NULL

NULL

Two more firms are eyeing a share of Reliance Industries Ltd's $65-billion digital unit Jio Platforms, according to Bloomberg News, setting them up to be a part of a growing list of firms that have recently invested in the Indian company.

As many parts of the world's biggest economy begin to reopen after weeks of stay-at-home orders that slowed the spread of the coronavirus but gutted jobs, Americans should not expect a quick return to growth, U.S. Federal Reserve officials said on Friday.

A 5-year old boy has died in New York from a rare inflammatory syndrome believed to be linked to the novel coronavirus, highlighting a potential new risk for children in the pandemic, Governor Andrew Cuomo said on Friday.

What do we mean when we talk about a transformation in marketing?

Let me put it this way. The switch from horses to cars was a transformation. It was a fundamental rethinking of the way that humans move. We went from, “Find an animal that can go further and faster than you can and ride on it,” to “Burn fuel and use the energy to turn a motor that transfers the power to wheels.”

Every improvement since then — from V8 engines to power steering — has just been an iteration on the theme. A little faster, a little more efficient, a little safer, but iteration, not transformation.

Marketers are fantastic at iteration. It’s part of the job! We’re great at A/B testing, optimization, and continuous improvement. But at the heart of it, a lot of us are still working with a souped-up version of the same old tactics we’ve always used. Yes, we’ve gone digital. Yes, we’ve automated X and Y and we’re on Z and W channels. But we’re not inventing the engine; we’re just breeding faster horses.

That’s why I get excited when I see something genuinely novel in our profession. And Lisa Sharapata and her colleagues at 6sense have the goods. 

We had the privilege of interviewing Lisa during B2BMX, and she discussed some big ideas that we’re still wrapping our heads around. The death of the MQL. The “dark funnel.” It’s nothing less than a fundamental rethinking of the theory and practice of marketing, one that brings together sales and marketing and refocuses both around revenue.

[bctt tweet="“When we say, ‘we're gonna give you this amount of pipeline, we're gonna generate this amount of revenue,’ and we can actually see it coming and help deliver it in a predictable way, they are never going to want to go back to a #MQL again.” -Lisa Sharapata, @6senseinc" username="toprank"]

You can watch our full interview with Lisa below, or listen to the podcast version (and don’t forget to subscribe). Scroll down past the embeds for a few highlights from the conversation.

Break Free B2B Interview with Lisa Sharapata

Timeline and Highlights

1:00 Account engagement platforms and the dark funnel

4:30 The role of the BDR for inbound marketing

6:00 Sales and marketing: Together at last

7:15 Content strategy & SEO in dynamic marketing

10:15 Engagement is the new oil, but are we ready to drill?

15:30 The end of MQLs

Lisa: We'll create a segment based on our ICP, our ideal customer profile and keywords, depending on how we want to set it up, what they're searching for, what stage they're in. 

We have multiple different campaigns running all the time and it's dynamic, so we're seeing what these groups are searching. And they're in consideration right now, so we're gonna run this type of content and this type of display to them. 

And then lo and behold, they're starting to engage. More and more people are engaging, more of them have come to our website, they're now familiar with us, so we're gonna change up the content. And it's all dynamic and running based on how we've set the segments up to run and what content we've set up to target those accounts. 

So it moves dynamically, as they shift what they're doing, we can do all that from our platform. And then on the flip side this all feeds into Salesforce and you see this, basically this map and timeline of everything that's happening. We have a persona map that fills out this grid and you can see in your targets who's doing what, green, yellow, red, who's engaged who's not, who do you need to engage, who clicked on what, when, what keyword did they search for, what brought them to your website, what pages did they go to. 

You can look at all this information, but then it's also aggregating that and turning it into data that you can use to say, "Here's the next best action, here's someone in that account that is probably a key decision-maker, that you should buy their contact information". So it's like this whole 360 of what you do with that account.

Susan: That's awesome. Okay so the technology is obviously extremely strong, but it can't be done without humans.

Lisa: very true, very true. Like you can see my I love BDR t-shirt, we actually declared this week BDR appreciation week. I kind of started from the marketing background because that's my background, but a salesperson comes in, they have a dashboard in the morning telling them here's the accounts that are hot, here's the ones that are engaging, here's the ones that you should go after today and here's now what you should do and it breaks it down into next best actions.

And typically that would be a BDR or SDR role, that needs to figure out "Okay, I'm gonna make a video for them and send them as email, what should I talk to them about? Okay they were searching these keywords, so they must be interested and have this problem, here's how I can offer value." 

