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Here’s Why Women Wear Wedding Ring On The Left Hand

Have you ever wondered why women wear their wedding or engagement ring on the left ring finger? You must have seen several movies where the hero slides a beautiful ring on his lady love's finger. But, did it ever strike to




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Ram Navami 2020: Here’s The Detail About The Muhurta, Rituals And Significance

Ram Navami is an important day among the Hindus. This is the day that marks the birth anniversary of Lord Rama. Every year, Ram Navami is celebrated on the Shukla Paksha (waxing phase) Navami (ninth day) of Chaitra month. This is




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Akshaya Tritiya 2020: Here’s The Muhurta, Rituals And Significance Of The Festival

Akshaya Tritiya also known as Akha Teej is celebrated every year on the Tritiya of Shukla Paksha of Vaishakh month. This year the festival falls on 26 April 2020. This day holds great significance in the lives of Hindus and Jains.




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Foot Sores May Be A New Symptom Of Coronavirus, Here's What You Need To Know

As of 17 April 2020, coronavirus disease (COVID-19) has infected 2,190,010 people and claimed 147,010 lives globally. And in India confirmed cases have gone up to 11,201 and caused 437 deaths. Since the coronavirus outbreak, we are learning something new about




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Conjunctivitis Could Be A New Symptom Of Coronavirus, Here’s What You Need To Know

As the coronavirus (COVID-19) cases continue to sky-rocket with each passing day, researchers and scientists are continuously studying the novel coronavirus and what symptoms it causes once the virus enters the body. Multiple studies have shown that coronavirus causes symptoms like




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Is Loss Of Smell And Taste A Symptom Of COVID-19? Here’s What You Need To Know

As of 20 April 2020, the coronavirus cases have increased to 2,415,294 and have caused 165,192 deaths worldwide. In India, the confirmed cases have risen to 17,265 and caused 543 deaths. The researchers and scientists from all around the world are




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Can Air Conditioning Systems Spread Coronavirus? Here’s What You Need To Know

As coronavirus disease (COVID-19) spreads rapidly infecting millions of people, researchers and scientists are continuously studying the new virus and recommending protective measures to combat the spread of the disease further. Many recent studies have shown that coronavirus can live on




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COVID-19 And Migraine: Is There A Link Between The Two?

The coronavirus cases around the globe are at 2,995,757, with 207,022 deaths reported and 881,845 recoveries. The virus outbreak that began in 2019 continues to cause casualties, while health experts around the globe are extensively working on developing a vaccine and




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Stress And Anxiety During Pregnancy? Here Are Some Helpful Tips

Some women do experience both physical and emotional stress during pregnancy. When your hormones are going haywire and when you suffer fever and indigestion problems, no one can tell you to calm down or be cool. One of the most




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Coronavirus lockdown: Here#39;s how you can apply for an e-token to buy liquor in Delhi

The new e-token system allows only 50 people to take the token per hour




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Boyfriend Is Nowhere Near Top Of My List Of Priorities: Selena Gomez On New Song

Pop star Selena Gomez, who is set to release new track Boyfriend, has made it clear that finding love in the times of coronavirus pandemic is nowhere near the top of her priority list. The track is part of




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NRI? Stuck in India due to coronavirus? Worried about tax status? Here#39;s all you need to know

The Central Board of Direct Taxes noted in a circular that the decision has been taken following various representations in the matter, as concerns were expressed that a prolonged stay in the country may make them a resident of India under section 6 of the Income Tax Act, 1961.




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Drop airlines! Here are top 10 stocks based on Warren Buffett#39;s investment methodology

Warren Buffett once again showed investors as to how one can cut losses and preserve cash. The investing phenomenon is dynamic in nature and usually changes over a period of time based on the prevailing trend.




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Triumph Bonneville T100 & T120 Black Edition Models To Launch In India Soon: Here Are The Details

Triumph Motorcycles is said to be working on introducing two new models to their Bonneville range of offerings in the Indian market. This includes the Bonneville T100 Black & Bonneville T120 Black. According to Autocar India, both motorcycles will be launched in India by June-2020.




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Jawa Forty Two Modified By Bombay Custom Works: An Anywhere, Any Time Motorcycle

Mumbai based auto custom house, Bombay Custom Works, has modified a Jawa Forty Two model, and given it the spirit of adventure. The modified Jawa motorcycle looks like it means business and has an 'anywhere, any weather' kind of attitude.




