Uncover the secrets behind the vibrant energy and amazing physique of NFL cheerleaders. Discover how pro-NFL cheerleaders stay fit and train for their sport.

Discover how former NFL quarterback Tom Brady maintained peak shape using the foam roller. Learn how he used it as a powerful massage tool for injury prevention and faster muscle recovery. Unlock the benefits of using a foam roller.

Small apartments may feel restricting for many who love working out from home, but there are a few ways to ensure you have the best gym in your abode.

Wellness is dependent on breathing clean and healthy air. Clear the unhealthy air in your home with the best methods of ventilation and air purification.

Essential tips explained in this comprehensive guide to help you lose weight or shed those extra pounds and boost your overall health and well-being.

Strategic approach and guidelines for fitness professionals to significantly improve their Google Maps ranking, enhancing local visibility and attracting more clients. Positioning your business as a top choice for fitness services in your area as well as building a supportive, engaged local community.

Your basement can be more than just a storage space. Learn how to transform it into a personalized home gym with these simple steps and tips.

Knowing the steps to take when injuried at the gym and having the support of a qualified personal injury lawyer can ensure that your rights are protected and you receive the proper injury compensation.

Yoga provides a deep route to healing and change, nourishing the mind, body, and soul. Embracing yoga philosophy, incorporating yoga therapy into your life, exploring the mind-body connection, and mastering the power of breath, you can tap into yoga's transforming potential and build a deeper feeling of well-being and vigor.

Tips for new busy moms to regain pre-pregnancy shape by listening to your body and focusing on a safe and gradual approach to exercise routines and realistic fitness goals during postpartum period.

Recognizing the role of exercise presents a promising approach to enhancing patient outcomes, controlling symptioms and inproving overall quality of life. Healthcare professionals, particularly advanced practice registered nurses, can tailor fitness programs to meet individual needs more effectively towards a holistic approach to chronic disease management.

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I guess it's now official. The real estate bubble has burst. When the inventory figures for homes show they are going up nationwide AND it's in the national media, you can be sure that it's already been happening for a few months now. The NY Times and Jouranl and just about every other news outlet decided today that it was a story - so I guess it's official.

Those of us in the real estate business have known it for the last 3 months and we could have told you so. We have sales figures and "time on market" statistics that can back up our claims. We have been telling successful sellers what's happening and how to price their homes accordingly. Now - 3 months later, the media is catching on.

The story is that the supply of homes on the market is rising and the number of buyers isn't. What that means to you is that your home will sit on the market longer without selling. In fact, two of the articles I've read state simply that it would take over 6 months to sell all the homes currently for sale. What they leave out is that more homes come on the market every day, further increasing the glut.

As the number of homes on the market increases, it takes further price reductions to get some of those homes to sell quicker, which, in turn, lowers the reflected market price of all homes. Sellers will wait and wait and then lower their price - too late. What they don't realize is that they are chasing the market down.

The market price of their home goes down and then they lower their price just above the market price and wait. While they wait, the market price goes down further, putting them farther and farther away from the market value, until they lower the price again.

So, as a seller, what should you do right now?

Simple, lower your price to a point that is BELOW the current market value. Ask your agent to take some time and do a good market analysis to get a feel for what your home is worth right now. Then, price it below that number. If you do this, you will have hungry and willing buyers lining up to make offers on your home... but only for a short time in a falling market. If you wait too long, and the market coninues to drop, then you will be priced above the market again and have to reassess the situation.

The smart thing to do is price your home low and let the market come to you, rather than chasing the market down. One strategy results in buyers, the other results in foreclosures. But you have to decide which strategy to persue.

The last thing you want to have happen when you have your home up for sale is for people to drive up and have a look, and then drive off...nver to return again. Why did they leave?

Your home could have been the wrong style or have the wrong exterior finish. But in all likelihood, it was curb appeal.

