The new restriction, which means travellers including Britons arriving in the UK would have to self-isolate at a private residence and fined up to 1,000 pounds or deported for flouting the rules, is expected to take effect at the end of this month.

Make-up in its truest form has not yet found the hold to be worn every day. We reserve all the make-up jazz, especially foundation for some special occasions. Whether you are a make-up lover or a beginner, a full-face of makeup

How we wish we could just delay the hair wash day. But that is not possible. Or is it? Washing hair every day or every alternate day not only is a tedious task but also damages your hair. While overwashing the

Let's face it- 20s is the time when we enjoy the best skin that we are ever going to have. Well, for most of us. And we would so love to hold on to the flawless skin of the 20s. Reality

The testing time of quarantine can be made a lot more fun with some make-up. And the top beauty magazines are living up to their stature in getting us the best of the make-up world. Vogue magazine spend a whole 24

Any move above 76.70 can trigger buying again and a target of 77.75 and 77.75 can be achieved gradually in the medium term.

With lockdown in major economies on account of coronavirus coupled with continuous outflows from the Indian capital markets will possibly lead to depreciation of the Indian rupee.

the volatility in spot may continue and 75.30-75.50 will act as a strong support and we may see a bounce towards 76.50 level, says Rahul Gupta, Head of Research- Currency, Emkay Global Financial Services.

The company is also launching the Mi Box (A device that can convert a regular TV to a smart TV) and new true wireless earbuds alongside the Mi 10.

Dinesh Trivedi, Former Rail Minister, said: "If you don’t have a separate Budget for railways the importance for railways goes away. You don’t need a railway minister, merge it with surface transport."

Once the circular is issued Budget exercise will kick off, Finance Secretary Ashok Lavasa told CNBC-TV18. Under the contours of the merged Budget, gross budgetary support to Railways Ministry will continue, so will the commercial arrangements of Railways Ministry, he said.

With plans to remove classification according to plan and non-plan expenditures, Shaktikanta Das says the government has already started conducting dry runs of a budget without plan and non-plan expenditures.

The Cabinet decision to bring forward the presentation of the union Budget and merge the Railway budget with it, along with a likely roll-out of the Goods and Services Tax from April 1 next year, could well make 2017 a breakout year for policy-making.

"The abolition of a separate railway budget is not what it is purported to be. It is a measure towards commercialisation and privatisation of the Indian Railways," CPI(M) Politburo said in a statement.

"They (farmers) fear that BJP government and Arun Jaitleyji will not give farmers their rightful share so I have asked the government to directly tell what it will do for the farmers next year", the Congress vice-president stressed.

The elections in five states, he said, are likely to be held in phases and the government in no way wants any of them to clash with the Budgetary exercise.

Most people focus on returns and chase products that offer the best returns at any point.

This is the biggest ever single day sale for Bangalore-based Flipkart, since the time the company started in 2007.

The benchmark 10-year government-security yield remained stuck in 8-7.5 percent range through all of 2015 and half of 2016, moving lower to sub-7 percent only when the RBI promised in April to reduce the system's liquidity deficit. The yield may now fall more.

Hyundai India has announced a unique ‘EMI Assurance' program due to the Covid-19 pandemic in the country. The new initiative supports working individuals with repayment of car loans in case any employment uncertainty.

Hyundai India announces unique finance schemes for new vehicle ownership in the country. The new finance schemes are aimed to offer increased convenience and ease of ownership with new vehicle purchases.

Hyundai India is offering huge discounts and special offers on select models in the brand's lineup. The company is also offering extended warranty and road-side assistance packages with new purchases.

Honda is offering huge discounts and special offers on select models in the brand's lineup. The company is also offering a three-year maintenance package at 50 per cent cost, worth Rs 8,000, on select models and trims.

With the COVID-19 virus causing a pandemic of an unprecedented level across the world, most countries including India have ordered a complete nationwide lockdown. This involves everyone staying at home, socially distancing themselves from everyone else. The central government of India

While IPL viewers are watching different content this year, the sporting property over the years has contributed significantly to television viewership.

Siddharth Anand Kumar, VP, Films and Events, Saregama, thinks that although Kerala’s move will ensure that a large number of projects get completed, the real challenge will be restarting shooting.

Meyer had kept her fans in suspense all weekend with a countdown clock on her site that promised a major announcement. The site soon crashed Monday morning, but the book was also announced by Meyer#39;s publisher, Little, Brown Books for Young Readers.

Vashu Bhagnani#39;s Pooja Entertainment is considering closed-door studios for movies slated to go on the floors immediately.

The court also suggested that the government should publicise the decision so that migrant workers learn about it.

His appeal came on a day 16 migrants were crushed under a goods train in Maharashtra when they were sleeping on rail tracks during their return home in Madhya Pradesh.

Under the initiative, eligible beneficiaries under the National Food Security Act (NFSA) would be able to avail their entitled foodgrains from any Fair Price Shop in the country using the same ration card.

"This doesn#39;t mean that Mumbai will be handed over to the Army. Police personnel are tired after working round-the- clock, some have fallen sick and a few of them have succumbed to the virus. They need rest," Thackeray said.

INS Jalashwa, participating in Indian Navy#39;s "Operation Samudra Setu" to bring home Indians stuck in foreign countries due to COVID-19 pandemic, has departed from Male port for Kochi with 698 Indian nationals on board on Friday night. It is expected to reach here on Sunday.

US gas stocks stand at 2210 billion cubic feet which is 19.5 percent higher than 5-year average stocks for this time of the year.

