Droom has announced a doorstep vehicle maintenance service in India. Called the ‘Jumpstart', the service will cater to all two-wheeler and four-wheeler vehicles. The service is being offered in light of the ongoing Covid-19 pandemic in the country.

Hyundai India has announced a unique ‘EMI Assurance' program due to the Covid-19 pandemic in the country. The new initiative supports working individuals with repayment of car loans in case any employment uncertainty.

BMW Group India has announced a start in operations at their Chennai based facility today. Operations have begun in accordance with guidelines issued by local authorities. Production at the facility has started with less than 50 per cent of the company's

Hyundai India announces unique finance schemes for new vehicle ownership in the country. The new finance schemes are aimed to offer increased convenience and ease of ownership with new vehicle purchases.

Vashu Bhagnani#39;s Pooja Entertainment is considering closed-door studios for movies slated to go on the floors immediately.

Radio, which was already under pressure due to slowdown in the economy, is under more stress now because of coronavirus

His appeal came on a day 16 migrants were crushed under a goods train in Maharashtra when they were sleeping on rail tracks during their return home in Madhya Pradesh.

Futures on major U.S. and Hong Kong stock indexes were up following gains in a global stock index and an oil price surge of as much as 25%.

ICICI Bank#39;s asset quality is also expected to improve in the March quarter on account of write-offs.

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The head of the International Monetary Fund on Friday signaled a possible downward revision of global economic forecasts, and warned the United States and China against rekindling a trade war that could weaken a recovery from the coronavirus pandemic.

Germany will have to work on another supplementary budget to help the state's social security system cushion the effects of the coronavirus pandemic, Chancellor Angela Merkel's chief budget lawmaker said on Saturday.

As many parts of the world's biggest economy begin to reopen after weeks of stay-at-home orders that slowed the spread of the coronavirus but gutted jobs, Americans should not expect a quick return to growth, U.S. Federal Reserve officials said on Friday.

Alphabet Inc's Google said on Friday it has asked employees to take a day off on May 22, to address work-from-home-related burnout during the coronavirus pandemic.

Mexican President Andres Manuel Lopez Obrador said on Friday he aims to present plans next week to reopen the economy, as key sectors like carmaking look to begin business again after over a month of quarantine measures to curb the coronavirus outbreak.

A 5-year old boy has died in New York from a rare inflammatory syndrome believed to be linked to the novel coronavirus, highlighting a potential new risk for children in the pandemic, Governor Andrew Cuomo said on Friday.

U.S. Vice President Mike Pence's press secretary, the wife of one of President Donald Trump's senior advisers, has tested positive for the coronavirus, raising alarm about the virus' potential spread within the White House's inner most circle.

A week packed with U.S. economic data is likely to provide investors with more evidence of the extent to which the coronavirus pandemic has hit growth, sharpening the debate on whether a rebound in stocks has been justified amid an unprecedented slowdown.

Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day. Naturally, I turn to YouTube, Netflix, Hulu, Amazon Prime, Disney+ and all of the other video streaming sites for entertainment.

As a marketer, this makes me wonder what those streaming sites are seeing in their analytics. Obviously, views must be up by an unbelievable amount. But, what about engagement? How many people are completing the videos they start? Are they watching more? Unless it’s Tiger King, the answer is unknown (it’s impossible to look away from Tiger King). But those streaming sites aren’t the only ones that might have some fascinating new data to look at.

Social sites and YouTube provide a host of different metrics and analytics options. While each data point serves a purpose, there are a few key performance indicators (KPIs) that are more important to track to better understand your audience and improve content performance.

Video Analytics and Content Benchmarks

A recent study from video streaming site Vidyard established some useful benchmarks for video content:

• 52% of viewers watch a video all the way through
• 68% will watch the entire video if it’s less than 60 seconds
• 25% will finish a video if it’s more than 20 minutes

The same study found that the most common business-created videos are webinars, demos and social media videos, and are most likely to be published on websites, social media and YouTube.

Of course, these benchmarks will vary by audience, by industry, by the light of the silvery moon — basically, take them as a starting point and customize from there. Here’s the process we recommend.

Using Video Analytics to Optimize Your Video Content

1 — Use Demographics to Understand Your Audience

The first step to increasing content engagement and effectiveness is to gain a better understanding of your audience. To do that, it’s critical to monitor demographic data in your video analytics platform. Most will give you basic demographic data, like location, age, language and device use. Some will give you user interest data, income estimates and even company data.

