The company's latest formula innovations – Kate Farms Pediatric Peptide 1.0 Vanilla and Kate Farms Standard 1.4 Vanilla and Plain – are now listed in the approved Medi-Cal Rx List of Enteral Nutrition Products for children and adult recipients.

Horizon Organic® expanded its Growing Years™ line with the introduction of lowfat yogurt pouches, cultured dairy smoothies, reduced-fat milk half gallons, and single-serve whole milk boxes, available at grocery retailers nationwide.

Men's nutritional needs get recognition with new ingredients, solutions.

Symrise Diana Food, the leader in natural health solutions, introduces a clinical study demonstrating the efficacy of whole fruit cranberry extract high in proanthocyanidins as a natural support for urinary health. 

Grow Daily Boys 10+ was designed to supplement a boy's regular diet and ensure the optimal amount of calories, macronutrients, and micronutrients needed for regular growth and development.

With the launch of Bone Broth — inspired by soups and stews — Cerebelly is responding to parents' requests for more variety and are now able to offer their children Cerebelly's full portfolio of products more often for a longer period of time throughout key developmental milestones.

Prepared Foods profiles new functional foods, drinks and supplements.

ELSE NUTRITION HOLDINGS INC., the plant-based baby, toddler and children nutrition company, announced the establishment of a dedicated US office and operations. Consistent strong growth of Else Nutrition product sales has led to the need for a full-time team on the ground in the US.

More than ever before, today’s parents, especially Millennials, are paying particular attention to the foods and beverages they give their babies and toddlers.

Around the world, people are paying more attention to a healthier diet and a more active lifestyle. Sport is no longer just about building muscle or losing weight—it is the basis for holistic health. This creates new expectations and opportunities for the sports nutrition market.

Pharmactive Biotech Products, S.L.U., launches Liboost®, a novel botanical extract of Damiana (Turnera diffusa), as the first formulation to help enhance sexual function in both men and women. Its sexual performance boosting capabilities have been confirmed in a consumer study conducted by the company yielding impressive results. 

HUM Nutrition, the clean and clinically tested DTC vitamin and supplement brand expanded its women's health line with the recent launch of SOS PMS GUMMIES, a gummy with clinically tested chasteberry extract for PMS symptom relief.

Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is a Co-Founder and Strategic Partner with PLEZi Nutrition, working behind-the-scenes to guide the company's mission to be a driver of change and a model for how food and beverage brands can support the health of our next generation.

Healthy aging could be defined as staying active and in good health—both physically and mentally—while getting older. Overall, three-quarters of consumers we survey report that healthy aging is “very” or “extremely important” to them. 

It recently was reported that the Administration on Aging counts more than one in six Americans as age 65 and older, an increase of greater than one third since 2010. By 2040, that number is expected to jump by nearly 50% to more than 80 million persons.

With consumers’ proactive focus on wellness coupled with demands for tailored solutions, these wellness areas are ripe for innovation.

Totally new ingredients will include offerings in the Men's Health, Sports/Active Nutrition and Energy categories. Previously launched but new to SupplySide ingredients include offerings in Muscle Health, Energy, Mood and Sleep categories. All of these ingredients are supported by clinical science, and most are considered “beverage-friendly” as part of PLT's growing beverage ingredient portfolio.

Omya has rebuilt and expanded its calcium carbonate production plant in Orgon, France, creating a substantially higher capacity for its functionalized calcium carbonate product platform, a new packaging line and an on-site warehouse. The modern facility produces the company’s mineral grades for food, pharmaceutical, nutraceutical and cosmetic applications in accordance with the most stringent sustainability and quality standards.

Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.

Cymbiotika launched its newest product, Magnesium L-Threonate. The company developed the product to combat magnesium deficiency in adults. Magnesium is an electrolyte and is required for more than 300 processes within the human body.

Continuing to expand its popular Nature’s Garden line of products, Cibo Vita introduced Fruit Balls: Immune Booster, an innovative way to boost the immune system with vital minerals, vitamins and probiotics. The plant-based Fruit Balls are also filling, healthy and deliver flavor. 

The scientifically backed collection, which includes protein powders, an immunity booster and pre- and post-workout formulas, is a line created by and for women. The products provide a holistic solution to help women reach athletic and wellness goals.

LIFEWTR, a premium bottled water brand committed to advancing and showcasing sources of creativity, debuted LIFEWTR Immune Support, a new water beverage with 10% of the recommended daily value of Zinc, aiding normal immune function.

The new 10,000-square-foot facility was constructed on ICL’s 19-acre production campus in St. Louis. At full capacity the plant is expected to produce more than 15 million pounds of product each year. 

All Friends answers rising demand for better for you beverage options, especially among Millennials and Gen Z who control the largest share of dollars in the QSR and fast casual space.

Premixes range from the mandated vitamins and minerals for addressing nutrient shortfalls to trendy ingredients like turmeric, ginger, activated charcoal, collagen, and botanical bioactives that consumers believe are healthier for them.

Today’s suppliers do more than simply mix a formulation to the customer’s request; they offer guidance and expertise, typically staffing nutritionists, biochemists, and medical experts, as well as experts on regulations. They realize that often the company ordering a premix might not have the knowledge or in-house experience to create a safe and effective blend that includes the appropriate amounts and delivered bioavailability for each vitamin, mineral, or other component.

