As your small business grows, it will eventually become too big to run out of your home. With steady clients coming in or an expanding workforce of people you have hired, you probably don't want to keep conducting business in your basement or at your kitchen table.

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Grow or die.

It sounds like the title of a rap song, but its actually the business idea that if your company does not grow, it is probably not going to make it. The reality is that you don't need to get bigger. What you need is a stream of customers to replace the ones that move, buy from you a little less, or have other life circumstances that change the level of business they do with you.

Yes, it is nice to add business and grow.

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I started my first business out of my university dorm room, and like most startup business owners, I had to be resourceful and use whatever tools I could afford. Thus, I taught myself how to use Photoshop and I designed my own business cards, my own logo and all of my own marketing materials — and they looked bad. Unfortunately, friends, family and everyone who I marketed my startup entertainment business to knew that my branding materials looked bad — except for me.

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Most small business owners today know that they need a website. But what many fail to realize is that their websites need to be more effective.

A website is meant to attract consumers to your business. But what do those consumers do once they land on your website? Maybe they give you a call or pop into your bricks-and-mortar location some time. And, sure, that’s all fine and dandy. But even better than that, your website itself can actually generate leads and sales for you with just a few simple tweaks.

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Being a small business owner puts you in control of your destiny, but there are major costs that go along with being the boss. With licences, office rent, and staff payroll to deal with already, some aspiring entrepreneurs shrug off the idea of purchasing business insurance in the start-up phase.

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Whether you are a freelance photographer, own a hardware store, or have another type of small business, a great website is essential for your companys success. As a webmaster who has worked on building or marketing over 100 small business websites, I know what it takes to create great and engaging business websites.

If you are looking to build a new startup website or make your current site more effective, here are 10 key steps to getting started and helping your small business website compete effectively in the online marketplace.

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Many people dream of owning a small business. Owning a company is ideal for people who are naturally creative, are visionaries, and want freedom from the daily toil of a corporate job. However, launching a small business is not solely about having enough capital or a great idea. A would-be entrepreneur should also have the courage to take risks, a great imagination to be innovative, and the self-discipline to sustain the work needed to attain set goals. Here are some important considerations to think about before launching a small business.

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About one third of small business owners still do not have a website. Some might not want to invest in the cost. Others might think they can get by with just a Facebook page or Google My Business Profile. And a few may even feel like a website is not relevant for their business if they do not sell anything online.

But a website can benefit nearly any small business. Even if you do not sell products or services online, it can help to direct people to your location, get your business in front of more potential customers through search and provide some credibility for your brand.

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Every year, more than 400,000 entrepreneurs launch small businesses in the United States, many driven by the desire for ownership and independence. Local mom-and-pop shops, online services, food trucks — the skys the limit.

But taking on a new business is a lot of work and risk. According to the Small Business Association, over 20% of new small businesses fail during the first year of operation.

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There are dozens of small things to keep in mind before calling yourself an entrepreneur: Have you found a good accountant? What's your niche? Who are you bringing onto your project?

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Statistics show that cybersecurity is a legitimate threat to small businesses, but small businesses don't always act on that knowledge. According to the 2018 Small Business Cybersecurity Report, 47% of small businesses experienced an attack in the past 12 months. Cybersecurity is a serious concern, yet the report shows only 52% of businesses have a cybersecurity strategy.

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Running a business is often about setting goals and putting in the long hours and hard work to achieve them. Regardless of what type of business you run, it’s likely that selling more has a frequent, if not long-term, place on your to-do list. It’s a goal that requires staying up to date on new techniques, honing strategies, and being in touch with the latest industry news.

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Secure-computing engineers generally view these schemes as sound in theory and productive to deploy. But in practice, it can be dangerous to rely on a sole element to act as the check on the whole system. Undermining that safeguard—which has proven possible in many companies implementations—strips a device of critical protections. Worse still, manipulating the enclave can make it appear that everything is fine, even when it's very much not.

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Small-business owners were victims in 43 percent of data breaches tracked between Nov. 1, 2017, and Oct. 31, 2018, according to a 2019 Verizon report. The report tracked security incidents across all industries, but the most vulnerable sectors this year were retail, accommodation and healthcare.