Curb appeal is one of those magic phrases used by real estate people that means a lot of things. It could be the home itself, or they could be referring to the landscaping. Curb appeal, in is simplest form means the overall balance and harmoney of everything the eye beholds while sitting at the curb and viewing the property. If it is eye appealing and alluring, they will want to come inside and have a look around.

The amount of curb appeal your home has will determine how much inside traffic you get to the home (outside traffic doesn't count). Inside traffic into the home is what it takes to sell it. So, curb appeal will ultimately effect how much your home sells for...or if it will sell at all.

So what makes up curb appeal and how do you get it?

The Structure

Your home must appear to be in top condition and well maintained. The paint must look fresh and unblemished. Gutters must be straight and in good repair. Doors should be square and fit in their frames perfectly. Anything that looks out of the ordinary needs to either be removed, repainted, or fixed.

The Yard

The lawn should be mowed and edged, and GREEN in the spring, summer and fall. Everything that blocks the view of the home needs to be trimmed or removed. This includes bushes, shrubs, trees, etc. If people cannot see the home, they will not want to come inside. All shrubs and bushes should be manicured and shaped. Flowers and bark or mulch needs to be new and replanted if necessary. Your job is to make the yard look picture perfect BEFORE you put it up for sale. Trim all low hanging branches that interfere with the street view of your home.

If you do not want to do all of the work, hire a landscaping contractor to come up with a plan. You will be more than rewarded for what you spend in the eventual sales price of your home.

Curb appeal increase the traffic to the inside of your home. And, if people don't come inside, they won't buy it. Your agent can get people to at least take a drive by your home. It's up to you to make them want to come inside.

The volume of REO properties hitting the market has increased dramatically and there doesn't seem to be an end in sight.

There is now a source to buy these REO houses, in bulk or in "packages", at prices that will blow your mind.

A service called REO BLACK HOLE offers packages of houses for as little as $2500 each. No kidding.

Check out the website for the full story at www.REOBlackHole.com

The Interactive Advertising Bureau and PwC released their third annual study of advertising revenue in podcasting last week. Although the studys headline is yet another year of steep growth, the numbers show that growth has peaked and is slowing down. The numbers show that podcasting will need to find other sources of revenue if its commercial viability is ever going to be proportional to its growing listenership.

The study indicates that podcast advertising brought in $479 million in 2018 and estimates that it will scrape past $1 billion by 2021. Last year's revenue is a 53% increase over 2017, but growth is expected to slow down to about 20% in a couple of years.

These numbers are much lower than those from other forms of ad-supported online audio content. PwC's Global Entertainment and Media Outlook last year estimated $1.65 billion in ad revenue for internet streams of AM/FM radio stations in 2018, growing to $2.2 billion by 2021.

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Podcasting Insights estimates that there are currently 750,000 podcasts in existence, with a combined archive of over 30 million episodes. That begs the question: Does the world really need another podcast?

The answer: yes!

The audience for podcasts is insatiable, always hungry for new insights, new experiences and new voices. And for the people on the other end of the earbuds -- the creators -- podcasts offer a ton of rewards, including bolstering their credentials as an expert, creating new revenue streams, building brand awareness for their business and, honestly, podcasting is just really fun to do.

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As of writing, there are more than 750,000 podcasts in existence and more than 30 million episodes in circulation. This jaw-dropping statistic isn't all that surprising considering podcasts are great resources for new and varied insights, staying educated and informed and a fascinating avenue for entertaining content. That's why a lot of people want to get in on the trend. Not only do they get to share their ideas with a massive audience, but podcasting also allows for raising brand awareness and generating revenue.

With that said, it's not easy setting up your own show.

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Over the past few years, there have been a number of major developments within the advertising world, but one of the most fascinating is the tremendous growth of the podcast. Podcasting, by many measures, is clearly on the rise. As the fortunes of podcasts rise, so too do those of individual podcasters, who have legions of devoted fans looking forward to their next episodes. Podcasting has created a new type of influencer, one who has the ability to reach people wherever they are, whether it’s at home, in their car, or during their daily commute.

