With Never Have I Ever, the inimitable Mindy Kaling, attempts a show ‘for and about teenagers’ and does so with the aplomb of a seasoned hand.

Lewis Hamilton qualified second but was demoted to start from fourth for impeding, as Charles Leclerc and Max Verstappen will start from one-two.

Sebastian Vettel is apprehensive abut his return to Hockenheim, where his Formula One campaign came undone last year.

Juan Manuel Correa, who was injured in the horrific crash during the Formula Two's Belgian Grand Prix, has been taken out of a medically-induced coma.

Daniel Ricciardo was sent to the back of starting grid as he breached F1 rule when he exceeded his energy recovery power limit.

Mercedes won a record sixth straight constructors title after Valtteri Bottas and Lewis Hamilton finished on podium at Japanese GP.

The court asked special judge SK Yadav to control the proceedings in accordance with law so that inordinate delay that is beyond the time-frame is no longer breached.

Mass evacuations have begin to repatriate 14,800 Indians stranded abroad.

In a letter to the prime minister, Yechury said the political executive in the country is proving its "incompetence by knee-jerk reactions" and suggested measures that need to be put in place to fight coronavirus.

The Congress insisted that mismanagement of the migrant workers and treatment meted out to them, shows and reflects the approach of this government to the poorest segments that too during the pandemic.

Cricketer Manish Pandey, of Sunrisers Hyderabad, tied the knot with actress Ashrita Shetty in an intimate ceremony in Mumbai on Monday.

Merkel emphasized the special importance of US support for Germany after WW2 and the ties between the two countries that developed after, a government spokesperson said.

The shakiness or trembling may be restricted to one part of body or can be variably distributed across. This variability can differentiate it from an organic tremor which usually stereotypical, says the expert.

On the auspicious occasion of Ramzan, Devoleena shared that she has so many memories with it and she misses Iftaari.

Bhumi Pednekar will be giving her fans tips about nutrition based diets amid the coronavirus pandemic and what can be done to not indulge in emotional eating.

Women with low sexual desire are emotionally very week, says the new studies. Ladies who have low sexual desires are prone to experiencing negative emotions. This includes dissatisfaction and distress regarding their sex life. Developing guilt about the inabilities is

Viewers of ‘This Morning’ were in for a saucy treat as they were shown how to spice up their romantic relationships with the demonstration of different sexual positions. On the show, the couples clambered on to a bed to give the

The coronavirus outbreak is not only creating waves of shock across China but also on a global scale. It has given rise to the anti-China sentiment around the world. As many as 12,000 people in China have been affected by coronavirus,

With India's demonetization, there have been many speculations as to whether the move was targeted towards Digital India or whether the move will lead to the digitization of Indian economy or is it the time now for digital economy and so

In the video with Kohli, from the 2018 ODI series, the ECB has asked the Indian skipper if that is the best ball he ever faced.  

Actor Chemban Vinod got hitched to Mariam Thomas in a private ceremony on Tuesday. The actor took to his Facebook page to share the special news. Mariam is a psychologist by profession and also a Zumba trainer. Pictures of

Director Sukumar recently got emotional, as his longtime friend and manager Prasad suddenly passed away due to heart attack last month. His sudden demise literally broke Sukumar and he still hasn't recovered from the shock. Sadly, due to the lockdown, he

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The news of Irrfan Khan's shocking demise is yet to sink in. The actor died of neuroendocrine tumour on April 29, 2020. One of his films Piku, co-starring Amitabh Bachchan and Deepika Padukone, completes 5 years today (May 8, 2020).

Sai Pallavi's first look poster from Viraataparvam is finally out on the occasion of her birthday. The director of the thriller movie, Venu Udugula took to his social media handle to unveil the intriguing first look poster of the actress. {image-exi59ufwoaa4r2s-1589007113.jpg

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While the novel coronavirus pandemic has closed down sporting action like almost everything else, there are some football films to watch, for fans and others.

Marketers are in the business of attracting attention. All of our tactics, our strategies, our goals boil down to: Did we get someone’s attention and inspire them to take action?

The key to modern marketing is that we have to earn that attention. There will always be someone on who is louder, funnier, more talented, or just less shameless than your brand is willing to be. The only way to truly capture and sustain someone’s focus is to earn the right to their time. 

How do you earn attention? By providing remarkable experiences. By showing you care about your audience, you know who they are, and that your brand is here to help and to entertain them. 

For our latest Break Free video, we talked to a marketer who is helping marketers offer more memorable experiences. Sruthi Kumar is the Senior Marketing Manager at Sendoso, a platform that coordinates direct mail and gifting campaigns for personalization at scale.

Sruthi and I sat down to talk about experiential marketing in all its forms: Event marketing, direct mail, content and beyond. We also dig deeper into the philosophy of marketing. Should marketers specialize in a certain aspect of marketing, or should we be taking a more holistic approach? Can left-brained content folks and right-brained strategy folks get along… and really, is it that simple of a divide? Sruthi has some inspiring thoughts on all of the above.

Oh, and along the way, Sruthi shares how she built a marketing department from the ground up, taking Sendoso from a small start-up to competing with the big brands.