A recent human clinical trial showed that 85% of study subjects drinking two servings of Zeal daily enjoyed a significantly better overall mood, along with improved energy, vitality and vigor after just one month.

For its most innovative launch to-date, SmartyPants Vitamins announced new SmartyPants Sugar Free Multi & Omegas gummy multivitamins in Kids, Women’s, and Prenatal formats. SmartyPants’ new Sugar Free Multi & Omegas don’t use sugar alcoh

Today, many men find themselves sedentary during the week, then go out on a weekend morning with the best of intentions at making up for lost time. They might opt for running 5 or 10 miles, or biking 30 miles, or they hit the gym–hard–lifting too much weight or overdoing the treadmill to “feel the burn.”

Each 21fl-oz serving of Electrolit contains 326mg of electrolytes alongside real glucose- a natural source of energy that boosts the body's recovery from dehydration.

Now available to consumers after an extensive research and test pilot phase, the smoothie blend comes in two flavors, Moroccan Chocolate and Vanilla Spice, both of which can be customized with up to four boosters: immune support, metabolism, vascular and recovery.

Bigelow Tea continues to transform its offerings with Peak Energy™ Black Tea plus extra L-Theanine and Caffeine, Whispering Wildflowers™ Herbal Tea plus L-Theanine, and Ginger Honey Herbal Tea plus Zinc where each blend provides flavor while featuring ingredients and nutrients with functional benefits.

Developed with a coconut water base like other BODYARMOR Sports Drink, BODYARMOR Flash I.V. offers consumers the ability to refuel, replenish and recover with electrolytes.

Soylent's Complete Protein Shakes are made with 30g of complete plant protein, 28 immune supporting vitamins & minerals, zero sugar, 1,000mg Omega-3, 250 calories of slow-burning carbs, and 60% of the daily recommended value of protein.

The product's microplastic-free Himalayan pink salt electrolyte has 270mg of sodium and chelated forms of potassium and magnesium for optimal daily hydration and easy absorption.

In the Summer of 2023, the company brought its newest manufacturing capabilities online with considerably increased capacity and new technology including a heavy suspension skid, enabling market-leading loads of active ingredients within a gummy, and increased capacity for their unique honey gummies.

Each Zeal drink mix includes more than 56 whole food nutrients containing over 120 vitamins, minerals, and antioxidants - a natural source of clean energy that provides consistent, stable, long-lasting energy. 

Garden of Life®, the carbon-neutral company operating in science-based formulas made from clean, traceable, non-GMO ingredients, introduced a new gummy extension to its popular Vitamin Code line, with seven products formulated to fit a variety of needs.

While the Blood Builder iron supplements were developed for people with iron deficiency, MegaFood Iron Energy Gummies offers a lower potency formula with a moderate 4mg of iron per serving to support the whole family's energy needs.

Aiming to elevate consumers' fitness journeys, MET-Rx's newest flavor innovations are designed to add excitement and variety to MET-Rx's flavor profiles without sacrificing substance.

These offerings showcase IBSA’s commitment to enhancing health through select dietary supplements that use novel technology for absorption, tolerability, and user convenience.

Every serving of Ka'Chava contains a blend of superfoods, protein, essential vitamins, minerals, greens, probiotics, prebiotic fiber, adaptogens, antioxidants, omegas, MCTs, digestive enzymes and more.

Using advanced ultrafiltration technology, Nurri's new Milk Shakes retain essential proteins and minerals while delivering a rich, creamy taste with high protein and low sugar. 

The line includes three vegetarian gummies, each uniquely formulated for specific needs: GummiBiotics Defense to help support immune health, GummiBiotics IBS Ease to alleviate IBS symptoms, and GummiBiotics Lean to aid in abdominal fat burning.

France’s Lesaffre Group entered the human health market in 2007 with the establishment of Lesaffre Human Care, which quickly became a world expert in fermentation dedicated to the human nutrition and health market. During the following decade, the Lesaffre Group integrated several leaders in human health, including Gnosis Advanced Biotech, Omniabios, and invested in Envera and Intralytix.

Consumer enthusiasm for plant-based foods continues to grow unabated. This is also affecting the beverage market. Market research company Persistence Market Research (PMR) predicts annual growth rates exceeding 6% for plant-based drinks through 2028. 

Immune health is one of the fastest growing supplement categories, and it is here to stay. After vitamins and minerals led the first wave of immunity supplements, protein is now emerging as a critical nutrient. 

Results of a new study reveal Arjuna Natural Pvt, Ltd.’s proprietary turmeric extract as effective as paracetamol in reducing pain and other symptoms of knee osteoarthritis (OA). 

GELITA will use this year’s virtual Natural Products Expo West event to discuss how GELITA Bioactive Collagen Peptides® (BCP®) are ideal for sports nutrition supplements. Strong ligaments and tendons, bones, and joints, also identified as “white tissue,” are a vital precondition for this. BCP® support white tissue and thus, help to build stamina, strength, athletic agility as well as performance.