sa Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! / Paul Gillin By prospero.murdoch.edu.au Published On :: Gillin, Paul Full Article
sa Marketing cultural organisations By prospero.murdoch.edu.au Published On :: Kolb, Bonita M Full Article
sa Marketing research / William Zikmund, Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry Babin By prospero.murdoch.edu.au Published On :: Zikmund, William G, author Full Article
sa International marketing / Masaaki Kotabe, Al Marshall, Swee Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin E. Roberts, Kristiaan Helsen By prospero.murdoch.edu.au Published On :: Kotabe, Masaaki, author Full Article
sa Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Foula Kopanidis, Sally Rao Hill, Del I. Hawkins By prospero.murdoch.edu.au Published On :: Quester, Pascale G. (Pascale Genevieve), author Full Article
sa Get bold : using social media to create a new type of social business / Sandy Carter By prospero.murdoch.edu.au Published On :: Carter, Sandy, 1963- Full Article
sa Social media marketing : a strategic approach / Melissa S. Barker ... [et al.] By prospero.murdoch.edu.au Published On :: Full Article
sa International marketing / Masaaki Kotabe, Kristiaan Helsen By prospero.murdoch.edu.au Published On :: Kotabe, Masaaki, author Full Article
sa Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others] By prospero.murdoch.edu.au Published On :: Full Article
sa Principles of marketing / [Gary] Armstrong, [Stewart] Adam, [Sara] Denize, [Philip] Kotler By prospero.murdoch.edu.au Published On :: Armstrong, Gary (Gary M.), author Full Article
sa Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport By prospero.murdoch.edu.au Published On :: Rappaport, Stephen D., 1952- Full Article
sa Integrated marketing communications / Chitty, Luck, Barker, Sassenberg, Shimp, Andrews By prospero.murdoch.edu.au Published On :: Chitty, William, author Full Article
sa Marketing research / William Zikmund, Steven D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin By prospero.murdoch.edu.au Published On :: Zikmund, William G., author Full Article
sa Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott By prospero.murdoch.edu.au Published On :: Elliott, Greg, author Full Article
sa Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore) By prospero.murdoch.edu.au Published On :: Kotler, Philip, author Full Article
sa Increase Sales on Ebay with RSS Feeds By www.rss-specifications.com Published On :: Mon, 21 Apr 2014 09:00:00 -0400 As eBay sellers continue to try to crack the code of Cassini, one suggestion coming from the eBay team is to refresh RSS feeds. If you are not familiar, an RSS feed is a technology where a web feed is used to distribute information, or to distribute content to a large number of people at one time. RSS stands for Really Simple Syndication. eBay sends an RSS feed to Google. Sellers do not have to do anything to make this happen - eBay automatically sends information about each listing to Google using RSS feeds. complete article Full Article
sa What To Say When You Do Not Like Social Media By www.rss-specifications.com Published On :: Fri, 30 May 2014 09:00:00 -0400 Interesting: I do not use social media. Some of my friends keep asking me to join social media and interact with them that way. I tell them I consider social media to be a waste of time and that I have more important things to do. Yet they continue bugging me to join social media. What can I tell them to convince them it is better for me not to be on social media? complete article Full Article
sa How to Create an RSS Feed for Your Etsy Shop to Boost Sales Across Social Media By www.rss-specifications.com Published On :: Fri, 7 Nov 2014 09:00:00 -0500 Looking to give your Etsy Shop a boost? Want a fast and easy way to showcase your products to your Twitter and Facebook audience? Promoting your Etsy items across social media is simple. complete article Full Article
sa XML Sitemaps Or RSS Feeds? Google Says Use Both For Optimal Crawling By www.rss-specifications.com Published On :: Wed, 28 Jan 2015 09:00:00 -0500 For optimal crawling, we recommend using both XML sitemaps and RSS feeds. XML sitemaps will give Google information about all of the pages on your site. RSS feeds will provide all updates on your site, helping Google to keep your content fresher in its index. Note that submitting sitemaps or feeds does not guarantee the indexing of those URLs. complete article Full Article
sa Letting Your Kids Play in the Social Media Sandbox By www.rss-specifications.com Published On :: Wed, 4 Mar 2015 09:00:00 -0500 After giving it some thought, and seeking counsel from friends who work for social start-ups in Silicon Valley, I called Luca and told him that he could have a YouTube account, but with one big caveat. We would make his account settings private, so that no one could leave comments. complete article Full Article
sa How Your Small Business Can Use Social Media to Boost Sales By www.rss-specifications.com Published On :: Mon, 13 Apr 2015 09:00:00 -0400 In 2014, consumer shopping behavior evolved rapidly. Shopping online and through mobile devices is the new norm, and the experience has become increasingly more social with platforms such as Facebook and Twitter. These platforms, in turn, have launched new commerce capabilities like the buy button. complete article Full Article