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Meanwhile, the biggest advantage management holds up for growing podcasts is improved engagement on the platform. But since Spotify doesn't disclose average time spent per user on its platform, investors may be left guessing how the company is doing. So, what is the best indication of whether or not the podcast investments are paying off?

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Podcasts are now produced by commercial broadcasters, individuals and companies with no connection to broadcasting. In fact anyone with something to say, and a few pounds to spend on the equipment to say it, can get involved.

The digital audio files are cheap to produce and, thanks to the internet, easy to distribute.

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Think about it. When was the last time a new podcast came out that was a mass, mainstream hit? Something that was such a hit that it changed things: brought in masses of new listeners, garnered tons of press, or really altered the perception of what podcasting can be?

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On a recent rainy afternoon, a panel featuring a mixture of hip young creatives took place at YouTube’s Manhattan studio space. The topic of discussion? Podcasting. Organized by New York-based podcast hosting platform Simplecast, the event drew a crowd of young creators with a hunger to learn how to produce and distribute their own podcasts.

How Podcasting Became the Next Content Medium Race

Podcasting is becoming the fastest growing audio platform in the world, with new shows created each week.

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Like so many people throughout the country, we at NPR's Student Podcast Challenge are working from home right now. And after months of teaching students how to make a homemade podcast, we put our skills to the test: The latest episode of our podcast was recorded from our bedrooms.


Host/producer Lauren Migaki recorded a podcast from her home/pillow fort studio.

We used pillow forts (just like in our how-to video!), bulky headphones and special, professional-grade microphones. But don't let the equipment discourage you — with just a couple tweaks you can use essentially the same setup: Replace the headphones with earbuds, and the mics with a mobile device like a cell phone or tablet, and you are ready to go!

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Like blogs and social media, podcasts are democratizing the way people share their thoughts with the world, with the episodic audio series continuing to gain traction with listeners seeking both entertainment value and educational dialogue.

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Over the last five-plus years of my podcast, I have turned down a number of interview offers with artists who were not able to meet face to face. I know a lot of folks who do great podcasts remotely, and I have even done a few (relatively okay) ones myself. But there is really no replacement for being able to do an interview face to face. So much nuance is lost amongst the cloud compression algorithms.

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In order to understand how to start a podcast for your business, there are a few key elements to keep in mind.

Podcasting is a disruptive technology that has found acceptance in the present-day global digital market. From storytelling to interviews, there are podcasts for everything. And, if used correctly, podcasting can give your business a major boost by ensuring better customer and market reach, showcasing your industry expertise and forming extensive networks.

The popularity of podcasts is universal. In the U.S., about 40% of Americans above the age of 12 listened to a podcast in the year 2017. Imagine the potential channels and benefits the medium of podcasting can create for you if used correctly.

However, starting a successful business podcast is not a piece of cake. You need to be appropriately prepared before venturing into this project, especially if you plan on doing it without the help of a professional podcaster. There are certain technical and other related requirements you must take care of before you can even air your first podcast episode. But fret not; here are the crucial steps to start a podcast for your business.

Humanity has been telling stories since long before the written word. Not to mention, audio fiction is a great choice when you can’t look at a book, like during a commute, while doing chores, or working out. And audio fiction is on the rise.

In comparison to other media formats, podcasting is still under-monetized, according to Tech Crunch. Short fiction podcasts still need crowdfunding backers and paid subscribers. Deep-pocketed newcomers bankroll high production value, or already have name recognition. But podcasting continues to have a low cost of entry, and the prospects for earning a little revenue may be improving.

Starting a new business can be exhausting. From crafting an effective content marketing strategy to making sure the whole SEO is perfect, if you do it all yourself without some guidance you will soon find taking the marketers role full time, and doing no actual work.

