What is a small business?

It is getting harder and harder to tell. Last week, the SBA adjusted its size standards that determine if a company is a small business. The definition varies by industry and is derived by annual revenue or by number of employees.

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Two recent news clips caught my attention. One involved a company trying to avoid the IRS. The other involved the IRS trying to avoid trouble. Taken together, I can see how a small business owner might cynically ask if a small business has a fighting chance as far as taxes.

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Under the new guidelines, for instance, a travel agency with annual revenues of $20.5 million qualifies as a small business, and so does a family clothing store that brings in $38.5 million a year. In some industries, a business is still considered small if it employs as many as 1,500 people. Companies classified as small businesses can compete for government contracts, and can access SBA loans, which are often cheaper than private alternatives.

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• Embrace Perspective: No matter how much you love your company, there will be days when balancing the books creates anxiety. Remind yourself what fueled you to launch your business.

• Find Balance: Sometimes it might seem impossible to relax, but devoting even 60 minutes weekly to non-business related activities will help you recharge.

• Become Resourceful: Find ways to save money, time and energy. Try multitasking, such as purchasing business supplies while waiting for a prescription to be filled or patronizing retailers with special early shopping hours for business owners. Consider streamlining home expenses by eliminating cable or cooking more at home.

• Make Changes: Stay motivated by experimenting with new methods and tools. Attending trainings or online webinars about your industry can help re-ignite your creativity and even lead to business growth.

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Need a reason to start your own business? Here are 20 of them.

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Many of us dream of starting a small business. Whether it s the romantic ideal of being your own boss, or the desire to build something from nothing, having a dream is different than actualizing it. Often, it is the fear of failure or the daunting amount of work that keeps us from being bold enough to launch that next brilliant startup.

START SMALL

An effective way to build confidence and remove the fear of failure is to break down the basics of starting a small business into smaller tasks. By completing these tasks one at a time, you may soon find you’re well on your way to laying a solid foundation for your bold, lean startup to thrive.

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Ever look up and see one of your employees texting or chatting on his cellphone when he should be working?

If the answers yes, you are certainly not alone.

One in five workers admitted that during a typical workday he or she spends at least an hour on personal calls, emails or texts, according to a recent CareerBuilder survey on the top productivity killers at work.

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Here are some tips to discuss with your tax pro to improve your tax situation and hopefully keep working capital in your bank account rather than in Uncle Sams pocket:

Start a retirement plan. If you are finally a few bucks ahead and don’t have a retirement fund, now is the time to start one. Here is the bonus: it is deductible!

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To succeed in todays world, one must adapt to todays developments, including the ever-expanding implementation of technology. One small way to do this is to modernize your business card; because the means by which businesses communicate have expanded, you may want to rethink what is included on your business cards. By doing this, you can unite your offline marketing with your online marketing efforts. Below are a number of tips for updating your card.

Is it Time to Update You Business Card

Have a killer business idea? A killer business plan can help you turn it into a successful business. Creating a well-crafted business plan is no easy task, however. You will need to not only flesh out your idea, but also have a deep understanding of the different aspects of running a business — before you even start one. Figuring out how to do this correctly is hard enough, but there are several tools available to make this arduous task a little bit easier for would-be entrepreneurs.

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Facebook. Pinterest. Google+. Instagram. Twitter. LinkedIn. YouTube. So many social networks, and so little time!

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Perhaps you have a Facebook page to keep up with your college friends, cousins and golf buddies. But do you need Facebook for your small business?

Well, here is a fact to help you decide: 20 percent of all time spent on mobile devices – smartphones and tablets – is spent on Facebook, according to market research firm comScore.

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Small-business owners often are so busy working that they do not take time to plan for their retirements.

But that is clearly a mistake, financial advisers say.

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When it comes to advertising on Facebook FB -0.15%  these days, small-business owners are competing for more limited ad space—and paying more for ads even if they do not result in sales.

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The cloud can save you time and money, but it also has the potential to change the way you do business.

The percentage of U.S. small businesses using cloud computing is expected to more than double during the next six years, from 37 percent to nearly 80 percent, according to a study from consulting firm Emergent Research and financial software company Intuit.

While use of the cloud today is generally associated with the ability to reduce costs and improve efficiency, widespread adoption of this technology is projected to have a transformative effect on small businesses, but also on large companies and government organizations.

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We usually learn more from our work for smaller clients and that’s counterintuitive, is not it? When I was very young, I thought that knowledge and business experience flowed downhill from the lofty heights of executive boardrooms to home offices. I have since learned that just as often, the knowledge flow is uphill from the small to the huge. I should have known that, anyway.