What does the issue look like on a national scale? If we take the sample size of infected sites SiteLock said they found in 2018 -- approximately 47,244 out of 6,056,969 checked -- and apply that percentage to the country’s estimated 30.2 million small-businesses websites, minus the estimated 36 percent that do not have one, then we can loosely estimate the amount of infected small-business websites to be around 150,757.

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Micro influencers are social media personalities with anywhere from 2,000-50,000 followers. The numbers vary depending on the source, but their importance is universal. They are a great cost efficient way to provide targeted advertising for small businesses with limited budgets

Here is what you need to know about how these people can benefit your small business.

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Running a small business may not seem too challenging from a distance. After all, it is a small business, so how much operational and management work could there be? But since I started my own agency, I’ve realized that running a small business or firm is not as easy as it looks.

The good news is that there are plenty of best practices small businesses can follow to save time and manage their tasks more efficiently with the help of automation.

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When running a small business, there are a lot of things to focus on. Making sales, finding new customers and motivating your employees are among them; however, keeping your business secure from cyberattacks might take precedent over of all of them.

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Your 6-Step Guide to Successful Project Management

1. Define your goal and get buy-in from all project team members.

As you do this, you will want to determine each team member’s role and responsibilities. In this step, also consider how the project will affect your company and how you’ll measure the projects impact.

2. Determine the project deliverables.

What key tasks do team members need to accomplish to move the project along the path to completion? You will also need to identify which deliverables depend on other deliverables, so you can establish a timeline that puts tasks in a logical order.

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If you want to ensure new customers are able to find your business, then you need to know how to optimize your business for voice search, which is becoming one of the most popular ways of searching.

Voice search is not quite taking over the search world yet—but it is getting closer. Last year, more than half (58%) of consumers used voice search to find local business information, according to BrightLocal’s Voice Search for Local Business Study 2018. Almost half (46%) of voice search users searched for a local business daily; 28% used voice search to search for a local business about once a week.

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If you own or are employed by a small business—and are among the approximately 38 million people in the U.S. with no access to a retirement plan at work—you may be interested in a new U.S. Department of Labor (DOL) rule set to take effect Sept. 30, 2019.

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Effective Aug. 19, the Small Business Administration (SBA) is raising its monetary-based small business size standards for inflation by an average of 8.4%, an adjustment that the administration expects will allow 90,000 additional companies to participate in its loan and contracting programs. The SBA said that this increase could result in $750 million more total contracts awarded to small businesses and as much as $65 million more in small business loans.

In order to be considered a small business under current SBA guidelines, most general, heavy and civil construction companies cannot have more than $36.5 million of average annual sales receipts.

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Online security was a big topic in the past week.

Of course, news broke mid-week about the big Capital One data breach. And we talked about how you can deal with that as a small business owner and entrepreneur. There’s a good chance your data was compromised in the attack in some way so be sure to do a little digging to find out how you should respond but not overreact.

And that brings us to another bit of news we learned this week, and that’s how small business owners feel about their own cyber security.

In the 2019 SMB Cyberthreat Study from Keeper Security, we learned that nearly 2/3 of small business owners do not feel threatened by a cyber attack. However, that same survey found that 2/3 of small business owners have been victims of a cyber attack in some way.

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Since its inception in 1994, Amazon.com has grown from a small online bookseller to an online retail juggernaut. In the second quarter of 2019, Amazon facilitated $63.4 billion in sales of everything from telescopes to toothpaste. It’s a ubiquitous part of the American business landscape, and that can either work for or against a small business owner.

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Web accessibility may not be the first thing you think of when designing a website for your small business, but in the long run, few things could prove more important. Just like how a brick-and-mortar store must comply with ADA guidelines to ensure that all individuals can access their facilities regardless of whether they have a disability, business owners, as well as web design and digital agencies, must also ensure that those with disabilities have equal access to web content. Failure to make web accessibility a priority when designing your website could have significant long-term consequences.

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Running a small business or being self-employed can offer flexibility, freedom and control over your earning potential. While the perks are plentiful, there’s one thing thats usually missing when you own a small business: an employer-sponsored retirement plan.

