Bobby Maddex interviews Dr. Bradley Nassif, a professor of biblical and theological studies at North Park University in Chicago, Illinois, and the author of a new book from Zondervan Press titled Bringing Jesus to the Desert.

We talk with Fr. Peter Jackson, newly appointed OCMC missionary to Guatemala following the mass conversion of 150,000 people into the Orthodox Church. Learn about his work in training clergy and translating liturgical documents for the 300+ churches and eight priests.

Bobby Maddex interviews Dr. Nicholas Reeves, assistant professor of liturgical music at St. Vladimir’s Seminary, and Dr. Peter Bouteneff, an associate professor of systematic theology at St. Vlad’s, about an upcoming concert at Carnegie Hall featuring the music of Arvo Pärt.

Bobby Maddex interviews Fr. Justin Mathews, the executive director of FOCUS North America, and Theodora Polamalu, a FOCUS advisory board member and the wife of Troy Polamalu, strong safety for the Pittsburgh Steelers, about FOCUS's new "Tackle Poverty" campaign.

Fr. Pat explains that Pascha is not about the resurrection of a god, but rather about the resurrection of a Jew who lived and breathed and ate with us here on earth.

People come in to the Church through various ports of entry. But when they come in, they come in through the Cross. In this meditation given over the course of the four Royal Hours on Great and Holy Friday, Fr. Pat considers with us four people, one from each Gospel, who cross over the border into the sphere of faith through the event of the Cross.

Fr. Pat preaches on the temptation of Jesus in the wilderness as told in the Gospel of Matthew, Chapter 4.

Fr. Pat explains why the Church emphasizes Christ's multiplication of the loaves and fish.

We sometimes describe people as cradles or converts; but instead of describing people, that can divide us. And they're a bit misleading: we aren't born into the Church, and there isn't a specific moment in the past when we enter the Church. We're actually pilgrims, making our way to Christ, growing closer to Him everyday.

In this two-part interview Kevin's guest is "George," who became a Sunni Muslim at age 14 and studied to become an Imam at a madrasa, studying Quran, Arabic language, Islamic theology, hadith, and jurisprudence. He left Islam and became an Orthodox Christian 20 years later. Among other things, Kevin and his guest discuss Islamic theology, common misunderstandings of Christianity by Muslims, differences between "orthodox" Islam and the Nation of Islam, the true understanding and practice in Islam of slavery and jihad, and the extraordinary journey that led "George" to Orthodox Christianity.

In this two-part interview Kevin's guest is "George," who became a Sunni Muslim at age 14 and studied to become an Imam at a madrasa, studying Quran, Arabic language, Islamic theology, hadith, and jurisprudence. He left Islam and became an Orthodox Christian 20 years later. Among other things, Kevin and his guest discuss Islamic theology, common misunderstandings of Christianity by Muslims, differences between "orthodox" Islam and the Nation of Islam, the true understanding and practice in Islam of slavery and jihad, and the extraordinary journey that led "George" to Orthodox Christianity.

"Saint Cosmas came from Bulgaria where his devout parents provided him with a good education in Slavonic and Greek. They wanted him to marry but he was drawn by the love of Christ and, unknown to them, made his way to the Holy Mountain of Athos to become a monk at the Bulgarian monastery of Zographou. On the feast of the Annunciation at the Monastery of Vatopedi, he saw a woman among those serving in the Church and in the refectory, and he was grieved at first to observe this breach of the monastic rule, but overjoyed when he realized that it was the Mother of God who had appeared to him in this way.   "He was clothed in the holy angelic Habit and, after some time, was ordained priest. One day, as he was praying before the icon of the Mother of God, asking her with tears how to achieve his salvation, he heard a voice saying, 'Let my servant withdraw to the desert outside the monastery.' He was obedient to the will of God and, with the blessing of his Abbot, lived in silence from then on. Some years later, he was found worthy of the grace of discernment of thoughts and of beholding things happening elsewhere, as well as of other spiritual gifts. In the course of many years, he was the spiritual helper of a great number of monks. At the end of his life, Christ appeared to him saying that he would shortly have a great trial to endure from the Devil. Indeed, the prince of demons made his appearance next day with a host of his servants bewailing and bemoaning their inability to annihilate their great enemy Cosmas, who had held them in check for so long and gained possession, by his virtue, of the throne in Heaven that had once been Lucifer's. Taking a heavy stick, the demon beat the Saint so violently that he left him half-dead. As God allowed, Saint Cosmas died in peace two days later, on 22 September 1323. When the fathers came from the monastery to bury him, the wild animals gathered round. They kept silent until the end of the service, but howled unusually loud as his body was covered with earth. Then having paid their respects, they made off into the wilderness. Forty days later, the monks came to take up the body of Saint Cosmas and translate it to the monastery, but it was no longer in the grave. Where it now is God alone knows." (Synaxarion)