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Small business owners can get pretty personal. At least, they are influenced by personal relationships more than anything else, according to a new report by the National Association of Women Business Owners ( and credit card company Ink from Chase.

In fact, at 89 percent, a vast majority of small business owners said that their personal relationships have an impact on the way they run their business, and 67 percent said their peers influence them. Fifty-three percent reported that other small business owners influence them as well.

So what influences small business owners the least? Surprisingly, mentorship — only 51 percent of business owners admitted to being influenced by mentors in their field.

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Here are five lessons we learned from this unique and experienced group of successful small business owners:

1. Start With a Clear Purpose

All the entrepreneurs articulated a clear and powerful purpose for starting their business — and none mentioned money as a major driver. Rather, they started their companies to do what they love, solve a problem, provide awesome service, live in a more desirable location, create jobs and give back to their community.

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Time to crank up sales. Thankfully, the economy is starting to heat up, and as such, it may be an ideal time to learn how to crank up your sales.

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1. Be prepared.
Are leaders ready if an unexpected crisis hits the organization? It’s up to managers to respond in the appropriate way. Not only are employees looking for the manager to lead them through a crisis should one arise but so are customers.

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Track Influencers

A key principle to inbound marketing is to leverage industry influencers to help promote your content. This can be done a number of ways, but ultimately requires a holistic approach to network and relationship development. One of the highly useful features of Google+ lies in its audience management capabilities. Specifically, the ability to bucket users into group segments, otherwise known as circles. This is valuable to businesses because it means they can track the activity of industry influencers, who can have an impact on their reach, Marc explained.

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Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you should not use this as an excuse to take short cuts when it comes to having online visibility. Beginning with your website, its vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business. With this in mind, consider these five reasons why having a strong website is important.

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An Entrepreneur is an individual who starts and runs a business with limited resources and planning, taking account of all the risks and rewards of his or her business venture. The business idea is usually a new innovation, product or service, rather than an existing business model.

Such entrepreneurial ventures target high-returns, with high level of uncertainty. The entrepreneur is willing to put his or her financial security and career at stake to take risks on an idea, spending time as well as capital on an uncertain venture.

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For many Americans, starting a small business is an exciting experience, and potentially financially rewarding. However, when opening a new company, owners are understandably so focused on getting off the ground that they often overlook some basic considerations that can have a major impact on the company's value down the road. Below are the five most common mistakes that small business owners make, as seen by individuals who value or appraise businesses.


1) Short-term is short-sighted

Although it can be tempting to make decisions that will save money in the short term, it is important for business owners to consider the long-term growth of their companies. Rather than saving a few dollars today, owners need to think about how to sustain growth and drive value tomorrow.

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So much goes on in the world of small business, that it is impossible for one outlet to cover it all. That's why each week we look comb the Web in search of interesting small business tips, guidance, and trends that can help you increase productivity, cut costs, engage customers, and grow your small business empire.

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It is time to nominate your favorite small-business owner for the U.S. Small Business Administrations 2015 Small Business Awards Week, which is in May.

The SBA is looking for owners and companies that have made contributions in their local communities, and to our nations economy.

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Many small businesses will turn to local developers when it comes to building their first business website, while others will rely on agencies, or even step up and take on the challenge themselves. Today, we want to help those who're brave enough to be building their own website.

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There is nothing wrong with having high hopes for your small business. Fulfilling a dream usually is what brings us to starting a business, and we get to decide how far and wide that dream will go.

Dreaming big is not for every small business, but it is something that many small businesses aim to grow.

With your head in the clouds…

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One of the easiest, fastest and cheapest ways for businesses to reach consumers today is via the Internet.

Digital marketing, also known as Internet or online marketing, is quickly replacing print, television and radio advertisement as the marketing approach of choice for businesses of all sizes. Recent research revealed that 1 in 4 of every business-advertising dollar is dedicated to Internet marketing.

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While children are making their holiday wish-list, families are preparing to go out of town and big businesses are expecting long lines of shoppers, there is one group of people who will be working extra hard this holiday season: Small business owners.

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With the introduction of Apple Pay, many small-business owners are weighing whether they should take the necessary steps to accept the new form of payment.

So far, most of the merchants that have signed up to accept Apple Pay are large ones, like Macys, McDonalds, Subway and Whole Foods. To use Apple Pay, businesses must have an N.F.C. reader, which is also called a contactless reader and refers to near field communications. Right now, less than 10 percent of American retailers do, according to Mark Hung, an analyst with Gartner, an information technology research firm.

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Officially a month into my new business venture, I have fully immersed myself in my company. While each day is an incredible learning experience, I have certainly felt a vast range of emotions over the past few weeks (and I am sure there is more to come).