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Ducati Panigale V2 Teaser Image Released Ahead Of India Launch: Here Are All The Details

Ducati has released a teaser image of their upcoming motorcycle in the Indian market, the Panigale V2. The image has been released on the company's social media platforms, confirming that the motorcycle is scheduled to go on sale in the Indian market soon.




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Bajaj Discover & V BS6 Models Will Be Introduced Soon: Here Are All The Details

The Bajaj Discover and the V models will be introduced with a BS6 compliant engine soon in India. The re-launch of these models is expected to be delayed due to the ongoing Covid-19 pandemic in the country.




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Aprilia RS 660 To Be Launched Soon: Here Are All The Details

The Aprilia RS 660 is expected to be launched soon in international markets. The upcoming motorcycle has already been listed on the company's website hinting that a launch will happen soon.




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COVID-19 crisis | Here#39;s why orange zone is most crucial for the economy

The report compiles macroeconomic statistics like population, bank credit, bank deposits, and labour market for all three zones




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Ever Considered Using Natural Hair Products? Here’s Why You Should Make The Big Switch

Some trends are worth the hype and organic hair products is one such trend. Switching to natural and organic products seems like a gamble that we are not too crazy about. Don't you think that it is high time that you




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Wondering What To Do In Home Alone? Here Are 13 Interesting Things You Can Choose From

There must be times when you would have wished to stay alone at your home, relax and do some fun things. After all, who doesn't want to spend some ‘me-time'? There are actually many perks of being all alone by yourself




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From Lehenga To Saree To Sharara, Here Are Shraddha Kapoor’s Worth-Admiring Ethnic Outfits

Bollywood actress Shraddha Kapoor has been mesmerising us with her stunning sartorial picks. She has been seen making fashionable statements more with her western outfits than ethnic numbers. Though the diva's ethnic fashion moments have been few in the past




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TikTok Star Bhavin Bhanushali’s Instagram Feed Is Where All The Men Should Take Fashion Goals From

TikTok star Bhavin Bhanushali has not just earned fame and recognition by entertaining people with his creative videos but has also won their hearts with his charming smile and brilliant acting skills. The star has already made his Bollywood debut




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Ever Considered Using Natural Hair Products? Here’s Why You Should Make The Big Switch

Some trends are worth the hype and organic hair products is one such trend. Switching to natural and organic products seems like a gamble that we are not too crazy about. Don't you think that it is high time that you




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Nissan Kicks BS6 Officially Revealed: Here Are All The Details

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New Skoda Enyaq Electric SUV Teasers Released: Here Are All The Detail Of Skoda’s First EV Model

Skoda Auto has released the first set of teaser images of its electric SUV, the Enyaq iV. The new Skoda Enyaq will be the brand's first full-electric SUV and will be based on Volkswagen's MEB electric vehicle platform.




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Car Maintenance Tips During Lockdown: Here Are Some Simple Ways To Keep Your Car In Good Condition

With the COVID-19 virus causing a pandemic of an unprecedented level across the world, most countries including India have ordered a complete nationwide lockdown. This involves everyone staying at home, socially distancing themselves from everyone else. The central government of India




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ICICI Bank to announce Q4 numbers today: Here#39;s what to watch out for

ICICI Bank#39;s asset quality is also expected to improve in the March quarter on account of write-offs.




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ICICI Bank reports strong numbers in Q4 - here are 10 key takeaways

The board has not recommended any dividend for FY2020 as per RBI direction to banks.




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Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort towards the promotion of that content.

An imbalance of content creation and promotion is not only frustrating potential marketing performance, but it's wasting the investment made in creating great content. What good is that great content if no one sees it?

Below are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels. When promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and engaging content customers are looking for.

1. Make Content Worth Sharing - While this seems obvious, in practice, many marketers are creating content to satisfy an editorial plan assignment like X content assets about topic Y per month vs. tapping data sources that can reveal what will actually resonate. Those data sources can be front line staff like Customer Service or Sales as well as social, web analytics and industry news. Insights about frequently asked questions, trending topics and provocative ideas can go a long ways towards creating content people actually want to consume and share with others.

2. Master the Headline - Without question we live in a fast moving world of short attention spans, Many people will only skim headlines so it is essential to make the most out of content titles. Email marketers already know this with subject lines and content marketings publishing blogs, ebooks, articles, microsites, campaign assets and social content should ensure headlines are relevant, succinct, imply urgency, are meaningful and show action.  There's a world of difference between "10 Essential Promotion Tactics" and "10 Essential Promotion Tactics That Drive Results".