Instead of just the shot in the dark like guessing, hoping that they're saying the right thing, or just spraying as many emails out there, phone calls as they can make in a day. We're getting really strategic and helping them and it takes all the legwork out too, like they don't have to spend thirds of their day doing research, it cuts that way down so that they have it all their fingertips and then they can just start taking action when they come in in the morning.

Susan: so then do the BDR's love marketing? 

Lisa: So, I have never in my career, been in an organization where sales and marketing work hand in hand, I mean it's truly a night and day difference, because first of all we agree on "Here's the best accounts", because you can see what they're doing in the dark funnel, you know they are in my ideal customer profile but they're also in market. They're in market, before they even come inbound, we know they're in market. So sales loves marketing and marketing loves sales, because we are working together toward the same goal now.

Susan: Okay can we get back to the MQL's? Because you have declared 2020 as the year of no MQL's, so to sales execs, senior execs that sometimes can mean no accountability. 

Lisa: Yeah, so I mean here's the thing: If you talk to most sales execs and you ask them "How valuable do you think the MQL's really are?" and "How often do they turn into an SQL?" and “When marketing says they're gonna give you this many MQL's, how meaningful is that truly to you?" Most of the time they're like "Yeah, marketing is gonna throw these scans from their event over the fence and tell us to work on them." 

And they don't really put a lot of value in them. But when we say we're gonna give you this amount of pipeline, we're gonna generate this amount of revenue, and we can start to show that predictability, in saying this is what of your accounts are in market right now, that is worth this amount of pipeline to you and we can actually see it coming and help deliver it in a predictable way.. I'll tell you what, they are never going to want to go back to a MQL again. 

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:

• Break Free B2B Marketing: Enterprise-Level ABM with Oracle’s Kelvin Gee
• Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus
• Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together
• Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

The post Break Free B2B Marketing: Lisa Sharapata of 6sense on the End of the MQL appeared first on Online Marketing Blog - TopRank®.

Tara Reade, the woman who alleges Joe Biden sexually assaulted her in 1993, said in a video interview on Thursday that he should withdraw from the White House race. Gloria Tso reports.

Britons stood in silence and Queen Elizabeth addressed the nation on Friday's 75th anniversary of "Victory in Europe" Day, though the coronavirus dampened commemorations for the end of World War Two on the continent. Lauren Anthony reports.

At a ceremony honoring nurses at the White House on Wednesday, U.S. President Donald Trump contradicted a New Orleans nurse who said the availability of personal protective equipment has been 'sporadic.'

The president once again raised his forecast for how many Americans may die from COVID-19 as the toll continues to climb. This report produced by Zachary Goelman.

Refugees at the Zaatari camp in Jordan have designed a robot prototype made from LEGOs, which automatically dispenses sanitizer to avoid contact with the bottle and help prevent the spread of the coronavirus.

Refugees at the Zaatari camp in Jordan have designed a robot prototype made from LEGOs, which automatically dispenses sanitizer to avoid contact with the bottle and help prevent the spread of the coronavirus.

Opera singer Victoria Robertson is accustomed to performing on stages much bigger than the five-foot wide front porch of her San Diego home. But with concert venues closed and work at a standstill due to the coronavirus pandemic, she decided to make the most of it.

Romans flocked to the city's bars and cafes for their caffeine fix on Tuesday - but only takeaway options are permitted.

Former Prime Minister Tony Blair said on Monday that Britain was in a mess, warning that neither his own Labour Party nor the Conservative Party, led by Prime Minister Boris Johnson, deserved to win a Dec. 12 election.

Former British Prime Minister Tony Blair argued that the two major UK parties, Conservative and Labour, are 'peddling fantasies' ahead of the upcoming election.

Former British Prime Minister Tony Blair called on the UK to 'rebuild sensible mainstream politics' in the future.

Former British Prime Minister Tony Blair said his party was now controlled by its "Marxist-Leninist wing" and that its leader Jeremy Corbyn was promising a revolution, but warned 'revolutions always end badly'.

U.S. Defense Secretary Mark Esper said on Tuesday that the Taliban were not living up to their commitments under an agreement signed this year, amid signs the fragile deal is under strain by a political deadlock and increasing Taliban violence.

Pakistan's finance ministry will share part of the risk banks face in lending to struggling small businesses, in a bid to protect jobs in the wake of the coronavirus pandemic, the central bank said on Wednesday.

Seven people were killed when protesters angry over what they see as unfair food aid distribution during the coronavirus pandemic clashed with police in Afghanistan's western Ghor province on Saturday, according to a local member of parliament.