There is no denying that creating adding-value content like blog posts, videos, e-books, webinars, or anything that allows you to share your experience and knowledge, can surely help you jump-start your business. The options are seemingly endless, and there are thousands of pieces on the kind of content that works best for your specific niche.

However, there is one solid format that’s been proven to increase conversion, boost sales, and drive more qualified leads to almost any kind of website.

I am talking about podcasts.

In 2018, businesses spent $497 million on podcast advertising in 2018, and it’s estimated that by 2020, podcast ad spend will go up to a whopping $1 billion. So, podcasting is clearly big business.

How do you launch a business podcast?
So, there are a few steps when it comes to launching a podcast for your business – and it all starts with thinking about your aim.

What are you trying to achieve from your podcast? Is it to build trust with customers, or to drive more awareness with new prospects? In my case, I wanted to better position myself as a leader in the sales enablement space – so in addition to my blog over at Contemsa and posting on LinkedIn, I wanted to have a few different streams of content where my audience could gain insights about sales enablement.

With that aim in mind, it was important that my podcast was not about selling anything. Instead, it was about sharing insights and tips on B2B sales enablement topics such as How to Involve Sales Teams in Your Sales Playbook Process, for example. As you can see in this example episode, I am not selling anything: I am giving away useful tips and support for my customers and prospects.

Define your goals and research your topic.

The first step is to figure out your goals upfront. Decide why you want to create a podcast. It can be to complement your blog, find new leads for your business or connect with like-minded people, or it can just be a passion project.

Opt for a co-host.

A podcast can have various formats, including:

• Monologue: One person speaking about their experience.

• Co-hosted podcast: Conversation between two or more hosts.

• Interview: Wherein the host interviews a guest.

• Panel: Discussion among a group of people on a particular topic.

Decide on a catchy name and proper description.

While you can pick a fancy name, it is best to choose a catchy name that helps to convey your identity and what the show is about. The title should be concise and be relevant to the topic. Similarly, while naming your various episodes, include keywords and phrases that a potential listener would use. You can also include the names of well-known personalities who will be featured in a particular episode.

reate an interesting cover picture and intro.

Cover art is the first touch point for people browsing for new podcasts. Get the help of a designer to draft a few options, and choose the best one. Follow the cover picture with an excellent intro. Having a third party introduce you will enhance the value of your podcast by several notches and is a great way to get noticed when you’re first starting out.

Arrange for equipment and software.

To start a podcast, you’re required to have access to and learn to use some easily available equipment and software. Podcasting equipment doesn’t need to be costly. You can start a good audio podcast with basic pieces of equipment such as a microphone, headphones, pop filter, etc. Assess your audio priorities and recording set-up, and decide on the equipment you require. Also, learn about the various software options such as Audacity, GarageBand, Reaper, Adobe Audition, etc. for recording and editing and choose the best one for your needs.

Study script-writing techniques and recording techniques.

Once you have equipment in place, it is time to write the script and record. Beginners should put in the time to learn about script-writing techniques; a clear and smooth recording requires a perfect script that might include a short and sweet introduction, guest introduction, episode discussion, recap of earlier episodes, etc.

Media publicity has traditionally been a challenge for small businesses. However, the emergence of podcasts has made it easier now more than ever. Being featured on a podcast has numerous benefits, including an increase in credibility when being featured by a third party, the opportunity for listeners (potential clients) to create a personal connection with the business and show preparations force the business to clarify its pitch and value proposition. Finally, it can even catch the ear of an investor.

Sony Music has been signalling its podcasting ambitions with a series of partnerships over the past year. Now it has revealed nearly 40 new shows resulting from those deals – and they’re all launching this year.

The unveiling happened at the major labels first IAB Podcast Upfront presentation, with shows in categories including true crime, politics, current events, and social / racial justice, as well as music.

On the latter front, two of the new shows talked about at the upfront presentation were My 90s Playlist with hosts Tracy Clayton and Akoto Ofori-Atta, and a music/sports show from NFL reporter Lindsay Czarniak.

