment based on our ICP, our ideal customer profile and keywords, depending on how we want to set it up, what they're searching for, what stage they're in. 

We have multiple different campaigns running all the time and it's dynamic, so we're seeing what these groups are searching. And they're in consideration right now, so we're gonna run this type of content and this type of display to them. 

And then lo and behold, they're starting to engage. More and more people are engaging, more of them have come to our website, they're now familiar with us, so we're gonna change up the content. And it's all dynamic and running based on how we've set the segments up to run and what content we've set up to target those accounts. 

So it moves dynamically, as they shift what they're doing, we can do all that from our platform. And then on the flip side this all feeds into Salesforce and you see this, basically this map and timeline of everything that's happening. We have a persona map that fills out this grid and you can see in your targets who's doing what, green, yellow, red, who's engaged who's not, who do you need to engage, who clicked on what, when, what keyword did they search for, what brought them to your website, what pages did they go to. 

You can look at all this information, but then it's also aggregating that and turning it into data that you can use to say, "Here's the next best action, here's someone in that account that is probably a key decision-maker, that you should buy their contact information". So it's like this whole 360 of what you do with that account.

Susan: That's awesome. Okay so the technology is obviously extremely strong, but it can't be done without humans.

Lisa: very true, very true. Like you can see my I love BDR t-shirt, we actually declared this week BDR appreciation week. I kind of started from the marketing background because that's my background, but a salesperson comes in, they have a dashboard in the morning telling them here's the accounts that are hot, here's the ones that are engaging, here's the ones that you should go after today and here's now what you should do and it breaks it down into next best actions.

And typically that would be a BDR or SDR role, that needs to figure out "Okay, I'm gonna make a video for them and send them as email, what should I talk to them about? Okay they were searching these keywords, so they must be interested and have this problem, here's how I can offer value." 

Instead of just the shot in the dark like guessing, hoping that they're saying the right thing, or just spraying as many emails out there, phone calls as they can make in a day. We're getting really strategic and helping them and it takes all the legwork out too, like they don't have to spend thirds of their day doing research, it cuts that way down so that they have it all their fingertips and then they can just start taking action when they come in in the morning.

Susan: so then do the BDR's love marketing? 

Lisa: So, I have never in my career, been in an organization where sales and marketing work hand in hand, I mean it's truly a night and day difference, because first of all we agree on "Here's the best accounts", because you can see what they're doing in the dark funnel, you know they are in my ideal customer profile but they're also in market. They're in market, before they even come inbound, we know they're in market. So sales loves marketing and marketing loves sales, because we are working together toward the same goal now.

Susan: Okay can we get back to the MQL's? Because you have declared 2020 as the year of no MQL's, so to sales execs, senior execs that sometimes can mean no accountability. 

Lisa: Yeah, so I mean here's the thing: If you talk to most sales execs and you ask them "How valuable do you think the MQL's really are?" and "How often do they turn into an SQL?" and “When marketing says they're gonna give you this many MQL's, how meaningful is that truly to you?" Most of the time they're like "Yeah, marketing is gonna throw these scans from their event over the fence and tell us to work on them." 

And they don't really put a lot of value in them. But when we say we're gonna give you this amount of pipeline, we're gonna generate this amount of revenue, and we can start to show that predictability, in saying this is what of your accounts are in market right now, that is worth this amount of pipeline to you and we can actually see it coming and help deliver it in a predictable way.. I'll tell you what, they are never going to want to go back to a MQL again. 

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:

• Break Free B2B Marketing: Enterprise-Level ABM with Oracle’s Kelvin Gee
• Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus
• Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together
• Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

The post Break Free B2B Marketing: Lisa Sharapata of 6sense on the End of the MQL appeared first on Online Marketing Blog - TopRank®.

Gains in Reliance Industries boosted Indian shares on Friday, but they ended the week sharply lower as coronavirus cases continued to spiral and markets awaited an economic stimulus.

Gains in Reliance Industries boosted Indian shares on Friday, but they ended the week sharply lower as coronavirus cases continued to spiral and markets awaited an economic stimulus.

Bharti Airtel and Sun Pharma were the only gainers on BSE.

Mahindra and Mahindra and Bajaj Finance were top gainers.

Cham : Palgrave Macmillan, c2019.

Cham : Springer, c2019.