3. Optimize for Share - For those that do click through to view content, make sure what they find is easily shareable. Blogs do this with social share icons and easy to share click to tweet messages. Reports, ebooks and any other digital content can be formatted for easy sharing as well.

4. Co-Create to Activate Influencers - What better way to reach relevant audiences that are ignoring ads than through relevant industry experts? Collaborating on brand content with the right influencers can inspire creative promotion to audiences that trust individuals more than brands. With more people turning to online sources of information, influencers can add credibility and reach to digital brand content.

5. Repurpose for Exposure on New Channels - Modular content uses templates to make republishing parts of your content on different channels or in different formats much easier and effective. Doing so deconstructs more robust content to specific elements that can be published for exposure. For example, we've been experimenting with having blog posts converted to infographics and then posting them to industry websites.

6. Create Distribution Channels - Email subscribers, social network connections, groups, and communities are all opportunities to attract and engage an audience around your shared interests. Each becomes a distribution channel for your content where you can share useful information and also do the kind of community content crowdsourcing that inspires active sharing.

7. Optimize for Attraction - There is no substitute for being the best answer for your customers at the moment they need the information and solutions your brand offers. Search Engine Optimization is not always a robust part of the content marketing process beyond keyword research informing content topics. An ongoing effort to optimize new content and optimize existing content for better performance on search engines can provide highly productive exposure at the very moment of need.

8. Publicize - Whether you contribute editorial to various publications opportunistically or secure recurring contributions to one publication, earned media can be a great way to connect your content with audiences that are interested. PR and media relations come in many forms ranging from someone actively pitching for interviews or story ideas about your brand to creating newsworthy experiences and content that is most likely to be covered by industry publications.

9. Syndicate - Something as simple as cross posting blog posts to author LinkedIn profiles, to a Medium account or to industry association websites can help your brand's content reach new audiences. Just be sure to link back to the source to help Google understand which to rank.

10. Create Conversations - Whether on LinkedIn or Facebook, video livestreaming is a great way to tap an existing social audience and instigate conversation around topics connected to your content. Recorded video is another option to create conversations and cross publish as Josh Nite and Tiffanie Allen have done for several years with our news posts and video on YouTube.

It should go without saying that content should be promoted, but after so many years of observing what brands are doing with content marketing, the imbalance between creation and promotion continues, especially when you consider stats like blog posts get an average of 8 social shares (BuzzSumo).

The key is to make content promotion a priority by including it in the planning process, setting content promotion goals and identifying the corresponding KPIs and by getting help with creating and implementing balanced content creation and promotion that actually works.

Outside of online advertising, what content promotion tactics have you found to be most effective?

 

 

 

The post Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results appeared first on Online Marketing Blog - TopRank®.




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राम चरण ने लिया #BeTheREALHERO चैलेंज, रणवीर सिंह को किया घर के काम करने के लिए नॉमिनेट

लॉकडाउन के चलते सभी सेलेब्स इन दिनों अपने घरों में फुरसत के पल बिता रहे हैं। ऐसे में बाहुबली डायरेक्टर एसएस राजामौली ने नए चैलेंज की पहल की है। इसमें उन्होंने एक्टर्स को घर में महिलाओं का हाथ बटाते हुए वीडियो शेयर करने के लिए चैलेंज किया है। इस चैलेंज को अपनाते हुए एक्टर राम चरण ने रणवीर सिंह को भी नॉमिनेट किया है।

राम चरण ने हाल ही में अपनी इंस्टाग्राम से चैलेंज लेते हुए वीडियो शेयर किया है। इसमें वो मोपिंग करते, कॉफी बनाते, पौधों को पानी देते और कपड़े समेटते हुए दिख रहे हैं। इस चैलेंज को लेते हुए उन्होंने लिखा, ‘चलो घर के कामों की जिम्मेदारी लें। चलो असली मर्द बनकर औरतों से कामों का बोझ हल्का करें। आगे में इसे करने के लिए राना दग्गुबती और रणवीर सिंह को नॉमिनेट करता हूं। बी द रियल मैन’।

रामचरण जल्द ही एस एस राजामौली के निर्देशन में बनी फिल्म ‘आरआरआर’ में नजर आने वाले हैं। इस फिल्म में अजय देवगन और आलिया भट्ट भी अहम किरदार में नजर आने वाले हैं। कुछ ही दिनों पहले आलिया ने फिल्म का मोशन पोस्ट भी फैंस के साथ शेयर किया है। फिल्म की रिलीज डेट 8 जनवरी 2021 रखी गई है।

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Ram Charan took the #BeTheREALHERO challenge, nominated Ranveer Singh to do the housework




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Waiter, there's a fly in my waffle: Belgian researchers try out insect butter

Belgian waffles may be about to become more environmentally friendly.