Imagine the perfect custom talk radio station tailored exactly to your unique likes, with a never-ending flow of great content.

That is exactly what Apple could soon be delivering with its recent podcasting acquisition, Scout FM. Because that’s precisely what Apple has achieved already — in the music sense — with its new personalized music stations in iOS 14.

Original podcasts from SiriusXM that chronicle sports greatest rivalries, comedys biggest legends, country stars humble beginnings, and gripping first-person tales from medicines front lines

Plus, influential podcasts from FOX News and popular podcasts from leading creators and providers including Stitcher, NBC News, CNN, NPR, ViacomCBS, The Wall Street Journal, HBO, Wondery, ESPN, Barstool, TNT, Joel Osteen Ministries, WNYC Studios, Slate, TED, Westwood One, PRX, and many more

Podcast-listening has skyrocketed over the past couple of years. In fact, it’s quickly becoming one of the fastest-growing mediums, with forecasts predicting the number of podcast users to exceed 160 million by 2023.

Do you have a niche?
Podcasts that focus on a specific niche or subject matter tend to perform better and garner more regular listeners than those covering broad topics.

Do you have the time?
Although the best podcasts come off as being off-the-cuff conversations, the truth is that a lot of time and commitment are involved in bringing them to life.

Do you want to raise your profile or make money?
Podcasts can be great tools for raising your thought leadership profile, but if monetization is your primary goal, you will probably want to invest your time and money somewhere else.

When the pandemic hit us, nobody anticipated the extent to which it would alter our lives. Just over a year ago, the coronavirus was spreading only in the unfamiliar region of China’s Hubei province. Today, every major country is reeling under its effects, with people trying to balance work, home and social wellbeing. While our routines remained restricted due to imposed limitations on movement, it has provided us additional time to spend at home.

Moreover, the work-from-home phenomenon has given employees the flexibility to accommodate the various facets of everyday life. People now have a myriad of options to pick and keep them entertained and connected to the world. Over the months since the initial lockdowns, there is a significant buzz, with reports suggesting a spike in mobile phone usage, online shopping, OTT video content and podcasting.

Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows digital marketers should pay attention to.

Podcasting is the new normal in digital marketing.

Experts are calling podcasting modern-day blogging.

Doubling in attendance from the previous year, Podfest March 2020 marked the 6th edition of the annual international event produced by Chris Krimitsos.

It also skated by the pre-pandemic shutdown as one of the last live events of 2020.

Illustrating how podcasting have captured the interest of people all over the globe in recent years, research company Grand View Research suggested that the global podcasting market size valued at USD 9.28 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 27.5% from 2020 to 2027. During the pandemic, listeners worldwide are observed to be spending more time at home due to work-from-home and social distancing policies – changing the entire dynamics of the market for podcasts, which used to have a pre-pandemic target audience of people listening to broadcasts during their commute. The industry is now expected to grow with engaged listeners who are stuck indoors while working from home.

TV meant to be responsive to the moment seemed distant. But podcasts, with the intimate production values, felt more immediate and relevant than ever before.

In a year otherwise defined by loss, one area of our lives has remained untouched; abundant, even. Movie theaters closed and blockbusters were delayed. Music and theater venues shuttered. But TV marched on. The number of original scripted shows dipped slightly, but international series and older shows arriving on the streaming platforms more than filled the void of shows canceled or delayed.

And yet, as the pandemic months piled up, TVs seeming imperviousness to the halt of all other cultural activities started seeming less like a virtue and more like a vice, like denial, like a dispatch from a faker world.

These five questions can help you decide whether a show of your own is the way to go.

1. Where does this fit in my strategy?
2. Can I add value with a show?
3. Do I have a content marketing strategy to plan this show?
4. Do I have the resources to devote to this show?
5. Can I bring in quality guests?

Why Personalize?

So Where Do We Start?

Software Considerations

Ways to Personalize

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