Matthew discusses the careers of Nicholas Bjerring (1870) and James Chrystal (1868), the first two convert priests in American Orthodox history. Learn more HERE.

Details about how it works in the link.

In a long New York Times piece, top Googlers speculate about the future of advertising, including Google selling TV ads, using more personalized information, and links to store inventory information.

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Germany's Alexander Zverev claims a straight-set win over home favourite Ugo Humbert to clinch his first Paris Masters title.

A severe weather alert in southern Spain leads to the opening tie of the Billie Jean King Cup between Spain and Poland being postponed.

Rachel and Leanne with their take on everything that's happening in the World of football

The Football Association of Wales has made a presentation to Merthyr Town to entice them out of the English non-league system into an expanded Cymru Premier in 2026.

New Zealand head coach Scott Robertson says his time in Northern Ireland "helped shape" him as a person.

Seamus Coleman is one of three players ruled out the Republic of Ireland's Nations League fixtures with Finland and England, with Matt Doherty drafted in.

The instrument is usually on display in the Robert Burns Birthplace Museum in Alloway.

The toy retailer says higher costs have hit expansion and led to a hiring freeze at its head office.

The Advertising Standards Authority rules an artificial grass firm's billboard "objectified" women.

The Gloucester centre is eager to emulate the exploits and travel of idol Jamie Roberts.

Police say no life-changing injuries were reported in the incident.

A farmer warns the future of an ancient tradition of cows grazing on a city's commons is in doubt.

The junction is expected to remain shut during rush hour but southbound is still open, police say.

Potential industrial action over the plans have now been called off by a doctors union.

The increase compares with a decrease during the the same period in 2023.

A review into the government's handling of a child poverty strategy has found it has failed.

According to Marie Curie, 35% of working age people who died in Bradford were in poverty.

“A leader is one who knows the way, goes the way and shows the way,” - John C Maxwell, best-selling author, speaker and coach.

Genuine thought leadership is a powerful differentiator for any business.

Articles and reports that demonstrate true expertise, authority and insight stand apart from your competitors’ me-too blah-blah. They build trust, enhance your brand, help close deals and defend your margins.

High-quality content also avoids the Google penalties that come with spammy or AI-created content. Don’t take our word for that, here’s what Google has to say about creating helpful, reliable, people-first content. (See our take on AI in marketing too.)

What is high-quality content?

Thought-leadership copywriting provides unique insights, presents new research and uses data. It covers complex subjects in a new and engaging way. It is designed to expand readers’ understanding. It manages to be persuasive but not pushy.

Everyone can write, but not everyone is a writer. High-quality marketing content requires expert copywriters. (Read more about what a copywriter actually does.)

To get it right, writers require a deep understanding of their audiences, clients, products, the wider context of the industry, and the current shape of the market. For businesses embracing thought-leadership content, that’s where the true value lies.

But you have to invest time, money and marketing effort to realise this value. That can be challenging when business leaders and decision-makers can’t see the return on investment (ROI).

Let’s explore the ROI of copywriting and thought leadership to help you build a business case for their value.

What are the likely costs of copywriting and thought leadership?

The short answer? It depends. The long answer? There’s no one-size-fits-all cost and most writers will offer packages or tailored pricing. According to a study by Clutch, the average UK digital agency charges approximately £98.10 per hour. Research by DDIY suggests that a monthly content marketing retainer can cost between £1,805.78 and £23,551.50.