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Rupal Palli: Where literally a river of ghee flows in the village

Eternal Bliss: Devotees offer tonnes of ghee to goddess Vardayini on ninth day of Navratri every year




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Delhi govt clarifies lockdown guidelines: Here is the list of what's allowed, what's not

Here is the full list of what's allowed and what's prohibited in Delhi till May 17:




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US Secretary of State points fingers at China, claims there's 'enormous evidence' coronavirus came from Wuhan Lab

Trump in the past also had alleged that China does not want to see him elected for a second term because of his administration's tough stance of imposing high tariffs on Chinese imports.




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WATCH: Here's why this Delhi-man is showering petals on people standing outside a liquor shop

All this while, states were pushing for the opening of liquor shops as they face cash crunch due to the closure of all non-essential businesses for 40 days.




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Home and Politics. An Address Delivered at Toynbee Hall and Elsewhere by rs. Henry Fawcett, LL.D. Seventh Reprint.

[London] : London Society for Women's Suffrage. 58 Victoria Street, Westminster, [189-]




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That Woman's only Sphere is Home and that her natural Disabilities unfit her for the Franchise, Answered.

[London] : [Published by The National Union of Woman's Suffrage Societies, 25, Victoria Street, Westminster, S.W.], [1909]




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Tweeted heresies : Saudi Islam in transformation [Electronic book] / Abdullah Hamidaddin.

New York, NY : Oxford University Press, 2019.




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The study of continental lithosphere electrical conductivity, temperature and rheology [Electronic book] / Abdullkhay A. Zhamaletdinov, Yury L. Rebetsky, editors.

Cham : Springer, c2019.




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Heresy, forgery, novelty : condemning, denying, and asserting innovation in ancient Judaism [Electronic book] / Jonathan Klawans.

New York, NY : Oxford University Press, 2019.




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Debating education : is there a role for markets? [Electronic book] / Harry Brighouse and David Schmidtz.

New York, NY : Oxford University Press, 2019.




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Biosphere and environmental safety [Electronic book] / V.I. Osipov.

Cham, Switzerland : Springer, [2019]




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“Over There”: Sheet Music and Propaganda during World War I

Written by Kelly Morgan, N-YHS Intern, Ph.D. candidate, Drew University Propaganda posters weren’t the only means of transmitting popular sentiment to the American public during World War I. Sheet music, both for popular songs and songs never even recorded, were ubiquitous in American homes. In the early 20th century, even the most popular songs sold...

The post “Over There”: Sheet Music and Propaganda during World War I appeared first on Behind The Scenes.




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“Where have all the comments gone?”—Visitor Thoughts on the Vietnam War

Our groundbreaking exhibition The Vietnam War: 1945–1975 is now in its fourth month on display. As its name implies, the exhibition begins the story of the Vietnam War at the end of World War II—but don’t be misled into thinking the exhibition ends when the troops were called home in 1975. It actually continues into...

The post “Where have all the comments gone?”—Visitor Thoughts on the Vietnam War appeared first on Behind The Scenes.




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Space weather of the heliosphere: processes and forecasts: proceedings of the 335th Symposium of the International Astronomical Union held at the University of Exeter, United Kingdom, July 17-21, 2017 / edited by Claire Foullon, Olga E. Malandraki

Hayden Library - QB529.I67 2018




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Coherent flow structures at Earths surface / edited by Jeremy G. Venditti ... [et al.]

Barker Library - TA357.5.T87 C64 2013




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Why comics?: from underground to everywhere / Hillary Chute

Hayden Library - PN6710.C48 2017




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There there : a novel / Tommy Orange.

New York : Alfred A. Knopf, 2018.




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Kisiskâciwan : indigenous voices from where the river flows swiftly / edited by Jesse Rae Archibald-Barber.

Regina, Saskatchewan, Canada : University of Regina Press, [2018]