Vaikuntha Ekadashi is an important day for devotees of Lord Vishnu. It is celebrated on Ekadashi (the 11th day) of Shukla Paksha (also known as the waxing phase of the moon) in the month of Pausha, a month according to the

Lohri is a popular festival celebrated in North India, especially in Punjab. It marks the end of chilly winter as the northern hemisphere of the Earth starts tilting towards the Sun. It also marks the onset of the harvest season for

Makar Sankranti is the festival that brings joy and enjoyment, especially among farmers who look forward to harvesting their rabi crops. The festival marks the end of chilly winter days and the arrival of longer days. This year Makar Sankranti will

Guru Ravidas was an Indian Mystic and poet who played a prominent role during the Bhakti Movement, a theistic devotional trend that was led during the 15th century. The movement is said to be later revolutionised the Sikhism. Guru Ravidas was

Sheetala Ashtami, a popular festival celebrated in Northern India, especially in Rajasthan, Gujarat and Uttar Pradesh will this year be observed on 16 March 2020. It is also known as Basoda Puja and is dedicated to Goddess Sheetala, an incarnation

Gudi Padwa, a Hindu festival marks the New Year in Maharashtrian and Konkani Culture. The festival is also known as Marathi New Year and is observed every year on Chaitra Pratipada Shukla (the first day of the waxing moon). In other

Chaitra Navratri also known as Vasant Durga Puja or Chaitra Durga Puja holds great importance among Hindus. Every year, the festival begins from the Pratipada of Shukla Paksha in Chaitra (a month according to the Hindu festival). This year the date

Gangaur or Gauri Tritiya or Gauri Teej is a popular festival celebrated in the Indian state of Rajasthan and Madhya Pradesh. Dedicated to Lord Shiva and Goddess Parvati, this festival is celebrated every year on the Tritiya (third day) of Chaitra,

Ram Navami is an important day among the Hindus. This is the day that marks the birth anniversary of Lord Rama. Every year, Ram Navami is celebrated on the Shukla Paksha (waxing phase) Navami (ninth day) of Chaitra month. This is

Mahavir Jayanti or Mahavir Janma Kalyanak is one of the most important festivals for people belonging to the Jain community. Mahavir Jayanti marks the birth anniversary of Mahavir, the twenty-fourth Tiranthkara of Jains. This year the festival falls on 6 April

Hanuman Jayanti marks the birth anniversary of Lord Hanuman, one of the important and widely worshipped Hindu Gods. Lord Hanuman, the Vanara God and one of the important characters in Ramayana is considered to be the 11th incarnation of Lord Shiva.

Every year the Friday before Easter is observed as Good Friday by the Christians across the world. The day marks the crucifixion of Lord Jesus Christ. It is the day when people practicing Christianity observe fast and penance throughout the day.

Easter 2020 is going to be celebrated on 12 April 2020. It is one of the most important festivals for those who belong to the Christian community. It is the celebration of the resurrection of Lord Jesus Christ on the third

Baisakhi holds a great significance in the life of Sikhs. It marks their New Year and the harvest of Rabi crops. The festival's importance is understood by the grand celebration among the people belonging to Punjab and Haryana. This year the

Buddha Purnima is one of the important festivals celebrated in Hinduism and Buddhism culture. It is the birth anniversary of Lord Buddha and is the annual festival celebrated by people belonging to the Buddhist community. Every year the festival is celebrated

Kidneys are essential organs of your body that function to remove the waste products from the blood and regulate the fluid levels in the body. Kidneys act as the filter in our body, where the waste is sent to the bladder

The holy month of Ramadan is beginning on 24 April (Friday). The happiness on the arrival of the festival is overshadowed by the spread of COVID-19. So far, the pandemic has halted many religious ceremonies. As the festival of Ramadan involves

As of today, the total number of confirmed COVID-19 cases in India is 27892 with 6185 recovered cases and 872 deaths. Early diagnosis of COVID-19 is crucial to slow down the spread of the infection. COVID-19 spread at a

Veteran actor Rishi Kapoor (67) passed away on Thursday at 8:45 a.m after a long battle with leukaemia. This Bollywood star was diagnosed with the disease two years back in 2018 and has undergone a bone marrow treatment in the US

World Immunization Week is celebrated in the last week of April (24 to 30 April). Its main objective is to encourage the use of vaccines to protect people of all ages against diseases. Globally, Immunisation is considered a cost-effective public health