Knowing this information helps you create more relevant content. For example, if you find that your audience primarily speaks English, but there is a growing subset of French speakers accessing your videos on mobile devices, you might want to consider adding French caption options for mobile users.

If you see an increase in viewers from a specific geographic area, you will want to look at the analytics for that region to determine what content is attracting the new audience and how they are engaging while they’re watching and immediately afterward.

2 — Use Awareness and Engagement Metrics to Understand Audience Demand

Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold. Of course, this data will drive your go-forward strategy, but it will also help you improve performance right away by adjusting promotion tactics and featured content.

For example, if you see an uptick in video views week over week for a particular video, that indicates that the topic is becoming increasingly popular. To prove that, you will want to look at engagement metrics like watch time, clicks on your call to action (CTA), and subscribers gained or lost. If you see an uptick in views and a corresponding uptick in engagement, you’re going to want to feature that video more prominently. If you see an increase in negative engagement —  a loss of subscribers — or if viewers are dropping off right away, that might indicate your video doesn’t quite match the intent for that topic.

This granular view of data can help you improve and optimize your existing content, create more strategic video content roadmaps, and provide viewers with content they want and need to make critical decisions later in the funnel.

[bctt tweet="“Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold.” @Tiffani_Allen" username="toprank"]

3 — Audit Your Video Library for Optimization Opportunities

Following the best practices for whichever video hosting platform you’re using can result in increased video visibility and better user experience. A great first step is to optimize video titles, descriptions, and tags. Then you can organize  your videos into different sections, playlists, or even channels to help the right audience find your content faster.

To determine your next steps, audit your existing video channels. Do you know at a glance what the video is about? Does the thumbnail image inspire a click? Does your channel, landing page or resource center adequately convey the type, purpose and content of your videos in a way that compels action?

If the answer is yes, go take a break. I recommend a few hours of Animal Crossing: New Horizons. It’s very soothing. But if the answer’s no, you’re not alone. And you do have the tools you need to create better video content. It’s all in your analytics.

As a quick disclaimer, if your videos are hosted on your website and you notice some odd user behavior patterns over the last month or so — increases in direct traffic, crazy long time on page — you might want to look into whether or not IPs are blocked for your team’s home IP addresses. Determine if the patterns are happening on a more global level, or if they’re localized to the geographic area surrounding your physical office.

If you want help with an audit, or just want to bounce some ideas around, we’re here to help. Tweet us @toprank or contact us to get started.

The post What B2B Marketers Need to Know about Optimizing Content with Video Analytics appeared first on Online Marketing Blog - TopRank®.

Britons stood in silence and Queen Elizabeth addressed the nation on Friday's 75th anniversary of "Victory in Europe" Day, though the coronavirus dampened commemorations for the end of World War Two on the continent. Lauren Anthony reports.

A campaign in Mexico City to get residents to wear face masks is now reinforced with a new secret weapon: clowns. They're telling metro riders, 'Wear a face mask -- don't be a clown!' as they spray riders' hands with disinfectant. Gavino Garay has more.

Stone by stone, digital artists and game developers from Mosul are rebuilding Nineveh's heritage sites in the digital world. Francis Maguire reports.

A campaign in Mexico City to get residents to wear face masks is now reinforced with a new secret weapon: clowns. They're telling metro riders, 'Wear a face mask -- don't be a clown!' as they spray riders' hands with disinfectant. Gavino Garay has more.

General Motors on Wednesday outlined plans for a May 18 restart of most of its North American plants shut down by the coronavirus pandemic as it reported a huge plunge in first-quarter profit. This report produced by Yahaira Jacquez.

Aides to U.S. President Trump say their 2020 campaign will now be focus on two themes: Trump is the only candidate who can resurrect the economy and that Democrats will not be as tough on China, a country Trump is blaming for the pandemic.

रामानंद सागर के मशहूर शो रामायण के री-टेलीकास्ट के बाद दशानन रावण भी उतने ही फेमस हो गए हैं, जितने श्री राम हैं। अरुण गोविल और दीपिका चिखलिया के बाद अब अरविंद त्रिवेदी ने भी सोशल मीडिया पर डेब्यू कर लिया है। अरविंद त्रिवेदी ने ट्विटर पर अकाउंट बनाया है। अरविंद के ट्विटर पर आते ही#RavanOnTwitter हैश टैग ट्रेंड करने लगा।

अरविंद ने अपने ट्विटर अकाउंट पर कई सारे पोस्ट किए और यह भी बताया कि वे दर्शकों और फैन्स की डिमांड के कारण सोशल मीडिया पर आए हैं।अरविंद ने एक वीडियो के जरिए लोगों से घर पर रहने और सरकारी नियमों का पालन करने की अपील भी की है।अरविंद ने 18 अप्रैल को यह अकाउंट बनाया है। उन्होंने अनुपम खेर के ट्वीट को री-ट्वीट भी किया है।

A town in southern Sweden has turned to a traditional source to try to prevent the coronavirus spreading during an annual festive event on Thursday: Chicken manure. Emer McCarthy reports.