Experts are of the view that weakness in the rupee is likely to support the prices of both the precious metals in the domestic market. Investors can look at buying Gold on dips for a target of Rs 46,000 per 10 gm.

According to Angel Broking, On Tuesday, WTI Crude prices soared over 20.4 percent to close at $24.5 per barrel after many nations announced their plans to gradually revoke the coronavirus related lockdown which might lead to resumption in economic activities and boost the demand for the Crude.

Indian industry is raising the pitch to bring petrol and diesel under the GST for sure, but BJP and Congress leaders indicated on Wednesday that it is unlikely

India Gold June futures fell on May 8 tracking muted trend seen in international spot prices, but experts feel that the yellow metal is still a buy on dips for a target of 46600 per 10 gm.

ICICI Bank#39;s asset quality is also expected to improve in the March quarter on account of write-offs.

The board has not recommended any dividend for FY2020 as per RBI direction to banks.

The engineering to software conglomerate, which houses LT Mutual Fund under listed arm LT Finance, had put the mutual fund business on the block earlier in a renewed attempt to find a suitable buyer

As many parts of the world's biggest economy begin to reopen after weeks of stay-at-home orders that slowed the spread of the coronavirus but gutted jobs, Americans should not expect a quick return to growth, U.S. Federal Reserve officials said on Friday.

Alphabet Inc's Google said on Friday it has asked employees to take a day off on May 22, to address work-from-home-related burnout during the coronavirus pandemic.

A 5-year old boy has died in New York from a rare inflammatory syndrome believed to be linked to the novel coronavirus, highlighting a potential new risk for children in the pandemic, Governor Andrew Cuomo said on Friday.

The post Always On Influence: Definition and Why B2B Brands Need it to Succeed appeared first on Online Marketing Blog - TopRank®.

Uncertainty for some is opportunity for others. While much is being said about changes in influencer marketing approach and B2C influencers losing work at scale because events are now cancelled and industries like retail, travel and hospitality have been disrupted due to COVID-19, consumer behavior has decidedly shifted towards digital experiences.

While in-person events have been a staple for B2B marketers, we've seen how working with digital influencers on co-created content can be a sound alternative.

How brands approach marketing during a crisis makes the issue of trust even more important. When planned and implemented effectively, B2B influencer marketing programs build trust and confidence for buyers, influencers and the brand.

At the same time B2B marketers are emphasizing purpose and people over profit in their marketing messages, the need to deliver on new business and revenue hasn't gone away. Here are 4 considerations on how B2B influencer programs can be optimized, while still being empathetic and thoughtful to the new normal.

1. Find the opportunity gap.

Any marketing investment during a time of crisis will be under scrutiny. Whether your business has had to pivot or you reacting to changes in buyer behavior, it's essential to find opportunities to provide value in ways that are truly empathetic to customers and that can drive business performance. Many companies are meeting a boost in demand for information by engaging influencers to provide thought leadership, insights and how-to content.

Also, as you plan what kind of influencer program to run, think about what goal represents an opportunity for the best ratio of importance for executives to business and customer impact relative to resources and time frame? What metrics best represents that goal?

2. Build amplification in the creation.

If you are able to secure budget and support for a business influencer campaign or program, make sure you are realizing the full value of the content reach. Structure the influencer content for easy deconstruction to shareable formats including social messages, graphics, animations and repurposed content. Also, work with business influencers who have proven distribution channels and can republish brand content on their own networks and sites. The great content you can co-create with influencers won't be so great if the right audiences are not seeing it.

3. Maximize the content experience.

One of the big trends in B2B influencer marketing has been more interesting content formats. Think outside the box of ebooks and blog posts to visually rich and interactive content including audio, video and even VR/AR. There has been a rush of business influencers livestreaming video on Facebook, LinkedIn and Twitter. Brands should think about how they can differentiate the content experience they are creating for their customers and influencers alike. Impressive content inspires influencers to share even more plus it improves customer engagement.

4. Deliver a better influencer experience.

Experience is more important than ever, not just for customers but for influencers as well. Far too often, B2B companies treat influencers as a commodity and only think of what the brand wants. Here's a novel idea: Provide top shelf service to your influencers to help them be more successful concomitant to the success of your influencer program. Find out what the influencers' goals are and build a community around shared values with your influencers. Share promotion messages and goals with influencers and encourage a team approach vs one to one communications. Think more "we" vs. "me".

Rani Mani, Monica Grant and the team at Adobe do a fantastic job of this with the #AdobeInsiders program.

These opportunities to optimize B2B marketing performance are not unique to marketing during a time of crisis. They are universally useful in any environment. But with so many companies and individuals facing uncertainty. it's essential that businesses optimize for trust and what better way than to work with those who already have the trust and attention of customers?

The post Four Ways to Optimize the Marketing Performance of a B2B Influencer Program appeared first on Online Marketing Blog - TopRank®.

Tara Reade, the woman who alleges Joe Biden sexually assaulted her in 1993, said in a video interview on Thursday that he should withdraw from the White House race. Gloria Tso reports.

Syria's government allowed mosques to open on Friday for worshipers willing to perform prayers. The mosque had remained closed as part of the measures taken to contain the spread of coronavirus.

Britons stood in silence and Queen Elizabeth addressed the nation on Friday's 75th anniversary of "Victory in Europe" Day, though the coronavirus dampened commemorations for the end of World War Two on the continent. Lauren Anthony reports.

Britain's Queen Elizabeth honored those who died in World War Two on Friday, the 75th anniversary of Victory in Europe Day, and used the occasion to say she was proud of how people had responded to the coronavirus pandemic.