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By Joe Klock, Sr.

Real estate analysts (and what American is not among them these days?) tend to survey the sea of sale signs in most areas and join the gloomy headline writers who conclude that there are not enough ready, willing and able buyers in the market place.

Not so, gentle reader! The shortfall is among sellers, of which there are relatively few treading water in the aforementioned sea.
"Whoa, Nellie!" you might exclaim (ignoring the by-line clearly displayed above), "any fool, including the by-lined fool, can see that it's buyers that are now in short supply."
In so doing, you might cite the hordes of hungry house-hunters who roamed the house-hunting roadways during the many months of a recently-deceased feeding frenzy, fueled by mortgage lenders with deep pockets and all the fiscal restraint of sailors on leave.
It is a now a fact of real estate life in most areas that their numbers - and that financial fuel - have shrunk like last month's birthday balloons, and it's true that there are fewer prospective buyers rummaging through the current logjam of listings.
Enter the law (not the theory or fantasy) of supply and demand, which dictates that when the number of consumers is dwarfed by a surplus of products, either prices take a hit or activity takes a holiday.
That reality underpins my contention that, while there may be too many homes for sale, there are too few legitimate sellers offering them.
This position is backed up by more than a half-century of experience on and behind the firing line of real estate brokerage, during which I have seen and survived several cycles of inflation, deflation and stagflation, as well as so-called sellers' markets which morphed into buyers' markets and vice versa.
Through all that trauma, certain facts remained unchanged - facts that are being ignored by too many would-be sellers and, sadly, pseudo-professionals. They are as follows:
1. No home in history has ever sold for a penny more than the best offer obtainable from the best buyer available in the then-current market.
2. The only way to determine the true value of a home is to thoroughly and aggressively test the market and challenge the competition. That process need not be a lengthy one, since buyers and their agents do comparison shopping and readily react to an attractive offering.
3. Once that procedure has been pursued, properties remaining unsold for an extended period of time are, quite simply, overpriced. Forget about what similar houses sold for in the past (which is history), or what those would-be sellers might have invested in their homes (which is irrelevant), or what qualified appraisers say they are worth (which are only opinions). The critical test is exposing one's home to the greatest practical number of prospective buyers and active agents, and then analyzing the results.
4. A home that is appropriately priced and effectively marketed, preferably by competent professionals, will ALWAYS attract attention, generate activity and ALWAYS sell for what it's worth (refer to Fact #1 above).
The problem today is not that there are too few buyers. Demand is what it is and neither wishful thinking nor wistful memories will increase its size.
The more serious shortage is of genuine sellers; i.e., those who meet these specific criteria:
a) They are willing and able to accept the best price obtainable from the best buyer available in the current market, and
b) They have something to lose if they don't do so.
"Sellers" who do not fit that mold are not sellers at all and should be encouraged to take their properties off the market. (Realistically, they're not actually ON the market, anyway!)
The market is not always kind, but it is never wrong - and those who believe otherwise pay a heavy price for ignoring "The Facts Of Life For Home Sellers."
FOOTNOTE: For a further dose of this perhaps-unpleasant medicine, visit www.joeklock.com and click on that caption. You have nothing to lose - except, maybe, a pipe dream.
If that doesn't work for you, take two antacids or a short snort and DON'T call me in the morning!
Here's the bottom line - take it to the bank or to any nearby Wailing Wall: When proper pricing is combined with effective marketing, there is a buyer for everything and, given those conditions, any home can be sold in any market.
The ritual dances of negotiation may change with market fluctuations, but the drumbeat of reality does not!

Mike Carraway
Broker/Owner

WEICHERT, REALTORS - Access Realty
1100 East Park Drive, Suite 104
Birmingham, AL 35235
1-800-840-0165
WEICHERT, REALTORS - Access Realty
Valleydale Branch
4500 Valleydale Road, Suite 160
Birmingham, AL 35242
205-995-3939
24/hr Info: 800-634-0511
24/hr Fax: 800-634-0511
www.Access1000.com
www.Weichert.com
www.AlabamaWebPage.com
www.TakeOurTest.com
www.BirminghamRealEstateSchool.com

Because of the change in real estate market conditions, more sellers are competing for fewer buyers. So once again, it seemed important to challenge a long-standing "myth" of real estate.