According to recent reports by WHO, there are 2,303,312 COVID-19 infected persons around the world, with 270,765 deaths. Researchers and health experts around the globe are ardently focused on studying the novel coronavirus, where new findings and understanding help in the

We have no ounce doubt that ghosting is really disheartening. After all, your potential partner all of a sudden seems to have disappeared in the thin air. This is because you no more receive calls or messages from the one you

Justin Bieber just released his first album titled, Changes, since his Purpose tour in 2015. He recently sat down to talk about his life, music and more with Apple Music. During the interview, Justin broke down while talking about his young

The Central Board of Direct Taxes noted in a circular that the decision has been taken following various representations in the matter, as concerns were expressed that a prolonged stay in the country may make them a resident of India under section 6 of the Income Tax Act, 1961.

The concessions will be in place for the next 1,000 days to help industries “get back on their feet”

It is not uncommon to see a man whistling at a woman from across the street or a male co-worker talking to a woman's breast or try to get a glimpse down your shirt. While women's safety has been confined to

Every year 5 May is celebrated as International Midwives' Day to acknowledge the contribution of midwives in childbirth. Those who don't know, midwives are women who help pregnant women in giving birth to their child. In ancient times when there were

Last time, Neeta Lulla spoke about Aishwarya Rai Bachchan's costumes from the movie, Hum Dil De Chuke Sanam and this time, she spoke about Juhi Chawla's costumes in Darr. She took to Instagram to share about Juhi Chawla's costumes

Buddha Purnima is one of the important festivals celebrated in Hinduism and Buddhism culture. It is the birth anniversary of Lord Buddha and is the annual festival celebrated by people belonging to the Buddhist community. Every year the festival is celebrated

Rabindranath Tagore, a popular Bengali-poet, artist, musician, Ayurveda researcher and polymath was born on 7 May 1861. He is often referred to as Gurudev, Kabiguru and Biswakabi by his admirers. During the late 19th century and early 20th century, he extensively

World Red Cross Day is observed every year on 8 May to mark the birth anniversary of Henry Dunant, the founder of the Red Cross and International Committee of the Red Cross (ICRC). He was born on 8 May 1828 and

According to recent reports by WHO, there are 2,303,312 COVID-19 infected persons around the world, with 270,765 deaths. Researchers and health experts around the globe are ardently focused on studying the novel coronavirus, where new findings and understanding help in the

The Finance Ministry on Wednesday accepted the NITI Aayog member Bibek Debroy-initiated and Railway Minister Suresh Prabhu-backed proposal to merge the Rail and General Budgets. Here’s a quick take on the benefits and drawbacks of the merger.

INS Jalashwa, participating in Indian Navy#39;s "Operation Samudra Setu" to bring home Indians stuck in foreign countries due to COVID-19 pandemic, has departed from Male port for Kochi with 698 Indian nationals on board on Friday night. It is expected to reach here on Sunday.

Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day. Naturally, I turn to YouTube, Netflix, Hulu, Amazon Prime, Disney+ and all of the other video streaming sites for entertainment.

As a marketer, this makes me wonder what those streaming sites are seeing in their analytics. Obviously, views must be up by an unbelievable amount. But, what about engagement? How many people are completing the videos they start? Are they watching more? Unless it’s Tiger King, the answer is unknown (it’s impossible to look away from Tiger King). But those streaming sites aren’t the only ones that might have some fascinating new data to look at.

Social sites and YouTube provide a host of different metrics and analytics options. While each data point serves a purpose, there are a few key performance indicators (KPIs) that are more important to track to better understand your audience and improve content performance.

Video Analytics and Content Benchmarks

A recent study from video streaming site Vidyard established some useful benchmarks for video content:

• 52% of viewers watch a video all the way through
• 68% will watch the entire video if it’s less than 60 seconds
• 25% will finish a video if it’s more than 20 minutes

The same study found that the most common business-created videos are webinars, demos and social media videos, and are most likely to be published on websites, social media and YouTube.

Of course, these benchmarks will vary by audience, by industry, by the light of the silvery moon — basically, take them as a starting point and customize from there. Here’s the process we recommend.

Using Video Analytics to Optimize Your Video Content

1 — Use Demographics to Understand Your Audience

The first step to increasing content engagement and effectiveness is to gain a better understanding of your audience. To do that, it’s critical to monitor demographic data in your video analytics platform. Most will give you basic demographic data, like location, age, language and device use. Some will give you user interest data, income estimates and even company data.