Japan's Nintendo said Thursday it sold 21 million Switch units in the year ended March, smashing its forecast of 19.5 million units, with hit title Animal Crossing: New Horizons shifting 13.4 million units in its first six weeks. Ciara Lee reports

H&M, the world's second-biggest fashion retailer, said local currency sales have tumbled 57% since the start of March compared with a year ago. Ciara Lee reports

Air travelers cannot receive cash compensation if their flight is delayed by a passenger biting others and assaulting crew members, an adviser at the Court of Justice of the European Union said on Thursday.

A hedge fund manager in Hong Kong has publicly apologised after a parody video of him licking his finger and wiping it on a hand rail in a metro car went viral, sparking anger in the city which is grappling to contain an outbreak of the new coronavirus.

Gerson Monje holds up his cellphone to proudly show off his online sex shop. A red banner reading "sold out!" is plastered across half of the products.

A trooper stopping a car with a suspected "impaired driver" on a U.S. highway on Monday was bemused to find a 5-year-old in the driver's seat, the Utah Highway Patrol tweeted.

Along with millions around the nation, Prince Charles held a two-minute silence outside his family's Balmoral estate, while military jets flew over the United Kingdom's four capitals, and 1940s-style tea parties plus singalongs were planned in homes.

Britons stood in silence and Queen Elizabeth addressed the nation on Friday's 75th anniversary of "Victory in Europe" Day, though the coronavirus dampened commemorations for the end of World War Two on the continent. Lauren Anthony reports.

White House spokeswoman Kayleigh McEnany on Friday was asked about the U.S. economy that lost a staggering 20.5 million jobs in April, the steepest plunge in payrolls since the Great Depression, and she responded saying it was 'decided' by the president to 'stop the economy' to save lives.

Singapore unveiled a four-legged canine-like robot on Friday (May 8) to remind park goers to maintain social distancing.

Along with millions around the nation, Prince Charles held a two-minute silence outside his family's Balmoral estate, while military jets flew over the United Kingdom's four capitals, and 1940s-style tea parties plus singalongs were planned in homes.

White House spokeswoman Kayleigh McEnany on Friday was asked about the U.S. economy that lost a staggering 20.5 million jobs in April, the steepest plunge in payrolls since the Great Depression, and she responded saying it was 'decided' by the president to 'stop the economy' to save lives.

Singapore unveiled a four-legged canine-like robot on Friday (May 8) to remind park goers to maintain social distancing.

Rock band Queen and singer Adam Lambert are raising money for health workers fighting COVID-19 with new single ''You Are The Champions." Ryan Brooks reports.

The magical atmosphere will be missing if the cricket season currently stalled by the COVID-19 pandemic resumes in empty stadiums, India captain Virat Kohli has said.

A 5-year old boy has died in New York from a rare inflammatory syndrome believed to be linked to the novel coronavirus, highlighting a potential new risk for children in the pandemic, Governor Andrew Cuomo said on Friday.

गैजेट डेस्क. मंगलवार को टेक कंपनी रियलमी ने अपनी डिजिटल पेमेंट सर्विस रियलमी पैसा (Paysa) को लॉन्च किया। इसी के साथ कंपनी फाइनेंशियल सर्विस सेगमेंट में भी एंट्री कर ली है। कंपनी का कहना है कि यह पहला ऐसा फुल स्टेक फाइनेंशियल सर्विस प्लेटफार्म है। इसे इस तरह से डिजाइन किया गया है कि यूजर्स समेत देश के छोटे और मध्यम उद्योगों को लोन मुहैया कराएगी। कंपनी ने फाइनेंशियल सर्विस मुहैया करान के लिए ओप्पो के फिनटेक स्टार्टअप कंपनी फिनशेल के साथ साझेदारी की है। फिलहाल इसे सिर्फ बीटा यूजर्स ही इस्तेमाल कर सकेंगे, जल्द ही इसकी एंड्रॉयड ऐप को जारी कर दिया जाएगा, जिसमें फ्री क्रेडिट रिपोर्ट, स्क्रीन इंश्योरेंस और पर्सनल लोन जैसी सुविधाओं का लाभ लिया जा सकेगा।

रियलमी पैसा भारत में पहले से मौजूद श्याओमी की एमआई क्रेडिट सर्विस को चुनौती देगी। एमआई क्रेडिट सर्विस भी 5 मिनट में एक लाख रुपए तक का लोन अपने यूजर्स को मुहैया कराती है। रियलमी ने सिर्फ टीयर-1 और टीयर-2 शहरों में बल्कि टीयर-4 और टीयर-5 शहरों में रहने वाले यूजर्स को इस सर्विस से जोड़ेगी। श्याओमी वित्तिय वर्ष 2019 खत्म होने से पहले एमआई क्रेडिट सर्विस को देश के 19 हजार पिन कोड तक बढ़ाने की योजना पर काम कर रही है।