sa Local Parents Take Social Media Product Complaints With A Grain of Salt By www.rss-specifications.com Published On :: Wed, 26 Aug 2015 09:00:00 -0400 A national diaper company is on the defense after a mothers video on social media went viral, claiming glass shards were in a bag of wipes. Other angry parents also took to social media to attack Huggies, showing how claims, founded or baseless, can reach thousands, even millions in just a few hours or days. complete article Full Article
sa Is Text Messaging Ruining Our Youth? By www.rss-specifications.com Published On :: Wed, 28 Oct 2015 09:00:00 -0400 If you have noticed the apparent omnipresence of cell phones, as most of us surely have, it likely will not surprise you that about 86% of the worlds roughly seven billion people have access to a mobile phone, or that 80% of cell phone owners use their devices to send and receive text messages. You may also be unsurprised to learn that the vast majority of texts are sent by teenagers under eighteen, and that the average teen from this group sends over 3,300 texts each month. Is Text Messaging Ruining our Youth? Full Article
sa XML Sitemaps Or RSS Feeds, Atom Feeds? Google Says Use Both For Optimal Crawling By www.rss-specifications.com Published On :: Mon, 2 Nov 2015 09:00:58 -0400 When it comes to telling search engines about the content on a website, webmasters might be wondering if they should submit sitemaps or just setup RSS or Atom feeds. Googles answer? Use both. For optimal crawling, we recommend using both XML sitemaps and RSS or Atom feeds. XML sitemaps will give Google information about all of the pages on your site. RSS feeds will provide all updates on your site, helping Google to keep your content fresher in its index. Note that submitting sitemaps or feeds does not guarantee the indexing of those URLs. complete article Full Article
sa Probation Department Says Social Media Outreach Works By www.rss-specifications.com Published On :: Mon, 7 Mar 2016 09:00:00 -0500 Lately, Facebook newsfeeds have been seeing a new page pop up asking for assistance from the community, and the response has been abundant. Jessica Williams, chief probation officer and program director of the Ross County Probation Department, created a Facebook page for the agency a few weeks ago. She started posting names of people wanted on warrants after violating the terms of their probation, along with their pictures. complete article Full Article
sa Kids, Safety and Social Media By www.rss-specifications.com Published On :: Wed, 9 Mar 2016 09:00:46 -0500 For better or worse, we are all on high alert about the whereabouts of children, even those who are not our own. Adults who saw a creepy looking 18-year-old at a coffee shop sweet-talking an underage girl would become suspicious and some might even contact the authorities. And certainly parents today — who sometimes go to the lengths of attaching GPS devices to their kids backpacks and tracking them using cellphone apps — would never allow an adult male to have regular unsupervised contact with their young daughters. But it happens regularly through social media. complete article Full Article
sa The Insanity of Dumping RSS By www.rss-specifications.com Published On :: Sun, 20 Mar 2016 09:00:00 -0500 We keep hearing that RSS is dead but is it? No, RSS feed usage is up and those who switch off their feeds are harming their business. complete article Full Article
sa How to Subscribe to RSS Feeds in Safari By www.rss-specifications.com Published On :: Mon, 4 Apr 2016 09:00:00 -0400 RSS, also known as Really Simple Syndication, provides a great way to keep up with your favorite websites and skim through the headlines to find the articles. Safari makes it really simple to subscribe to a websites RSS feed in just a few clicks. complete article Full Article
sa The Insanity of Dumping RSS Feeds By www.rss-specifications.com Published On :: Fri, 13 May 2016 09:00:00 -0400 We are a great believer in achieving the widest possible distribution as possible. RSS feeds allow that because they can be easily consumed in many places. RSS was one of the principle ways in which the early bloggers were able to syndicate their content and achieve large scale distribution. To this day, RSS remains one of the best ways to get content onto many people’s screens in as friction free a way as possible. complete article Full Article
sa Keys to Social Media Success: Curiosity, Conversation, and Patience By www.rss-specifications.com Published On :: Fri, 27 May 2016 09:00:00 -0400 Many investment professionals are naturally competitive people, myself included. Accustomed to being benchmarked and trained to quantify impact, we run an unusual risk of thinking that social media is a contest. But applying that perspective is counterproductive. It is a bit like going to a dinner party and trying to keep score. People might be into it if you have strange friends, but there’s a better chance that you will alienate everyone there. complete article Full Article
sa Social media helps charity to monitor the flow of blood cancer conversations By www.rss-specifications.com Published On :: Wed, 10 Aug 2016 09:00:00 -0400 For more than 56 years the charity I work for, Bloodwise, has been working to beat blood cancer, the third most fatal form of cancer. In our work, we have had to constantly evolve and adapt to meet the ever-changing needs of our supporters and patients. Unsurprisingly, the rise of digital channels has been transformational for us, from the delivery of patient information online to communicating with supporters via social media. However, as the importance of digital grew, we knew we needed to use data and insight to understand our online audiences better and measure our performance. complete article Full Article