"The initial listing price isn't that important because the price can always be adjusted down later."

Many homeowners believe this.
It is a myth.
Not true.

If most buyers first viewed your house because of a newspaper ad, a magazine, the internet, brochures, or the sign in your front yard, the initial listing price probably would not make a difference. The house would always be "new" to those seeing it.

But most buyers do NOT come to your house because of various types of advertising. That is the another myth.

Sure, buyers call on an ad, they often LOOK at that house, but not always. Once they talk to an agent, they may discover it isn't what they need (or want) at all.

However, they ARE talking to an agent. That agent knows the current inventory and will know of other property that DOES fit their needs.

Those are the properties that buyers look at, and THIS is how most buyers end up looking at your house, too. Because of other agents, not because of your ad.

Hardly anyone buys the house in the ad.

As a result, you need to get other agents interested in your property, and this is where your listing agent comes in...and why a good listing agent is extremely important. The listing agent gets buyer's agents looking at your home.

Those agents have clients who called in on other properties.

Buyer's agents are not swayed by advertising. They look at the needs of the client, where the client wants to live, location, condition, and other details of the property...
And most importantly....
...price.

If your house is overpriced, agents are going to show similar homes that are priced more attractively. Your listing will get passed over.
Agents pay MOST attention to homes newly on the market. There are fewer NEW listings than current listings. It is easier to keep an eye out for what is NEW, compared to the vast number of current listings.

New listings are on the "hot" sheet circulated in real estate offices. The MLS computer identifies new listings. Your listing agent may hire a service to distribute fliers to all the buyer's agents. There are office previews and MLS tours to showcase new listings. A lot of attention is focused on what is NEW.

With agent's looking at newly listed homes so aggressively, a properly priced home gets attention.

An overpriced home gets passed over.

You may be thinking, "But I'm willing to negotiate!"

Buyers aren't thinking in advance about how much you are willing to negotiate. They are comparing your asking price to other asking prices.

Plus, when your house is new on the market, you may not be willing to negotiate as much as you will later, once you've realized your error. Keep in mind that statistics show, quite often, the first offer is the best offer.

So what happens if you overprice in the beginning and get more realistic later?

You don't have all those important Buyer's Agents looking at your listing because it is NEW. A price reduction later in the listing cycle often gets overlooked. It is just one of many listings, not one of a few new listings.

As time passes, you could actually become desperate to sell because you've accepted a new job or because you have already bought a new home.

That is a recipe for receiving lowball offers, so you could end up selling for less than if you had priced the home correctly in the first place.

Agents know this stuff, but many sellers still mistakenly believe they should "price it high" because they can lower the price later, if necessary.

That is not the best strategy.

The Interactive Advertising Bureau and PwC released their third annual study of advertising revenue in podcasting last week. Although the studys headline is yet another year of steep growth, the numbers show that growth has peaked and is slowing down. The numbers show that podcasting will need to find other sources of revenue if its commercial viability is ever going to be proportional to its growing listenership.

The study indicates that podcast advertising brought in $479 million in 2018 and estimates that it will scrape past $1 billion by 2021. Last year's revenue is a 53% increase over 2017, but growth is expected to slow down to about 20% in a couple of years.

These numbers are much lower than those from other forms of ad-supported online audio content. PwC's Global Entertainment and Media Outlook last year estimated $1.65 billion in ad revenue for internet streams of AM/FM radio stations in 2018, growing to $2.2 billion by 2021.

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Think about it. When was the last time a new podcast came out that was a mass, mainstream hit? Something that was such a hit that it changed things: brought in masses of new listeners, garnered tons of press, or really altered the perception of what podcasting can be?

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For years, Apple has been the forefront of podcasting. While audioblogging had been around for a while, there is an argument that it was Apple that really invented what we know as a podcast with the introduction of the iPod. Without doubt it was its innovations that sent it mainstream.

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The decision to implement a private podcast is a critical first step to improving your business communication, but there are a number of other important decisions you have to make before the show becomes a reality. In this article, we’ll focus on one unavoidable decision: what type of equipment should you buy?