Of course, an hourly rate doesn’t tell you much about how long something will take or the required level of expertise needed to do an outstanding job.

That’s why, at Articulate, we charge for copywriting on a fixed price basis related to the length and complexity of the piece.

For maximum transparency and flexibility, we have a tariff—a kind of menu—of common writing deliverables such as case studies, white papers, or thought leadership articles. Our fixed prices include research, interviewing, writing, project management, editing, proofreading two rounds of revisions (if required), keyword optimisation, and, for blog articles, meta descriptions, a featured image and a couple of social posts.

Our marketing retainers start at £4,100 per month and one-off copywriting projects start at £5,000 for things like a case study library or a lead generation campaign centred around a flagship report or ebook.

We charge for website copywriting slightly differently, on a per-word basis, because of the additional complexity of integrating it with design, search engine optimisation and the rest of the development process. Also, in our experience, writing website copy for clients is like writing poetry and demands a high level of experience and client knowledge for your most important marketing asset.

Broadly speaking though, the cost of a content project will vary depending on the following factors: the who, the what, the when, the where and above all, the why.

The Who

Freelance copywriters and marketing agencies will charge different prices because, of course, their overheads and offerings are different. An agency may cost more but brings benefits such as editing, additional skills (e.g. SEO, research), better availability and turnaround times.

Then there are factors such as years of experience, location, specialisations and so on. You might also consider an in-house or staff writer who will require a competitive salary.

There are specific skills required to be a good marketing copywriter, including:

• Marketing know-how
• Business, sector and client knowledge
• Interviewing skills
• Research and analytical skills
• Search engine optimisation, e.g. writing with keywords
• Agility with tone of voice and messaging
• Self- and pair-editing
• Proofreading
• Social media writing skills
• Content planning and ideation

It’s helpful to put a good marketing copywriter with a reasonable level of skill and five or more years of experience in the same bracket as, say, a lawyer or an experienced, professional journalist writing for a trade magazine or reputable newspaper.

Typically, in an agency, they will work in teams that provide complementary skills and coverage for illness or holidays. All of this is hard to replicate in-house. (For more on this see our article: Should you hire a marketing person or a marketing agency.)

The What

The nature of your business and its content can impact how much copywriting will cost you. For technical or niche businesses, you’ll need to work with writers who understand your industry thoroughly or who have the skills and processes in place to learn about it efficiently.

You might not need to work with specialists if your company wants more generic content. But generic isn’t going to cut through the noise. Similarly, the length of your copy will affect the price, too. Some providers charge per project, others per word.

The When

How quickly and how often do you need copywriting and thought leadership content? Time-sensitive projects may incur additional costs to help you meet deadlines. And the more content you need, the more it will add up. A freelancer will struggle to produce tens of thousands of words in a short period of time but an agency can bring a whole team and a well-oiled production process to the challenge. You can, however, explore these helpful tips from the Articulate Marketing team on how to make every piece of content work harder for you.

The Where

Where are you posting, hosting or submitting the writing? The platform will impact the word count and, in turn, the price. A detailed report, an eBook or a long-form pillar page will set you back more than a 750-word blog post for your company website, for example. Similarly, copy for your home page might be short but it is very important and getting it right might take longer and cost more on a per-word basis than a more general piece.

The Why

Here’s where it gets interesting. You might know who you want to work with, what you want them to produce, when you need it and where it’s going. But do you know why you’re doing it? Have you considered who you want to read your thought-leadership content? And what you want them to do once they’ve read it?

From top-of-the-funnel content for brand awareness and lead generation to bottom-of-the-funnel content for conversions or customer retention, your copywriter needs to know what role your content plays in the context of your wider business.

In our opinion, the ‘why’ separates good writers from bad ones — and both kinds from the likes of ChatGPT. This is why we call our writers ‘marketing copywriters’ because they understand how to weave their work into broader marketing objectives.

So, what’s the ROI of copywriting and thought leadership?

Whether you choose to go external or in-house, there’s significant value in investing in the art of copywriting. Here’s why.