Self-employed people do not have 401(k)s, and small business owners tend not offer them, citing the time and cost to set up and administer them. The good news is there are several other retirement plan options available to small business owners. If you have yet to begin saving for retirement as an entrepreneur, here is how you can change that.

Small Business Retirement Plan Basics

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To say the United States has many small businesses would be an understatement — according to JP Morgan Chase & Co., more than 99% of Americas businesses are included in this category. Collectively, they contribute $5.9 trillion dollars to the economy every year.

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As is common in many aspects of life, there are lessons we learn that we wish we’d known sooner. When it comes to being a small business owner there are insights you can only gain from gathering years of experience. That is why it’s important to surround yourself with people that know things you don’t.

Here are a few tips from successful small business owners.

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A lack of available workers will make the holiday season a challenge for companies of all sizes. Some of the bigger retailers have already begun ramping up their seasonal hiring efforts. That puts more pressure on small business owners to figure out how to meet their holiday season employee needs sooner rather than later.

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If you run a small business, security is probably near the top of your priority list—and if it’s not, it should be. Businesses are the most common targets for cyberattacks, and the consequences of having data stolen can be huge ever since the passage, implementation, and consequences of the GDPR (General Data Protection Regulation) in Europe.

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A new free analytics tool introduced on Sept. 10 by the Atlanta-based lending platform Kabbage analyzes the live data of more than 200,000 companies in an effort to give small business owners a way to assess how their businesses are performing in real time. It’s daring to meet the demands of the ever-changing world of small business.

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Graphic design is an essential aspect of any marketing campaign or emerging business. You can't brand a business without design tools. When you are starting a business, contracting designers for a website, marketing materials, flyers, a logo, and countless other business expenses can add up fast. At some point, you have to be willing to take on some of the creative challenges yourself.

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Embedded Financial Services is the Future

Another group of companies to watch are those that focus on one particular vertical. They can build out capabilities unique to a particular industry and while they will not have broad data sets they can go very deep within a vertical. Shopify is a good example of this as they become the go to platform for ecommerce companies. They have functionality they call Shopify Manage which is billed as the mission control for your business, wherever you go available on desktop or mobile. They also have Shopify Capital for lending and Shopify Payments.


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Selling a small business for the maximum value to the right purchasers on the right terms can be a tremendous challenge, even for experienced business owners. Buying and selling an existing company is a complex process, but one that should be demystified. At its most basic level, the process is straightforward, just like the purchase of a single item. The small-business owner sells the object (in this case, their own business) to a potential buyer for an agreed-upon price and mutually acceptable terms. Yet, as always, the devil is in the details -- in this case how the deal is structured.

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- Forty-three percent of cyberattacks are aimed at small businesses, but only 14% are prepared to defend themselves, according to Accenture.
- These incidents now cost small businesses $200,000 on average, reveals insurance carrier Hiscox, with 60% of them going out of business within six months of being victimized.
- More than half of all small businesses suffered a breach within the last year.
- Today it’s critical for small businesses to adopt strategies for fighting cyberthreats.

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In other words, press coverage is priceless, but where do you start? To find out more, we asked 16 marketing experts and entrepreneurs to share interesting and cost-effective ways to get media coverage.

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Learn how the easy availability of big data can help SMBs compete with big businesses.

- Data is now easier to collect and cheaper to host, making it accessible to nearly every business.
- The availability of data helps small businesses compete against big corporations, but they may still struggle to use that data in practical ways.
- Three ways small businesses can use big data to grow include checking on credit data about your business, monitoring supply chain data, and keeping an eye on artificial intelligence and automation innovations.

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If you run a small business for a long time, you will probably need to navigate through a lot of major changes. Members of the online small business community are very familiar with these shifts. From getting started to deciding when to retire, here are some valuable insights for making big changes in your business.

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The loyalty to the series clearly inspired a smart pitch, because it didn't take long for the Sharks to warm up to the idea. Plus, offering cold beers in customized Kanga coolers didn't hurt.

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As companies like Amazon, Walmart, and Target begin to dazzle us with the growing possibility of same-day delivery, it’s becoming harder for small businesses to compete in ways that provide the same speedy delivery without relying on high-emission forms of commercial storage or transportation options like renting space in large warehouses and air delivery.