 [bctt tweet="I think what we’re really trying to do is bridge that online and offline experience. @sruthikkumar" username="toprank"]

Highlights:

1:00: Direct mail plus digital marketing for unforgettable experiences

5:45: Marketing to delight your audience

7:40: Building a marketing department from the ground up

11:05: Tactics for earning attention at marketing events

18:15: Marketing requires creative and analytical thinking 

Josh:

So tell me a little bit about Sendoso. What is it? What do you do?

Sruthi:

We're a sending platform, so we really help our customers reach their customers and prospects in a meaningful way by sending company swag, direct mail, sweets and treats, handwritten notes, the whole nine yards, in order to make really human connections with their prospects and customers.

Josh: 

Do you feel like this going back to a more simpler form of marketing compared to digital marketing? Do you feel like that’s more effective as our world gets more digital?

Sruthi:

So I actually think they go hand in hand. What we're trying to do is really bridge that online and offline experience. So not to say that digital marketing does not work. I'm a marketer. I run our field marketing team, we use digital heavily, but it's just about bringing all the channels together to create that seamless experience for the end user, and that person that you want to book a meeting with or have a signed contract with or whatever else you need from them.

[bctt tweet="It’s about bringing all the channels together to create that seamless experience for the end user, that person who you want to book a meeting with or have a signed contract with. @sruthikkumar" username="toprank"]

We are moving to an ABM approach when we are doing our events, because sometimes you get to large audiences and it's hard to really get in contact with anyone. The beautiful thing about our product is that anyone can use it in any vertical. It's direct mail: If you're selling, you can use it. If you're trying to reach an audience, you can use it. 

We do the double funnel approach at Sendoso. We do have demand gen tactics while we also have ABM tactics as well. 

I had an interview that was my first internship as a marketer. The CMO asked me, ‘Are you analytical? Or are you creative?’ And I was like, ‘I don't know, I feel like I'm a little bit of both.’ 

And she said, ‘You can't be both.’ And I just want to call her now, because you have to be both. I may not be the most analytical person on my team. But I get to work with this marketing ops manager. We built our team together, and she's very analytical. I get to learn from her and understand how would my MOPS person do this. And that's the cool stuff that you get to take with you. 

As a marketer, you should be well rounded — you're a content marketer, but you could put a demand gen campaign together.

Josh:

 We just love this binary of left brain versus right brain. But then you get this idea that oh, well, the creative types are just sitting up there in their beanbag chairs with the lava lamps going, ‘Oh, wouldn't it be cool if we did this?’ And then on the other hand is a bunch of robots who are crunching numbers. For some people, those things are going to overlap into a circle and some are somewhere on the continuum, but you can’t be just one or the other. 

[bctt tweet="People ask, 'Are you analytical or are you creative?' But you have to be both... As a marketer, you should be well rounded: You're a #contentmarketer, but you could put a demand gen campaign together. You're not just writing. @sruthikkumar" username="toprank"]

Sruthi:

With all those marketing activities that we're supposed to do, some people are just doing the check-boxes. That's totally fine, but I think you should bring your personality into it. I think so many of us are so scared. Like having our corporate voice, but I think our personal voice should be in there too. 

I think the only reason why Sendoso did stand out in the early days is because we got to incorporate so many of our early founders’ and members’ own personalities into the brand. And even the way we pitch our product today is by the voices of our sales team and our marketing team, our co-founders and c-suite. So I think it's just about being okay with being yourself and incorporating that into your whole corporate brand.

[bctt tweet="I think the reason Sendoso did stand out in the early days is we got to incorporate so many of our early founders’ own personalities. It's about being okay with being yourself and incorporating that into your corporate brand. @sruthikkumar" username="toprank"]

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel and podcast for more Break Free B2B interviews. Here are a few to whet your appetite:

• Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus
• Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity and Analytics
• Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

The post Break Free B2B Marketing: Sruthi Kumar on Creating Memorable Experiences appeared first on Online Marketing Blog - TopRank®.

Rival lawmakers scuffled in Hong Kong's legislature on Friday in a row over electing the chairman of a key committee, a fresh sign of rising political tension as the coronavirus pandemic tapers off in the Chinese-ruled city. Francesca Lynagh reports.

Arizona State University's Thunderbird School of Global Management utilizes robots to give its students a virtual graduation ceremony. Freddie Joyner has more.

Arizona State University's Thunderbird School of Global Management utilizes robots to give its students a virtual graduation ceremony. Freddie Joyner has more.

Young German climate-strikers on Friday (April 24) got creative with their social distancing, set up hundreds of cardboard cutouts to represent protesters taking part in the Fridays for Future demonstration.

Rival lawmakers scuffled in Hong Kong's legislature on Friday in a row over electing the chairman of a key committee, a fresh sign of rising political tension as the coronavirus pandemic tapers off in the Chinese-ruled city. Francesca Lynagh reports.

Along with millions around the nation, Prince Charles held a two-minute silence outside his family's Balmoral estate, while military jets flew over the United Kingdom's four capitals, and 1940s-style tea parties plus singalongs were planned in homes.

Arizona State University's Thunderbird School of Global Management utilizes robots to give its students a virtual graduation ceremony. Freddie Joyner has more.

Along with millions around the nation, Prince Charles held a two-minute silence outside his family's Balmoral estate, while military jets flew over the United Kingdom's four capitals, and 1940s-style tea parties plus singalongs were planned in homes.

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