sa 5 Ways to Make Social Media Work for the B2B Sales Industry By www.rss-specifications.com Published On :: Fri, 21 Oct 2016 12:40:38 -0400 If you want to generate more B2B leads you need to look into how you’re going to make social media work for you. This guide is going to introduce you to how your B2B firm can use social media to its advantage. complete article Full Article
sa How to Subscribe to RSS Feeds in Safari By www.rss-specifications.com Published On :: Sun, 23 Oct 2016 12:42:13 -0400 RSS, also known as Really Simple Syndication, provides a great way to keep up with your favorite websites and skim through the headlines to find the articles. Safari makes it really simple to subscribe to a website's RSS feed in just a few clicks. complete article Full Article
sa How to safely introduce children to the social media world By www.rss-specifications.com Published On :: Tue, 6 Dec 2016 09:00:00 -0400 Parents have plenty of reasons to worry about what their kids do online. Dangers seem to lurk in every corner of connected life, especially for children. Remember that federal regulation prohibits children under the age of 13 from joining most social networking sites. Even so, more than 20,000 kids try to sneak their way onto Facebook — with or without their parents help — every single day. complete article Full Article
sa The wrath of social media! Face-to-face conversation becoming a passé By www.rss-specifications.com Published On :: Sun, 19 Feb 2017 09:00:00 -0500 With social media substituting real-life communication, one-third of people communicate less face-to-face with their loved ones, a key factor for damaging relationships, a study has found. The findings showed that a significant third of people communicate less with their parents (31 per cent), children (33 per cent), partners (23 per cent) and friends (35 per cent) because they can see and communicate with them via social media. complete article Full Article
sa 4 Ways to Master Social Media Etiquette in Sales By www.rss-specifications.com Published On :: Thu, 23 Feb 2017 09:00:00 -0500 Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling, it is hopefully a big part of your professional life as well. Incorporating social media into the workplace has brought many opportunities, but also many questions. You may be wondering how to best navigate social networks with your sales prospecting goals in mind. complete article Full Article
sa Social Media Are Driving Americans Insane By www.rss-specifications.com Published On :: Mon, 20 Mar 2017 09:00:00 -0500 Last week, the APA released a study finding that Americans were experiencing the first statistically significant stress increase in the surveys 10-year history. In January, 57 percent of respondents of all political stripes said the U.S. political climate was a very or somewhat significant source of stress, up from 52 percent who said the same thing in August. complete article Full Article
sa Time Saving Tool By www.rss-specifications.com Published On :: Mon, 25 Sep 2017 09:00:49 -0400 I am going to mostly skip talking about what RSS is beyonds a lightweight summary of web site news stories, blog posts. An RSS reader allows you, in one interface, to quickly skim the recent publications for mayne 100s of web sites.. without having to visit them. complete article Full Article
sa How to save everything you post to social media By www.rss-specifications.com Published On :: Mon, 8 Jan 2018 16:12:55 -0500 If you get the urge to revisit that cute photo you posted some time last year, you'll have to scroll through your timeline for what feels like hours to track it back down. Instead, when you share a post on social media, also save it to your phone for safe-keeping. This will not only save your social media hits for posterity, but also make them easier to find if you ever need to rediscover them. complete article Full Article
sa Google News Said to have deprecated old RSS feed URLs on December 1, 2017 By www.rss-specifications.com Published On :: Mon, 29 Jan 2018 09:50:49 -0500 Google News will be deprecating their old RSS feed subscription URLs by December 1, 2017. That means if you have Google News RSS feed subscriptions from a year or so ago, you will need to go through all those subscriptions and update them. To update your RSS feeds, you need to go to https://news.google.com and select the section you want or create a custom section. At the bottom of the section’s page, click RSS. This will make the feed appear. Copy the URL from the address bar to get the new URL for the RSS feed. Google told us the old RSS URLs will no longer work effective December 1, 2017. complete article Full Article
sa Law enforcement on social media: Instant info or controlling the message? By www.rss-specifications.com Published On :: Wed, 28 Mar 2018 09:09:37 -0400 Sure, we all get information from Twitter, Facebook and Instagram. But a growing trend of law enforcement using social media to communicate with the public has led to growing concerns that they are not responding to questions from journalists or not being fully transparent with the public. complete article Full Article