The answer, perhaps unsatisfyingly, is that it depends. However, here are the questions you should be asking yourself as you begin the search for podcasting gear.

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Sony Music has been signalling its podcasting ambitions with a series of partnerships over the past year. Now it has revealed nearly 40 new shows resulting from those deals – and they’re all launching this year.

The unveiling happened at the major labels first IAB Podcast Upfront presentation, with shows in categories including true crime, politics, current events, and social / racial justice, as well as music.

On the latter front, two of the new shows talked about at the upfront presentation were My 90s Playlist with hosts Tracy Clayton and Akoto Ofori-Atta, and a music/sports show from NFL reporter Lindsay Czarniak.

Original podcasts from SiriusXM that chronicle sports greatest rivalries, comedys biggest legends, country stars humble beginnings, and gripping first-person tales from medicines front lines

Plus, influential podcasts from FOX News and popular podcasts from leading creators and providers including Stitcher, NBC News, CNN, NPR, ViacomCBS, The Wall Street Journal, HBO, Wondery, ESPN, Barstool, TNT, Joel Osteen Ministries, WNYC Studios, Slate, TED, Westwood One, PRX, and many more

Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows digital marketers should pay attention to.

Podcasting is the new normal in digital marketing.

Experts are calling podcasting modern-day blogging.

Doubling in attendance from the previous year, Podfest March 2020 marked the 6th edition of the annual international event produced by Chris Krimitsos.

It also skated by the pre-pandemic shutdown as one of the last live events of 2020.

According to the latest statistics from ASTD (American Society for Training & Development), U.S. companies spent almost $126B on employee education in 2010. A good portion of that was spent on e-learning. While remote education is now a popular and cost-effective method for providing access to the continuing education employees need, businesses shouldn't depend solely on this method. Rather, companies should blend e-learning with face-to-face learning by sending them to live industry conferences. Continue reading to learn three reasons you should send some of your employees to conferences.

Increase Networking Opportunities
One benefit of in-person conferences is that your employees can meet interesting and knowledgeable people who may inspire them to go “above and beyond” once they return to work. In-person conferences also provide opportunities for your employees to ask questions and exchange ideas with industry experts, conference speakers, and other attendees. These types of interactions are most effective when conducted in-person.

Capitalize on Internal Talent
At live conferences, attendees are often exposed to some of the most up-to-date and modern business techniques and products used in your industry. Your employees may return to their jobs with new ideas that can be applied within your company which may transform and improve some aspect of your organization. In addition, your employees’ new-found knowledge could save you money since you would have less need to recruit “new blood.” This makes good business sense since your current employees have already proven their value and loyalty, unlike new talent that you may recruit.

Make Employees Happier
Finally, an employee who attends a conference in another city or state may greatly appreciate the opportunity to enjoy a short break from the office, attend interesting sessions at the conference, and enhance their knowledge. It can be rejuvenating, refreshing, and stimulating. They should return to work more inspired and motivated as a result of their experience.

Guest Blog Contributor By-line:
This guest post was contributed by Angelita Williams, who writes on the topic of online courses. She welcomes your comments at her email id: angelita.williams7@gmail.com.

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This home inspection checklist manual will show you how I make more than two hundred and fifty thousand dollars a year as a home inspector! This manual will show you what I have learned in the last decade to be able to make this kind of money as a home inspector.

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Podcasting News: Podcast Doubles NPR Show's Online Audience: "CyberJournalist.net reports that podcasting has doubled the number of online listeners WNYC's On the Media reaches, in just four weeks."Another example of what podcasting can do for your business. I'll have the free ebook on podcasting coming out in a few weeks, so make sure you're subscribed to the feed for updates.

According to the AP Wire release on Mercury News: "The move by Sirius comes just days after Viacom Inc.'s Infinity Broadcasting unit said it would convert a struggling talk radio station in San Francisco to an all-podcast format. The show, which Sirius was expected to formally announce on Monday, will begin broadcasting weekdays on May 13. It will be hosted by Adam Curry, the former MTV

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