यदि आप 15 हजार रुपए के आसपास की रेंज में सबसे अच्छा स्मार्टफोन खरीदना चाहते हैं, तो आपके पास कई विकल्प मौजूद हैं। इन दिनों कई स्मार्टफोन कंपनियों ने मिड-रेंज सेगमेंट में कई लेटेस्ट फोन उतारे हैं। स्पेसिफिकेशंस को देखें तो हर फोन की अपनी खूबियां हैं और कमियां भी। ऐसे में आप खुद तुलना कर पता लगा सकते हैं कि आपको अपनी जरूरत के आधार पर कौन—सा फोन चुनना चाहिए। यहां हम आपकी सुविधा के लिए Honor 9X, Redmi Note 8 Pro और Samsung Galaxy M30s की तुलना कर रहे हैं, जो कि मिड—रेंज में बहुत ही बढ़िया स्मार्टफोन्स हैं। जानते हैं इनमें कौन-सा फोन आपकी जरूरतों के अनुसार बेहतर विकल्प साबित हो सकता है—

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: कीमत
जहां Redmi Note 8 Pro 17 अक्टूबर, 2019 तथा Samsung Galaxy M30s 9 नवंबर, 2019 को भारतीय बाजार में लॉन्च हुए, वहीं Honor 9X हाल ही 14 जनवरी, 2020 को भारतीय मार्केट में लॉन्च हुआ है। कीमत में तुलना करें तो HONOR 9X के शुरुआती 4GB रैम मॉडल की कीमत 13,999 रुपए है। वहीं Redmi Note 8 Pro 14,999 रुपए तथा Samsung Galaxy M30s 13,999 रुपए की शुरुआती कीमत के साथ बाजार में उपलब्ध है।

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: डिजाइन और डिस्प्ले
HONOR 9X में 3डी कर्व्ड प्लास्टिक डिजाइन है, जिसमें ग्लॉस टेक्सचर और राउंडेड एजेज हैं। सफायर ब्लू वेरियंट में लाइट के संपर्क में एक्स पैटर्न बहुत ही खूबसूरती के साथ नजर आता है। वहीं Redmi Note 8 Pro में ग्लास फिनिश तथा Samsung Galaxy M30s में प्लास्टिक फिनिश डिजाइन दिया गया है। HONOR 9X में 6.59-इंच का पॉप—अप डिस्प्ले है। जी हां, आपने सही पढ़ा! इतनी कम कीमत पर पहली बार आपको फ्रंट पॉप—अप कैमरा Honor 9X के साथ मिल रहा है। वहीं, Redmi Note 8 Pro में 6.53 इंच का ड्र्यू—ड्रॉप डिस्प्ले दिया गया है और Samsung Galaxy M30s में 6.4 इंच का यू ड्रॉप डिस्प्ले है। तीनों ही फोन्स में आपको 91 प्रतिशत या उससे अधिक का स्क्रीन टु बॉडी रेशियो मिलता है। इसके अलावा इन तीनो ही फोन्स में आपको पीछे की ओर फिंगरप्रिंट स्कैनर दिए गए हैं।

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: परफॉरमेंस
परफॉरमेंस के मामले में HONOR 9X किरिन 710 प्रोसेसर और ओक्टाकोर सीपीयू के साथ दिया जा रहा है। इसमें 4GB/6GB रैम और 128GB स्टोरेज दी गई हैं, जो इसे फास्ट फोन बनाते हैं।
Redmi Note 8 Pro हेलियो G90T और Samsung Galaxy M30s एग्जाइनॉस 9611 प्रोसेसर पर रन करते हैं। HONOR का दावा है कि उसका होमग्रोन किरिन 710 प्रोसेसर स्मार्टफोन्स में फास्ट परफॉर्मेन्स की सभी जरूरतों को पूरा करता है और इसीलिए गेमर्स का फेवरेट है।

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: कैमरा
HONOR 9X में 16MP का AI pop-up कैमरा दिया गया है, जो सॉफ्ट लाइट, बटरफ्लाइ लाइट, स्कैटर्ड लाइट, स्टेज लाइट जैसे आठ अलग—अलग मोड्स पर बखूबी काम करता है। इसमें इंटेलिजेंट फॉल डिटेक्शन, डाउनलोड प्रेशर प्रोटेक्शन और डस्ट तथा स्प्लैश प्रोटेक्टशन भी दिया गया है। यानी फोन के गिरने पर आपका कैमरा बचा रहता है और दबाव, धूल व पानी के छींटों का भी कैमरे पर ज्यादा असर नहीं होता। इसके अलावा HONOR 9X में AI-इनेबल्ड ट्रिपल रियर कैमरा सेटअप भी दिया गया हैं। इसमें 48MP प्राइमरी लेंस, 8MP सुपर वाइड लेंस और 2MP डेप्थ सेंसर दिया गया हैं। इसके एआइ फीचर से यह 22 अलग—अलग श्रेणियों के 500 से अधिक परिदृश्यों की सही पहचान कर सकता है।