sa Can Social Media Be Saved? By www.rss-specifications.com Published On :: Fri, 18 May 2018 09:38:12 -0400 You've probably experienced it yourself. Maybe it is the way you feel while scrolling through your Twitter feed — anxious, twitchy, a little world weary — or your unease when you see a child watching YouTube videos, knowing she's just a few algorithmic nudges away from a rabbit hole filled with lunatic conspiracies and gore. Or maybe it was this month's Facebook privacy scandal, which reminded you that you've entrusted the most intimate parts of your digital life to a profit-maximizing surveillance machine. Our growing discomfort with our largest social platforms is reflected in polls. One recently conducted by Axios and SurveyMonkey found that all three of the major social media companies — Facebook, Twitter and Google, which shares a parent company with YouTube — are significantly less popular with Americans than they were five months ago. complete article Full Article
sa What 10 Social Media Professionals Say Should Be Your Top Priority Right Now By www.rss-specifications.com Published On :: Fri, 17 Aug 2018 09:44:13 -0400 The one constant about social media is change, so it is a good practice to step back once in a while and ensure that your companys strategy is still current and effective. As we enter the second half of the year, it is time to take stock in the social media strategy that was probably developed in late 2017 or early 2018. Is your company up to date on all of the social media platform changes? Do you know what is working and what is not? complete article Full Article
sa Social media expert says parents should get on Snapchat, Instagram By www.rss-specifications.com Published On :: Sun, 18 Nov 2018 09:14:34 -0400 Every parent that has a teen or a preteen should have both Snapchat and Instagram on their phones. If their child uses those applications, you should follow your child on those applications and I think having constant conversations with kids about responsible social media use is important, said Haase. If they want their child to use social media responsibly, Haase said the parent needs to model good social media behavior as well. complete article Full Article
sa End nears for RSS? Firefox 64 to drop built-in support for RSS, Atom feeds, says Mozilla By www.rss-specifications.com Published On :: Wed, 16 Jan 2019 01:02:56 -0500 Mozilla to kill off RSS features in Firefox because they're hardly used and would take too much effort to modernize. complete article Full Article
sa Firefox 64 to drop built-in support for RSS, Atom feeds, says Mozilla By www.rss-specifications.com Published On :: Fri, 22 Feb 2019 09:35:30 -0500 Firefox maker Mozilla will kill off support for RSS and Atom feeds in this December's release of Firefox 64. Along with dropping RSS and Atom syndicated-feed support, Firefox 64 will no longer contain the Live Bookmarks feature for subscribing to RSS feeds, nor the feed-preview feature. Instead of maintaining built-in RSS support, Mozilla believes users should install RSS-reader Firefox add-ons. complete article Full Article
sa Social Networks Unified Messaging By www.rss-specifications.com Published On :: Mon, 15 Apr 2019 16:12:32 -0500 Facebook, it seems, has noticed. Last week, The New York Times reported that Facebook chief executive Mark Zuckerberg plans to unify Facebook Messenger, WhatsApp, and Instagram messaging on the backend of the services. This would make it possible for people relying on different flavors of Facebook apps to all gorge at the same messaging table. On the one hand, the move is truly Facebookian—just try to extricate yourself from Facebook, and it will try every which way to pull you back in. On the other hand, it makes sense for Facebook for a few reasons. complete article Full Article
sa 10 Tips for Keeping Your Personal Data Safe on Social Media By www.rss-specifications.com Published On :: Mon, 20 May 2019 11:07:55 -0400 Social media plays a vital role in our daily life. Websites like Facebook, Twitter, and Instagram are the most common social channels used to connect with our loved ones. With over 2.77 billion social media users today, such social media websites make a perfect platform for identity thefts. With huge user database of private information, it is the responsibility of social media platforms to keep personal information safe. complete article Full Article
sa Can Indie Social Media Save Us By www.rss-specifications.com Published On :: Fri, 12 Jul 2019 11:57:32 -0400 In the summer of 2016, I gave a talk at a small tedx conference in northern Virginia. I began by admitting that I have never had a social-media account; I then outlined arguments for why other people should consider eliminating social media from their lives. The event organizers uploaded the video of my talk to YouTube, where it languished for a few months. Then, for unknowable reasons, it entered the viral slipstream. It was shared repeatedly on Facebook and Instagram and, eventually, viewed more than five million times. I was both pleased and chagrined by the irony of the fact that my anti-social-media talk had found such a large audience on social media. completed article Full Article
sa Column: Saluting Rang De Basanti By www.rediff.com Published On :: One of our readers tells us why Rakeysh Omprakash Mehra's film touched her deeply. Full Article