That is all now changing thanks to an organization called Ohi—a US-based warehousing and delivery service that allows small businesses to offer speedy, sustainable delivery options.

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Small business owners have plenty of changes to deal with as 2020 begins — higher labor costs for many companies and some owners will discover that they have to comply with new laws that aren’t on the books in their own states.

As of Jan. 1, there are higher minimum wages in a quarter of the states and new federal overtime rules. The IRS has new W-4 forms owners will need to get used to. Plastic bags are on their way out at stores and other businesses in a growing number of places around the country. And California has new laws on freelancers and consumer privacy that can affect out-of-state companies.

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Small business pay checks are growing at a fast pace as job gains slow

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As of Jan. 1, there are higher minimum wages in a quarter of the states, and new federal overtime rules. The IRS has new W-4 forms owners will need to get used to. Plastic bags are on their way out at stores and other businesses in a growing number of places around the country. And California has new laws on freelancers and consumer privacy that can affect out-of-state companies.

A look at a handful of the 2020 changes in federal, state and local laws and regulations:

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The start of a new year provides the perfect opportunity for business owners to set new goals and find unique ways to improve their operations. There are plenty of different options for your 2020 resolutions, from shoring up your finances to organizing your online presence. Here are some suggestions and tips from members of the online small business community.

Grow Your Savings with Money New Mindset
If one of your resolutions for 2020 is to save more money for your business, you may need to shift your mindset. So how can you look at things a bit differently in the new year? Jamie T. Wiseman of Miss Millennia Magazine explores a handful of mindset shifts in this post.

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Small businesses are the lifeblood of the U.S. economy and account for 99.7% of all employers.
Small businesses work with large enterprises as vendors, customers, competitors or partners.
Large businesses can learn from small business ingenuity, innovation, agile management, customer service, workplace culture and diversity.

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The first weekly roundup of 2020 starts with some motivational quotes to get you up and running for the new year.

Once you are all pumped up, an article about the economy should also get you excited. The report says all 50 states have improved their GDP since the 2016 election. And if the rally of the stock market on January 2, 2020 is an indicator of things to come you can expect even better numbers.

The optimism for the coming year is also being shared by business leaders. Over two thirds or 76% of them say they see similar or more profits in 2020. The data comes as part of a survey that polled 940 business owners in this article.

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While cyberattacks facing large corporations and government entities may dominate headlines, small businesses are victim to the majority of cybersecurity breaches. In fact, nearly half of small businesses in the United States suffered a cyberattack in 2017, according to a recent study.

Cybersecurity attacks are constantly evolving to accommodate the latest technologies. Small businesses contend with several existing and emerging internet-related threats, including malware, ransomware, phishing and botnet infections.

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If you have a small business, it is essential to keep up with the latest trends in technology, marketing, customer service and other areas that affect your business. Each business is unique, so every trend doesn't necessarily impact you equally. However, all major trends do influence your customers' expectations, so it is good to be up to date.

Here are some of the most significant trends I'm currently seeing that will impact small businesses in 2020 and beyond.

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One of the great things about being in business these days – whether it is having a side hustle or a retail store or an online business – is that there is just so much free help available.

To wit: Last week, I held my most popular webinar ever (almost 4,000 people registered!) for SCORE, called 7 Steps to Starting on a Shoestring. SCORE is an amazing organization; more than 10,000 business volunteers who can help and mentor you (physically or virtually) on almost any aspect of your business – marketing, sales, taxes, whatever. And, like my webinar, many of SCOREs offerings are free.

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Small businesses are often on the cutting edge because they have to be. With smaller foundations and limited budgets, small-business owners have to think on their feet every day, developing strategies that boost productivity and the bottom line. Because a small business can not afford to embrace strategies that do not provide quick, measurable results, the trends that spring up among them are likely to make a positive difference in any company.

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According to a new survey, the results of which were first published by Inc. on Tuesday, odds are good that you identify more with option A, even if option B is your reality. In a poll of 620 U.S. small-business owners, conducted by online lender and small-business cash-flow platform Kabbage, 60 percent of respondents believed their revenue growth underperformed that of their peers.

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