Redmi Note 8 Pro में 20MP का ड्र्यू—ड्रॉप फ्रंट कैमरा दिया गया है, वहीं 64(GM1)+8+2+2MP का रेअर कैमरा सैटअप है। इसी तरह Samsung Galaxy M30s में भी ट्रिपल रियर कैमरा सेटअप मौजूद हैं। इसमें 48MP प्राइमरी लेंस, 8MP अल्ट्रा-वाइड लेंस और 5MP डेप्थ सेंसर दिया गया है। इसका फ्रंट या सेल्फी कैमरा 16MP का है।

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: जरूरत के अनुसार फैसला
अगर आप एक बढ़िया कैमरा और परफॉर्मेंस वाला स्टाइलिश फोन तलाश रहे हैं तो HONOR 9X से अच्छा फोन इस प्राइस रेंज में नहीं मिलेगा। HONOR 9X में आपको फ्रंट कैमरा 16MP का मिलेगा, जो पॉप—अप के साथ हर किसी को अपना दीवाना बना लेगा। जबकि आपको Redmi Note 8 Pro और Samsung Galaxy M30s में पॉप अप कैमरा नहीं मिलेंगे। इसके अलावा Honor 9X का 6.59 इंच का डिस्प्ले साइज भी बाकी दो फोन से ज्यादा है। इसके अलावा आपको रोम या स्टोरेज स्पेस भी HONOR 9X में 128 जीबी की मिलेगी। जबकि Redmi Note 8 Pro और Samsung Galaxy M30s के शुरुआती फोन्स में यह 64 जीबी ही है।
Honor 9X का किरिन 710 प्रोसेसर Redmi Note 8 Pro के हेलियो G90T और Samsung Galaxy M30s के एक्जाइनॉस 9611 प्रोसेसर से परफॉर्मेंस के मामले में बेहतर है। किरिन 710 प्रोसेसर के साथ HONOR 9X में गेमिंग का अनुभव भी इन दोनो ही फोन्स से बेहतर है।

डालते हैं एक नजर, तीनों फोन्स के तुलनात्मक आंकड़ों पर—

Tesla Inc "must not reopen" its vehicle factory in the San Francisco Bay area as local lockdown measures to curb the spread of the coronavirus remain in effect, the local county health department said on Friday.

Two more firms are eyeing a share of Reliance Industries Ltd's $65-billion digital unit Jio Platforms, according to Bloomberg News, setting them up to be a part of a growing list of firms that have recently invested in the Indian company.

The magical atmosphere will be missing if the cricket season currently stalled by the COVID-19 pandemic resumes in empty stadiums, India captain Virat Kohli has said.

A 5-year old boy has died in New York from a rare inflammatory syndrome believed to be linked to the novel coronavirus, highlighting a potential new risk for children in the pandemic, Governor Andrew Cuomo said on Friday.

Tokyo reported 36 new cases of coronavirus infections on Saturday, TV Asahi said, three less than a day earlier and the seventh consecutive day that new infections have remained below 100.

A 5-year old boy has died in New York from a rare inflammatory syndrome believed to be linked to the novel coronavirus, highlighting a potential new risk for children in the pandemic, Governor Andrew Cuomo said on Friday.

Children will need more access to sport in the post-pandemic world and there is a pressing need to press authorities to stop school sports "withering on the vine", World Athletics president Sebastian Coe said on Friday.

The magical atmosphere will be missing if the cricket season currently stalled by the COVID-19 pandemic resumes in empty stadiums, India captain Virat Kohli has said.

There is no one more unbeatable in men's tennis than Novak Djokovic when the Serb is at his best, former world number four American Todd Martin has said.

Eight-time Grand Slam winner Ivan Lendl said whoever ends up winning the most majors among the 'Big Three' of Roger Federer, Rafa Nadal and Novak Djokovic should be considered the greatest male tennis player of the Open era.

Senior international Olympics official John Coates said on Saturday the delayed Tokyo Olympics could end up being the greatest Games ever, coming next year as the world emerges from COVID-19 crisis.