Demonstrate relevance and expertise

A study by Edelman and LinkedIn found that 73 percent of decision-makers say an organisation’s thought leadership content is more trustworthy for assessing its capabilities than its marketing materials.

The same study found that 80% of respondents want to see third-party data included in it, and 44% believe the highest-quality content helps them better understand a business's challenges and opportunities.

Decision-makers want to know why they should work with you. And your knowledge, experience, and expertise are your differentiators. The ROI? As many as 60 per cent of decision-makers say they’re willing to pay a premium to work with a business that produces good thought leadership.

Establish your brand and raise your profile

While thought-leadership and content marketing materials are busy showcasing your expertise, they’re also putting you on the map. Readers get to know your brand and tone of voice (TOV). Decision-makers may even share your content online, quote your research in their content, and reference your work conversationally.

The front of a buyer’s mind is a powerful place to be. Especially when we consider that 70 percent of C-suite executives said thought leadership content made them question their current B2B relationships — with 54 percent realizing other vendors might better understand their needs, according to a study by Edelman and LinkedIn.

Reach new audiences

A key part of establishing your brand with thought leadership is connecting with new audiences. Businesses often have a clear idea of who they want to work with and who wants to work with them. But growing your brand presence with thought leadership content means you’ll start to appear in new places online.

For example, when Basecamp founder Jason Fried tweeted about his company’s new ad, which called out Google’s paid ad strategy, he subsequently received over 1,000 backlinks to the company’s website. Depending on how you value backlinks, that could be worth up to $500,000 in SEO benefits.

This kind of thought-leadership content will help you rank for new search engine queries, generate more backlinks, appear in different social media feeds and so on. You might even find that your successful written content creates entirely new opportunities for you — podcast appearances, webinar invitations, the chance to speak at industry events and so on.

Build existing customer loyalty

Your written content doesn’t just serve the purpose of attracting new audiences. It’s a valuable tool for staying connected to your existing customers (and re-connecting with previous ones, too).

According to Accenture, 80 percent of businesses spend less than a third of their time and budget on customer-focused messaging. This presents a clear missed opportunity when considering loyal customers' ROI.

On average, a loyal customer is worth up to 10 times the value of their original purchase, according to the Office of Consumer Affairs. And, Bain and Co found that increasing customer retention by two percent has the same impact as reducing costs by 10 percent. Remember: the grass is greener where you water it!

Content is still king

Powerful, engaging, well-written thought leadership content has a functional role to play, too. Of course, establishing your brand, growing your audience, and giving your customers something to talk about are important. But high-quality written content is necessary to get discovered online. For example, brands that regularly update their blog get 67 percent more leads than those that don’t, according to Absurd Insights.

Similarly, search engines are starting to prioritise the quality of the content they promote to users, cracking down on misinformation, clickbait, spam, and AI-generated content. For example, Google looks for content showcasing experience, expertise, authority, and trustworthiness. This is called E-E-A-T content and thought leadership is precisely the kind of writing that reflects these crucial areas.

Recent Google updates penalise companies that fill up their site with cheap AI-generated SEO content. This tactic is just empty calories and now it’s creating marketing heart attacks for companies that tried it. The need for high-quality EEAT content has never been higher.

The final word

The ROI of thought leadership is going to take a lot of work to prove. That’s because it’s about more than just numbers. It’s about value. An AI-generated blog post will save you time and probably be fairly accurate. It may even generate a small amount of traffic (before Google recognises it as AI and penalises you for it, that is). But well-written thought leadership is a conversation starter. It’s the kind of content people are still thinking about after they’ve logged off. It makes potential customers think — and start questioning whether they’re working with the right providers. It’s full of insight, personality, colour and expertise. You can’t put a price on that.

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(Belga) Les archéologues ont fait plusieurs découvertes archéologiques datant de la période romaine et du Moyen Âge à Roulers, communique la province de Flandre occidentale ce lundi. Les excavations se sont déroulées dans le cadre de travaux liées à l'aménagement d'un bassin tampon. Celui-ci sera construit au bout de la Wagenweg dans le quartier De Ruiter à Roulers dans le courant du printemps.

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