Minister of Economy, Nadia Calviño, only the second woman to hold the position in Spanish history, speaks to Breakingviews Global Editor Rob Cox as Spain prepares to hold parliamentary elections on Nov. 10 for the second time in a year.

Former British Primer Minister Tony Blair cast doubt on that timetable for Brexit negotiations and said there was still a risk that Britain could exit the EU in a year's time without having struck a deal with its biggest trading partner.

U.S. Defense Secretary Mark Esper said on Tuesday that the Taliban were not living up to their commitments under an agreement signed this year, amid signs the fragile deal is under strain by a political deadlock and increasing Taliban violence.

Sri Lanka's central bank cut its benchmark interest rates by a further 50 basis points on Wednesday, its third reduction since the coronavirus crisis struck there in March.

Pakistan's cabinet has declined to include a religious sect that rights group says suffers widespread persecution in a newly formed commission for minorities, after opposition from conservatives in the government, officials said on Thursday.

Indigenous elders from Alaska to Australia have come together to deliver some tough love in a new film for Earth Day. Francis Maguire reports.

Sorry. A short dip in carbon emissions won’t save the planet after all. Things may even get worse, say the experts.

Senegal is quickly becoming a tech hub leader in Francophone West Africa, having raised $22 million in investments for tech and digital companies in 2018, according to Partech, a global investment platform. However, the business ecosystem in the region remains beset by a critical funding gap.

Air travelers cannot receive cash compensation if their flight is delayed by a passenger biting others and assaulting crew members, an adviser at the Court of Justice of the European Union said on Thursday.

Worried about whether you have enough toilet paper for the coronavirus lockdown? A German website can tell you how long your supply will last.

You've got to eat it, to beat it: That's the philosophy of one Hanoi chef who is attempting to boost morale in the Vietnamese capital by selling green, coronavirus-themed burgers.

A quick-thinking Helsinki bakery has saved itself from financial ruin due to the new coronavirus pandemic by creating a cake that looks like a toilet roll.

As Thailand's capital cautiously reopens many restaurants shuttered over coronavirus fears, the feline "employees" of the Caturday Cafe are back at work.

Britons stood in silence and Queen Elizabeth addressed the nation on Friday's 75th anniversary of "Victory in Europe" Day, though the coronavirus dampened commemorations for the end of World War Two on the continent. Lauren Anthony reports.

White House spokeswoman Kayleigh McEnany on Friday was asked about the U.S. economy that lost a staggering 20.5 million jobs in April, the steepest plunge in payrolls since the Great Depression, and she responded saying it was 'decided' by the president to 'stop the economy' to save lives.

A campaign in Mexico City to get residents to wear face masks is now reinforced with a new secret weapon: clowns. They're telling metro riders, 'Wear a face mask -- don't be a clown!' as they spray riders' hands with disinfectant. Gavino Garay has more.

Stone by stone, digital artists and game developers from Mosul are rebuilding Nineveh's heritage sites in the digital world. Francis Maguire reports.

Beaches nationwide have been shut for weeks as the government put itself on lockdown in mid-March to curb the spread of the virus, which has to date killed nearly 26,000 nationwide.

U.S. House Speaker Nancy Pelosi on Thursday made an indirect dig at President Donald Trump's Navy Blue Angels flyover this weekend, saying that political leaders have 'no right to praise them and then ignore their needs.'

White House spokeswoman Kayleigh McEnany on Friday was asked about the U.S. economy that lost a staggering 20.5 million jobs in April, the steepest plunge in payrolls since the Great Depression, and she responded saying it was 'decided' by the president to 'stop the economy' to save lives.

Andrew Wong knew from an early age that running a restaurant required improvisation, having watched his parents steer their London Chinese restaurant through nearly 30 years of good times and bad.

Vicente Piratapuia, 69, of the Piratapuia tribe had a high fever and could hardly breathe, but he refused to leave his home on the outskirts of the Amazon rainforest's biggest city.

As Thailand's capital cautiously reopens many restaurants shuttered over coronavirus fears, the feline "employees" of the Caturday Cafe are back at work.