Knowing this information helps you create more relevant content. For example, if you find that your audience primarily speaks English, but there is a growing subset of French speakers accessing your videos on mobile devices, you might want to consider adding French caption options for mobile users.

If you see an increase in viewers from a specific geographic area, you will want to look at the analytics for that region to determine what content is attracting the new audience and how they are engaging while they’re watching and immediately afterward.

2 — Use Awareness and Engagement Metrics to Understand Audience Demand

Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold. Of course, this data will drive your go-forward strategy, but it will also help you improve performance right away by adjusting promotion tactics and featured content.

For example, if you see an uptick in video views week over week for a particular video, that indicates that the topic is becoming increasingly popular. To prove that, you will want to look at engagement metrics like watch time, clicks on your call to action (CTA), and subscribers gained or lost. If you see an uptick in views and a corresponding uptick in engagement, you’re going to want to feature that video more prominently. If you see an increase in negative engagement —  a loss of subscribers — or if viewers are dropping off right away, that might indicate your video doesn’t quite match the intent for that topic.

This granular view of data can help you improve and optimize your existing content, create more strategic video content roadmaps, and provide viewers with content they want and need to make critical decisions later in the funnel.

[bctt tweet="“Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold.” @Tiffani_Allen" username="toprank"]

3 — Audit Your Video Library for Optimization Opportunities

Following the best practices for whichever video hosting platform you’re using can result in increased video visibility and better user experience. A great first step is to optimize video titles, descriptions, and tags. Then you can organize  your videos into different sections, playlists, or even channels to help the right audience find your content faster.

To determine your next steps, audit your existing video channels. Do you know at a glance what the video is about? Does the thumbnail image inspire a click? Does your channel, landing page or resource center adequately convey the type, purpose and content of your videos in a way that compels action?

If the answer is yes, go take a break. I recommend a few hours of Animal Crossing: New Horizons. It’s very soothing. But if the answer’s no, you’re not alone. And you do have the tools you need to create better video content. It’s all in your analytics.

As a quick disclaimer, if your videos are hosted on your website and you notice some odd user behavior patterns over the last month or so — increases in direct traffic, crazy long time on page — you might want to look into whether or not IPs are blocked for your team’s home IP addresses. Determine if the patterns are happening on a more global level, or if they’re localized to the geographic area surrounding your physical office.

If you want help with an audit, or just want to bounce some ideas around, we’re here to help. Tweet us @toprank or contact us to get started.

The post What B2B Marketers Need to Know about Optimizing Content with Video Analytics appeared first on Online Marketing Blog - TopRank®.

Harold Varner III is getting impatient to play professional golf again, and has no qualms about jumping straight back into the water when the PGA Tour resumes next month amid the COVID-19 pandemic.

It took four years for Dhalgade to get a project, yet he believes that everyone must follow their passion however tough it seems at the start.

Apart from Hrithik and Farah, Genelia D'Souza and Kunal Kapoor also shared inverted images to raise awareness about World Thalassemia Day

"At least, it is judged that Kim did not receive surgery or a medical procedure related to his heart," a representative of the ruling party in South Korea stated.

Saeed is active in daily affairs of the Markaz headquarters and used to hold meetings with the officials there.

Cham : Palgrave Macmillan, [2019]

New York, NY : Oxford University Press, 2019.

Cham : Springer, 2019.

New York, NY : Oxford University Press, 2020.

Cham : Springer, c2019.

[S.l.] : SPRINGER, 2020.

Cham : Palgrave Macmillan, 2019.

Written by Debra Schmidt Bach, Curator of Decorative Arts The New-York Historical Society recently acquired a pair of custom-made boots created for actor Kevin Smith Kirkwood for his role in the hit Broadway musical Kinky Boots, which tells the story of Charlie Price, a young Englishman who inherits his family’s failing shoe factory. While trying...

The post Heels and History: What sparkly, red platform boots tell us about American culture appeared first on Behind The Scenes.

This fall, we opened a powerful new exhibition Black Citizenship in the Age of Jim Crow, which explores the struggle for full citizenship and racial equality that unfolded in the 50 years after the Civil War, in commemoration of the 150th anniversary of the Fourteenth Amendment. On September 7, to open the exhibition, we welcomed Dr. Brenda...

The post Black Citizenship in the Age of Jim Crow: “It Is About What We Remember” appeared first on Behind The Scenes.

Hayden Library - QB820.S287 2018