Guenole, Nigel, author

Bloom, Peter (Social science teacher), author

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Hayden Library - GE155.S68 B79 2018

It is interesting that Nanda tried his hands over multiple businesses but in his lifetime realised the need to focus on the core, which is, tractor beside construction and railway equipment

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The maker of Dettol and Lizol disinfectant reported best ever global sales growth for the March 2020 quarter as customers stocked up on hygiene products amidst the COVID-19 pandemic, with like for like growth up 13%, higher market share and strong growth in e-commerce.

If you are not promoting your business on social media, you are asleep at the wheel. Here is what eight social media masters and Advisors in The Oracles told us about the channels and tactics that impact their businesses most.

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Looking to get maximize your use of Instagram for business?

With a billion users and counting, and with more business options on the way, it makes sense to give Instagram more consideration in your process, and how it can potentially help you connect with your target audience.

To help with this, the team from TechWyse have put together this new infographic overview of Instagram business profiles and ad options, with a range of stats and insights to help you make best use of each.

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Once you have decided to invest in social media marketing, your next key challenge is to decide which platforms you should be focused on.

This used to be relatively easy - you started a Facebook Page, set-up a Twitter profile, and then added others over time. But now, things have changed. Instagram is a much bigger consideration, Facebook's dwindling organic reach means it may be less of a priority, Twitters algorithm changes the equation, and LinkedIn's seeing more traffic. Pinterest, too, is on the rise, while if you're going to create video content, then YouTube definitely should be on your radar.

But you can not be active on all of them all the time - so which platforms are right for your business and marketing efforts?

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Social media continues to surge as a channel for businesses to market themselves and engage with customers. And with its continued growth and popularity, there is no shortage of social media “how-to” advice out there directed at businesses trying to scale up.

If you make it a point to keep up with social media trends, you’ve likely found at least some overlap in these tips—but every so often, there are unconventional or uncommon practices that can lead to great results. As experts in social media marketing, the members of Young Entrepreneur Council shared their most surprising social media tips—that truly work—and how you can take advantage for your business.

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1. Plan a content strategy and create an editorial calendar for your social channels.
Marketers are sometimes at a loss at what to post on social media.

Successful social media marketing doesn't happen on accident -- there's a strategy in place, just as there is with a blog.

Look at the big picture and come up with social content that will resonate with your audience.

Map out seasonal content, as well as content related to events or launches your company is planning.

Work closely with your editorial and marketing teams to know what's coming down the pipeline and strategize the best ways to promote it.

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A sound, effective strategy involves these four steps.

A whopping 3.2 billion people, or 42% of the world's population, uses social media. On average, people spend over two hours of their day messaging and surfing social media networks.

After having a positive experience with a brand on social media, 71% of people will often recommend the brand to their friends and family. On top of that, 49% of people are taking their cues on what to buy from social media influencers.

Based on these statistics, it's crucial for businesses to have a solid social media marketing strategy in place. Unfortunately, many business owners have no idea how to handle social media marketing.

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For pickle making business you will be required to obtain a license. 

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Mobile phone applications that trace the new coronavirus could help decide whether business travelers and vacation-goers get to meet clients or visit their favorite beaches this summer. But politics and disagreement over what system to use threatens to thwart that solution.

Dewey Library - G156.5.S87 E64 2017

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Dewey Library - HD45.C87 2019

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Dewey Library - HF5387.N49 2019

Dewey Library - HD60.5.A35 H36 2019

Dewey Library - HD60.5.D44 C674 2020

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Dewey Library - HD60.S223 2018

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Lee, Micky, author

Biblical principles are shaping best practices.

As far as the general marketplace is concerned, Uber and Lyft are competitors who do the exact same thing. But for technologists, the two companies approach development, infrastructure and technology in distinctly different ways. Their strategies provide a series of lessons for organizations on why technology deserves a personalized touch when it comes to driving […]

The post Uber vs. Lyft: A Tech Strategy Should Mirror the Business and Never Stop Evolving appeared first on DevelopIntelligence.

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Dewey Library - HD58.7.E287 2019

Hayden Library - BF637.P74 C36 2019

In a letter addressed to I&B minister Prakash Javadekar, the Advertising Agencies Association of India, India’s apex body for all major advertising companies, has asked to allow treatment of advertising expenses as an investment, for encouraging larger advertising outlays from companies.

Universitas Airlangga

[Bingley, UK] : Emerald Group Pub., 2007-

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