So, what is it like giving up a steady paycheck and benefits to start your own endeavor?

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A website is now a mandatory component of a business regardless of its size. But the road to every business’ online journey is rife with costly traps that have long-lasting effects. This can be very detrimental to small businesses with limited budget for a website build.

Here are common mistakes that small businesses often make when going online:

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A major trend this year among small employers is to drop group health insurance coverage to help their employees pay for individual health insurance policies. By switching their employees to the individual health insurance marketplace, the small employers are ensuring that their employees get to choose the coverage that is best for their families. In addition, by not offering a group health insurance policy, the employers are making sure their employees have access to premium tax credits to assist them with the cost of their premiums.

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Every small business should have a basic knowledge of search engine optimization. In fact, you should almost be exhausted by the term  SEO at this point, as you have been undoubtedly told time and time again just how important it is. But unlike many trending industry buzzwords, SEO is here to stay. Why? In our web-facing world, the (already) dominant search engines are becoming the cornerstone of the internet. Standard procedure for individuals looking for information is to search first.

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Here are four ways to start making your company a truly social organization:

1. Recruit the best and brightest -- the smart way.

For companies of all sizes, hiring top talent is a cornerstone of success, but for smaller companies, finding the right fit for your team is downright critical.

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When one component goes out on an older PC, there’s a good chance more failures are coming soon. Newer software and peripherals also may not work with older hardware. If you just want to boost performance or storage capacity, adding RAM or a new hard drive will do the trick. However, if something serious like the processor, or the motherboard itself dies, it makes more sense to look at a whole new computer rather than hobbling along with expensive repairs.

Eventually a time will come that you need to get rid of old smartphone, computers, or other technology your company no longer needs.

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Although major companies like Staples and Home Depot have dominated news headlines lately, they are not the only companies at risk for cyber crime and hacking. Small businesses are far more susceptible to hackers than their larger counterparts, according to information from the National Cyber Security Alliance

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Fewer small business owners perceive themselves as successful now than did at the start of the economic recovery, a Wells Fargo-Gallup survey of a representative sample of 601 small business owners reveals. In 2009, 43 percent of small business owners reported feeling extremely or very successful as a small-business owner. By 2014 that fraction had eroded to 37 percent.
The results are perplexing.

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Internships provide many benefits. They help you meet your immediate work needs and you get to test-drive potential future employees. They boost your brand and demonstrate that you give back to the community and its students.

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What worked in 2014 may not necessarily work in 2015.

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With Christmas finally in the rearview mirror and New Years Day coming up fast, millions of Americans have some time to reflect on their year and look forward to the next one.

Sharon Goldman, a New Jersey small-business consultant who runs the website BloomGrowThrive, says entrepreneurs would do well to have an end-of-the-year talk with themselves.

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Small businesses are driving the U.S. job recovery, according to a recent blog post by Maria Contreras-Sweet, the administrator of the Small Business Administration. In her post she points out that about 7 million of the 10.9 million jobs added since the Great Recession were created by startups and small enterprises.

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The turkey has been carved, the gifts have been purchased and business owners are ready to celebrate the holiday season reflecting on a successful 2014. While small business owners may be thinking about holiday traditions, they are also beginning to focus on priorities and potential challenges ahead. Changes in technology, growing cybersecurity concerns, and shifts in the political landscape are all top of mind as small business owners enter 2015.

As the clock strikes midnight and the champagne bottles pop to ring in the New Year, three topics will be top of mind for entrepreneurs in 2015.

New Year, New Tools

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To ensure success in the new year, most small businesses don't realize that the process begins long before January 1. Instead, a lot of work goes into setting your business up for a running start when the clock strikes 12. Do not wait; start now with this list of 10 New Year Tips For Your Small Business.

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According to the Association of Certified Fraud Examiners, the median loss in small business fraud cases is $154,000. Can your clients absorb a loss like that?

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Small businesses may not be the prime target for a hack on the scale of the recent attack on Sony Pictures, but that does not mean it can’t happen. A data breach can happen to any-sized company, and for the small ones it can be catastrophic.

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A community of small business owners was polled to find out what they thought the top industries would be for next year. Technology, at 42%, is predicted to be the most successful industry in 2015, followed by health care 28%, retail 14%, and finance 14%.

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Here are 10 trends to keep an eye on as you develop your marketing plan.

1. Social media will continue to propel consumer spending. In 2014, both Twitter and Facebook began testing a new feature that will make it easy for users to buy products and services in just a few clicks.

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If you are a small business that is weighing the advantages of advertising versus public relations, there are some compelling reasons for making PR a cornerstone of your organization's strategy of growth. This might even include shifting some of your advertising resources to your PR efforts.

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